Newspaper Page Text
PERIMETER BUSINESS
WE ARE SMALL BUSINESS EXPERTS.
We’re not your typical IT shop. We are your strategic IT partners.
Businesses don’t just call us when things go wrong. We work with
clients so their technology becomes a strategic business asset
and not just a necessary evil. And we are affordable!
£777/77Solutions
• •. • • Your Technology Team
We take the worry out of IT so you can focus on your business!
770-551-8857
Let us help you protect your commercial assets and
regain control of your business insurance expense.
RisKixV 1
Insurance
Call Us Today! 404.459.5975
riskandinsuranceconsultants.com
PERSONAL • COMMERCIAL • LIFE • HEALTH
we will customize
a solution that gives
you the freedom to
run your business.
The Rotary Club of Dunwoody and the Dunwoody Chamber of Commerce
0 Chamber of .
are proud to present: Dunwoody
City of Dunwoody 4th Annual
State of the City Address
Tuesday, February 19, 2013
6:00pm - 9:00pm
Crowne Plaza Ravinia
4355 Ashford Dunwoody Rd
Dunwoody, Georgia
Plan To Arrive Early
The event is free but parking
is limited.
State of the City presented by Mayor Michael G. Davis
Special Guest Speaker Bryan C.W. Tate, Founder, Chairman and
CEO Digitel Corporation
Dunwoody
■''Smart people - Smart city /
DunwoodyGA.gov | 678-382-6700
Augellos' market provides a place
where family and food is important
By Joe Earle
In 1985, Charlie Augello found
himself facing yet another job-related
move. Augello worked as a salesman
for an engineering company. He and
his family lived in the Atlanta sub
urbs, but now his employers want
ed him to relocate to a
new city. Again. He'd
already moved nine
times.
He decided he and
his wife and kids had
bounced around the
country long enough.
"I didn't want to re
locate anymore," he re
called recently. "Being
Italian, family was al
ways important."
So he left the corpo
rate world. In 1986, he
and Anita, his wife, started a business
of their own, the E. 48th Street Mar
ket in Dunwoody. They based their
market on the little groceries in the
Italian neighborhood near the Unit
ed Nations building in New York
where they'd both grown up. Charlie
lived on 48th Street. Anita,
he said, lived over on East
43rd. They met in grade
school.
"Being from New York,
first-generation Italians,
food was always around
us," Charlie Augello said. "We were
always looking for the food we grew
up with. You've heard of 'care pack
ages'? I traveled a lot, so I always
came home with 'care packages.' "
Growing up, Charlie Augello
found work making deliveries and
doing other jobs for owners of the
neighborhood markets. He learned to
bone a chicken working for the neigh
borhood butcher. He knew how a real
Italian market operated. "When you
worked as a delivery boy and there
were no deliveries, you learned how
to cut meat," he said.
The Augellos decided to start
their Drmwoody shop after they real
ized the north metro Atlanta suburbs
lacked a real Italian market.
"We thought there was room for an
Italian specialty store," Charlie Aug
ello said. "There were a lot of gour
met shops, but we didn't want to be
a gourmet shop. We wanted to be an
Italian specialty shop."
Gourmet shops, he said, pull in
customers looking to make purchas
es for special occasions. He wanted a
place where customers could drop by
two or three times a week to pick up a
hero sandwich or some pasta or a bit
of the fresh mozzarella they made ev
ery day.
At their market in the Williams
burg at Dunwoody Shopping Center,
the Augellos offer a variety of Italian
products - wine, cheese, meats. They
make their own bread. They sell ol
ive oil by the pound,
and it's cheaper if you
bring your own bottle.
They make sandwiches
using bread they bake
themselves, Charlie Au
gello said. No sliced
bread or pastrami on
the menu, he said. Their
top sellers: meatballs
and cheese, sausage and
peppers, chicken parmi-
giana, prosciutto with
fresh mozzarella and a
muffuletta.
"Saturday, we had a customer who
was a Roman," Charlie Augello said.
"He said, 'I'm impressed. It's just like
home.' That's a pretty good compli
ment."
The place has changed a little
through the years. The Augellos add
ed wine sales after custom
ers asked for the chance to
buy a bottle to take home
with a take-out dinner, he
said. They added tables
when customers asked for a
place to eat their sandwich
es without driving away. But an ef
fort to run a second market in Under
ground Atlanta proved unsuccessful.
Now Charlie Augello, who's 72
and has cut back to working about
five days a week, describes his fam
ily's market as "an Italian version of
'Cheers.'" "When you come in, [we]
ask your name," he said. "By the
time you leave, you should hear your
name three or four times."
Customers seem to take to it. John
Bleacher of Drmwoody, looking over
the market's stock of Italian wines
one recent morning, said he's been
shopping there for 17 years.
"It is a genuine, family-owned Ital
ian experience," Bleacher said. "It's
like going to visit friends, like you're
going to visit family."
In a sense, you are. The Augellos'
kids just about grew up in the place,
their dad said, and daughter, Andrea
Augello, now runs it. Other Augello
children still pitch in now and then,
Charlie Augello said.
"I think the significant thing is
we're still a family and we're still talk
ing," Charlie said. "In a family busi
ness, that's an accomplishment."
Charlie Augello
Perimeter
Profile
12 | JAN. 25 —FEB. 7, 2013 | www.ReporterNewspapers.net
