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LOCAL
THE CHAMPION, THURSDAY, NOVEMBER 21 - 27, 2019 • PAGE 6
f
LITHONIA
Church promotes minority-
owned, small businesses
during Kwanzaa Plaza event
New Birth Missionary
Baptist Church is
redefining “Black
Friday” with its inaugural
Kwanzaa Plaza event
beginning Nov. 29, at the
church’s family life center
located at 6400 Woodrow
Road in Stonecrest.
The Kwanzaa
Plaza will feature
approximately 100
minority-owned and
small businesses during
a three-day event
meant to highlight local
entrepreneurs and foster
commerce within the
African-American community.
Kwanzaa is an annual celebration of the African-
American culture that is marked by a weeklong
acknowledgment of heritage, unity, creativity, faith and
cooperative economics. While Kwanzaa is observed Dec.
26 to Jan. 1, New Birth’s Kwanzaa Plaza was established to
take a new approach to the commercialized “Black Friday”
shopping frenzy and redirect support toward minority-
owned businesses.
Although this is the first year New Birth is hosting the
Kwanzaa Plaza, Senior Pastor Dr. Jamal Bryant initiated
similar efforts in Baltimore, Md.
“Our Kwanzaa Plaza is a direct and unapologetic effort
for New Birth and the community to come together and
support our brothers and sisters who are creating, designing
and cultivating incredible goods and services,” said Bryant.
“Far too often we read how quickly the ‘black dollar’
leaves our community. We want this effort to showcase our
commitment to keeping those dollars circulating among our
people and set a new precedent for fueling small businesses
and promoting minority-owned ventures.”
This year’s Kwanzaa Plaza will feature fashion
designers, art, cultural products, hand-crafted items,
skincare/personal care products, food vendors and more.
Interested vendors are encouraged to register.
“The response has been amazing from both local
minority businesses as well as the community,” said event
organizer Pamela Booker, who has worked on similar
ventures including the We Buy Black Convention. “New
Birth is creating a needed avenue for businesses to thrive
and a unique platform to highlight exceptional products and
merchandise.”
To become a vendor for Kwanzaa Plaza 2019 or for
additional information, visit www.newbirth.org.
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