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PERIMETER BUSINESS
Powers Ferry businesses seek an identity of their own
Dan Whisenhunt
Ron Comacho unveils Powers Ferry Landing logo.
By Dan Whisenhunt
Business leaders can recite a list
of what's lacking in the Powers Fer
ry Landing commercial district, but
they also can name its strengths.
Geography is not one of them,
and that's part of the problem.
The district is close to the Cobb
County line and Chattahoochee
River, four miles from the city of
Sandy Springs. It's in the city lim
its, though many people don't make
that connection.
Powers Ferry Landing is home to
several high-profile companies, in
cluding IntercontinentalExchange
and Graphic Packaging, but the
community suffers from a bit of an
identity crisis. It doesn't have one,
business leaders say.
Nearly a year ago, city and busi
ness leaders gathered for a brain
storming session on how to bet
ter market the area. Sandy Springs
Chamber President Tom Mahaffey
said there had been talk of creating
a Powers Ferry Business Alliance,
but there was little progress. The
concerns expressed then were still
on the minds of the people gathered
at the Sandy Springs/Perimeter
Chamber of Commerce after-hours
event on June 25, held at 1600 Riv-
eredge Parkway.
"We're working on an identity,"
said Ron Comacho, chair of mar
keting and communications for the
Sandy Springs/Perimeter Chamber
of Commerce. Comacho's specific
task for the event was unveiling a
potential logo for the area. He held
up a placard that said, "Powers Fer
ry Sandy Springs" and received en
couraging applause.
"It's not the Galleria," Corey
Hooper, a vice president with Sun
Trust Bank, said while sipping wine.
"But it's not Sandy Springs. It al
most has to represent itself."
Hooper said Powers Ferry Land
ing doesn't lack opportunities. He
endures a brutal commute to get to
his job.
Mike Laney, a property manag
er for the 1600 Riveredge Parkway
building, said Powers Ferry Land
ing has good restaurants and neigh
borhoods. He thinks a better mix of
uses that includes more restaurants
and entertain
ment venues
could do the
trick.
"I hope it
does take off,"
he said.
Cindy
Coombs, direc
tor of leasing
with Newmark
Grubb Knight
Frank, said the
Central Perim
eter office mar
ket is boom
ing because it has amenities Powers
Ferry Landing doesn't. She said the
Central Perimeter is more walk-
able and close to a MARTA transit
station, perks corporations flood
ing the Perimeter Market find ap
pealing. There are bus stops along
the river at Powers Ferry Landing,
but there's limited ability to walk to
work from them.
She said some customers like se
clusion.
"The really cool thing about this
area is when you get here, you feel
like you're in the woods," Coombs
said.
But is Powers Ferry Landing's
identity getting lost in those woods?
Businesses and civic leaders said
it shouldn't be, because there's
loads of potential.
Sandy Springs City Councilwom-
an Karen Meinzen McEnerny told
attendees of the Chamber event that
once people discover Powers Fer
ry Landing, they will be amazed by
what they find.
"This is an undiscovered gem in
terms of an office market," she said.
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14 | JUNE28 — JULY 11, 2013 | www.ReporterNewspapers.net