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f 1 1 f < Tcy'»r C**ir.ty (Ga.) News, Friday, September 11, 194-. For Total-Electric Customers Georgia Power Company Announces an Important ELECTRIC RATE DECREASE We are very pleased to announce that the Georgia Public Service Commission has ap proved a new Total-Electric Rate. This plan offers a lower rate to most of our residential customers whose homes are total-electric. The new rate is in line with our policy of keeping electricity the best bargain in your family budget. While the cost of living re mains high and many prices continue to spiral upward, this dramatic cutback will bring total-electric living within easy reach of more families than ever before. How Does the New Rate Work? The Total-Electric Rate is available to you, as a residential customer, if all of the major appliances in your home are electrically operated, including cooking, water heating and house heatipg^ Our engineers will estipaate carefully your annual electric usage. For any amount over 9,000 kilowatt-hours you will be charged only 1.2 cents per kilowatt-hour instead of the previous 1.6 cents. Your estimated bill for the year will be divided by 12 to arrive at your monthly bill. You will then get 12 equal bills. You know how much your electricity will cost you every month. There are no peak bills— either in cold weather when heating costs usually rise or in hot weather when air con ditioning and refrigeration work overtime. At the end of the year, if you have used more or less electricity than we estimated, we will make the necessary adjustment. Why a Total-Electric Rate? The Total-Electric Rate was created for two reasons: to benefit customers who have con verted to all-electric living and to encourage others to do so. We believe the total-electric home is the home of the future. This new and lower rate makes it available now for many more people. You Should Investigate Throughout the history of the electric utility industry the trend in the price of electricity has been downward. And your electric ser vice is getting to be more of a bargain all the time. In fact, our average price per kilowatt- hour is 17.7 per cent less than it was 10 years ago. Last year our residential custom ers paid 21.6 per cent less than the national average price per kilowatt-hour. For a few of our total-electric customers whose annual use is small, we do not recom mend this new plan. Their electric usage may cost them less under their present resi dential rate. But for most, this new rate can mean savings of up to 20 per cent in their total electric bill. What’s in It for Georgia Power Company? Any forward-looking business must antici pate the needs of its market. This is true particularly in the power business. We plan and build for years ahead. Built into our generating, transmission and distribution facilities is a margin for handling more power load. The people of Georgia can benefit from the use of this power. If more people are using more elec tricity, we can save on our operating costs and can afford to lower our price accordingly. We grow only as you grow in your use of electricity. This Is an Individual Rate The Total-Electric Rate must fit your needs. It must be planned for your household. The requirements are few and simple. This new rate is mutually beneficial. We hope you will call our engineers now to work out your personal electric service under the new low Total-Electric Rate. GEORGIA POWER COMPANY GO TOTAL ELECTRIC...FOR LESS Live Better Electrically—with the new low Total-Electric Rate!