Page 20
Griffin Daily News Thursday, August 25, 1977
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Cooling off
ORLANDO, Ala. — Five-year-old Andrea Osborne of
Orlando cools off by getting right in the middle of things in
her backyard. (AP)
Business mirror
GM says today cars
are a better value
By JOHN CUNNIFF
AP Business Analyst
NEW YORK (AP) - Automo
biles today are a better buy than
they were 15 years ago, said the
General Motors executive a few
weeks before his company
announced it would raise 1978
prices an average of 5.7 per
cent.
Robert Lund, vice president,
and general manager of its
Chevrolet division, explained
that if you adjusted for in
flation, and included the equip
ment and safety-emission items
on today’s cars, the 1962 Impala
would cost $6,000.
But, he continued, you can
obtain its 1977 equivalent for
just 65 cents over $4,900, and
that he said represents an im
provement in a personal budg
etary sense of nearly $l,lOO.
The results of a cost study,
said GM, seem to dispel the
myth that they don’t build ’em
the way they used to. But per
haps you should judge.
Do you think that “thin shell
seat design for increased interi
or space” represents an im
provement, measured in dollars
and cents, over the “con
ventional frame construction”
seat of the 1962 car?
Or that "1-piece floor carpet
extends fully under front seat”
is an improvement on “sepa
rate front & rear carpets —
minimal coverage under front
seat” on the 1962 model?
In their calculations, the GM
people included these items in
an estimated $546 worth of
“added value-equipment” on
the 1977, four-door Impala.
Taken separately, the items
might seem trivial, but the GM
people list more than a score of
them, and they do add up. And
some of the changes represent
obvious basic improvements,
rather than cosmetic or con
venience changes.
The “halo roof construction,”
for example, refers to an im
proved method of designing and
manufacturing that results in a
sturdier product, so named be
cause in assembly the rein
forced rim gives a halo effect.
Other substantial improve
ments are included, such as
automatic versus manual
transmission, coolant recovery
system versus none at all, more
powerful ignition system, better
tires, power steering, disc
brakes and more.
Interspersed, however, are
those other items, including an
ash tray lamp, folding front seat
center armrest, flow through
ventilation and similar items
that some people might take for
granted.
' The 1977 model is also de
scribed as having an “over-all
roominess index” superior to
the 1962 edition, but apparently
not in one dimension where it
counts a lot, the hips. That di
mension — described as space
to sit between doors — shrank
on the 1977 model by 8.5 square
inches in front, 8.1 in the rear.
Safety and emission stand
ards have added $537 in addi
tional hardware to the 1977 car,
the GM spokesman said, and
“economics and others,” which
represents part of the increased
costs of labor, materials and the
like, have added another $1,275.
To the total of three items —
safety-emission $537, added val
ue-equipment $546, economics
and others $1,275 — you add the
1962 base price of $2,529, plus
$l,lOO GM says it has absorbed,
to reach close to the $6,000 fig
ure.
But that isn't the entire story.
A peculiarity of automobile re
tailing is that you pay for the
transportation costs, even
though it is quite logical to as
sume the car dealer might not
be able to sell you a car if it
wasn’t shipped to him.
These transportation costs
are made even more peculiar
by the use of a formula to as
certain how much you should
pay. It doesn’t matter if the car
is shipped from Michigan, Cali
fornia or New York — the buyer
pays the same freight.
That is, a lx>s Angeles pur
chaser of the 1977 Impala pays
$4Ol in transportation charges
no matter if the car is assem
bled in Michigan or in Califor
nia, the GM people explained. A
Chicagoan pays slOl, a Balti
more resident $193.
These costs also have risen, of
course, but by how much
couldn’t be determined imme
diately because the GM records
were buried in the dusty file
vault. Be assured, however,
that the odds are very high that
they increased.
And then, of course, there are
those new increases coming up,
although in fairness it should be
noted that a 5.7 per cent in
crease is little more than an
adjustment for inflation, to say
nothing of what GM claims is
better quality.
Miss Sosby
gets degree
Martha Evelyn Upchurch
Sosby of Griffin received a
master in education degree
from Mercer University during
commencement exercises at
the college. Miss Sosby was
among 133 students to receive
degrees from Mercer.
Butler makes
dean’s list
Marshall Butler of Griffin has
made the dean’s list at Life
Chiropractic College for the
spring quarter. Butler, a
student doctor, achieved a 3.8
grade point average based on a
4.0.
Back to School
Savings. <
/ Kicking off the school year: . .. . , ~
[i "' boys’sturdy athletic oxfords. Schoolgirls savings
t IQQQ on leather oxfords. V
Bk!' ij.yy q qq
Smooth and sueded leather
II - r add lots o1 s,y,e t 0 ,his ru 9g ed shoe. Vinyl Girls' covered
'l* ** " ’ "* S *1 toe, Kraton® lua sole and durability. 87? to 13 wedge oxford with plantation
LI 3’4 to 7, reg. 14 QQ crepe sole B/C/D B’4-4.
Back-to-school
£ QQ shoes for boys.
-.<7*% *WJ Special 7.99
Girls' T-Strap oxford. Sturdy vinyl with ffStur^ A His favorite style
cushion crepe sole. Russet colored: B'4- '/ Kraton Breaker Bottom
aOlraay^W'- ■ sole shoes with oblique
4C,D * toes, padded collars.
* Sizes 10’4 to 3.
* z , * * "*» ” Sizes 3’4 to 7. 8.99
/ «-» \ . — —■ r> — — —n —
IWrt
X <Z Back-to-school B i -U \- J 'f*T>O
shirts for boys. ■HHF.f A
Special Bgj HH /rprl
Jgsiigk 3forss illll niSS
Solid and striped crew- ■BK,** % ‘ xffife
• Z neck T's with long | - % jSE ** SSSjSg» /i I T" ” f/V:
i ' sleeves in 100% acrylic. | ' \LWjr B ' A,.-, V fc'*l (& jlll IH WH—> /[[ WjfwTu
*!• Machine washable I < * ’ '"* W
I ' Z Many colors. S, M, L j !k« XSS ,*■ ■ jr? /wR
\ for 2to 7. r - ' I, wffirilu
HW ■HB ®"™™
3Ways
To Buy Boys> f| anne | S hjrts and
Girls' tees all striped up. Cash, jeans for back-to-school.
They’re cool, colorful, collectible. Charge, Special 2 77
Special 2 for $ 5 M / llgjMl Layaway Soft, warm, 100% cotton flannel shirts with
Slip on one of our tees, for fun time, anytime. lon 9 point collars and tails. Machine wash-
In care-free polyester cotton with crewneck Boys’ jeans al3le P |a 'ds and prints. Bto 20.
styling. S(7/8), M(10/12), L(l4/16). j n great Colors Special 544
Jeans with a plus: Boys’jeans i " al ou»h.e'.s y care blond of
accent on color at the waist. polyester/cotton denim. Solid color western
Special 3.88 ■ coX"Sng ne E M •* ,ancv p ” tems 6 “ 20 re9Ular
Girls’ jeans or gauchos in navy polyester/ luBBB 88888 3 7 re 9 u lar and slim. Q.UU
cotton denim with bright and lively multi-
color elastic at the waist. Sizes 7 to 14.
Spalding Redskin Jacket
r, , A\ Now 10.99
L I I .A?/ sLL, TBBraHr A\ \ Orig. 14.00. Nylon lined.
Tiki /, -~/vh w
a r l| v>' ijPtjiEi 1 <
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/ ROHfa-W '• fflfflwaWlßHißl. ’r Sesame Street™
■A"" I I shirts for boys.
Giri’s Dresses Tunics ■ Little 9 irls ’ i eans - Special 1.99
Girls Dresses I unics Pattprnpd for fun* \ vHeSntvß\ xlw Polyester/cotton knit
.. raiierneu tor tun. short sleeve shirts with
Jumpers • Jumpsuits Soecial 299 x v X *■>"’ •* .’fr his favorite Sesame
-nniAAA '• u. \ t<>•*! at ' V“' \ Street™ characters.
Ong. 9.00-14.00 Patterned jeans with v WBBL Machine washable.
Sizes 10-14 elastic waist, too. The ~ -- M TViVI S, M, L for 2to 7
.. /» «« . a greatest fun colors, for J XIAA 7~ w mi> * J
Now 6.88 to 9.99
Jr. High Jeans Gir,s ’ 3 w »y s
10-14 Orig. 14.00 Gvm Suits Toßuy
Penney Pet Tops NOW 9.99 '
B 8 98 Charge,
Orig. Reds SmOCk Tops Layaway
and blues. Short sleeve. 8-14. Orig. 8.00 1 Sizes 10 16 *
Now 5.99 j
Now 2.99 and 2.44 Boys’ Special & Clearance Rack
School Age and Pre-School , (a_ *<
Layaways P
Save 30% and more welcome with
, , Small Deposit
x JHBL i
'- >B Atlanta Braves T-Shirts NOW 1.99
k w ° s 3 -" zJBBBmMhIIb
A 4^*? Solid Knit Pullovers Now 2.99
Short Sleeve Plaid Shirts NOW 4.99
Was 8.50
(l ¥ Pre-School
Special Buy Jeans ip*
Pre- School Boys’ Flannel Lined Jacket
Infant’s Dresses Specja| Buy S(|irls Only 4 FO r 5.00 4-99
NOW 4.99 Novy, Green and Burgandy. In
Orig. 6.00 to 7.50. Assorted fall All Items Are Limited Sizes S-M-L-XL.
colors. Sizes 1-4 T. Pre School Sizes 4.49
M..x p .« sh ™’
Sunday 1-5 I II
