PACE TWO
THE DANWER-HERALP. ATHENS. GEORGIA
MONDAY, MAY *1, 1923.
Classified Advertisemtinls
WANT AD RATES
2 Cents if Won! f
Minimum Charga of 40 Canta
Insertions. Seven times for the
price of five insertions.
All dieeontlnuances MUST t*
made In . person at The Ban
ner. Herald .Office or by letter.
Telephone discontinuances era
NOT valkbi
7C WANT AD- 7c
10 PHONE *0
BANNER.HERALD WANT
ADS OIT RESULTS
FOB RENT—TWO UNFURNISHED
room, and kitchenette. All conven
■encee. On car line. clo«e In, Very
desirable. Address S..' Box 3CC. m22c
Lost And Found
|XjOST — ON'R FEMALR POINTER.
Wblto vitU liver spot*. Reward
j $40.00. Joe Down* with' the Corbitt
PTrtjek -Co. xn * 5 °
OST—ON R<*»AD ItRTWEEN Madl-
ind Athons .Saturday p. m„ n
lltumilo 'containing auto tent. Finder
|swHI be rewaddod hy leaving same
I •with C. $>• Campbell, 148 Milled*©
[Terraco or phone No. 1615. mllp
FOR RENT—NEW COTTAGE. three
rooms and bath, all conveniences.
On car line near Agr.. College. Cou-
without children preferred,
dress Cottage, Box 435. taZlc
FOR.RENT—S ROOM HOUSE, TWO
baths, furnished. Phone 1660-W or
apply 840 West Hancock Ave. m2 Ip
FOR RENT-8 ROOM HOUSE. TWO
‘ baths, furnished. Possession Ju|y
1st. Phone 15W-W or apply 840 West
Hancock Avenue. m21p
FOR RENT-JUNfe THE 1ST, MY
garage apartment;^two rooms, en
closed porch, kitchenette, with ga»
stove, hot and cold water; one bed,
furnished. Water and lights free.
Phone 770, M. M. Arnold, 1182 Mll
ledge Avenue. m21c
FOR RENT — HOUSE. CORNER
Meigs and-Church Streets. A. H.
Davison. m23c.
TEN GEORGIA MEN
ABE AWARDED T
Smallest Number of Play
ers in Years Receive “G”
As Members Champion
ship Team.
Only ten Georgia frawbill play*
a were awarded letter* for play
during ihe noson that'closed with
the Mercer game Saturday, Thla I>
probably tho smallest' number of f\ * V''
pluy« s ev?r uwarUed n “<Y’, rer- 3at»ib|i4
TlorcbJnb of Commerce, died* at the driving theHignoftaj and had A\
residence tfunday afternoon at 5:40
o’clock, .Funeral . service*. were
inducted Monday morning a * TO
o’clock at Cabin Creek church. In
terment was in the church ceme
tery with Jiernaleln rDothers, funer
al directors, in charge. The little
child is survived by Its parents,
six sisters and two brothers.
Prohi Director
Catches Agents
Receiving Bribe
NATIONAL LEAGUE
Club: W. L.Prt
N.w yofk 22 s
17 24
WANTED-HELP
WANTED—Boy about 14
years old to deliver pa
pers. Apply Banner-Her
ald Office.
JX)ST—BROWN FOX FUR SUNDAY
either on TaUassoe Rd.. Mitchell’s
Rrldffo Rd., or Prince Ave. Phone
1793 or Nettle Tolbert, Maysvllle,
JJa. Reward. ni23p
ilOST—GERMAN POLICE DOO. Fe-
•» male. Answers to name of *'Fldge. M
Howard if returned to 247 Prince
Ave. m23p
FOR RENT — TWO FURNISHED
rooms for light housekeeping. Very
desirable. 1323 So. Lumpkin Street.
in23c
FOR RENT-TWO * APARTMENTS
on Baxter St. Immediate possession.^
E. G. Fambrough. 211 8-u. Mutual'
Jildg., Phone CIO. , , m?3<-
FOR SALE
SLANTED—COMPETE NT COOK tor
•unall family; Must be experienced
and able to give reference#. Apply
llar.Rer'Icnhi or phone 1165-J. mllp
(WANTED—TO BUY WATER TANK,
COO to 1.000 galion capacity. Box
jn, Colbert. Qa. m21p
BARN |15.00-$50.00 WEEKLY AT
homo, steady work. No canvasxlng.
Writing show cards for us. No ex
perience necessary. We Instruct you
by' correspondence. Write for partic
ulars and terror. Sho-Rlte Sign Sys-
tetn. 903 • Sho-Rlte Bldg., Detroit,
Mich.
rot7c
^PTANTED—MAN WITH CAR TO
aril guaranteed Cord ‘ tire*. Will
Ivnutge salary and expense with
t man. Lakeside Tire and Rub-
Company, 167-112 W. Quincy
’Street, Chicago, Illinois. mllp
Wanted
pOR RENT—One apartment In do-
rabel location. 247 Mllledge Ave. of th«
Phone 1246. m23c. ‘
WANTED — MANDOLIN. GUITAR
Oytd Ukelele pupils wanted. Miss
tlafdee Martin’will open a studio In
tfcene about June 4th and will teach
Mandolin, Hawaiian Guitar, Plain
jOitfUr, Tenor Banjo and Ukelele. For
njffjUier Information, address J. L.
Morris Musle Shop, Lumpkin Street.
jlc
BpSo-FEW BOABDBII8 IN
k private family. R»«ms cool and
jtemn, good table, |2t per month. 414
feist Dougherty. mllp
u \ xTED—TWO FURNISHED bad-
rooms and Jdtfbenette for couple
§MJ| .two boys fifteen and seventeen
j.ar* old. Address A. M. S'.ngletary,'
Bbmdm Florida. m*7p
For Rent—Rooms
KENT—JUNE 1ST 4 fumlahed
>n, «n<T board. , block, from
rfleo, m IV. Hancock Annuo.
I in». m22o
HENT-BlX BOOM HOUSE.
fumUhed or unfurnl.hcd, wlih two
> room*. Houae on Cobb Btnot.
I 1407-3. m2to
—
HERE AT LAST
A "BILLY” SUNDAY Itaik—Th.
first and only one of Its kind—full
of "pep” from cover to cover—rtohly
Illustrated. A golden opportunity for
agents. If you arp a live-wire and
want to act as. our agent—send ll.oo
for sample copy and Instructions. The
Prudential Publishing Co., Knoxville,
Tenn. m23r.
taltily for a chnmpli>nshl|>
One full train and nn extra pitchci
thnt completes tiio roster.
tho awards were'made fn Afa*
con Saturday night when the cap*
tain was selected.
Those to receive letters arc a**
follows:
Hale uiul Chambers pitchcrn, Pow-
er, catcher; Thomason, first base;
Watson, second base; Allen, short
stop; Mlddlehrooks, third bane; R|.
dr.'dgo, left field, Clarke* centei
field and Katus^y, right field.
Pantone is a letter man on the
squad who did not pitch in but
two games during the year while
Harper is another letter man on
the squad.
FOR SALE-ONE BUSHEL CANE
Seed. Apply Banner-Herald Office.
FOR SALE-PURE PORTO RICAN
Potato Plante. Disease free .and
treated. Nice large plants. Cofer
Seed Store. Phone 247. m21e
FOR SALE — MAN'S WARDROBE
trunk, brand new, cost $40, Will
sell for $20. W. L. Cose, phone 1351.
m21p
FOR 8ALE—Boston Bull Terrier pup
pies. Sire. Billy XL. Dam, Sugar
Goes. OB., Idlewood Billy Raffle-.
Maeeaolt Little Boy. GD., Princess
Pat. XXIV. Maaaasott Queen. Phone
SI4-J. *n22p
FOR SALE—EGGS FOR HATCHING
from pure Black Minorca pens
$1.00 for fifteen. Phone 1165-J. m2tp
WE HAVE THE FOLLOWING USED
Ford care that are eepecfafly good
values: Speedster, with starter, near
ly new Ford Coupe* rebuilt ton truck
and 1IS1 touring, atarter. The prices
can will Interest you. C. A.
Trussed Motor Co., Ford, Fordson and
Lincoln. m21c
In the District Court of the United
States for ths* Northern District
of Georgia.
In re: Brad berry A Owen Co.. W. L.
Brad berry and W. H. Owens, Bank
rupt, No. I46S In Bankruptcy.
A petition for discharge having
been filed In conformity with law by
above-named bankrupt, and the Court
having ordered that the hearing upon
said petition be had on June 23. 1923.
at' ten h'clock A. M.. nt the Unltdd
States District Court room. In the
city of ATLANTA, Georgia, notice Is
hereby given to all creditors and other
persons In Interest to appear at said
time and place and show cause. If any
they have, why the prayer of the
bankrupt tor discharge should not be
granted.
O. C. FULLER. Clerk.
RAILROAD
SCHEDULES
SEABOARD AIR LtNB RV.
i AUonta-Monroo local «:1S *
> AU.-Blrmlniham-M.m. 1:11 p
*:40 p Norfolk-Rlch.-N. T. 1:2* p
) AlL-Abbrnrlll, local T:M a
1:21 P AtL-BIrmtngham 6:2* a
I I p Nortolk-YVa,hIn,ton C:2» a
1:24 p Ynimlnston-N. T. i:2* a
•EOREIA RAILROAD
* 24 am
Ml pm
CENTRAL OF BBOROIA' RV.
, > Contra! ,
Depart for Macon 7:M a. m.
* 4:4S p. m.
Arrlro from Macon 12:10 p. m.
1:30 p. m.
For further Information phono
J. T. Broco, C. A.. «<0.
i -—*
GAINESVILLE MIDLAND
RAILWAY
Schedules
Lanwe r Atflsne Arrive
7:45 A. M.* 65:20 P. M.
l».45A.M.66r - 6Slf;10 A* J
• Dally. 60 Daily Except Sunday.
SOUTHERN RAILWAY
'Effective Sunday, April 29, 1§2L
No C leaves A tin
rives Lula 9:20-a. :
No. 8 leaves Athene 4:16 p. m.» ar-
ves Lula 5:45
No. 7 leaves Lula 6:56 p. m., arrives
Athens 8:30 p. m. * H '
5 leaves Lula 10:10 6. #
Athens Jl:45 a. m.
D. MILLER, CL A., Athena, Oft#
TsA—hone $U
prll 29, 1923.
7:45 a. m* ap-'
DlJl* Boy Play Suita
, —»2i0 to 33.70
BaaebalW
...15o to 11,71
Bathing Bulta 32.00 to 33.50
Bathing Capa ...
...700
Tennla lUcketa . .32.75 to 31000
Union Hardware Bkatoa.. .32.00
Fairy Velocipede, 39.00 to 317.00
State Mobile* ... .30.73 to 37.70
Pedal Skip. 08.00 to 00.50
Bloyele, Motarcyol. and Auto-
mobllo Tire Pumpa Repaired.
ATHENS CYCLE CO.
BETTER
SHOE REPAIRING
HOFMEISTER SHOE 8HOP
Phone Your Ordtdr
lit*
Wo Call For and Deliver.
J3. KAY
-THE tMILINO PAINTER-
Fine Painting and Interior
Decorating
Phone .1297, Athept, Ca.
SUMMER TERM
AUSTIN
Eminent Violin
255 Lumpkin St.
Phone 86I-W.
Strapper Quits i
At Mercer; Will |
Enter Business !
, •
MACON, Ga.—Amiounrrment h.*»t ;
been made by Aasislanl tJoaih Kv- j
erett Ktrut-her, of Mercer Uuiver- j
slty, that In* will tender his retdg- j
nation, to take ftferd when hf.d term !
hun expired. Tide means that ho i
will not return to Mercer next 'fall I
It Is understood that he will lo- j
cate permanently In Atulnta, hav* •
ing accepteil a position with the
Proctor A Gamble Company.
Strapper canto lo Mercer - hud
year and couched the bnek/ichl of
he football teuni. lie waa popular
with the students arid had been
frequently mentioned a.n head coach.
lo oucceed Josh Cody who resign-1
ed to become assistant coach ai |
Vanderbilt.
He was for three years the un-j
anlmous election of halfback on th* t
ll-Sotithcrn because of hia fine*
work with the Georgia Tech foot- 1
ball team. He was also selected 1
on the mythical all-American team!
year.
^Chicago
'Cincinnati .1. 13 15
Brooklyn 13 16
Upi-.fnri 12 15 -
Philadelphia 8 18
SOUTHERN LEAGUE
New Orleans 19 11
Chattanooga 16 13
Nashvilld 16 13
Mobile' 15 13
Atlanta 15, 1C
Memphis 13 14
Birmingham 13 17
Little P,ock 9 19
SOUTHERN LEAGUE
Birmingham 1: NanhvJlle 3.
Atlanta 0; Chattanooga 7.
Little Bock 2; New Orleans 3.
Memphis 5; Mobile 4.
AMERICAN LEAGUE
Cldcngo 2; New York 3.
Dt troll 1; Philadelphia 8.
Cleveland 1; Boston 0.
Washington 8; Nt. Louis.9.
NATIONAL LEAGUE
Brooklyn 6; Cincinnati 3.
New York 14; nt. Louis 4.
Only games scheduled.
(fly Associated Pr<W)
ATLANTA, Gfrk4-Fedemi Prohi
bition Director-Dlsmuke announced
,-lhat hr. And two agents had arrest
ed Chief of Police Tom Smith of
, Pearson county, Deputy Sheriff J.
J. Starling: and W. C. Davis, J. R.
J Osteen, residents of Pearson, on a
'cnarge of accenting money from li-
t quor runners in return for free
[passage.
I)hector Dismtike declare® thht
and the two agents witnesse<
ildcn Holcomb, eighteen-month! the passage of money between th:
old daughter of Afr. and Mrs. Lon prohibition agent and the man
• 733 Little Daugfiter of
Mr. and Mrs. Holcomb
nr r\* „ | miecior i/ismuxe uecianm xn«i
vJl Commerce lites ho and the two agents witnessed
Atlanta nt Chattanooga.
Birmingham at Nashville.
Little Hock nt New Orleans.
Memphis at Mobile.
AMERICAN LEAGUE
Washington at St Louis.
Philadelphia at Detroit.
Ne\v.y°rk at Chicago.
Boston at Cleveland.
NATIONAL LEAGUE
. Pittsburg at Philadelphia.
Cincinnati at Brooklyn.
Chicago at Uoaton.
at. Louts at New York.
Panione Leaves
For Youngstown;
Will See Reese £ 5t y Court Began
May Term Monday
IN FOREIGN LANDS
TINTED TRAVELS
Sketches by L. W. Redncr. Verses by Hal Cochran.
Color the picture with paint or crayons
Bip.n afreetdd. He stated that the
m^n , were] taken to Wareros,.
where .tne' hea#S|g tor bh held
Monday afternoon. :
TEXAS KAIHO STATION HEARD
OFF CEYLON, 11,000 MILFS
HARTFORD, Conn.-- Announce
ment w*s made here that A ama
teur' wireleM station had succeed
ed in tranemitting signal, approxi •
mutely half way around the wo(ld,
establishing a new long distance
record.
A ship operator reports he heard
the" station operated by E. W.
Rouse ft Galveston when he was
100 miles southeast of Ceylon in
tho Indian Ocha:i. a distance of
11,000 miles.
5C
BANNER-HERALD’S 5c E.
Children’s Movie Coupon
Thia coupon and 6 cents will admit any dtlth; under 12 years
of ago to the Palace or Elite Theatres any day during the
w eek of .May 21. (except Saturday) as thu guest of tho Ban-
nor-Herald.
Banner-Herald Coupon Good Only This
Week, |day 21st.
TCTM, fridges ihat are spacious and
\\/ Willi trees along ihe shore—
W The !2iYeT Thames Iras 'besulv 41tat
I Il's long 'beem, nrioted fbr*— .
lBgr)Sor)jS ^Bread.
GOOD'BREAD
MADE ''"™CRIS00' WI 'MJI.K
PURE AND SPARKLING
NATURE'S BEST REMEDY
No othor water hut the wonderful taste, the Invigorating feel
ing that It lakvee ofter each glass full—lt # * delightful, yea It’a—
LINTON SPRINGS WATER
Drink It All Year 'Round—But Especially In 8orlng and Sum
mer—PHONE B5 V
Linton Springs Water Company (
Office Broad ttreet #
Cftv court began sessions for
the M»y term Monday morn in p 1
with .ludge .1 D. Bradwall presid
ing. The civil docket was taken up
first.
CUff Pantone, until this Reason
stellar pitching aco on the Georgia
baseball team but who has been
suffering with a bat) arm all ne^i*
non, han gone to Youngstown, O.
for a consultation with Boneaettei
Reese, the celebrated hone special
liit of that place.
Pantone hnpea to have his am*
rounded Into nlmp« before nexl
Mekaon and lit taking every pre
caution. He la one of the moul
^ r a„ , 3Tr;T„iuV h *.h.r i - •>- •
STOPS HACKING COUGH
”IIad a hacking cough for yean
ml Foley’s Honey and T«r l« ttu
i7 'T“,‘ j°nly remedy that reached my coygh
® ^ . I l.m.w n/.t ttmwn *■*!•*. I-
meant that Halo and Chamberr
had to carry tho burden of
pitching work for Georgia.
Read Herald
Want Ads.
wrltea Mrs. K. 61. Doby, Aa
bury Park, N. J. Oougha, CnldM.
Croup. Throat, Cheat and Bronchial
trouble are quickly relieved with
Fdley's Honey and Tar. Contnlm
no opiates—Ingredients printed on
the wrspper. Largest selling cough
medicine In ths World.—Advertise
ment.
I
EVERETT TRUE
By, Condo
Business
for, the Long Run
ilJU)
i I 1 It //
'i; )l*i
The truth about anything requires a
certain perspective. If viewed too
closely, even a masterpiece cannot be
understood or appreciated. It takes a
certain distance to bring out its values.
This is especially true in building a
business, and in using advertising as
one of the means of building it.. The
clear vision comes only with the con
sideration of what is best in the long
run.
One season’s business may be- ab
normally large or abnormally small-
duo to conditions over which the
owners of the business have no con
trol. To consider the business itself as
safe and sound just because, at a cer
tain season, the orders are coming in,
is often a dangerous fallacy, far more
threatening to the eventual welfare of
the business than a season of slow
business that rfiakes it difficult to keep
going.
During tflie past few years economic
conditions have combined to proVe the
fallacy of a hand-to-mouth policy of
manufacturing ami marketing, always
'at tlie mercy of market fluctuations,
with the manufacturer helpless to in-
-fluence his market. And, on the other
hand, these conditions have proved the
wisdom of considering the long run
and making all plans in accordance
with that view.
Today, as a result of recent eco
nomic changes, and of lessons severely
learned, tens of thbusands of dealers, *»f In
in every line of merchandise, are giv
ing a new emphasis to their preference
for lines of merchandise that are trade- |Ej?
marked and adequately advertised by. 1 >
the manufacturer. The public, during
the period of minimum sales, demon
strated its preponderant preference. .
for advertised goods, and the dealers 1
will not dti otherwise than accept the
situation and build their business for
the future in harmony with it. . - ,
Thousands of manufacturers who '
today are lacing a shortage of demand *
for their product, and who see what *j|j
demand there is going to competitive ;.*■■■
manufacturers who have insured their
own market by means of advertsiing, '*?
are now looking to advertising as the
logical key to future selling success.
It is highly important then, in seek-
ing to apply the force of advertising, /'
that it be considered not as a ready -
made cure-all for sales inactivity, but
as a permanent factor in business i ]
building. 1 * * ' '' ■
Every advertising plan that can lay
claim to wisdom or hope for long run
effectiveness requires ‘ three things:
First, to determine what are, unques- r
tionably, the best objectives for the
business in the long run. Second, j j
what are the best, means, all told, of
obtaining those objectives. Third, how }.
and to what extent advertising can be
assigned its rightful place among and
in relation to those means.
Published by The Banner-Herald in co-operation with
The American Association of ^Advertising Agencies
f/OT i
jgdT *
V -‘i
