Newspaper Page Text
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November 23, 1995 AUGUSTA FOCUS
S h ]1 {F II 3 :[F Bames & Noble opening in
€ 1€ csra brings more than just books
By Rhonda Jones
AUGUSTA FOCUS Staff Writer
Okay all you “nuthin’-to-do-in-
Disgusta” humbugs, picture this.
A sprawling building with ant
like social activity. Not like a
churchy old community center,
but a place where you can go and
be with people who are like you,
who like to do the things you like
to do, whatever that may be. A
meet-market sans noisy drunken
people, where you can hear lec
tures. relax with a cup (or five) of
coffee, have lunch, sit, read, feed
your own ego, hang out ... See
yourself in here anywhere?
On Friday, Nov. 24 Barnes &
Noble, Inc. (really big bookstore)
isinvadingthe CSRA with legions
of titles, what company represen
tatives call an “extensive choice
on everyimaginable subject.” And
what’s more, they’ve been watch
ing us, so there are sections on
things like golf.
“Booksellingisalocal business,”
said Steve Riggio, chief operating
officer of Barnes & Noble, Inc.
“Barnes & Noble operates under
the philosophy that each store is
unique to its community. While
some 50,000 titles are common to
all of our stores, the balance is
carefully crafted sothat each store
reflects the lifestyles and inter
estsofits customers. Before a store
opens, our buyers spend consider
able time studying the communi
ty and its local publishers and
authors. After the store opens, our
store manager has the responsi
bility to further adjust the selec
tion to meet customer needs.”
They’ll order stuff for you too.
Anything you want. “Our stores
handle an average of 500 special
orders per week, most delivered
within seven days,” said Mr.
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Business Focus
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Riggio. “It’s amazing. We find the
more titles we stock, the more
titles people want.”
Not only that, but they have a
Discover Great New Writers pro
gram, embodied in its own sec
tion, which will showcase over 100
new titles each year. Example:
The Chess Garden by Brooks
Hansen, in which a medical vol
unteer in South Africa’s Boer war
writes a series of letters home
about his adventures in an imag
ined land peopled by chess pieces,
letters his family and friends back
home cometoanticipate. Elements
of J.R.R. Tolkien and C.S. Lewis.
Another example: High Fideli
ty by Nick Hornby, which is about
a35-year-old Londonrecord-store
owner, and takes a look at the life
of a “single urban guy.” We get to
laugh at him as he finds himselfin
weird, uncomfortable situations.
GQ magazine calls it “As funny,
compulsive, and contemporary a
first novel as you could wish for.”
The Software Etc. department
will stock a “huge selection” of CD
ROM titles, like A Brief History of
Time and The Way Things Work.
The department will also stock a
complete line of PC software and
video games as well as a selection
of how-to videocassettes.
The Barnes & Noble in-store
case will serve Starbucks Coffee
and teas of The Republicof Tea, as
well as cold drinks and “a variety
of reasonably priced gourmet
sandwiches and desserts ... in a
classic bistro setting.”
Alongthoselines, Augustastore
manager Nique Domzalski says,
“We’re much more than a book
store: we're really a meeting place
for the CSRA community. Barnes
& Noble is dedicated to providing
our customers with great service
and the best selection in an inter
When Does Area Code 770 Go Into Effect? Area Code 770
was officially introduced on August 1, 1995. However, to
allow additional time to get used to the new area code, until
November 30, customers may dial either Area Code 404 or
770 for local and long distance calls to numbers in the new
770 area. Beginning December 1, only the new area
code can be used to complete calls to the
770 area. POLK
Who Gets The New Area Code? As v :
shown on the (r)ndap, the shadeddarea s
the 404 area code. The remainder of the :
map changes to the [alew 770 arela calde. e
Also, use the list of three-digt telephone | 7
prefixes shown to find out 1%1 your area code T"""m“7
is changing.
Why Add Another Area Code? Due to a sig- ol
nificant increase in new telecommunications | © Bowdon
services — such as fax machines, computer ~ §----oco
modems, cellular phones, pagers, and residential LuHEAR2
second lines — Atlanta is once again running out of tele
phone numbers.
How Does Adding A New Area Code Change The Way I
Call Around Town... And The Way People Call Me? First,
the new area code does not impact the expansion of the
Atlanta local calling area. The new area code does not affect your
tollfree calling area, either. However, there will be changes in
the way you dial local calls between the 404 and 770 areas.
Here are examples to show you the new dialing procedures:
* To call numbers within the same area code, you simply dial
the seven-digit telephone number as always.
* To call from the new 770 area code to the 404 area code,
you simply dial all 10 digits, for example, 404-351-XXXX.
* To call from Area Code 404 to Area Code 770, simply dial
all 10 digits, for example, 770-917-XXXX.
* Bell South customers who prefer to dial all calls within
the Metro Atlanta local calling area using 10 digits
(the area code and the telephone number) may do so.
NOTE: You should not dial a “0” or a “1” before dialing
the 10-digit telephone number.
Are You Ready?
If your area code is changing;
* notify those who call you%ong distance and from within
the 404 area,
* update printed materials that list your telephone number
— stationery, checks, business cards, advertising, etc.
« whether or not your area code is changing, you may need to
reprogram or replace your telecommunications equipment
to accommodate the new area code — speed calling lists, -
it
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Area Code 770 Is Here.
If you have questions about Area Code 770, please call 1 800 544-1015.
Hearing impaired customers may dial 780-2274 toll free within the Bell South service region.
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Concord and Zebulon will become 5 8, ° LM.MR
part of the 770 area code on i PIKE o Bamesville
February 1, 1996. bt
This map is a Feneml representation.
For specific information consult the list
of telephone prefixes shown.
fax machines, cellular phones, PBXs, etc. Please note that
it may not be possible to program some telecommuni
cations equipment to recognize the new area code
formats which no longer contain a “0” or “1” as the
middle number. To determine if your PBX system rec
ognizes the new 770 area code, dial (770) 666-9999.
You should hear a message that your call has been
successfully completed. If you do not receive such a
message, you should contact your PBX vendor to
determine what changes may be necessary. Check
with your equipment vendor for more information.
« if your telephone is in the Metro Atlanta local dialing area
and you have an automatic dialer, a computer dialing
system or other programmable dialing equipment, take
note. Many of these systems automatically insert a “1”
when an area code and telephone number (10 digts)
are dialed. Consult with your equipment or software
vendor to ensure that your dialers will accommodate local
10-digit dialing
esting and welcoming environ
ment. When we combine that with
our calendar of exciting, free
events, I'm confident the commu
nity will visit often.”
These events include children’s
story hours, Mystery Night, book
discussion groups, poetry read
ings, authorsignings and tax sem
inars.
Sources say Barnes & Noble is
the originator and premier opera
tor of book superstores in Ameri
ca. Its flagship store on Fifth Av
enuein New York has been widely
recognized as the most authorita
tive bookstore in the country and,
perhaps, the world. Since 1965,
the company has been owned and
operated exclusively by booksell
ers. Len Riggio, later joined by his
brother Steve, built the business
fromthislocationinto whatisnow
thenation’slargestbookseller. The
company takes pride in the expe
rience of its long-standing man
agement team and hundreds of
booksellers who have been with
the company for many years.
AsofNovember 13,1995, Barnes
& Noble, Inc. operates 337
superstores, 70 of which were
opened in 1994, under the Barnes
& Noble, Bookstop and Bookstar
tradenames and 673 mall stores
under the B. Dalton Bookseller,
Doubleday Book Shops and
Scribner’s Bookstore tradenames.
Barnes & Noble, Inc. also publish
es books under its own imprint for
exclusive sales through its retail
and nationwide mail-order cata
logs.
Augusta location: 1336 Augus
ta West Parkway, just off
Wrightsboro Road and Bobby
Jones Expressway. Store hours
will be 9 a.m. to 11 p.m., seven
days a week.
Southern Bell is now
@ BELLSOUTH*®
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™™ £ The Metro Atlanta area code changes from
Le® 404 to the new 770 area code if the seven-digit
5 telephone number begins with one of the
:;"" following three-digit prefixes:
y, #3492 578 698 802 891 95
/ 45 493 579 704 804 893 953
e~ M 6 494 583 707 806 %01 954
«":BAHH(.)WM"'}“'." 447 495 587 717 808 902 955
S o R d9B 400 5000 181 818 100571950
449 497 591 719 819 907 957
anville s 451 498 592 720 821 908 960
e 452 499 593 721 822 913 96l
JaTn $3 500 504 123 823 94 96
~Socacide f 304 454 503 599 725 824 915 963
395 455 504 601 729 825 916 964
TON 396 456 507 602 732 826 917 965
ngton 397 457 509 603 734 828 918 966
399 458 512 604 735 829 919 967
307 409 459 513 606 736 830 920 968
207 319 410 460 514 610 739 832 921 969
)208 322 412 461 516 612 740 834 922 971
214 324 413 462 518 613 745 835 923 972
27 327 414 463 519 618 747 836 924 973
208 328 416 464 528 621 748 838 925 974
229 333 417 465 531 623 749 839 926 975
232 336 418 466 532 631 750 840 927 977
236 338 419 467 534 637 751 844 928 978
242 339 421 468 535 640 759 849 929 979
245 343 422 469 536 641 760 850 931 980
246 345 423 471 537 642 764 852 932 981
247 348 424 472 338 643 769 854 933 983
251 C 358% 405 4731 5307644 77D Bbs. 934 984
253 358 426 474 541 645 773 856 935 985
254 368 427 475 544 646 774 857 936 986
258 379 428 476 545 647 775 858 937 987
259 381 429 477 349 661 781 859 938 988
260 382 431 478 551 662 782 860 939 989
263 384 432 479 552 663 784 867 941 991
267 385 433 481 554 664 785 868 942 992
269 386 434 482 562 665 786 869 943 993
270 387 435 483 563 667 787 878 944 994
271 388 436 484 564 668 789 879 945 995
279 389 437 486 565 671 793 883 946 996
287 390 438 487 568 673 795 886 947 997
301 391 439 488 369 677 796 887 948 998
304 392 441 489 574 682 798 889 949
306 393 442 491 576 684 801 890 951
Numbers not listed above will remain in Area Code 404. This list is current
as of 10/09/95; new prefixes may be added before 12 03 95
©1995 Bell South Telecommunications
