THE LAGRANGE REPORTER
THURSDAY MORNING, DEC. 24, 19(4
Published Frida/ at
J. A. PERRY, Editor.
HUGH McKAY, Publisher.
SUBSCRIPTION, $1.00 PER YEAR
Payable in Advance.
Entered aa second-clans matter
at LaGrange, G#., under the Act of
October $1, 1911, at the goat office
March 3, 1879.
MR. MARSHBURN A FARMER
I*Grange has at IcaHt one (if no
more) “city farmer," in the person
of Mr. N. E. Marshbum. He is not
only an earnest advocate of diversi
fication, of the common-sense plan of
producing crops- that can be readily
sold at good profits, but he is putting
his excellent thoorics into sound prac
,Mr. Marshbum is best known in
IwtGrange as a merchant, and in this
field he has displayed marked good
taste and judgment in buying and u
most agreeable personality on the
sales floor. But down in South Geor
gia he is best known as a cantaloupe
king. Next year nu will plant 2,00*1
acres in the splendid vuriety which
he hus evolved and hns trade-murk
registered under the name of "Pink
Queen.” This enormous acreage
divided into various tracts ncur
Thomusville, Fitzgerald, Alma and
Byromville. Mr. Marshbum is at the
head of an organization in which there
arc about thirty people interested,
and which is the largest in the United
States. Somo idea of the oxtent of
the business will be gained when one
considers that the item of scud alone
will total $4,000, and that the syndi
cate'has contracted for 600,000 crateH
for an estimated production of 6,000,
Here is a splendid examplo of pio
neering. Mr. Marshbum has simply
picked one of the numerous opportuni
ties for growing high-class products
for which the “malefactors of great
wealth” (as Mr. Roosevolt calls them)
in the large cities will pay fancy
Why doesn’t somebody else break
into one of the many favorable fields
that nre only wuiting for the bruins
and initiative to devolop them? Hero
are a few of them: Milk-fed broilers,
capons, squabs, pimento peppers,
Lima und other varieties of beans,
strawberries, figs, loganberries and
dozens of other things in the line of
fruits and vegetables.
♦ SALEM ♦
Mr. John White, one of our most
substantial farmers, has just finished
a large, convenient metal warehouse
on his farm and finishod storing some
fifty or sixty of his 1914 crop of tho
fleecy staple to uwait a more re
One by one our absent young folks
are returning to the parental homes
around Sulem for tho holiday soason.
Miss Zelma Zachory returned from
Kings boro on Saturday where she
has a successful school. MIbs Ethe-
leno Sands returned Monday from
Lithia Springs where she has been
engaged in teaching. Miss Ellen Sat-
terwhite returned Thursday from iho
LaGgange College. Prof Edward Leo
Floyd of North Georgia college, came
in Sunday from Dahlonega and. Dr.
Albert Brawner came Monday.
We regret to note the illness of
Mra. Willie Williams, we wish for this
estimable lady a quick return to
Mr. and Mrs. Charley O’Neal and
family were Sunday guests of Mr.
and Mrs. John Frank Thompson.
Misses Mary Nell and Frances An
derson visited Misses Irma and
Winona Swanson Monday.
Salem High School closed Friday
afternoon with some appropriate and
delightful exercises consisting of read
ings, music, songs, etc., after which
the teachers, Miss Will O'Neal, Mrs.
Fletcher Anderson and Miss Bessio
Bryant gave the mothers and a few
of the grandmothers a most enjoyable
reception in the music room of the
school building. Delicious refresh
ments consisting of salads, pickles
and cheese straws were served with
hot tea. The occasion was one of rare
enjoyments to all.
Mr. and Mrs. Bill Anderson spent
a couple of days the past week in La-
Quite a number of Salem folks have
been to LaG range the past few days
hunting up Santa Claus. Among
them Misses Louie and Lillian Mor
gan, Messrs. Hop and Jep Morgan.
Miss Lanie Lou Davis of Beech
Springs has been the guest of her
sister, Mrs. Lucy O’Neal, this week.
The friends and relatives of Mrs.
Willie Kate Griggs of Atlanta have
received cards announcing her mar
riage on Dec. 24 to Mr. John Spiers
of Atlanta. We wish them much
What of the New Year?
And what of the New Year? A short week now and it
will bo ushered in with it:< manifold blessings and trials; it*
responsibilities and its opportunities, for those of us who are
"Spared in life and health to enter the imaginary gate-way
and travel through its dayH and weeks and months.
As a matter of fact, each new day that is vouchsafed us
presents a new and blessed opportunity. The change over
from one year to another is marked by no physical change.
The lower animals never know the difference. Ifut it ia good
for those of ns who are blessed with the capacity to think
as well as to feel, to plan ahead as well as to live by the day,
to give careful thought to the proper observance of the an
niversaries established by sound precedent. Especially is
this true of the New Year, with its beautiful symbolism of
burial of the things past which cunnot be undone, and of
turning with high resolve and eager hope to a new day with
its recurrent opportunities for improvement. This thought
is beautifully expressed in the following .by Arthur J. Bur
“The bells in the steeples are swinging and ringing
An anthem of joy and of hope and of cheer,
For time has not ended and efforts expended
Not in vain, for yet Opportunity’s here,
And we’l'. labor and battle and push our way upward
In days that the incoming New Year will bring.
From the grave of the old one to the brave and the bold one
Success and achievement will certainly spring.”
Consideration of an event which marks the passage of
time naturally leads one to thinking of time as a measure
of our existence. None of us properly value nor make the
best use of our time; on the contrary there are but few who
do not indolently waste a great deal of this precious stuff
thut life is made of—and some of us even deliberately kill a
lot of it. The few who really do appreciate the value of
time have crowded wonderful achievements into their brief
spans of existence. A story is told of Edison in his younger
days when he was just beginning his wonderful evolution
from telegraph operator into the most useful citizen of his
time. He had fallen in with some friends on the streets one
day on hjs way to his work. They were disposed to loiter
and kill time in pleasant chat or badinage, but suddenly
Edison broke into a run and left them, saying:
“Excuse me, I’ve got so much to do and life is so very
short I must hurry.”
If the New Year rolls? out its appointed time it will have
twelve months, 52 weeks, 365 days, 8760 hours, 525,600
minutes and 31,536,000 seconds. What it will bring to each
one of us will depend largely upon how wisely and efficiently
we use our time. We must or should spend eight hours out
of each twenty-four in sleeping. That is one-third of the
time. We probably spend an average of forty-five minutes
in eating each one of the three meals a day which all of us,
happily, get in one way or another. That accounts for 821
hours in course of tfie year, or nearly one-tenth of our time.
Then take off the Sundays, which, for reasons of health as
well as religion, shobld be devoted to rest; also deduct the
time out of each working day which should be devoted to
reading and recreution, and we have left only about 2600
hours of productive time out of the 8760. Does this not
bring home to us, therefore, the importance of the lesson
learned and applied to such good account by Edison? Per
haps you remember the old quotation:
“Lost, yesterday, somewhere between sunrise and sunset,
two golden hours, each set with sixty diamond minutes. No
reward offered, for they are gone forever.”
Let us include among our New Year resolutions one that
we will strive to make better use of our time. We should
not count the time wastefully used that is devoted to sound
reading and wholesome recreation, for by both do we make
our minds und bodies more fit for efficient work; but we
should train ourselves to an instinctive habit of making
the most of the hours—and even the minutes—which we
allot to our daily work. Right here we feel inclined to pay
our respects (or disrespects) to the idlers who waste the
time of other people. But they are not worth the space or
time; and, besides, we "don’t use such language,” as Mr.
Dooley said when asked for his opinion on the Mexican situa
The coming year will test the mettle of our people as it
has not been tested since the Civil War and the dark days
of Reconstruction which followed. It will bring out the yel
low streaks and show, up the faint-hearted, the selfish, the
quitters, hi a way that those of this generation have never
experienced. While fortunate by comparison with the lot
of tbe countries being devastated by the war, or eveh the
conditions existing here during the Sixties, there is no deny
ing the fact that this section has received a heavy blow
through the low price of cotton, its chief product. At best
it will take us some time to recover from it, and the process
of readjustment is necessarily trying.
But is not this a good time, (when, after all, we have so
much to be thankful for), to forget the past except as a
guiding experience, and turn with hopeful purpose and
freshened vigor to the duty and the opportunity of doing
better next time ?
To Our Farmers.
Specifically, we would say to our farmers that the chief
trouble lies in the fact that too mimy made the mistake
of placing their entire dependence upon cotton and went in
debt to make a big crop. If this section did not owe any
money to other sections there would be no real distress. But
the farmers owe the merchants and banks; these in turn
owe the jobbers, manufacturers and banks of other sections,
and, as stated, there is where the chief trouble lies. This
points out the obvious remedy: We must begin work to
ward becoming self-sustaining and make cotton largely as
a mrplus cash crop instead of the main reliance. We must
wake up to the fact that when we ship in supplies that
should be produced right here at home we have to pay for
them with several profits added, the profit of the original
producer, theprofits of the middlemen between him and the
railroad station at his end of the line, the cost of transporta
tion to this market, and then the profits of a few
more middlemen, of which there are entirely too
many. The retail price of com is 85c to $1.00 per bushel,
whereas,any fahher can produce com at not over 50c, count
ing everything, and frequently less. Meat is retailing at
16c to 20c per pound, whereas it can be produced on the
farm at from, 4c to 6c. per pound. These are cited merely
as illustratiopk but the rule applies all along the line.
The farmer who has made his farm largely self-sustain
ing. and who owes but little, is in position to hold his cotton
for a year or two if necessary, and it will probably pay him
to do so. True, he must feel the conditions to an extent, but
it is not nearly so, bad as that of the man who has neglected
to r^ise his feedstuffs and foodstuffs, and who has gone in
debt for more than his crop of cotton would pay for even if
the war was not going on.
We do not hesitate to say that no greater mistake could
be made than to again plant a full crop along the same lines.
It would bd more wise to buy cotton out of the present sur
plus, for it cannot be produced at current prices. We are
not among those, however, who go the length of saying that
no cotton at all should be planted, and we do not think it
sound to suggest any one ratio of reduction to apply to all.
The important point is that whatever amount we raise be
prnctically a surplus, or as nearly so as possible. Also it
will be wise to plant for a surplus production of other
crops such as can be sold for cash at a good profit- It is
safe to assume that prices will rule high on all foodstuffs
next year, and probably for several years.
It is important for our farmers to make a careful study
of the market requirements of whatever products other than
cotton that they may consider planting as a cash crop. The
high quality products command the premiums and profits.
But it is important to put them on the market in such form
or style of package as to meet the competition of other sec
In conclusion we would say to our farmers that now is
the Mine of all times when you should organize, for the bene
fit of exchange of experiences; for community upbuilding;
for co-operative purchase of breeding stock, machinery, etc.;
and. lafctly, but of prime importance, for marketing your
products to the beat advantage.
To Our Merchants.
And how will you merchants face the new conditions ?
You must choose between two courses, either cut ex
penses or increase business. The whole proposition is one
of running as near as possible to full capacity. The situa
tion is strikingly illustrated by the case of two of the rail
roads entering LaGrange. Because it is able to fill its trains
to near capacity the, A. & W. P. railroad i9 able to run ten
trains a day and haul passengers at two cents a mile, where
as the M. & B. loses money on two trains daily with a much
higher mileage rate. '
The solution lies in going after business more energetical
ly thar. ever rather than to trim sails and seek to get
through by mistaken economies. Your chief items of ex
pense are irreduceable. First, the biggest is, or should be.
your own time. When a man devotes his best thought and
entire'effort to a business and succeeds in building it to
some size, he is entitled to rate his lime at a liberal valua
tion. Then, most of the other cost factors are practically
fixed. These include rent, light, insurance, taxes, etc.—
these and a lot of other items must continue as large as ever
if you stay in business.
About the only way that you can save is to discharge a
e'erk or two—and you know you will hate to do that.
So, in sober truth, your only salvation lies in getting more
business. And don’t make the mistake of thinking that is
impossible. No man can begin to approximate the possibili
ties of any business or individual proposition. In a country
such as ours there are no absolute bounds to the trade ter
ritory of a business. John Wanamaker, Altman’s, National
Cloak & Suit Company, Tiffany’s and Park & Tilford in New
York; Sears, Roebuck & Company, Montgomery, Ward &
Company and Marshall Field in Chicago, and several of the
better stores in Atlanta are selling goods in this city and
territory. It may be true that all of this business cannot
be kept at home, but certainly a larger share of it can be by
the right sort of publicity backed up by the goods and the
Besides the trade outlets mentioned, there are splendid
possibilities in the way of capturing a larger share of trade
in the several small towns within a thirty-mile radus of
LaGrange. The rule will be that most merchants will vir
tually cease all activities along creative lines. What an op
portunity there will be then for those who display the con
trast of optimism, energy and enterprise! It is only a ques
tion of working the home market on a more intensive scale
and reaching out over a wider territory in order to keep
up sales to the high water mark and even surpass them.
Advertising, when properly done, is an investment and
not ar. expense. It is the quickest, shortest, most economi
cal and direct link between producer or distributor and con
sumer. Advertising benefits both seller and buyer. By in
creasing volume it enables the seller to make more money
and to reduce the cost to the consumer as well. This is
proven by a comparison between the great department
stores with their multifold economies, and the small special
ty shops. Also the enormous distribution and the relatively
superior value of Ford cars is another proof.
No, advertising is not an expense, but the best of invest
ments when properly done. It saves time, the most valu
able of all commodities." One man can do just so much in a
given length of time. Personally he can wait on just so
many customers, provided they come into the store. He can
reach more people over the telephone. But he can sit down
in his office and write a truthful and interesting advertise
ment of what he has to sell and, placed in the newspaper,
he can tell thousands at the same time. Advertising multi
plies the scope of a store’s activities and enlarges its terri
But don’t forget this important point: There is everything
in the way it is done. A large amount is wasted in poor ad
vertising, in printed talks expected to sell goods but which
fall short of the mark because something is wrong. The
first and absolutely essential point is to be sure that the
store is right in every feature—the merchandise, the prices,
the service. Then, and not until then, are you ready to be
gin using printed publicity. The dictionary definition of
advertise is “to make known.” Obviously one cannot make
known that which is not true. It is folly to advertise a poor
article or a poor store, and by the same corollary most of
the good ones are advertised.
To Our People Generally.
And may we not hope that the New Year will bring to us
all a more keen appreciation of our duties and responsibili
ties to each other and to the community? There are gratify
ing evidences of growth of this fraternal spirit. The Christ
mas season is being marked by a more widespread and
generous response to the needs of charity than ever before,
and this in spite of the fact that a great many find them
selves less able to give than in previous years. It seems
as though the common calamity has drawn the people closer
together, and made them to feel their interdependence,
their need of each other.
There is practically no limit to what may be accomplished
by a united citizenship. Working selfishly apart, we fritter
our energies away and fall far short of the possibilities.
More closely united, we can have and can do many of the
things which seem impossible. Each unit of our population
represents a certain amount of potential energy, and in the
aggregate the people compose our real capital. We wonder
what would be the possibilities of Troup County’s 26,000
“human-power” if all were harmonious units working to
the same end. For hundreds and perhaps thousands of
years the Chattahoochee River was allowed to expend its
enormous potentialities uselessly as it flowed to the Gulf.
But harnessed up and wisely directed, it is now furnishing
over 100,000 horse-power and doing a vast deal of useful
work. There is a striking lesson for us in this illustration.
“We live in deeds, not years,
In thoughts, not breaths,
In feelings, not in figures on a dial;
We should count time in heart throbs,
He most lives
Who thinks most, feels the noblest,
Acts the best.” —Bailey.
JUST RECEIVED—Car of Agricul
tural lime. H. W. Caldwell.
WANTED—Empty piano box. Apply
care Reporter. _ It
COAL—Call 233 for coal. We handle
the best at lowest prices. La
Grange Ice A Fuel Company. tf
REDUCE your fertilizer bill by usim
ALL BREEDS and ages of Guniea
Pigs for sale cheap.
GRADY GAY ltpd
FOR RENT—Ten room house to rent
stables, carriage house, servant
house, large premises- W. V. Gray.
FOR RENT—One five-room cot
tage, 155 Vernon street.
Lights and water. Apply to
J. L. Bradfield. tf.
WILL EXCHANGE bank stock
for an improved farm and
pay difference in cash. Ad
dress Lock Box 197. Janl
LOST—Warehouse receipt for
two bales of cotton. One is
sued by. the Troup Warehouse
marked “M M” No. 4676 and
one issued by Security Ware
house marked “S” No. 6242.
J. O. Cleaveland 4t
FOR SALE at aJBargain
if Bought Within 30 days
My Home on Vemon’St.
J R. HARRISON,
St. Augustine, Fla.
♦ ♦ ♦ ♦ ♦
♦ HOGANS VILLE ♦
The following young ladies are at
home from college to spend the holi
days: Misses Ruth Hayes, Mattie
Ware, Kate Philpot, Ina Weems,
Nannie Lo Shank, Thelma Hays.
Bessie Matthews, Lucy Mobley and
Minnie Fletcher Boozer and Messrs.
Marvin Mobley, Herschel Daniel and
Mrs. J. W. Walker entertained the
Woman’s Club on Friday afternoon
at the home of "Mrs. J. Z. Reid.
Mrs. Steve Davis and Mrs. John
Wilkinson had charge of the program.
Mrs. Walker assisted by Mrs. Reid
served a dainty salad course.
Mr. and Mrs. Joe Matthews spent
last week in Atlanta.
Mrs. Hawthorne Ware of Genevu
was the guest last week of her sister.
Mrs. Lawrence Owen.
Mrs. Ware and Mrs. Owen visited
Mrs. Spurlock in Atlanta last week
Friends of Mrs. Silvey, formerly
Miss Jennie Lee Cooper, were grieved
to hear of her death last Saturday
morning. Her remains were brought
here Sunday a. m. for enterment.
Miss Inez Johnson of Newnan will
spend the Christmas holidays with her
The Bible Study Class had an in
teresting meeting with Mrs. A. B.
Anderson. The book of 2nd Chron.
was finished under the leadership of
Mrs. W. J. Hogan. As the ladies ar
rived they were served hot chocolate
The Campfire Gjirls gave a lovely
oyster supper Wednesday evening in
the Telephone Bldg. Quite a nice lit
tle sum was realized from the supper
and the sale of home-made candy.
These girls bid fair to have an en
thusiastic club, and much good is sure
to be done by them. The Scouts are
also flourishing and we feel justly
proud of these two organizations.
Misses Lillian Moore and Mary
Culpepper left Saturday to spend the
Xmas holidays in their respective
homes in Winder and Fort Valley.
Prof, and Mrs. Strozier and chil
dren will spend their holidays in Dub
Mr. and Mrs. Van Brightman and
little daughter are expected home this
week from Montgomery.
The following ladies went to La
Grange last week to do some Xmas
shopping: Mrs. Will Arnold, % Mrs.
Winna Armstrong, Mrs. Arthur An
derson, Mrs. W. J. Hogan, Mrs. Ernest
Johnson, Mrs. Mack Hopson, Mrs.
Steve Davis, Mrs. Jack Darden, Mrs.
Jim Reid and others.
Miss Florence Trimble entertained
the recently organized Campfire Girls
Those present were Misses Doris
Hightower, Elizabeth Word, Sarah
and Julia Mobley, Mary Hall Ellis,
lone Ware, Gladys Scoggin, May
Weaver and others.
Mr. Fay Mooney was Miss Edith
Darden's guest Sunday.
Mrs. Howard Wooding was the
guest of Mrs. Steve Davis Thursday.
Mr. and Mrs. Jesse Brook are the
happy parents of a fine boy.