Page 14 - Wednesday, November 30, 2022
The Sylvania Times
thesy lvaniatimes .com
Inflation can’t stop Black Friday sales figures,
historic numbers reported
Special to
In a first indication of what to expect as we enter the 2022 holiday season, Black Friday sales hit record highs despite
The Sylvania Times inflationary pressures, topping $9.1 billion and up 2.3% year-over-year according to data from Adobe Analytics. Salesforce
recorded even bigger success, with its data indicating that digital sales grew 12.1% to $15 billion. Additionally, Bluecore
saw an 11% increase in Black Friday site traffic, a 5% increase in orders and a 1% increase in average order values compared to 2021.
Mobile shopping once again played a major role on Black Friday, with 48% of sales coming from smartphones, up from 44% in 2021. Social accounted for 12% of all
mobile traffic referrals.
However, the impact of rising prices was seen in how shoppers chose to pay. The use of buy now, pay later (BNPL) orders rose 78% between Nov. 19 and 25 compared
to the week prior, according to Adobe. BNPL revenue was up 81% over the same period. BNPL usage was up 6% over Thanksgiving Weekend, but the average order value
for BNPL decreased by 9%, according to Salesforce.
“As Black Friday hit record spending online, we’re also seeing more prominent signs of a budget-conscious consumer this year,” said Vivek Pandya, Lead Analyst at
Adobe Digital Insights in a statement. “Shoppers are embracing the Buy Now Pay Later payment method more this year to be able to buy desired gifts for family and
friends.”
Curbside pickup continued to play an important role, though its usage was affected by the growing number of retailers who stayed closed for Thanksgiving, according to
Adobe. At retailers that offer the service, just 13% of online orders used curbside on Black Friday, compared to 21% in 2021. However, revenue from curbside fulfillment
was up 54% and orders were up 35% for the week of Nov. 19 through Nov. 25.
Electronics were a major growth driver for the shopping holiday, with sales up 221% compared to the average day in October 2022, according to Adobe. Highlights in
this category were smart home items (up 271%) and audio equipment (up 230%). Other major categories were toys (up 285%) and exercise equipment (up 218%).
Ecommerce activity is expected to remain strong through Cyber Monday, Nov. 28. Adobe expects more than $9 billion to be spent on Saturday and Sunday, with Cyber
Monday driving an additional $11.2 billion in sales. Salesforce projected an
additional $17.2 billion in spending over Saturday and Sunday.
“Online traffic and sales continued to gain momentum throughout Cyber Week,
buoyed by U.S. consumers, who snagged great deals on Saturday and Sunday,”
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What's Happenina
Here’s a schedule of upcoming events at the Averitt Center,
33 E. Main, Statesboro. For ticket information please contact
the box office at 912-212-2787.
December 1-3 Thu 2-8 p.m. | Fri 10 a.m-8 p.m.
p
AVERITT
CENTER
FOR THE ARTS
Sunday HJ a.m.-2 p.m.
^njpi tut©
WINTER EXHIBITION & SALE
CERAMICS | JEWELRY | FINE ARTS
Just in time for the holidays! Shop for local one-of-a-kind gifts from our talented studio artists and hard-working GSU
students. Ceramics, fine arts, and jewelry for you to choose from. This event is open to the public. Roxie Remley Center
December 8-11 7:30 p.m. Sunday 3:00 p.m.
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for more info and tickets: averittcenterforthearts.org/copy-of-southem-hospitality
General Public Tickets $25. Members/Military/First Responders/City & County Employees $20. Students $15.
December 9 6-8:30 p.m.
No experience necessary! Just come and have fun with friends and your favorite drink! (21+ to drink) Price
includes a 16 x 20 canvas and art supplies. Don’t wait, sign up today! Our instructor will guide you through
the steps to paint your version of the painting-of-the-month. Call Tony Phillips at 912-212-2787 to register.
Instructor: Erika Busbee | Cost: $35 per session | workshop held on the 2nd Fri of each month
Paint-n-Party is held at the Roxie Remley Center for Fine Arts (31 East Vine Street)
January 13 7:30 p.m.
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for more info and tickets: averittcenterforti1earts.org/ga2zie-white
General Public Tickets $20. Members/Military/First Responders/City & County Employees $20. Students $15.
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