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PERIMETER BUSINESS
SPECIAL
Randy Dempsey, once a home beer brewer, stirs boiling grain in the mashtun in Sandy Springs.
and life's too short."
She said the business exceed
ed her expectations, with more
than 100 retailers carrying Natu-
rAlmond. Her husband helps out
while keeping his day job as an at
torney.
Her product also has person
al significance. She grew up eat
ing it. Her 96-year-old grandfather,
who lives in California, taught her
the almond butter recipe two years
ago.
"I personally love to cook, love
to entertain," Foster said. "I'm pas
sionate about food and healthy life
styles, and this product fits within
everything I believe."
Peter Rassel, a business consul
tant at Georgia State University
Small Business Development Cen
ter, said success varies: 50 percent
of the businesses he helped nur
ture are still open after five years,
the survival benchmark for young
companies. About 25 percent of the
businesses close. The rest struggle,
their owners unwilling to concede
their life's work might be their big
gest mistake.
"A lot of it is because they've
invested so much time and en
ergy into it," Rassel said. "They
don't want to admit that they were
wrong."
Myers knows what Rassel
means. At this stage in her com
pany's life, every decision matters
and any mistake could be devastat
ing.
"I always question every deci
sion I make. I am not afraid to hear
feedback," Myers said. "I don't
mind that. I don't mind being
wrong. I would rather have a suc
cessful company than to be right."
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