Newspaper Page Text
12
January 26, 1995
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By Teri Agins
THE WALL STREET JOURNAL
ombat boots for wom
en were fabulous —
last year. This
spring, the trendiest
shoes are decidedly
not made for walk
ing.
Fashion designers
are rallying around
the new “glamour”
look: clingy dresses,
Wonderbras and, yes, sexy spike
heels. “With the return of glam
our, women are looking more
vampish and seductive,” says
Candy Pratts Price, accessories
editor of Vogue magazine. “We
are talking a high heel.”
Vogue’s January issue is filled
with stilettos. One photo spread
features a $455 pair of red patent
leather sandals with five-inch
heels from shoe designer Manolo
Blahnik, the high priest of high
heels. Mirabella’s February is
sue has a full-page photo of a
black patent-leather pump with
a six-inch heel from Guido
Paquali for Vivienne Westwood.
So far, six inches is the maxi
mum heel height.
Most of the new high heels have
very pointy toes and reveal a lot
of skin, including “toe cleavage,”
that is, the cracks between the
toes; some also feature thin criss
cross or ankle straps. “It never
ceases to amaze me how much
pain, discomfort and self-destruc
tion women will go through in
order to look good for a man,”
says Laura Schlessinger, a Los
Angeles therapist and author of
“Ten Things Women Do to Mess
Up Their Lives.”
Shoe designers know they
count on women to sacrifice com
fort for vanity. In high heels,
women’s “legs look longer and
thinner, and the heels force them
to stand back to keep their bal
ance, which causes them to walk
sexier,” says shoe designer Ken
neth Cole. ¢
Valerie Donati recently bought
four new pairs of stilettos (high
pumps with dagger-like heels),
including a pair of black patent
leather Charles Jourdan shoes
with stainless-steel heels. “They
make me feel fun and frivolous
and really glamorous,” says Ms.
AUGUSTA FOCUS
Fashion Focus
Donati, a Manhattan writer. “I
have more men saying they like
my legs but what they are really
talking about is my shoes.”
And pop culture icons every
where are wearing what the fash
ion-industry calls “fast shoes.”
Witness the boss-seductress
played by Demi Moore in the
movie “Disclosure.” Her charac
ter could have been the inspira
tion for shoe designer Charles
David’s ad: “If you really must
step on someone to get ahead,
use a very sharp heel.”
But it remains to be seen how
many women will jump from prim
pumps to sassy stilettos. Many
women complain that they don’t
Shoe designers know they count on women
to sacrifice comfort for vanity. In high heels,
women’s "legs look longer and thinner, and
the heels force them to stand back to keep
their balance, which causes them to walk
sexier," says shoe designer Kenneth Cole.
feel glamorous teetering along
on spindly heels, and millions of
American women are already
suffering from corns, bunions and
other foot ailments.
“Women are four times more
prone to have foot problems than
men due to women’s lighter bone
structure, the effects of pregnan
cy and hormonal changes,” says
Suzanne Levine, a podiatric sur
geon in Manhattan. Dr. Levine
adds that all foot problems are
aggravated by the shoes women
wear, especially high heels.
In fact, many women accept
sore feet as part of life. A 1993
study of 400 women sponsored
by the American Orthopedic Foot
and Ankle Society in Seattle
found that 56 percent of the wom
en “believed that having bunions
is normal,” according to Carol
Frey, one of the,researchers on
the study and an orthopedic sur
geon at the University of South
ern California.
Since Cinderella, women have
been lying about the size of their
feet. So the Seattle study com
pared the actual measurements
of the women'’s feet to the shoes
they wore and concluded that 88
percent of women were squeez
ingtheir feet intoshoes that were
“significantly smaller” than they
should be. However, women’s feet
are getting bigger from genera
tion to generation. So the stigma
about big feet, some say, is be
ginning to recede.
That so many women may be
ready to wear spike heels may be
evidence of a trend away from
mannish work attire. Boxy suits
and silk scarves were de rigueur
back in 1982, when Mr. Cole, the
shoe designer, introduced his
first collection of mostly square
toed, chunky-heeled shoes.
“Women were obsessed with be
ing practical and sensible look
ing,” he says, “and the high-heel
business seemed to cease to ex
ist.”
But nowadays, “That ‘Working
Girl’ look is kaput. We now . . .
can go to the office and cross our
legs in a short skirt and high
heels,” says Vogue’s Ms. Price.
Jennifer Wylie won’t be among
the new leg-crossers. Firmly
grounded in low heels or flats,
the 30-year-old Pittsburgh pub
lic-relations executive refuses to
suffer in spikes. “I'm adamant
about being comfortable,” she
says.
' Retailers are hoping Ms. Wylie
is the exception rather than the
rule. The 45-store Saks Fifth
Avenue chain projects half its
sales in spring dress shoes will
be high heels, up from 30 percent
last year.
Shoe makers maintain that
today’s high heels are more com
fortable than the spikes of the
early 19605, when they were last
fashionable; today’s stilettos are
fuller across the toes, more shock
absorbing and better balanced,
they say. Mr. Blahnik notes that
three women click around his
Italian factories, testing his
spikes for comfort, “spending an
hour or so going up and down
steps and things.”
But no one will argue that a
five-inch heel is the last word in
comfort. That’s why Dr. Scholl’s
in 1993 came out with its Toe
Squish Preventer, a shoe cush
ion for spike heels. “It acts like a
speed bump for your foot, keep
ing your toes from getting
jammed into the pointed toe,”
explains Steven LaMonte, vice
president of footwear marketing
for Schering-Plough Health Care
Products.
A number of shoe marketers,
including Kenneth Cole and Nine
West, concede that there’s a lim
it, even for the fashion-conscious
woman these days. Neither com
pany will make a spike heel for
spring higher than three inches.
“We interpret that stiletto look
into a wearable, comfortable shoe
with heels that aren’t too spin
dly, that more women can relate
to,” says Stacy Lastrina, vice pres
ident of corporate marketing for
Nine West.
More comfortable dress shoes
continuetosell, eveniftheyaren’t
the height of fashion. But even
U.S. Shoe Corp.’s Easy Spirit
pumps, advertised to “feel like a
sneaker,” are updated for spring.
The new model, called “Legends,”
features a thinner, tapered two
inch heel, the tallest comfort
pumps to date.
And the fact is, for many wom
en, buying shoes is not a practi
cal matter. Even Dr. Levine, the
podiatric surgeon, is hardly a
role model. She confesses she
often wears Manolo Blahnik
heels at work. “I know theimpor
tance of healthy feet, but as a
woman, I understand the psy
chological damage that can oc
cur when a person is denied fash
ionable shoes,” she says.
Pick a part, Pierce a part:
High fashion in the 90s
By Larry McShane
ASSOCIATED PRESS Writer
MONTCLAIR, NJ.
The ear (ouch). The nose (Ouch).
The cheek (Ouch!). The nipple
(OUCH!). The genitals
(0000000UCH!!)
Body-piercing, once the domain of
thespiked dogcollarset, hasrelocat
ed from the subculture to the sub
urbs, Manhattanand San Francisco
aren’t the only places to pierce any
more; from Wildwood,N.J., toSanta
Monica, Calif,, piercing shops are
now staples. ‘
There’s even one here in down
town Montclair, town of choice for
yuppiesfleeingManhattan’s crowds
and crime. On a tree-lined street
lined with wood-frame homes, a
hardwarestore and a beauty parlor,
an average of 50 folks per week take
a sharp needle through a body part
at Ink-Credible Tattoo.
“Some people go every week for a
manicure, a massage or a sauna,”
explains Christine Brief, co-owner
of the husband-and-wife piercing
place. “Other people come here. It's
part of their lifestyle.”
Prominent celebrity lifestyle con
verts include navel-pierced
supermodels Naomi Campbell and
Christy Turlington. “The Crying
Game” star Jaye Davidson prefers
nipple jewelry. NBA star Dennis
Rodman rebounds (when he’s not
suspended or AWOL) with pierced
ears, a pierced nose and a pierced
navel. Guns n’ Roses guitarist Slash
has a nose ring.
But the rich, famous and punc
tured are not alone. Ever imagine
bank tellers with nose rings? Law
yers with nipple bars?
Motley Crue drummer Tommy
Lee, reflecting on his pierced ears,
noseand nipple, now sees himselfas
somewhat wimpy. 'i"‘;
“Those piercings are considered
worthless and weak in thg '9os,”
says Lee, whose holes date back to
the'early 1980 s. “Unless you have a
bolt through your
(O0O00000UCH!!), you're not
making it in the '9os.”
Piercing tip No. 1, from Maria
Tashjian of Venus Modern Body Art
in Manhattan: When piercing the
tongue, use extreme caution. “You
can't just pierce randomly, because
there are two major veins that go up
its underside.”
At Tashjian’s East Village pierc
ingboutique, tongue piercing ($35)
is No. 2 on the most requested list,
behind navels (SSO) and ahead of
nipples ($55). The friendly staff
appears somewhat threatening,
mostly because they sport enough
facial jewelry to set off metal de
tectors.
“I never saw piercing as;a fad,”
says Tashjian, who displays an as
sortment of ear piercings, two nose
rings, a septum (the cartilage that
separates the nostrils) pielggyg and
astud protruding from herlowerlip.
That look — including a one-inch
hole in her right ear, the result of a
process called stretching — is rela
tively tame. EmployeeJohnDolceis
fastclosinginontwodozenpigzmgs' .
Body piercing has escaped the
“drunken-sailor-on-shore-leave”
stigma that goes ink-in-arm with
tattooing. For one thing, piercings
aren’t permanent (Roseanne,
Johnny Depp and Mark Gastineau
are just three people embroidered
with the name of an ex-loved one.)
Tattoos are done in, parlors;
piercingsareperformedinboutiques.
The level of hygiene is quite high —
instruments cleaned in autoclaves,
needlesusedjustonce, rubbergloves
discarded after each customer.
The lobby at Venus Modern Body
Artis donein purple and black. The
display case is filled with jewelry
ready-madeforyoureyebrow (rings,
generally) or your cheeks (barbells
— just what you think, only small
er). f
Tashjian taught computer skills to
Russianrefugeesbeforesheopted to
turn her passioninto her profession.
She studied at the Fakir Musafar
School of Body PiercinginSan Fran
cisco before opening her own shop
nearly two years ago. f,
Dressed head to toe in black, with
tattoos peeking out on her wrists
and neck, Tashjian looks like some
one who's into body piercing. But
don’t be fooled, she says; lots of un
gk!;ly people are sporting body jew
“A lot of people can't do facial
piercings because of their jobs,” she
says. “But there’s a lot of piercings
cloaked under business suits.”
Piercing tip No. 2: Picking your
jewelry is painless. Making a hole
for it is not.
Tony Paternoster, of Totowa, N.J.,
rates nipple piercing as No. 1 on the
ouch-ometer, although he says get
ting the back of his neck lanced was
no picnic, either. '
The back of his neck?
“You clamp the neck, as tight as
you can with as much skin as you
can pull, and then pierce right
through it,” he explains. A bent bar-
PR . 0 Lot YR oy
i « ‘ i;E | 4
_ F |
n’} g
percent of
their ear
lobes.
RN, G g e
bell is slipped through the hole, cre
ating a look that recently cost him
jobs as a lifeguard and flower deliv
ery hoy.
At 22, Paternoster is in the same
age group as many piercers: 18 to
30 years old. But his interest pre
dates the outbreak of body-piercing
that began in 1993, starting on the
fashion runways of Paris.
Montclair piercer Cary Brief, who
handled all of Paternoster’s perfora- -
tions, saysthe rush ofbusinesssince |
has remained constant. :
“This is not a fad like a hula hoop :
or amood ring, where you can put it ;
on, takeitoff, and forget aboutit,”he *
says. “You've got to get your nerve |
up, sit in the chair, and get it done.” |
Piercing tip No. 3, from Pater- ;
noster: Attempt to keep track of ;
exactly how many holes you havein |
your body. 4
“Right now, probably 15 t 0 20,” he
says, running down a mental check- }
list. “Nipples, navel, tongue, four in |
the lips, septum, nostril, eyebrow, |
back of neck, genitals. That covers g
|
London body piercer Teena Maree,
who did the navel-pietcing job on }
Campbell and Turlington, has 23 |
piercings of her own. It’s not unusu
al to see people with a dozen or more |
visible piercings at one of the local ;
shops. ‘ ' }
“It’s kind of addicting,” says
Tashjian. “Once youget a piercing 4
done, you start thinking of the
next one. At least for me, it was
like, “That’s beautiful. What am I
gonna get next?”
Butdon’t get the impression that
four out of every five Americans is
walking around with a half-dozen
holes in their body.
A study done this year by the
Inverness Corp., a major manu
facturer of piercing equipment,
found that 89 percent of the peo
plequizzed would only needle their
ear lobes.
Those who feel differently say
they’ve been pierced for different
reasons: Rite of passage. Sexual
pleasure. Celebration.
And that old standby, rebellion.
“My parents —every time I come
home with something new, they’re
freaked out,” Paternoster says.
“That shock factor probably has a
lot to do with it. I love watching
the reaction.”