Newspaper Page Text
FOUR
AUGUSTA HERALD.
Published TOvery Afternoon During th«
Week And on Bunday Morning.
THE HERALD PUBLISHING CO.
Entered at the Auguata Poatofrtaa
' Mall Matter of the Second-class.
SUBSCRIPTION RATES:
T>ally and Sunday, 1 year -18.00
Dally and Btinday. per week II
Dally and Sunday, per month ...... BO
Btinday Hemld. 5 year I ® 0
“ PHONES:
Bnalnen Office 297 I Want ad phone 2*6
Society 2616 I Manny'* Editor 29*
Neva Room 299 I Circulation ....209*
FOREIGN REPRESENTATIVE—Tha
'enlamln A Kentnor Co., 226 Fifth Ave..
New York City. 121* People'a Gaa Build
lng; Adam* St., and Michigan Illvd.,
Chicago.
TRAVELING REPRESENTATIVES -
J. Kllnck and WDM Owen are the
only authorised traveling representative*
for The Herald. Pay no money to ( there
unices they can allow written airthorlty
from Buelneaa Mammer of Herald Pub
llehlng Co. j
Addreea all huelnoea comuntratlone ta
THE AUGUST/ HERALD.
785 Broad St.. Augnata. Gt I
No oommunlratlon will he publlahed In
The Herald unleaa tha name of the
writer la algned to tha art Ida
The Auguetn Herald ''aa a larger city
•Irculatlon, and a larger total ctrcuia- ;
tton than any other Augnata paper. Thla
has been proven by the Audit Co., of
New York.
The Herald Guarantaea Advertiser* 50
per rent, more Home Carrier City Cir
culation In AuguatH than la given by
any other Auguaia paper.
Thla guarantee will be written In every j
contract and The Herald will be ready 1
and willing at all tlmea to give full ac
ceaa to (ta racorda to all advertisers j
who wlah to tea* the accuracy of thla \
guarantea In comparlann with the clalma
Of other Augusta newspaper*
THE WEATHER
(Forecasts till 8 p. in. tomorrow.)
Augusta and Vicinity
Main tonight and prolwbly Sunday.
For Gaorglr.
Rain tonight and fftohabty Sunday.
Comparative Data.
November 14th, 1914.
Highest temperature record, 81 In 1879.
Lowest temperature record, 28 In 1886.
Lowest thla morning. Ml.
Precipitation yesterday and last night,
.28; normal .09.
River Stages.
River stage at 8 a. m. 7.0 fret.
FaK In 24 hours ending 8 a m. 0.3 ft.
B. D, KMIGU. Local Forecaster.
ASKING FOOL QUESTIONS.
"How about the high coat of liv
ing that waa to he remedied by
that good old (]tiack doctor Free
Trade? What can we buy to cot.
or wear any cheaper now than wo
could before the Wllaon Tariff
law went Into effect?"
W« find the above query In a letter
nent from "The People” to one of the
streng Democratic dallleii In New
York. Kueh questions aa these ema
nate from those who have eyes to See,
but see not. It Is for this reueon a
waste of time to offer enlightenment,
but. since others, with less deliberate
and determined stupidity are some
times impressed with these superficial
efforts to reflect upon Democratic
principles of government It Is ns well
to respond that with war In Europe
and our import trade entirely knock
ed to pieces, wo arc getting a double
dose of "protection.” The war In short,
ts doing In a very large and terrible
way, what protectionists Iwve been
striving to do for America all along.
It la entirely removing outside com
petition and leaving us to the mercy
iso to, ironically, speak) of our own
Bear trusts and combinations.
In how much worse a ease we would
l have found ourselves had our govern
invent been depending, ns it has de
tpended tinder Republican control,
\ipon high tariffs upon imports we
| leave to the reckoning of those who
i are willing to see a plain proposition
(and reason it out.
We are suffering still from the high
jeost of living, but Its cost Is nothing
Dike It would have been had this dls
[aetrous war broken upon us after the
J’alne-Aldrlch ahomlnutlon
Probably there were a number of
who believed that when Mr.
'Wilson and the Democrats got the
reins of government In their hands
that all the evils of the mistaken amt
fallacious politics uiton which, for
half a century the country has been
building, would vanish as by the wav
ing of a fairy's waml. This would
not have happened, even If the na
tions of Europe had not decided to
bold up the world's commerce and
progress, hut a few years would have
shown a remarkable Improvement. As
it is. we need only watt a little while \
before the most unthinking cltiten !
will reallte that the strain of living
Is letting up.
Certainly, this country has never
been in a more prosperous and prom -
tslng condition. Republican calamity
bowlers, to the contrary, notwith
standing.
ANTWERP.
When pilgrim thoughts retrace their
way
Where the lone warder, Memory,
watte.
Again. a-> in a bygone day.
I eland by Antwerp's ancient antes
The self-same scene my vision greet-.
The Ivied tow era the blackened
walla;
And o'er the lona and winding streets
The sunset's golden glory falls.
I
l pause where Rubens silent standa
Amid the city's busy mart.
With soul-lit brow ami folded hands.
Of Antwerp's noblest fame a part
1 seek the haunts old palntois sought,
Where Teniers wooed dlvlnest art;
The spot where Qutnttn and Matsvs
wrought
Tor love and fame with giant art
fc
The summer's brightest sunbeams
gleam
O'er hoary towers from smtlihg
•kies.
And o’er the Scheldt's delicious
stream
A golden path of tipples Ilea.
Thin as those steams of heauty sale
And soften Into twilight time, .
Plow stealing through the gathering
shade
I hear the hells of vesper chime,
- Elisabeth a Bar her, in an Kachange.
FRANK DEMING,
THE OFFICE MANAGER.
Above are three of the characters in “How Helen Helped,” a story by Hal Coffman, which shows in prose and
picture the life of a girl in a business office and her influence upon the men she meets there.
The first chapter, “Hey, kid, who’s the peach?” will shortly appear on this page. Some of the chapters to fol
low are:
“That’s a good girl and you let her alone.” “That can’t be me; it’s the whiskey I’ve been
“You’ll pay for this!” drinking.”
“No, no; I must look after Helen.” “Boy, boy, don’t you see what you are losing?”
“I’ll get that fellow yet.” “Give me time and I’ll find the culprit.”
MR. FOX AND HIS CRUTCH.
Aa Mr. Fox was going home one
night, he saw n crutch lying by the aide
of the road across which he had to go
to reach his home.
Ho eyed tile crutch suspiciously at
* ssalkre /e / s«ee Ass?
e—< ra jtsw ear, "asst .er *
first, and then he remembered having
seen some one walking with one once,
and he leked it up
'i'll tako it home; It may come in
handy," he said, amt before he reached
home he had an Idea. The next day
he limited out of the house leaning
upon the crutch and walking very
aloxfly.
Pulling a New Product on the Map
A new chewing gum has been put on the
map and 500,000 dealers stocked, and it
was all done in sixty days.
In addition, a tremendous consumer de
mand has been created that is keeping the
factory busy.
It has largely been done by bold, aggres
sive newspaper advertising.
The same advertising that is influencing
the consumer is proving effective with
dealers.
They are glad to stock up with an ar
ticle that easily moves from their counters
because it is advertised in home news
papers.
The way from factory to cpsh register is
via the newspaper advertising route.
“How Helen Helped”
An Illustrated Serial Story of Business, Guile and Love,
"What is the matter with you, Mr.
Fox,” asked Jack Rabbit, who hap
pened along Just then.
“O! 1 have sprained my ankle," re
plied Mr. Fox, limping more than be
fore he met Jack Rabbit.
"Why don't you stay In the house,
then, and let It get well?” asked Jack
Rabbit. "You should not try to walk
about on a sprained ankle.”
■'Yes, I know, but the doctor said
this ankle needed exercise, so I am
going to walk over the hill a short
distance anfl sit In the stm.”
"Now, that is funpy,” thought Jack
Rabbit. “He never Is anxious to be
out In the daytime or walk about if
there Is nothing to he gained."
Jack Rahhlt ran along behind Mr.
Fox. hiding behind bushes and stones
and trees, so that Mr. . Fox'hnh no
thought that anyone was following
him.
By and by when he felt sure no one
was watching him. Mr. Fox put the
crutch over Ids shoulder and walked
along ns well ns ever he had.
"Well. 1 never," said Jack Rabbit,
when he snw this, "he Isn’t lame a bit.
he Is Just making believe,” and Jack
rabbit was so surprised that he almost
forgot to follow until Mr. Fox was
almost out of sight, then he had to
scamper aa fast ns he could to catch
up to him. Rut ho did pretty soon,
and Just before Mr. Fox reached the
farmhouse he began to limp again and
use the crutch.
"lie Is up to something,” said Jack
Rabbit, "but I cannot think what It
can be that he needs that crutch to
help him.”
Mr. Fox began walking up anh down
THE AUGUSTA HERALD, AUGUSTA, GA.
HELEN HAWTHORN,
THE STENOGRAPHER.
on the road by the farm yard, and
soon the hens and geese and ducks and
turkeys were looking through the
fence at him.
“Oh, look at Mr. Fox,” called out a
fat goose, who spied him. "What Is
the matter, Mr. Fox, are you hurt?”
she asked.
This was Just what Mr. Fox wanted,
so he could limp close to the fence and
tell them how helpless he was.
He walked very slowly and stopped
once or twice before he came up to
them. “I have sprained my ankle,”
he told them. VI slipped on a stone
crossing a brook and I am very lame.
I can hardly walk,'You see.”
"How did you get up here then?”
asked an old hen, with her head a safe
distance through the fence rails.
"My dear madam, I am obeying the
doctor," replied Mr. Fox. “He told me
to take exercise, and the best place was
up on this hill, he said, so I climbed up
hero with the greatest difficulty, I as
sure you, but T must obey the doctor
If I expect to get well.”
That In man which does not perish
is his personal Influence. Since we
are creatures of environment and
heredity, if you wisely shape the en
vironment of those about you and
transmit that which Is good to your—
and their—posterity you. will live. And
the waves of time shall dash Impo
tent ly against your life, next year and
MAKING JOB STEADY.
A report soon to be made by inves
tigator* who have looked into the
thrift and morals of employes of
Henry Ford at Detroit should prove a
remarkable addition to the available
data about the relation of thrift to
good cltlsenship and community pros
perity.
It is not generalty known that fol
lowing the announcement of a profit
sharing plan In the great Ford plant
a corps of one hundred investigators
began collecting the important facts
concerning every employee, so the
company may determine Just what ts
the square thing to dii In every indi
vidual case. The investigators were
moetly recruited from the ranks of
Ford employes, and were known to
possess those Qualities which are most
necessary for work of this character.
Some were hired from the outside—
doctors, lawyers and well-educated
men who were known to have hard
sense and ability to understand men
and conditions.
latch investigator spends his entire
time going from one place to another
in the car provided by the company,
with a driver and interpreter, learn
ing all he can about the men whom
he is asked to investigate. He finds
out how they live, what the condi
tions ure In their homes, how they
spend their evenings, what recreations
they Indulge in, how much money
they have saved, how much they send
abroad, how many persons are depen
dent upon them, and, in fact, every
thing possible that will aid in the
smallcet way to determine whether
they are to receive a share of the Ford
profits.
It is not hard for one to Imagine
that Ford workmen are contented.
Each one knows to a surety that he
will be rewarded for his skill and en
terprise; that he cannot be and it not
overlooked. Kach one knows that he
is valued for his individuality, that if
he does good work It will be noticed
at once and that if he fails he will be
instantly detected.
It has been said that the "square
Idacl" program which has been tn ope
ration months before the profit-shar-
That Which Lives
THE WAYS OF THRIFT
PAUL VAN BUREN,
SON OF “THE OLD MAN.”
All the barnyard fowls were close
to the fence now, looking at Mr. Fox
with wide open eyes.
"I could be happier if I had some
one to walk with me,” said Mr. Fox,
moving away, “and I must not stand
still too long, the doctor told me not
to do that, so I must walk again. Won’t
one or two of you charming creatures
come along, too?”
“He cannot harm us,” said one
young goose, “and it would be such an
adventure to talk of a walk with that
sly Mr. Fox. I believe I will go.”
On she waddled to a place where shs
could get under the fence, but Just as
she was crawling under Mr. Dog
leaped over the fence, and awa y ran
Mr. Fox, dropping his crutch and go
ing over the hill like seven kinds of
foxes, running lickerty spilt, I an tell
you.
Jack Rabbit laughed until ,te could
not sit up when he saw .vhat hap
pened.
Copyright, 1914 by the McClure News
paper Syndicate, New York City,
next century. You will be living ten
generations hence in ten thousand or
ten times ten thousand descendants of
yourself and of those whose lives your
life beneficently influenced. And you
cannot buy life with gold nor with
great works that pay dividends in dol
lars. hut with service and self- coined
into deeds of unselfishness.—l.efevre.
ing announcement was made, had for
Its otijelt the elimination of so-called
"floaters;" that it was hoped to make
each Ford worker a permanent mem
ber of the organization. And it has
been pointed out that thl* was to be
accomplished by making each man
satisfied with his job, by giving him
the squarest of deals.
“Now, let’s see how the thing
actually worked out," says a Ford
bulletin. "At the end of one month’s
trial of comparison w-as made with the
month of December, 1912, a typical
month under the old system.” Here
is the table of comparison;
Dec. Oct.
1912 1913
Five day men 3594 322
Men discharged .. ... .... 776 137
Men quitting .. .. 386 826
Men laid off 4822 844
Total hired .... .. .. ..5678 1789
Gain for month 866 945
The above table is conclusive tes
timony that it pays the employer as
well as his employes to take a per
sonal interest in an employe and that
every employe appreciates and will
respond to a square deal.
AUGUSTA'S LIVE AT
HOME WEEK.
Stars November 16th—Wsteh
This Pspor for Furtnsr An
nouncement.
Live at Homo—Trade at Home—
Buy at Home—Pay at Home-
Order at Home—Made at Home—
Raised at Home —Help at Home.
You are' Invited to Join In the
detnon-.tr; tlon of what the AIJ
QI’RTA AT HOME movement
means to the people of this sec
tion. You'll see It broadcast, on
every hand. In every window dis
play, during the week of November
16th.
If you are Interested In the Live
at o ie, Trade at Home, Made at
Homs, Raised at Horie, Ruy at
Heme Movement, write the
Live at Home Editor,
AUGUSTA HERALD
For Further Particulars.
Made in
Augusta are
Dorr Clothes
Sold, cut, trimmed,
made and delivered hy
men whose families
spend all their eam
ings with you.
Upon their welfare de
pends your prosperity.
Then, too,
Dorr Clothes are the
best that can be made
anywhere.
Wear Dorr Clothes.
DORR
Good-Taste Apparel.
WHEN A LADY ASKS FOR STATIONERY
ab* does not mean a “bar of writing paper"'— the term common
among all oUuaoes before the HURD line gave rise to the distinc
tion “Fine Stationery." Now the lady and her coterie have learn
ed the difference —She distinction—and they desire FINS STA
TON ERY—HU HD*S FINE STATIONERY. Sold by
Richards Stationery Co.
d? f EZC\ Our special two quart
Lp \ »JU Rubber Hot Cl? f
Water Bag, guaranteed... H' '
G A RDELLE’S
Bright Bargains in Wants
S|'^^pLAUNDfflr
The Gas Light Go., of Augusta
SATURDAY, NOVEMBER .I*.^
AUGUSTA HERALD.
OCTOBER CIRCULATION
DAILY AND SUNDAY HERALD.
The circulation of the Daily and Sun*
day Herald for the month ot October,
1914, waa as follows:
Oct] 1 12,645 Oct. 16 12.373
Oct. 2 12,665 Oct. 17 12,653
Oct. 3 12 839 Oct. 18 11.665
Oct. 4 11.770 Oct. 19 12,418
Oct. 5 12,540 Oct. 20 12,40*
Oct. 6 14,435 Oct. 21 12,520
Oct. 7 12,440 Oct 22 12,436
Oct 8 12.375 Oct. 23 12,485
Oct 9 13,215 Oct. 24 13,090
C t 10 12 *ls Oct. 25 11,640
Oct. 11 11,740 Oct. 26 12,325
Oct. 12 13,220 Oct. 27 12,520
Oct. 13 13,043 Oct. 28 12,450
Oct. 14 12,270 Oct. 29 12,360
Oct 15 12,355 Oct. 30 12,345
Oi . 31 12,608
TOTAL OCTOBER 388,636
DAILY AVERAGE 12.53*
The Augrusta Herald, Daily and Sun*
day, has a circulation In Augusta ap
proximately twice as large as that of
any other Augusta newspaper. Adver
tisers and agencies Invited to test the
accuracy of these figures in comparison
with the claims of any other Augusta
newspaper.
FORD
IS THE
CAR
The Wife and Bovs and
Girls can drive 4 as well
as the men.
See Lombard.
THE hotisewtfe who is a keen student
of domestic affairs and employs
i the labor and time-saving devices
which make housekeeping easy, thorough
and economical, will be interested in
unlimited hot water for the laundry aa
provided by the
Ruud Automatic Gas
Water Heater
The Ruud is connected to the gas and water pipe*
and supplies s tubful or a down tubfuls just as
easy sa the pint or quart for the toilet, and all
at the same time. It beats only the water actually
drawn without any waste of fuel, time or attention
—you simply tum the faucet. Further information
can be bad at our showroom where the RUUD is
displayed in operation.