PACE TON
Chesterfield Salutes Local Oesiers
In Planning '48 Christmas Campaign
"With a galaxy of famous personalities—Arthur Godfrey, Perry Como,
Jo Stafford and Peggy Lee-featured in its Christmas advertising, the
makers of Chesterfield cigarettes this Yuletide season, as always m the
past, will be saluting wholesale and retail dealers everywhere.
During the period from Friday, November 19, to Wednesday, 1 lecer.
ber 15, the Liggett & Myers Tobacco Company has announced, a 1 ship¬
ments of Chesterfield 20s will be approximately 00 per cent Christmas
packing and 40 per cent regular packing. For the convenience of whole¬
salers and retailers in distinguishing between the two packings, each
shipping container of the gift cartons will be plainly printed "Christmas
Packing.”
"Always Bring Cheer, Always Bring Chesterfields,” is the theme of
the Christmas season’s message from the Company to all dealers and
their customers. In a bright and gayly decorated folder featuring Arthur
Godfrey as Santa Claus, a number of suggestions for retailers have
been prepared for the Yuletide season.
Emphasizing the Christina -stocking theme, Christmas shoppers are
urged to “Sock ’em with a Load of Good Cheer, with these Christmas
Extra Specials for smokers.” In Arthur Godfrey’s words, “Give ’em by
the carton. Give ’em to everyone who smokes—the family, the neighbors,
your friends-everyone who’s been good to you all year. . . . When you
give Chesterfields, you sock ’em with a load of good cheer.” By keeping
the attractive Chesterfield gift cartons on display, it is felt that retailers’
customers will be constantly reminded to Buy Them By The Carton.
For the Nation’s pipe smokers, a smartly attractive humidor Granger
canister will be put out that will "Keep pipe smokers happy as nothing
else can.” And for the smokers who alternate between their pipe and
RADIO PROGRAMS Subject to Change
Eastern Standard rime Without Notice
THURSDAY
MORNING M {ttiI tVLr
~~ WS.AV 630 KC NBC total* i l UP k£J\> Cuo S\ UtIti iNUU BG ‘LU\J WCCP 1450 KC MBS
6 00 Sign On News
6:00 News Summary
6:01 So. Hayrlders Sunrise Serenade
6:15 Country Cousin Merrygoround Jamboree Windy Herrin Show 6:30
6:30 Radio Revival Mntc. 6:45
o :4S News
7 00 News-Mu. Col. cup News 11’ N <' W S | Morning Varieties ( Show 1:05
•Sports Summary Mng. Merrygoround j Windy Herrin
7:15 Howdy Neighbor 7:30
7:30 News-Mu. colour) UP 7:45
7:45 News
!;?§ ria' ii“ .rarw News 8:15
8 30 Tops of Morning ; liP News Blilgatlme Top of the Morning 8:30
1 1 >« Breakfast Melodies 8 45
g. 45
9:00 Honeymoon in N X Momenta ol i .>.‘vo. m'WS VJi AUH l Nesvs News 0:15
Shoppers Special By Request Breakfast Club Faith in Our Time
9:15
9:30 Jumpin' Jacks Tello-Test Ozark Valley Folk__9:45
9:45 Music Wttll Mosge Wm
10:00 Fred Waring | UP News My True Story N ,. ws
10:15 Rich's Radio Sch with Music 10:30
10:30 Road of Life Wr< & Noodle Clr Arthur Godfrey Betty Crocker Say * it 10:45
10 45 The Brighter Day 11.00
11:00 Norn Drake Ray Klper's College News 11:15
11:15 We love & Learn | Social Security
11:30 Jack Bercb B C. Neves Flashes Ted Malone Gabriel Heat ter 11 30
11:45 So Hayrlders 1 Music For Thurs. 1 Music by Martin Minute Quiz__1145
"-- AFTERNOON AFTERNOON
12:00 Wally Fowler News Wendy vVsiren t Welcome Travelers Kate Smith spenss u.w
12:15 A p. News I Jim Wilder's Show Hymns of People | News
12:30 Juniper Junction Helen Trent i
12 45 Farmers nicest Our Gal Sn*‘.df<v 1 Musical Mill
______________
' 1:00 Naval Stoses Mtt. 1 Bing Sings Hoisum Jrvuu^er Jimmy Deer Cedric Foster i oo
1:15 [Corn Lovers Hour Police Court 1:15
1:30 Red Cross j vnune Hr Malone 1:30
1:45 Jack Kilty Woman's World Musi.- for the Ladies 1:45
2 00 rouble or Nothini j Corn Lovers Hour Views OI tile iVCWb 1 Brk fast in H wood Queen for a iDoy 2:15 00
2:15 Perry Mason Groom Gotden Hope Chest 2:30
2:30 Today's Children ! ? T ora n^ake Bride and i
2 45 Claudia News Rav Bloch Martin Block 2:15
3 Too Life Can Be Beau | Danceland iavid Harem Ladies Be Seated 1 Benson Movie Show 3-no
3:15 Ma Perkins Hilltop House 1 3:15
3:30 Pepper Young j louse Party-News i Galen Drake Hayloft Hop V.3Q
3:45 Rleht to 1 T to This
4.00 Backs taee Wile Hint Hunt Listen to This Al's Wax Works 4:00
4:15 Stella Dallas 4:15
4:30 Lorenzo Jones Comfortable Home Treas. Band Show 4:30
4:45 Widd^r Brown V«rt#»tv 4:45
5 00 Callin' on N'bors | k-ws Winner Take All Fun House Treasure 5:00
5 15 Portia Faces Lire Children's Hour Superman 5:15
5:30 Music M'pteces Sky King Adventure Pnrade 5:30
5 45 Strtetlv D'xte Music Box Herb Rhrtner Time
EVENING EVENING EVENING
66:0. 630 Ranch Music Box v >ws Feature -ports News prv0
6:15 Tex Sz Music Cor The Bandstand 6:15
6:30 A P. News Sundown Serenade Renuestfully Yours 6:30
fi 45 Peter Donald Show Fric Scvareid Roval Crown 6:45
run Ch'fld Sun Club 1 News | C Teachers Fdwtn O Hill Fulton Lewis, Jr. 7:00
7:15 News of For World You j Radio Deems Snorts Taylor Page .Tire club Old Fifteen Salt Sa. Lln.-Mer. Davts Quiz 1 'V'his Coastal Rhythmic Shorts Age 7:15 7:30
7-3(1 Music Parade 7:45
7 45 Rlehnrd Narkness vt Murrow. News Parsin' 1 '
8:00 Aldrich Family aiimal World | *BI. Peace & War Front Page Talent Jackpot a ad
815 j 8:15
8:30 Burns and Allen Mr Keen Personal Autograph The Better Half 8:39
8-45
9:00 Kraft Music Hall Tops in Pops J Suspense Lightweight Fight 1 Gabriel Heattrr Shirt
i I Mutual Newsreel 9:15
0-30 Sealtest Theater Room Casey, Crime Pho. Cand. Microphone ! From the Waters 9:30
9:45 R»rb«rsboo Ounr't
10:00 Screen Guild P. M Final | Hallmark Pl'house | Adv. of Thin Man id On
HI-15 This is Mv Job ! inn
10-30 Fred Waring 1-2-3 Club The First Nigh ter Music Lovers Hour, California Melodies 10:30
10:45 1 10:45
It TOO A. P. News 1 CBS News News ! All the News 1100
11:15 Morton Do-'nev 1 Snophtre Room I Dance Orchestra 11:15
] 1:30 Roosevelt Orch 1 CBS Dance Orch. Joe Hasel. Sports Dance Orchestra 11:30
11-45 News ' CBS News Gems For Thought 12 00
12 00 News Summary Sion Off Donee Oreb*»<tr* 55i~n Off
roll-your-own fellows up
"Velvet for each of the good
on your list” is suggested. "Velvet,
in its attractive humidor wilt cer¬
tainly say Merry Christmas to ’em
in a big way.”
For easy shopping, Liggett &
Myers has also provided, on the back
of its colorful folder, a memo list to
serve as a reminder “to remember
willing friends and many more with
Chesterfield, Granger and Velvet.”
NEW KIND OF
BABY BOTTLE
Wash ngton, D. C—A new
kind of baby bottle—collapsible
and disposable—which, accord¬
ing to its producers, will revo¬
lutionize infant feedin’g, was
announced today.
The new bottles — called
Shellies—are a radical depar¬
ture from the rigid glass bee¬
tles which have been standard
equipment with mothers and
in hfospitals for more tuan 8J
years.
Described by their inventor,
a Washington, D. C., registered
nurse, as “the nearest approach
to breast feeding,” Shellies
have a number of apparent ad¬
vantages for both mother and
baby. For mother, there are no
bottles to brush, scrub and
sterilize, because Shellies are
pre-sterllized, are used once
and then thrown away.
For baby, file fact that the
new bottles are collapsible
means an end to fighting back
pressure or partial vacum, an
end to collapsed nippies,, and
an end to a:r-swallcwmg. With
Shellies, baby needs only be
“burped” once, at the end of
the feeding. No more hard,
heavy, breakable bottles to
cause possible injury, eith.r,
because Shellies are made of
soft, pliable, yet strong “Shel-
lene,’’ a new plastic material.
The new bottles have a psy¬
chological advantage, too. Soft
and warm when filled with
heated formula, they give the
baby a feeling of security and
comfort, which, pediatricians
and psychiatrists say, is im¬
portant in early infancy.
Shellies come in a long roll-
each bottle sealed off from the
next in line. The bottles — in
either four or eight-ounce size
—are snipped from the roil
with scissors, filled with for¬
mula, fitted with sterile nip¬
ples, and placed in the refrig¬
erator. Before nursing, the air
is squeezed out of the pliable
bottles so that baby gets his
formula completely free of air
Easy to assemble, Shellies
are equipped with plastic caps
which insure the sterility of
the nipple and at the same
time render the whole bottle
leakproof. Tney can be drop¬
ped on a hard surface without
breaking and can be carried
loose in a handbag or suitcase
without danger of leakage or
contamination.
Another advantage of the
n* w bottles is that they are
much easier to heat than glass
bottles. Filled with formula
or milk, they can be brought
to body temperature in one
minute by simply holding them
under a hot water tap.
Onellies were invented by a
registered nurse, Adda May Al¬
len, of The Plains, Va. Mrs.
Allen-, long experienced in in¬
fant nurseries, conceived the
THF. SAVANNAH TRIBUNE
idea years ago after daily fac-
ing the task of washing and
sterillz.ng dozens of baby bot-
tics in th hosp.tal where she
; wcrkecL Through her effor’s
and through the work of tine
Shellmar Products Corp., a Mt
Vernon, Ohio, manufacturer
product Is now ready to be
-sold to mothers and hospital
throughout the country.
Already used by nearly five
hur.*lred test mothers, the new
bottles have had an enthusias¬
tic reception. Leading pediat-
ricans who have seen it—some
of them have used it with their
patients— highly approve ol
the idea of closely approximat¬
ing breast feeding.
Th^ Tr.po-able bottles, which
come in rolls of sixty-five and
one hundred, will cost aboui
one cent each. Bottles for a
normal day—six feedings, will
cost slightly more than a nic¬
kel.
DEEP RIVER BOYS
SCORE AGAIN
In ihe annual New York uni¬
versity poll conducted among
7,804 school of commerce stu¬
dents, the Deep River Boys, fa¬
mous RCA-Victor vocal stars,
won titular honors as ‘‘the most
popular singing group of 1948,”
gaining 4,170 of the total votes
cast, due mainly to their re¬
cently released recording of
“Recess ir, Heaven,” currently
among the ‘most played,’ Imost
listened to’ records lsted in
music business trade journals.
In a ceremony scheduled for
the Starlight Room of the fam¬
ed Waldorf-Astoria hotel, New
York city, on November 26,
Leon Eskridge, Jr., newly elect¬
ed Student Council president,
first Negro to win- that post,
will present the symbcl c plaque
to the Deep River Boys, signi¬
fying their s? lection, by the
student body, as “the most pop¬
ular singing group of 19<8.”
New York’s Mayor William
O’Dwyer and other city and
state d'gnitaries will attend-
Specalizing in
WEDDING
AND
BIRTHDAY
CAKES
Pastries, Old Fastiton Rye
Bread
Cream Puffs
Doughnuts
Two Bakings Daily
KRAFTS BAKERY
Jefferson and Duffy Sts.
Phone 5214
2 hue H
C (Perfectly Qtlateked
PACE BOY"
53-00
CLAMOUR
MCI ior
CLUSTER
♦ 850 bead
This JESSIE RARE back of the
cluster can be worn in eight other styles
as a cluster or plain. You do away with
the use of hot irons, thereby giving your
hair time to regain its strength.
SEND NO MONEY,
—pay postman^n delivery,
THE HALF GLAMOUR. When it ii
length you want, the JESSIE KARE
Half Glamour fits yout taste. As you see,
it fastens at the crown of the head and
hangs naturally down the back. You
can wear it as an upsweep or any
style 1 you like. (It is 15 to 20 inches
long).....................110.00
Sand sample ef your hair or
state color. ORPER TO DAY I
JLSSJE KARE
Beauty Prod.
507- _ r FiftH Avo.r New York City
THURSDAY, NOVEMBER 25. 1948
^WHV, CSRTAWLY, YOU'P THINK HE do you rsauzs that mm cm
PlPN'T HAVE A HOME OF HIS OWN. \<b Almost the BYptM?T£VEiJg£AN omy bo yJtuere
EVERY TIME I TURN AROUND HE'S WHO COMES L 1
WPERF0QT IN THE MrCHEM / LAM CHOP ir
THERE WERE MC 2 ’
Of 'EM AROU.M 7 /
