About Brookhaven reporter. (Sandy Springs, GA) 20??-current | View Entire Issue (Dec. 2, 2025)
ROUGHDRAFT.NEWS DECEMBER 2025|45 SPONSORED BY GREATER PERIMETER CHAMBER Sandy Springs is not an ‘either-or’ city. It is a ‘both-and’ community. Where urban energy meets suburban calm, where Fortune 500s grow alongside family-owned favorites, and where MARTA stops just minutes from rivers, forests, and trails. At the Greater Perimeter Chamber, we’re proud to partner with a city that proves you don’t have to choose between growth and quality of life. You can have both. In business, as in life, we know that location matters. It determines not only where people choose to live, but where businesses choose to invest, grow, and plant roots. But there is an even better word to describe a community’s intentional efforts to create and sustain a better location: placemaking. Over the past twenty years as a city, Sandy Springs has embraced placemaking with purpose and vision, using its abundant and sometimes contrasting assets to create something rare and deeply valuable for its residents, businesses, and visitors. While every community can rightly claim its own uniqueness, Sandy Springs stands out for its exceptional and sometimes surprising combinations. The city thrives not by choosing one path over another, but by embracing the full spectrum of what it can be. In Sandy Springs, the story is never “either/or.” It is proudly and consistently “both/and.” Sandy Springs is both: • Urban and Suburban A place where high-rise offices and vibrant mixed-use centers are only minutes away from quiet, tree-lined neighborhoods. Here, you can enjoy the energy of a bustling commercial district and still return home to a peaceful suburban sanctuary. Few cities manage to blend these environments so seamlessly. • Fortune 500s and Family-Owned Businesses Global corporations select Sandy Springs for its strategic advantages, talent pool, and accessibility. Yet, around the corner, long-established small businesses anchor neighborhoods, add character, and offer personalized service. This mix of economic strength and entrepreneurial spirit creates a dynamic and resilient local economy. • ITP and OTP Straddling the Perimeter gives Sandy Springs an identity that draws from both worlds. It benefits from the connectivity, visibility, and business ecosystem of an ITP address, while offering the space, natural beauty, and lifestyle often found OTP. This duality appeals to a wide range of residents and companies. • State Route 400 and Chattahoochee River Fords Major transportation corridors fuel economic growth and support business mobility. At the same time, the city cherishes its natural crossings, quiet streambeds, and protected forest areas. This balance between built environments and preserved green space helps maintain the character residents and employees value. • MARTA Stops and Hiking Trails Sandy Springs offers genuine mobility choice. Whether commuting by public transit, biking along dedicated lanes, or exploring miles of hidden trails, residents enjoy the convenience of a modern city without sacrificing access to nature. Maintaining balance among these seemingly conflicting concepts is not easy. It requires thoughtful leadership, ongoing engagement, and a willingness to look beyond traditional definitions of what a city should be. Sandy Springs leaders continue to channel the vision, determination, and collaborative spirit that fueled the fight for cityhood into the work of shaping what comes next. As we look toward the future, Sandy Springs can and should remain the ultimate both/and city, offering a blueprint for how communities can navigate uncertainty without losing sight of their identity. The world is becoming more complex, more interconnected, and more demanding of flexibility. Sandy Springs shows that embracing complexity, rather than resisting it, leads to stronger outcomes. It reminds us that a city does not have to choose between growth and preservation, innovation and tradition, or urban energy and suburban comfort. It can pursue all of them at once. The Greater Perimeter Chamber is honored to be both a partner and collaborator with the City of Sandy Springs. Together, we are committed to ensuring future economic prosperity for residents and businesses alike. We recognize that fostering a thriving economy means supporting both corporate headquarters and small businesses. It means supporting established industries and emerging sectors, both legacy employers and start-up entrepreneurs. We are grateful for the opportunity to advance the economic well-being of all who call Sandy Springs home, neighbors and corporate citizens alike. As the city begins its next chapter, we look forward to contributing to another twenty years of intentional placemaking, strategic vision, and celebration of the diverse qualities that make Sandy Springs not just a place to live or work, but a place to belong and thrive. GREATER PERIMETER • CHAMBER OF SANDY SPRINGS SHAPING THE NEXT Explore how we partner, promote, and propel the region’s business community. www.greaterperinneterchamber.com
