About Lake Oconee news. (Greensboro, GA) 199?-current | View Entire Issue (Sept. 22, 2017)
Friday, September 22,2017 Lake Oconee News Page B5 GREENE COUNTY Coldwell Banker Lake Oconee Realty/Lake Country stays on top of marketing technology - from apps to websites Photo illustration by Coldwell Banker Lake Oconee Realty/Lake Country When it comes to technology, the sky is the limit at Coldwell Banker Lake Oconee Realty/Lake Country. When it comes to market ing real estate, the sky is lit erally the limit for Coldwell Banker Lake Oconee Realty/Lake Country’s buyers, sellers and agents. Since it was established in 2011, Coldwell Banker Lake Oconee Realty/ Lake Country has made it a top priority to stay on the leading edge of the ev er-changing technology used to find, search and list real estate - including drone photography and videos. Long gone are the days when a real estate listing was restricted to a print ad or flyer with a single pho tograph and a few sentenc es. Today’s tech-sawy real estate buyers and sellers have a wide range of online and digital options - includ ing apps to websites - to choose from. “I would put what we have against any real estate firm in Georgia - because we don’t stand still,” Coldwell Banker Lake Oconee Realty/Lake Country President and COO, Tom Martin, said. “We’re always looking for a way to improve and ways to help our agents sell more real estate.” As technology changes, the expectations of real estate sellers and buyers also change. Drone photography and videos showing aerial views of property in a real estate listing were virtually unheard of just a few years ago. “That’s pretty much a standard now,” Martin said. Most of the more than 75 agents at Coldwell Banker Lake Oconee Realty/Lake Country hire a profession al photographer as well as drone pilot to shoot photos and aerial videos of a property. Several agents have also purchased and are licensed to use their own drones. Coldwell Banker Lake Oconee Realty/Lake Country Associate Broker Bobby Murray teams with a fellow agent to drone every property they list. “To let (buyers) know what the neighborhood is like around the house,” Murray said. Drone videos give buyers a bird’s eye view of a house to see how close it is to neighboring houses, where it is positioned on a golf course or lake, how it sits on a cul-de-sac and the location of nearby commer cial properties, he said. When it comes to tech nology, Coldwell Banker Lake Oconee Realty/Lake Country embraces it all - social media, mobile apps, unique websites, email, text, programs and even online real estate classes. The agency features listings from ALL THREE area Multiple Listing Services on their inter national residential and commercial websites cbLakeOconee.com and cbcLakeCountry.com. Each agent also has their own individual website that includes the area listings as well as personal information and client tes timonials. In addition, each property listed by Coldwell Banker Lake Oconee Realty/Lake Country has its own unique property website that features a virtual tour, printable bro chures, a mortgage calcula tor, agent details, as well as driving directions, schools and other information. “You’ll know everything you want to know about that property,” Martin said. The website link for each property listed by Coldwell Banker Lake Oconee Realty/Lake Country is syndicated across the internet and can also be shared with family members and friends by email and text, as well as on social media sites such as Facebook, Twitter, Linkedln and Blogger. Today’s real estate buyers use smartphones, computers and tablets to access real estate apps and websites, including YouTube, REALTOR, com, Zillow and Trulia, to search for property listings. In fact, approximately 92 percent of buyers start their search online, ac cording to Coldwell Banker Lake Oconee Realty/ Lake Country Director of Business Development, Shauna von Hanstein. Buyers can use those same electronic devices to receive emails and texts about new real estate property listings and updates on listings from Coldwell Banker Lake Oconee Realty/Lake Country agents through their innovative website platform. By the time most buyers reach out to a Coldwell Banker Lake Oconee Realty/Lake Country agent, they have already become familiar with a property listing through its featured photo gallery, full video and other detailed information available online and on mobile apps. “They have a virtual key to the house. They just don’t have a physical key to the house,” Coldwell Banker Lake Oconee Realty/Lake Country Realtor Joan Weghorst said. ‘You just have to make sure that your virtual key is the best.” Thanks to the diverse online and digital options offered by Coldwell Banker Lake Oconee Realty/Lake Country, Weghorst and her fellow agents are able to reach more local and out- of-state buyers. Coldwell Banker Lake Oconee Realty/Lake Country takes the time to train its agents on each online and digital offering. It also makes sure each option comes with full tech support that can provide assistance and answer any questions that arise. That is why they are consistently the top real estate firm in Georgia’s Lake Country. COME TO THE EATONTON-PUTNAM CHAMBER’S 18th ANNUAL LAKE COUNTRY Winner drawn for Super Raffle OCTOBER 2,20171 6:30PM THE PLAZA rjktff, CENTER 305 N. MADISON AVE EATONTON. GA 3I02H OCONEE BREWING CO. • THE PIZZA PLACE • IRON FORK CAFE • WATERSIDE RESTAURAUNT • BIRDCAT BBQ • THE MEAT SHED • PARKSIDE MAIN 8 THEATER • PLANTATION OLIVE OIL • PUBLIX • ELKS CLUB • THE GLEN • DO’S SHAVED ICE • ROCK EAGLE • OLDE VIRGINIA SAUSAGE CO. • PEARLY’S SWEETS We need your donations! Restore Putnam County Habitat For Humanity Call for more information about pickups. • Washers/Dryers • End Tables • Mirrors Sofas / Furniture • Chairs • Dishes Thursday and Friday 10:00am to 4:00 pm Saturday 10:00 am to 3:30 pm 1027 Lake Oconee Pkwy., Eatonton, Georgia 31024 (across from Goodwill) 706-991-1600 Contributed The Rotary Club of Greene and Putnam Counties is excited to announce the week 36 winner of the 2017 Super Raffle is Jenny Hanson. Jenny will receive a set of Bose Noise Canceling Headphones from Advanced Audiology & Hearing Care. Dr. Kimberly Hoffman, audiologist and owner of Advanced Audiology & Hearing Care has served this community for the past 14 years. Advanced Audiology provides a wide range of hearing care services to patients of all ages, from the identification of hearing loss to the proper selection of rehabilitation solutions--including assistive listening devices, Bluetooth accessories, custom hearing protection, and personalized hearing devices. Dr. Hoffman's practice is located in Greensboro at The Cowles Clinic, as well at her part-time office in Madison. The practice is an in-network provider for most all insurances. Advanced Audiology is now in their new office at Harmony Medical Center 117 Harmony Crossing Suite 8 Eatonton, Georgia. Their phone number is 706- 453-2119. Pictured are, from left, Corbin Ware, Rotarian Pat Ware, Ayda Ware, and Dr. Kimberly Hoffman •No outside trays/containers will be allowed inside the gates* Purchase tickets today ($20 in advance/ $25 at the door) at the Eatonton-Putnam Chamber of Commerce, Peoples Bank, Farmers & Merchants Bank (Oconee and Sinclair branches), Exchange Bank (Oconee and Kroger branches), BankSouth, & Pinnacle Credit Union. TASTEOFEATONTON.COM For more information, contact info@eatonton.com or 706-485-7701
