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left) &f white silk shantung are trimmed with polka dotted navy stripes to match the silk
. The iother beach costume (right) includes tadilored trousers and a halter top of emerald
] shantung.
LEMOST FEMININE RETAILER SAYS:
rge Stores Need Women
5 ’
‘Who Know Women’s Needs
ING, A?DVERTIS|NG, DESIGNING—ALL PRESENT OP#ORTUNITIES FOR
DS AND. QTHERS SEEKING Bé]lilleESS CAREERS, DOROTHY SHAVER
minine leaders'in three commercial fields have important mies
for the @&@irk graduates now facing an overcrowded business I
—and for every other woman planning a career. Following is !
irst of a sewliies .of interviews, written by Mary Margaret Mc- |
for THE BANNER-HERALD and NEA Service. I
i% —-—— |
4 BY MARY MARGARET McBRIDE f
NEA Service Staff Correspondent |
Y YORK—Here's good news for the Girl Graduate worried übnut;
loven in these crowded, difficult days, there are jobs l'nr’
| in fields that are opening wider and wider to women!
I i ,those fields say so.
J haver, lo'l_‘ instance, vice president and member of the
cotors ofisfuord and Taylor’'s, one of the great department
[ ¢ countrg,. declares that the retail merchandising profession
OPPOFUINENNE PLERE ARG et
oufig“woman with
he~ability to get!
1 a capacity tor
work.,
nt s a signal for
1 thg United States
rgvegn become buy
ners ¥ rush out and
Mis 1o Miss Shav
er s vYaging executive,
{aet, _already gets
bpligagions than she
to do anything
known far and
- woman in the
I president and
ey tment store
men Buyesrs Needed
ver the field, I find
e _I"I"' for
gualifications,” she,
lere 38 Toom at the
m all along the line, |
e women can select |
their own sex IN“—I
can do it. And since |
10st important pur- |
ng ry. needs right
sughly-trained, in- |
’ clever phrase
£ writers of ad
naspeak the aver
‘-'lfilm;j({:' copy writ
made ]vxlml.»kinz:,l
tudies of their own |
bits who know what |
vhat they think, what |
needs more feminine |
Designers is a nat-|
omen, and the manu
eginning to realize
t few vears, women
b Jnto management
to fel . with condi
¥ ‘l"h\\ far they
Perhaps they will
time reaching the
vould have had if
no depression, or it
iothing ecan stop
nter Start is Best
wlieves for the most
time-honored method
the bottom, of serv
ticeship behind '42(l“‘
ever one's previous
have been. Especially
k this important for
i voman who aspires to
' tuyer or designer, For
the designer, she advocates some
art training; for the buyer, a good
business course, then a plunge as
quickly as possible into practical
ity. And the advertising writer
should specialize in psychology and
take womankind for her chief
study,
In spite of h&r insistence that
a woman never gets anywhere un
less every job she holds is vitally
important to her, and no matter
how humble, done as if the destinies
of millions dgppnded upon it, Miss
Shaver does not believe that one
should devote all her life and
thoughts to it, Outside of working
hours, she advises having all kinds
of other interests.
As a matter of fact, she prob-l
ably never was bored in her life—4
this slim, handsome woman with
the eurly hair, dark brown magnetic
eves, compelling charm and eager
interest in people and events.
. Keep Interest Broader Than Job
~ “One of the chief troubles with
‘women in business has been that
'too many of them live their jobs
morning, noon and night,” sh
points out. “The consequence is
that they dry up, get hard. If T
have any counsel to offer the girl
graduate, it is that she early broad
en her interests and work out a
philosophy that will keep her safe
and happy within herself, no mat
ter what happens outside. For thet
rest, she should find what she is
fitted for, what she likes to do and |
start quickly working toward it.
“I do not believe that anybody,
man. or woman, ever succeeds at
anything unless he or she gets on
well with people. And certainly in
merchandizing, people form the en
tire problem. No Young Wwoman
Ishould consider herself fitted for a
| career in this field unless she likes
' and understands people.”
Miss Shaver's life has been a
thrilling exemplifcation of the suc-I
cess rules she offers to thers. When
Ishe and her sister, Elsie came to
I New York, two pretty, naive young
| sters, Dorothy was not quite surs
| what she -wanted to be, But at
the University of Arkansas and
later at the University of Chicago,
she had' taken all the courses she
could get in art, decoration, design
ing, music and literature.
o * SIrSE JOD- o & j
" Her first job was managing the
i y B :
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Rem——
e v S
MISS DOROTHY SHAVER
business of marketing some rag
dolls designed by her artistic sis
ter. The clever way she handled
this enterprise attracted the atten
tion of an executive of Lord and
Taylor, and she was asked to step
in and reorganize the store’'s com
parison shopping bureau. The bur
eau of fashion and decoration she
started at that time was the first
of its kind in the country and be
cause of its success she was made
assistant to the general merchan
dizing manager of the store: In
1927. she was elected a member of
the board of director—a startling
honor for a woman ‘and especially
such a young one, Then in 1931, she
hecame vice president
Miss Shaver is c¢redited with
manv firsts—with starting the first
shop for young things; with gain
ing recognition for the native Am
erican deigner; with launching the
first exposition in this country of
modern decorative art,
NEXT: Ella Burng Myers—*“styl
-lifst” of food merchandizing,
TYHE BANNER-HERALD, ATHENS, GEORGIA
Beach Outfits This Season Are So Varied and Glamorous, Both in Cut
and Material, That Selecting What to Weor Is a Matter of
BY MARIAN YOUNG
NEA Service Staff Correspondent
NEW YORK—Shorts with halterg that permit white skin to show
between them are daring—one-piece knits (without skirts) have a 100 l
of the swimmer-who-means-business about them-—crinkled and ribbed
rubber tops ap'd pants fit snugly and flatter the figure—Tahitan outfit:
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In pleated sharts and a roll collar halter of wool crepe in the
rich shade of dubonnet, this modern mermaid completes her flat
eri i ite i after
tering costumé with a short white linen coat patterned fter a
French peasant’s Sunday smock. White ¢canvas sandals and a big
rough straw hat with criss-cross . strapg instead of a crown are
worn with it.
are as intriguing as a laughing, brown-skinned native girl on the rocks
at Waikiki—bathing .suits never have been more practical and glamoi
ug han this season’s.
Halters which created comment last summer are the order of the
day this year. Some are abbreviated wisps of fabric that cover vei
little of the body above the waistline. ()“)vl'.\ are long enough in front to
tuck into the tops of shorts, have
built-up necklines and, occasion
ally, little high' collars that button
at the back. These, too, leave
shoulders and back quite bare. |
‘The fabrics that go to make up
the charming costumes for our
Simply Grand Gadgets Make Life Simpler
For Housekeeper During Hot Summer Days
¥ e Aet . s e s e . - .
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(# ® % Lemmwid/ % # % )/
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I | ORI e
The table is a buffet supper server with trays for
nearly a dozen menu items; the chair is a cane until
you want to sit down; and below is a fryingpan hand
led server to make entertaining easy for the hostess.
NEW YORK-—ls, next fall,;you aren’t able to say
that it's been the most comfortable summer you ever
spent, it certainly will not be the fault of the inven
ltors: They, industrious souls, have evidently, from
I the looks of the shops, been wosking overtime to in
| sure everybody the. most convenient and effortless
hot-weather season ever known. ; ¥ o
There's even a bug electrocuter, among the new
cadgets, belleye it or not. Not to mention candle
sticks that keep candles from going out no matter
what dort of gale comes up; coasters of cork or
raffia guaranteed not to rise with the glass; and a
skillet tray with a handle that makes servicing guests
easy on the arms. ;
'One of the neatest of the new .wrinkles is a com
gbi.naiton cane and chair for the restless person who
| loves to wander about communing with nature. The
chair is a cane that helps in walking unitl you come
to a nice shady spot. Then the cane straightway
turng into a chair. : ,
| The designers have done some of their best jobs on g
tables and magazine racks for ~ the out-of-doors.
One nest of three tables hag a track-like contri
vance on which eack of the two tables underneath
are run into place when not in use and fastened se
curely to the table above. So when you go to pick
them up, you get a good hold on all of them at once.
There's a wrought iron white enamelled magazine
rack, too, that can be left outside in any kind of
vieather. : » 5
The ice problem is solved for the summer by a
crock in chrome with a wooden cover and-a stone-
——————————————— e e e e
madern mermaids are as varied as
the designs themselves. Printed
land plain silks, hand-blocked .lin
ens and cottons, printed woolens
Iland rabker are a few of tlle wide-
Iy used materials. Turquoise, navy
*-* - - .
INVENTORS MEET DEMAND FOR LABOR
SAVING DEVICES TO USE IN
ENTERTAINING o
f.é? . :
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. What to get for the weekend hostess? Here are some clever and
welcome gadgets to choose from: the young womar admires an ice
cube crock; left to right below are a house plant sprayer, a weather
‘proof pillow in form of a pig; three types of coasters that won't
stick to gasses, and a shielded cane helder. On the table is & capa
cious ash receiver, { § "
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The girl wlm reacheg for the med-cmg ball wears a one-piece bathing suit of bubble printed silk with
I a halter neckline. The one who tossed'nt to he‘r hag on a maillot of white spun silk lastex that leaves
! tlx'(L back completely exposed to the sun’s bronzing rays. The young man'g trunks are of black knitted
| silk.
and white, coral,. floral prints,
peach and orange are some of the
favorite colors.
; Outfits For Sunning /
To wear over your suit when|
you've finished playing in the surf
and are ready to settle down for a
Imm bath, there are smart pajamas
| with wide trousers and tunic tops,
buttoned-down-the-front skirts with
polo shirts, long wraps of chintzl
toweling and -transparent silk that
drag in the sand when you walk,
and play suits of flannel, linen and
gabardine to slip on when you take
Joss your wet suit.
The Tahitian outfits have skirts
| that fasten around your waist and
Iswlng open in front to show the
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Thé Qfiii:-e-namolod magazine rack in the backs
ground is weatherproof, raffia plate mats (left) coma
in attractive sets in modern color combinations and
any recipient will appreciate the triple server for that
simplifies informal entertaining.
hours while other cubes for the -cold . drinks are
freezing in the trays. .
Many of the newest serving arrangements have
compartments for ice so that the butter or the hors
d'oeuvres will be kept indefinitely at the proper
temperature. Ard there's one triple server of cut
glass and chromium with a bowl for ice and three
small bowls for caviar, cottage cheese and what
have vou that will soon be the week-end hostess
delight.
Another gadget to add to that list is a buffet stand
and tray of white enamel decorated nautically and
fitted with toothpick holder, cheese boardg and glass
dishes for relishes. . 4
An electric business that clears the air of cooking
or any other odor and supplieg instead gardenia,
lilac or orangle blossom scent at will is also a good
idea for the week-end gift list. And if You den’t
like those, how @about an enamelled rubber plant
spray for watering house plants, or pillows, covered
with durable fabricoid in animal shapes for the host
ess who hates to bring the pillows in from the ter
race every night? . i o
Make notes, too, while vou're about it, of drip
guardg for wine bottles, made 'of sponge rubber and
decorated with colored flower wreaths, chromium
tefephong clocks that will wake you up from that
catnap in time fer your next engagement without
your having to rouse your mind to effort; sum
dog mats made of two layers of porous mates “"
wired inside for air circulation, a defroster jfi*“%é:e;‘:}
Ifa»%fich;;-ffiv QR L b s -
PAGE THREE-A
colorful shorts underneath,
I To top your bathing ensemble
and to shade your eyes, pick a
bright straw hat with cartwheel
brim and a crown as flat as a pan
cake., Or, if you feel like going
native in an East Indian manner
and don't mind wearing smoked
glasses, get a gay turban to hold
{your curls in place.
et
LA R
