Funding for the digitization of this title was provided by the University of Georgia Libraries.
About Athens banner-herald. (Athens, Ga.) 1933-current | View Entire Issue (June 30, 1934)
PAGE EIGHT Sterchi Brothers Are Largest Home Furnishers In The South MHENS STORE IS AN IMPORTANT ~ LINK IN THIS GREAT SOUTHERN L CHAIN OF THIRTY-SEVEN STORES o H Harms, Manager of Clayton Street Sterchi Store, raiscd for Increased Business Shown in Athens . With 37 stores scattered through gut Georgia, Tennessee, Alabama, FPlorida, North Carolina, South Car- Botas and Kentucky, Sterchi Broth lerg Stores Incorporated, is not only ithe largest nome-furnishing or [ganizaztion in the South but one of the largest in the entire na tion. For more than forty years the firm has been constantly growing, singe heing established in° Knox yille, Tennessee, by the late Col av:.' J. G. Sterchi. | The Athens store was establish bed in 1927, and C. H. Harms has w manager since that time. ’yzyr:?'.’ri‘: store personnel now includes ven +employves, including Mr | Harms as manager; 8. H. Mills ( oredit ‘manager; C. H. Thurmond, L and F. T. Bray, salesmen; Hubert | Patrick and Herbert Patrick, sales i men and collectors; Fred Morris, ' ector; Lester Lyle, cashier; | Miss Vera Aycock, book-keeper; C. H;Crowe, shipping clerk, and . several colored truck drivers and _porters. A . Sterchi’s Athens Store occupies fi floors and a warehouse an ; the rear of the building. A gomplete line of home-furnishings, ‘fi -wallpapers, etc. is carried Sterchi Vice-President ~ Foresees Higher Prices o W A itpm——— %M Hicks Says Returning Pros __ perity Is Bound to Bring Increas _ing Costs. '« Keeping in close touch with na tiohal furniture markets as he does, ‘Mr. Hicks is well qualified in the ‘A-fla.tement credited to him in re ‘gard to the rise in prices. Since the advent of the NRA there has Leen a steady increase in whole sale costs, he says, and with the certain return of increased pros perity there is sure to be further advance. In connection with this, Mr. Hicks urges prospective fur niture buyers and home-owners to buy now fur present or future de livery. \ C. H. HARMS OFFERS ATHENS HOME OWNERS SELECTIONS FROM STERCHI'S MACGCNIFICENT STORE IN ATLANTA BRI : ' : ,: P o qitees ‘ ' SR A s e ; S D e Y o~ A “finfiSz e RS SIS L ol -l S e - By e i afi%’;’fl”fi”fif ‘...7‘ - ; : g; J" = ‘EN. f' j'; »I‘\ 3.1 ] ”,,.l“’“ F=l ' o i!3 ,_igu-u': H;‘:imgrsgg il i ,-,.i 2 v-.a‘j,/' § vg‘%&\’,;‘ I‘l et oat sl =t 1 ‘;' = - Jeise: =i "'1‘]““&"1'{ ai“zl?‘"‘e | . una e MMM (el W] mil m!l — “( ity )sy ' S R — ’?‘ ~<kWT'Ll Tk ) e f;’ gy | TR ) e 43l { A vfi‘#’;‘-il'\'?;}‘ " - ASy .> 't 3g ] i) BRI PPEEAY s LSN ' e I S T . e R - Artist’'s sketch of Sterchi's -pacious'new Atlanta store, which is clogely allied with its Athens Clayton street store. i Sterchi's store in Atlanta at © 116-118-120 Whitehall street has . more than 100,000 square feet of ¢ floor space, and contains a $200,- ¥ 000 stock. Trucks ply between | * Athens and Atlanta almost daily, | making this huge stock quickly | availably to the Athens store. . The Atlanta store, in addition . to the regular furniture depart- I ments has an upholstery depa t . ment, interior decorators service, [ wallpaver, paint and tire depart- I ment. These features are always . available to Athens customers, who I will find them very useful. . Mr. Harms will accompany pros k. pective buyers to the Atlanta store. ¢ letting them make their purchases i through his store. This means that . the customer hag one of the largest f stocks in the state from which to E choose. : Besides this, the Atlanta store E has model home exhibits, showing - oms completely decorated. Geor s are invited to wvisit them jpne their next trip to Atlanta“ ere they are sure to find new.| § ddeas and the latest trends in 'n ‘,mgr decoration. 5 . . Combined Mileage of . Delivery Trucks More e . - Than Encircles Earth ¢ Safe, speedy delivery is the slo i gan of Sterchi’s shipping depart s ment. More than 25000 miles . monthly is traveled by the entire . Sterchi fleet which delivers purch | ascs free of charge. gé%om than 200 truck men are . employed by the organization reg s —_— fifim rattlesnakes are carried in »&emths of Hopi Indian snake . gangers. . | f . The Pilgrims did not wear ;thal $ 9 PECRARRAII AT AL LAAL b *—“'"“—-] gs: 4 s E A, 2 23 '-0 e g e C. H. HARMS Managey of Sterchi's Athens Store, meber of the Rotary and Elks 'Clubs, | :, 3 I l W oo Tl ibe s T - [ N § .By ] i = RRO eol ( Vo eSR :".;:':’f",_;_‘.‘; eP N R | N ; b el M,v |i S A |S< e e | G A i < s‘;@" e ; PR s W. M. HICKS Vice-president of Sterchi Broth ers Stores, Inc., and manager of the Atlanta store. FURNITURE BUYERS | ARE GIVEN TRIP TO ATLANTA STORE If ‘merchandise wanted cannot be found in Sterchi’'s Athens store Mr. Harms will drive customers in hig ear to Atlanta where their selections can be made from the $200,000 stock. There they can see the decorated rooms on the fourth and fifth floors, and get| expert interior decorating advicel for their own hoOmes. ’ | ———————————— Washable Wallpapers - . Available to Athensi Birges new Waterfast Wallpa pers are now catried by all Ster chi stores. These beautiful new papers can be easily cleaned with ordinary soap and water. Blow ing rain, childrens’ smudgy hands ’hold no terrors for the woman %who‘has newly decorated with these charming papers. Samples may be seen at Ster chi's “Athens store, and reliable paper hangers can bes recommend ed. This departmeat also sells paints and tires.’ Half of all traffic fatalities oc cur at intersection of streets and highways, a survey has shown. Australia imports nearly one half of its annual consumption of 924,000,000 board feet of Jumber. England and Wales contain 50,- 000 qualified midwives, but only 14,000 are employed with any reg ularity. Two of the express. traing be tween King’s Cross, London, and Newcastle-on-Tyne are providing trained typists-to enable traveling business men to improve their STERCHI STORE MANAGERS ARE NOW ON BUYING TRIP TO CHICAGO New Merchandise Arrives' In Athens Daily From| Markets of World | — | Mr. W. M. Hicks, vice-presi-i dent of Sterchi Brothers Stores, | Inc., heads a group of buyers nowl in Chicago for the National Furni- ' Sterci’s Month-End SALE “Stars’’ Scores of VALUE SENSATIONS [tWill Pay You to ComeManyMiles SRR AR "’“"af . e TOMUNT e e 2 ':“ s i ,‘:: } - « (:.” ," u[ 4 4\'_'\ ":;:.v,s £ al‘»\ \ s S » I ] SR, ] el dSicer i (o g;i :'-31 O 2 W ety | B f'""»’\ Gl B \ ; RGP PR PR R B ‘ E PiE i’44 g: % I("'* N’ 2 ')~§>“’ o s‘; I w i %':;‘z;.‘ i|§ t[N Wi Al 7 R I R B L Ble ik i g RN RS R R LR o B GB o .1 #'-é 5§ RAbs oy B&sd %% 38 % T i:f% 855 [} .2- ~ /4 {“\ .:\,_“s’ ’.;-.”1»:.: ,-.s:’:’s"."'"{:' ‘:. BB Amfi%,. G 55" .‘»}\’H: 5 : -‘{.: i s e ' « 5 ;32 [5 5 PORGe - ,“w’)fl-fl‘\r‘\ Rl s e SAGE AR 08 C TEV Menin = PN % L o, R y BT AR R : B i, i e, oMU IR 1§ Kot/ 1W o eV|| RS e o g : ,?% 2 ;g:;’:f-':%:;f‘ ‘% 1 4.&(;}‘_{; e \f' i %3 Reonuss o | ’4‘ B g % '..u....' ’ @EEw B ‘”f.:f-zéi?f i% S e ith g B 28 3 fi?& hieomee WOIF ¢ R § g i A S TR a 8 -§ 1R prrent et |} b ¥ N LG /< & 3 G oo R " i 3 GCEERROTY. ii~ R e Any Bed Room Suite (i L '..v~ 78 'g;_,f?»,_;(xzi"ir g ¢ 2, B . . ' & ":A,—" : 10 Piece Vanity Set FREE! N : And Suite in the House; Walnut, Maple and Mahogany creations ey ? ; : of alluring loveliness—s2.so delivers your choice. Pay the bal~ ~ < ance on donvenent budget terms. Prices for three-piece suites e "’_"——“‘—‘ $4.9.50 ; 3-Piece Colonial Suite in Ma hogany or Maple. An authentic reproduction, only $59.50 B R R Sl ?2{.;5; § Q{& & .. - kel oo 8 3‘}\7“ § “" efi; &:‘:'(\.‘:':‘ { W 0 e P e T Eride e s O LANE CHESTS $18.50 And Up! Aromatic Red Cedar Interiors and Walnut Exteriors—WlTH MOTH - PROOF INSURANCE FREE' Y ; B T A , L eare i g 7 1 it | s AV 4 e TR ! 2 oo | Ihlfiti % e c ==k 1 1 R 18 ‘w | : . $22.50 Refrigerators $18.95 | All Steel, Green and Iveory, 3- | Door “Freezone” with Celotex | Insulation. - SHERCHIS ture Market. - He will also go to Grand Rapids, where the latest in furniture trends are being shown, X Oa this trip he is buying the latest furnishings for the Athens store. World’s ‘Fair furniture cre ations will be shipped here and made available to the customersof Sterchi’'s Athens store. With Mr. DRAMATIC SAVINGS AND SMALL IST PAYMENTS URGE THE WISE BUYER TO SHOP STERCHI'S NOW! $109.50 Colonial Suite of thres sumptuous pieces, reduced for immediate clearance to: $79.50 @{gm - WAL WL T CIRRRGIR L RO SRR B § et | LR I et PAgeriat YR BEae Yiy 7 ?zx ‘f 0L el i el e »ww W : GLIDERS OFF 25 PER CENT! Includes every Glider in the store. Lots limited. Immediate selection is urgent. AN el g TR S ! HREE .fi\\\\\\ & = P e ol LZ 7 N Caae S AT $14.95 SWING $7.85 Adult size—lot of fun for chil dren or grown-up. Only 2 teo sell. Hurry! THE BANNER-HERALD, ATHENS, GEORGIA Hicks's sound judgment behind, each style, Athenians are sure that they will be getting the best and most up-to-date in the field. These articles can be offered at as tonishingly reasonable prices be cause of the large buying power of the Sterchi Stores. ° Bees keep warm in winter by going into a “huddle”. The tem rerature inside a cluster of bees is 15 degreeg warmer than on the outside. ’ o MO o S 9x12 RUGS $22.50 L TR | R | :“,: .4, & ‘ ] _ 581 Living Room ROCKER! $5.95 e BREAKFAST SUITE $14.85 | ‘ :"??' NEW COFFEE TABLES $3.95 C. H. Harms, Manager Of Store Here, Reports Increase in Business (. H. Harms, manager of the Athens Sterchi Store, has done a fine piece of work in Athens, ac cording to officials of the Sterchi company - With* a pleasing per sonality and genial manner, Mr. Harms has buiit this store, during the seven years that it has been located here, into one of the lead ing furniture establishments in . feem= B Mrlee TR TR ey o Bl ot S, i PR | R e B B o R Lok e e R R e i ;.. oo e v BEES Eiifjfszffzi;‘;. ":——__:-:;,_““ % :;:§s:§:§:§:§:ss}s}s%s{:‘:?‘;s?:23 2 g 'Eergeee B L R et el B GRE g 1 T i\\ el o SRS i A S Rl I T e X { K 7 b &t s | NPI eI 0| FOR YOUR OLD STOVE ON THIS $49.50 ALL-CAST RANGE A fine cooker and baker that burns wood or coal. Stove mat, four joints of pipe, and pipe collar included. $39.50 With Your Old Stove! 1 PR T e R R TR R S l ‘i{)@h‘;\ 3 -‘zg.{ =3 ’5 bl *h I%y FiR %58 g BE R R eAey D KL SR N Rl B EW. Lo o | B Ak i&i i { }2?l o S ‘aA 5 *»Jg i “7&? eet e DLV o e afaRR - T AR R _;-:‘ o 4 ,::,‘?.::';)7@3 { it SRRI LN oTR e | Bl j;‘s‘,&% b o A\ T xg.\,:_'_;}.:__}:_ v"‘ ok i B PR : o eaiatots B - S - - Ll . it FOR YOUR OLD DINING SUITE ON A NEW ONE! - This genercus allowance for your present suite, no matter how old or in what condi tion, if you trdde immediately ‘for one of the impressive new dining suites now offer ed in-a special clearance lot! Positively no advance in prices. - - = { s VS e ;-,x..s‘;:?.i:s=‘§?s¢¢¢’sE?’:'.fii’-_::g;:;?f—'-i:i_.,-:x," T N 4 B eet "f" o s Comaa i £e, ‘ ‘ SRR oSTRXk A R B e : R 2 RYy X % B LRty SSB SR s 0 Fifond e T b oT a 8 «{3 s BESEAR L Sk eg S e 8 e L 5 \ ;R x“?*?’ S s;&',,* Fago s e (RN rz::::-é-:_«.;.-ffi'?:ss:fl-s:e:-*frf-:_-r‘:s-'-’::.:_*j.'._‘f-fzf:v.:-*:.:-..; . B M?»;,)A,‘ Lo g :',-"':V%:f 3 ‘_.;-EEE::‘.V,_:. .1 B y S _.,;;gj_'_“_:_‘?). # 2 ;'51:35‘.3;5,;5;5 :,_;: S \“i"{{’,\ {v.“\’é'*: " R i S S B R A S RN S | SAR R SS R 3 5 ;] ‘)fiw»~»’-t o DORBSE R eil g 1 U&&m o i = ::':5’55‘?3531:". -3%‘5”*%13“5&-5?:- FEETRERAG ¢ T RSRS Sy R rey I ;'X g R ¥M o MMW‘ X et AR RR f A¥ 5 ._2;5352:;"53"-?-- LA 3\"""‘% wemote2nsibe S RPt -».-:i'ff_.:;f:} AN £ Yek Gl sl o e . R ragmny O 5 etk o e MW;“W:W%%W S "f‘- 0 B B 3"W i ¥ RK] 3 R o£f gA 5 ooy go o 965 8 i \?WWW .’»wj : KNS o eoe 1 P B RIS bk| g 9 A LW SR e T P i - ¢ o W R 4 «; : s i£e o ® L ::E:‘:'::""E" ot % i : i ¢ e . W ost # * T *“\ NG | & A’ G 3 G & Bea\\“ 1 ‘ .. ;& v R BGo e R R s 2P S b -_:;:;E;E;;;ggggs:s3;:;:}';';_E.;;g_ e -,-,:~:-:!fifi‘;;:1,;’:;:g;,5;__,:1;; S o -e S TS ; o 3 LAY % &: ;3 RT e T % ;\"2‘:.; GSO B ¥4 T R s 8 B M&;:' SR ;{:v R A et : P . @ LLRA Bi e / : I N'~ g K f B 1‘;;‘,‘;:“1'7;‘:?--/.-,u’--,.’ff X, %;: ( [ our \iving R R e et S A .Ao make ? PG RPN ~!‘».;.( Sy eeo) By . | Two p‘:?e:‘y glow with oh;"{“a AR et dating PRNE B Mty - \ ¢ a\’ taue] e;o SR G e ! 4 roo™ {rot- \_uxuf\"“ C\ub o i . s A and com upho\gtef‘ed i e ',W ““‘a\)}j ‘ M and deep'Y . lar hape® 3 ; " e covered in 9OP g and n- W X p i chal prics H,rdwoo shat : ; )@vy 2 Fing consthG‘}O“ gervit® o ; ner-sp'_ years of \asting v % insur® ; ; S ; X and peauty* : u"lptuous 3:Plece Wy g (R bo’ » ohair S ite Tt u |te| this section of the state, and it has been showing increased business since its establishment in 1927. Knowing that he has good mer chandise to sell the public has been half the job, according to Mr. Harms, for the articles sold at Sterchi’'s are always the best. In addition, they are sold at prices which make them within the reach of the average person’s pocket book—a fact which is made pos sible because of thke volume of business conducted by the Sterchi stores. ’ “The best in workmanship and In Future Will Be Much Higher! e CHEST OF DRAWERS $12.85 - ] L SMART ODD DRESSER $14.85 3 5“0:5 A 4527, 1 \o m\:* ' KOF‘ PO i 3 l DOWN DELIVERS ANY ITEM! ) Shop-worn and reconditiened furnishings that can proudly FAPT their place in your home. Ewvery one at a fraction of thel real worth. o rance........ $19.85 TABGES... L. 08 rance. ... $19.85 srove ... ... 9495 sora. . . 914.85 moow surre - 917.89 PICTURES, sach.. 91,99 rerriceraron 911.99 et 3590 HURRY! LOTS LIMITED! SATURDAY, JUNE 30, 1934, -—‘*—-N the latest in design” is g term which fits the furniture gold here to aT. Besides suits of furnityre Sterchi's also sells radios, rygs wall-paper, and other home-fy. nishings, and ail at reasonablg prices. Mr. Harms is 2 member of thg Rotary club and Elks Lodge N, 790, taking an active part in botp organizations. R ——— The chlef purpose of early chemistry, or alchemy, was ¢, transmute baser metals into gold land gilver. e o Frp i LU GAY CHINTZ CHAIR $7.85 - | {M liahl\,,, o ROOMY WARDROBE $36.85 FIBER DAVEN PORT TABLE.... $785 CHILD’S 51 95 B A DIXIE $7 95 PHONOGRAPH ... . PORCH $1 95 SWINE ... . Crosley, Atwater $9 85 Kent Radios, as is . LARGE _ $4 95 DAVENPORT. ... . MAHOGANY OC- $9 85 CASIONAL TABLE ¥¥°* 3-Pc. BED OUT- sl4 85 FIT, 3|3 Size.... » 5 FULL SIZE BED SPRINGS. ... 54-9 }6;:' 3-PIECE BED OUTFIT $19.8) ;" UDBEEER ENAMELED BABY CRIB $9.85
