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THE ATLANTA GEORGIAN AND NEWS
WRD.NKIHUY, MAHCII (, IMi.
--the Sheers
the Texture, the Exquisite De
signs; Conquered and Held by
these New’07 Cotton Weaves
To say that we've the greatest stock in
the cotton goods department that we’ve
ever had—that any store in the South ever
had, would be a truth. To say that looms
had never produced their like before or
weavers' fingers ever interpreted design
ers’ conceptions more wonderfully would
still be a fact That we have piece after
piece, pattern after pattern, the like of
which you never saw, and still the counters
could verify to the utmost. Facts—all of
them, but trite and commonplace facts
when you place them Bide by side with the
delicate bewitchingness of a flowered silk
tissue or the soft folds of a mousseline.
Catch up this bit of loveliness which the
weaver has styled
“Soie Imprime”
an artistic effect you might expect in finely
hand-painted Japanese floral designs upon
tinted silk bolting cloth; thin as air; so
delicate in texture. A fabric exquisitely
soft and sheer with a lustre imparted by
silk interwoven with fine cotton. And
while it maintains this appearance, it is
more durable and serviceable than chiffon
or silk gauxes, which are not prettier and
far more expensive and perishable. A
great variety of delicate colors and pat
terns are shown in floral designs of differ
ent styles, in white blossoms with colored
centers and pale shades of green foliage
upon tinted grounds, or grounds showing
stripes of color alternating with white.
And another they’ve called “Cordele
Marquise,” which shows not only a variety
of striped effects woven in the fabrics, but
is printed in a bewildering assortment of
patterns—champagne and tan shadow
stripes with tiny black figures scattered
ver the surface, or two tones of blue with
white. The most striking thing is a white
ground woven to show a shadow stripe
with black dots the sixe of a quarter. And
silk tissues—but. how can the advertiser's
pen hope to set down what the keenest
brains have spent months upon? Who can
describe the delicate blue of the hair bell,
or coax into printing ink the subtle color
ing that lies in the heart of a rose. The
best ateliers of Paris are responsible for
most of the exquisite designs which capti
vate those who see these. Evening and
dinner gowns made of this softly lustrous
fabric attract by reason of the beauty of
their sheer, fine texture as well as by the
wonderful blending of colors which they
exhibit in groups of fancy and ombre
stripes now in vogue, and enriched by the
artistic skill with which floral and foliage
designs in pompadour effects are scattered
over the surface. Entirely different, but as
strikingly beautiful in its way, are the
Swiss Appliques. The cloth is fine and
sheer and is shown in white and colored
grounds on which are firmly appliqued a
great variety of colored fibre pin dots and
figures, and without showing any under
threads which are so objectionable in most
“Swiss Dots.” They’ve the effect of chen
ille, the dot effects so popular in the for
eign marquisettes, at 3.50 or 4.00 a yard.
And here another "Silk Tissue,” one of the
daintiest and prettiest of all the new crea
tions. A fine and soft finished mousseline
in which silk dots and stripes are woven
so as best to lend their lustre to the textile.
One in particular with wide stripes of cop
per and white in equal proportions with
embroidered self-colored figures. “Paris
Tissues” is another beautiful fabric which
is especially adapted to the new fad, “pas
tel plaids,” which will be the great rage
for the coming summer. This line is ex
clusively plaids over checks, and it is be
yond human power to describe in word pic
tures the exquisite beauty of these plaids,
which are an innovation in the art of blend
ing effects and colors. No wardrobe, this
coming summer, will be complete without
“pastel plaid” frocks.
“Baronne Silk Mull”
is one of the most fairy-like fabrics in '07
textiles. In some of the color schemes
there is a soft glimmer resembling that in
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radium silk, but how this faint silver glit
ter comes to be introduced in the art of
cotton and silk weaving is a secret known
only to the scientific weaver. This attrac
tive material greatly resembles chiffon and
comes in many colors and styles, among
which may be specially mentioned narrow
lines upon a soft-tinted ground in ombre
effects decorated with figures made of dots
of solid color or small rings. There is also
white with tiny rings of blue in clusters
aud a white with hair lines and heavier
lines that give the effect of fine mousseline
in clustered tucks. And there are some
wonderful things in cotton and silk voiles.
Stripes, self stripes, Roman and Pekin
stripes in peculiar effects of lavender, blue,
rose and other colors. “Carreaux de
Paris” shadow plaids, even in the sheerest
of cotton weaves, half and quarter-inch
stripes woven a little heavier than the
background and then printed in delicately
colored rings and figures.
“Banzai Silks”
must not be overlooked in this same group.
Solid colors woven in jacquarded de
signs and white or colored grounds with
rings and dots, flowers and figures, stripes
and hair lines, all in true Japanese motifs.
And Effleures
A veritable feast, masquerading under
the French title, Effleures, and we wish *
we could talk to you just as we feel about
them. There are over forty patterns.
They represent every combination of gar
den and hot house flower, disposed with a' 1
grace and charm incomparable. They also
suggest moonlight visions of beauty stroll
ing under palms or sitting out dances amid
music and laughter. “Effleures”—the ti
tle is new, but you know the weave. An
imported Chiffon-Voile. In this immense
variety is a class whose floral designs are
inimitable. Another takes up the stripes,
cross-bars, oval and ringed spots, in colors'
that are exquisitely soft, such as delicately
pale ambers, blues, pinks, mauve and nile
green. On white grounds do all of these
show off delightfully and invitiflgly. Last
ly, silk and cotton mixture of sheerest
texture is the combination of the two
classes; in shadow squares which all seem
to admire, the most delicate sprigs of blos
soms seem to hover over the surface, so
light is the fascinating treatment given to
these new designs. From sweetpeas, full
sixe, in natural colors, to Pekin stripes is
the scope of the Effleure family. And
herein lies another great and attractive
point in these new cotton weaves, They
go from limit to limit. From the most
modest to the most extreme of the ex
treme. From those nice little silver grey
stripes to floral patterns in which one motif
covers nearly the width of the material.
But we haven’t jumped from one extreme
to another. Every step of the way has
been most carefully covered. It takes a
great stock to show in full every gradation.
A great stock to carry them all—the neat,
the intermediate and the extreme. But
they're all here. Not extreme in prices—
not 2.00 or 3.00—but 20c to 50c a yard.