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2A I DAWSON COUNTY NEWS I dawsonnews.com
Wednesday, May 24,2023
Because Coffee to open second location in Forsyth
By Erica Jones
ejones@dawsonnews.com
Next month, Dawson
County’s Because Coffee
will open a second location
in Forsyth County at the
new Cumming City Center.
According to Because
Coffee owner Doug Cole,
he first started thinking
about opening a second
location over a year ago, in
the beginning of 2022.
Through a connection he
had with Melissa Mayton,
who used to work for the
Dawson County Chamber
of Commerce, he was able
to meet representatives of
the new Cumming City
Center in Forsyth County,
who had a space that they
were reserving for exactly
the type of shop he was
proposing.
“They had the space
we’re moving into specifi
cally reserved for a coffee
shop; they didn’t have a
coffee shop yet but they
wanted a coffee shop in
that spot the whole time,”
Cole said.
The goal with opening
the new coffee shop, Cole
said, isn’t to start a second
identical Because Coffee
shop, but rather to create a
whole new experience for
coffee lovers coming to the
city center.
“We weren’t ready to just
copy and paste Because
Coffee; we felt that this has
become a real local thing
for us in Dawson County
and didn’t want to feel like
we were turning into a
chain,” Cole said. “We’re
really focused on the roast
ing side of things here and
we’re ready to have a differ
ent vibe and a different feel
at a shop that’s focused on
the craft beverage side.”
Because Coffee will con
tinue focusing on the craft
roasting side of the coffee
business and the new shop,
which will be called Myth
& Legend, will focus more
on craft beverages, featur
ing a whole new syrup line,
a wide array of espresso-
based drinks and mocktails,
nitro brews and culinary-
inspired drinks made to
offer customers not only a
great taste but a visual
experience too.
“We’re not going to
repeat our drinks; what’s
here is here and what’s
there is there,” Cole said.
“We’re focused on the craft
roasting here and that’s
going to be focused on
highlighting the roast in a
craft coffee beverage.”
Myth & Legend will also
offer a rotation of manual
brews, which will have a
dedicated space in the shop
and allow customers to
learn about different meth
ods of brewing coffee
through informational
signs, videos and QR
codes.
“We’re going to rotate
throughout the year and
feature some different man
ual brews,” Cole said.
“We’re going to have a
space that’s dedicated to it
and it’ll take a little bit
more time but we’re going
to explain the story and the
concept, everything about
that method.”
The name Myth &
Legend, he said, came
about while brainstorming
what new theme and brand
would fit into the city cen
ter.
“We went with kind of
an older feel, kind of ‘20s,
speakeasy feel, and that’s
how we ended up with
Myth & Legend,” Cole
said. “The city center is
kind of focused on telling
parts of the story of
Cumming, so like right
next to us in our suite there
will be a fire engine to
memorialize and commem
orate firefighters, and the
name Myth & Legend
loosely ties into telling sto
ries too.”
The idea of storytelling,
Cole said, is a large part of
what Because Coffee has
become in the nearly four
years it’s been open and
what he hopes Myth &
Legend will be too.
“Over the last almost
four years we’ve found out
that what people do around
coffee is get together and
just share stories, so when
you get together there’s
those myths, those legends
and those stories that are
being told and we’ve
become a part of a good
number of those stories,”
Cole said. “I’m ordained
and I’ve gotten to officiate
weddings for two sets of
our customers and another
couple recently asked me
to officiate theirs, we’ve
had baby announcements,
we’ve just had a lot of real
ly great things, so we’ve
been blessed to be a part of
people’s stories too.”
And while he’s been
blessed to be a part of so
many of his customers’ sto
ries, he added, they are just
as big a part of his story
too.
“We’ve had customers
come in here for the past
four years and they’re just
as much a part of our story
as we are of theirs,” Cole
said. “We have people
come to Because Coffee
from Forsyth, Lumpkin
and Hall counties so I feel
like we could have opened
in any spot and had a good
customer base already.”
The logo for the new
shop will also feature a
real-life “mythical” crea
ture that is a part of the
North Georgia area: a bear.
“We worked with logo
designer Andrew Averso
and we went with kind of a
mythic animal that lives
here in the area, the bear,”
Cole said. “We’ve commis
sioned some cool artwork
that’s going to go in there
and play into a wide variety
of myths and legends that
you’ll see around; some
world myths and local his
torical, legendary people,
and we’ll kind of work that
into the artwork of that
place.”
Cole said that he’s
incredibly excited for Myth
& Legend to open at the
city center, and that he’s
excited for all of the possi
bilities that the new shop
and new location will hold.
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Photo courtesy of Doug Cole
Next month, Dawson County's Because Coffee will open a second location,
called Myth & Legend, at the new Cumming City Center in Forsyth County.
Obituaries
Claude Bradley, Jr
July 26,1930 May 14,
2023
Claude (C.J.) Bradley, Jr.,
age 92 of Dawsonville, Ga.
passed away on Sunday,
May 14th, 2023. He was
born in McCaysville Ga. in
1930 to Nellie & Claude F.
Bradley , Sr. C. J. was a
deacon at Pleasant View
Baptist Church in
Cumming, Ga. for 44
years. He was very active
in the church and his com
munity. He retired from
General Motors, Lakewood
Plant, after 33 years. He
served his country in the
Air Force, during the
Korean War. He was pre
ceded in death by his lov
ing wife of 66 years, Peggy
Bradley. In addition to his
parents, he is preceded in
death by sisters Edna
Harlow, Dot Taylor, and
brother Boddy Bradley.
His children are Deborah
(Mike) Roberson, Tony
(Terrye) Bradley, and Travis
(Tammy) Bradley.
Grandchildren are Shawn
Dacus, Nichols Dacus, Levi
Bradley, Eric Bradley,
Adam Mullis and Eli
Bradley, with numerous
step-grandchildren, 12
great grandchildren, one
great-great grandson.
Siblings are Catherine
Crawford, Charlie Bradley,
along with many other lov
ing relatives and friends.
Funeral services will be
held on Wednesday, May
17, 2023 at 11 am at
Ingram Funeral Home
Chapel with interment in
Sawnee View Gardens.
Rev. Bud Sutton, Rev. Joey
Gilbert and Rev. Ronnie
Bennett officiating.
The family will receive
friends on Tuesday, May
16, 2023 at Ingram Funeral
Home from 6:00 pm to 9:00
pm. Ingram Funeral Home
& Crematory, Cumming,
Georgia is in charge of
arrangements.
Condolences may be made
at www.ingramfuneral-
home.com.
Death Notices
Fred Ernest
Thomas III
May 17, 2023
Fred Ernest Thomas III, 76,
of Dawsonville, died May
17. Memorial service,
Saturday, June 3, 1 p.m.,
CrossBridge Community
Church. Bearden Funeral
Home, Dawsonville, GA.
Thomas Larry
Martin
May 14, 2023
Thomas Larry Martin, age
82, of Cumming, GA,
passed away on May 14. A
graveside service was held
2:00 pm Tuesday, May 16,
at Sawnee View Gardens.
“The city itself is doing a
great job planning events,
concerts and festivals;
there’s scads of people out
there all the time and the
place isn’t even half open
so I’m really looking for
ward to making a lot of
coffee for a lot of people
because of that,” Cole said.
Cole and his team are
aiming for Myth & Legend
to officially open around
the end of June, and will
keep customers updated
through social media posts.
Those interested can also
sign up at the coffee shop’s
website to receive informa
tion about a series of
“secret soft openings” that
the shop will hold leading
up to its grand opening.
“You hope everybody is
going to be excited, and
just to know that everybody
is excited just makes you
feel good,” Cole said.
“Hopefully Myth &
Legend will become a part
of other peoples’ stories in
that community.”
To sign up for updates
including information
about the soft openings, go
to mythandlegend.coffee or
follow the new coffee shop
on social media at www.
instagram.com/mythandle-
gend.coffee/ or www.
facebook.com/mythandleg-
end.coffee.
King Crossword
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Hearty quaff
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^ Daws o n C o u nty N e ws
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