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HBBJMPT WEDNESDAY MORNING DECEMBER COLGATE’S “IEW” SOAP )RIGINAL AND ONLY GENUINE OVAL CAKE! Don’t be deceived by large cakes <if poor soap said to be us good us Colgate’s. COLGATE’S “HEW” SOAP will WASH BETTER and LAST LONGER than any other. COLGATE'S NEW SOAP I' worth a trial. The cheapest soap, COLGATE’S NLW SOAP COLGATE'S NEW SOAP Never injures clothes. When scrubbing use COLGATE’S NEW SOAP COLGATE'S NEW SOAP Washes perfectly. An all-around scan, COLGATE’S NEW SOAP COLGATE’S NEW SOAP The Lest, the cheapest. For house-cleaning use COLGATE’S NEW SOAP COLGATE’S NEW SOAP Recommends itself. A tip-top soap COLGATE’S NEW SOAP COLGATE S NEW SOAP Makes washing easy. For the kitchen use COLGATE’S NEW SOAP COLGATE’S NEW SOAP Perfectly pure. The most economical, COLGATE’S NEW SOAP Of best manufacture, COLGATE’S NEW SOAP What the South needs COLGATE’S NEW SOAP COLGATE'S NEW SOAP Makes suds readily. For washing dishes use COLGATE'S NEW SOAP COLGATE’S NEW SOAP Lasts the longest. Without a drawback, COLGATE’S NLW SOAP COLGATE’S NEW SOAP Of uniform quality. In hard-water use COLGATE’S NEW SOAP COLGATE’S NEW SOAP Best for the laundry. A great bargain, COLGATE’S NEW SOAP COLGATE’S NEW LOAP The most popular. A sweet, pure soap, COLGATE’S NEW SOAP For comfort use COLGATE’S NEW SOAP COLGATE’S NEW SOAP Is not adulterated. No red hands from COLGATE’S NEW SOAP COLGATE’S NEW SOAP Pleasantly scented. When tired for rest use COLGATE’S NEW SOAP What you want is COLGATE’S NEW SOAP COLGATE’S NEW SOAP Used for the toilet. Well run households use COLGATE’S NEW SOAP COLGATE’S NEW SOAP Is imitated everywhere. COLGATE’S NEW SOAP Hard pressed. Never be without COLGATE’S NEW SOAP COLGATE’S NEW SOAP Improves with age. COLGATE’S NEW SOAP Never improved upon. If in a hurry use COLGATE'S NEW SOAP COLGATE’S NEW SOAP Makes washing pleasant. Give your friends CCLGATE’S NEW SOAP COLGATE S NEW SOAP The household soap. No sore hands from COLGATE’S NEW SOAP COLGATE’S NEW SOAP A big success. For ease use , COLGATE S NEW SOAP COLGATE’S NEW SOAP The very best. Make a trial of COLGATE’S NEW SOAP COLGATE’S NEW SOAP Has a thousand uses. A perfect family use COLGATE’S NEW SOAP COLGATE’S NEW SOAP Banishes dirt. Economy comes with COLGATE’S NEW SOAP COLGATE’S NEW SOAP Gives satisfaction. Demand the original COLGATE’S NEW SOAP COLGATE’S NEW SOAP Disappoints no one. Most for your money COLGATE’S NEW SOAP COLGATE’S NEW SOAP Sold everywhere. Ask your grocer for CCLGATE’S NEW SOAP Reject imitations of COLGATE’S NEW SOAP Refuse counterfeits of COLGATE’S NEW SOAP Use only the genuine COLGATE'S NEW SOAP Don’t take anything but COLGATE’S NEW SOAP You will like CCLGATE’S NEW SOAP A Few Words About Colgate’s “New” Soap. Eight years ago Colgate & Co. made an entirely new departure anil were tlio first to introduce into the Southern market an oval - cake, called New Soap, in place of the old-fashioned square cake and bar soap. The New Soap at once became extremely popular and deservedly so, not oidy on account of its ovul shape hut beenuso of tlio purity of its ingredients, and because it was made with the express intention of meeting the needs and peculiarities of Southern water and climate. So great is tlia popularity of New Soap that numerous imitations have lately been placed upon the market which have counterfeited the New Soap in form and size of cuke and style of wrapper, and have deceived many of our customers. To protect our customer* against these inferior soaps Colgate & Co. have thought it best to ccmo conspicuously before the public and advise them, if they wish a superior article for laundry use, to insist upon having only Colgate’s original and genuine oval coke of “New " Soap, and not ullow their grocers to supply them with adulterated ovul-shaped cakes, on which a larger profit is made. Tt® cheapest soaps, that they may bo sold at a profit, are loaded with the most injurious adulterations, winch not only harm th® clothes hut also injure tne hands of those using them. The most common adulterants are chalk, clay and marble dust, w hich often improve the looks of the soap, so that by the appearance it is impossible for the public to detect the injurious ingredients. For" the sake of the purchaser, then, we renew our caution and remind him that the same law applies to soap as to all other things-, namely:—that all imitations are inferior to the original article. There is no economy in having your clothes worn to thread* with clay and rotted by cheap acid chemicals, or having your hands sore and red by strong alkalies. Colgate’s New Soap i* made of perfectly pure materials and from the many thousands who have used it, we have never heard the first complaint, nor have we ever been told that any other soap sold in the South has given better satisfaction. TTe feel additional confidence ii* recommending thus strongly the New Soap from the fact that soap manufacturers all over the country by their numerous imita tions acknowledge that they cannot make a soap which on its own merits will compete successfully against Colgate’s Note Soap, 4 XnSTFEVRXOJR