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The Greatest Rubber initiative, of the Age have been developed in GOODRICH Laboratory,,-a group of budding, purpo.ely i,
i.olated, and remote from the Factory.
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INTEGRITY—-and the
behind the Tire
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T HE greatest Word in the whole Lexicon of
Commerce is NOT “Service!”
It is “INTEGRITY!”
/ Because, that term embodies Good-faith,—Depend
ability, the Intention to play fair, at any cost, as well as
good Service.
Its essence, so far as business is concerned, consists
in living-up to the last letter of that Americanism,
—“The Square Deal.”
It demands from its practitioners not only a due
respect for the Rights of Others (whether they be strong
enough to enforce these Rights, or weak enough to be at
the mercy of the strong) but goes further.
It implies a charitable attitude toward those well-
meaning persons who see “Rainbows,” and who cannot
live up to promises they really intended to keep.
An old-fashioned Virtue is this “Business Integrity,”
—sometimes crowded close to the Wall by that modern
idolatry called “Business-Expediency.”
But,—there being something MORE than Money,
worth striving for, in Business-Expansion, (as well as
Money) this old-fashioned Virtue lives on, thrives and
Nourishes, in many quarters, like the Folk-Songs of a
Nation that never die.
May we here pay tribute to “BUSINESS-INTEG
RITY,'’ wherever it abides, and,—with all due modesty,—
CLAIM it as the Watch-word which has ruled Goodrich
Activities over 47 years of Rubber Manufacturing, Selling,
and DELIVERING?
B'
‘ 4 T> UT,—does this Policy of Business-Integrity
pay, in Dollars and Cents?” the Cynic may
inquire.
From even that cold-blooded standpoint we may
answer (to the growing youth of this country) YES!—
it HAS paid even in material Success.
-Witness the Goodrich growth from a very small
"Acorn’’ indeed, to the 90 Square ACRES of Floor Space
in the largest Rubber Factory of the World,-—at Akron,- - re
quiring 15 Square ACRES of Window-Glass alone to light
tne-e Goodrich Factory buildings.
Witness the Tire Output of 1915 which, if the
Ti r es were placed flat on the ground in a row, would reach
more Ilian 1,400 Aides,—from New York City to Omaha,
although Tires are only one of the 267 lines of Rubber
Goods made by Goodrich.
Witness the present Staff of 18,147 People, who
produce the 120,000,000 pounds of Rubber Goods, manu
factured, marketed, and shipped, during the year, by
freight, from this Goodrich Factory, in addition to the
10.000,000 pounds manufactured and shipped by Express,
from same Factory during same period.
t Contrast this Goodrich Rubber Goods Output, with
the total Imports of Crude Rubber into the entire United
States, during 1915,—viz:—172,068,428 pounds,—and the,
total WORLD Consumption of Crude-Rubber for same
Lear, viz:—142,000 Tons, or 284,000,000 pounds!
1 hen, who shall question that the Goodrich Watch
word and Policy, cf “INTEGRITY FIRST” pays, even in
material Results.
'll*
■—This, exclusive of the Good-will, Prestige, and Public Con
fidence that flows from 47 years consistent practice of such a Policy,
which may well be worth as much more, in personal satisfaction, to
each Goodrich Stockholder, each enthusiastic Officer, and each loyal
Employee of the B. F. Goodrich Co.
- But, “How does this Concern YOU, the Consumer?”—you
now ask.
It concerns you, first of all, as a proof that Square-dealing,
Straight-thinking,—and Business-Integrity PAYS,—even in Coin
of the Realm. ,
It concerns each Parent,—and the Son and Daughter of each
Parent,—as a vivid demonstration of the fact that the modern god of
“Expediency,” is a false god,—and that all the brilliant feats, and
dexterous manipulation of facts, which pass current as “Expediency”
ars needless, for permanent'Success. I
It concerns the Consumer of, or the Dealer in, Rubber Goods
because he knows that, in dealing with a House of Integrity he can
TRUST the Statements, the Products and Trade-Marks, of such
a House, implicitly,—can save Time and Trouble and can abandon
that costly and unpleasant Watchfulness which is necessarily involved
in buying anything under the. old Law of Caveat Emptor, (let the
Buyer beware). V
W HEN, therefore, the largest Rubber Factory in the
World (with a 47‘year Experience in Rubber-Working)
and 47 years of Business-Integrity, Good-faith demon
stration, and Square-dealing, TELLS you that Money can't buy
BETTER Fabric Tires, at any price than Goodrich Fabric Tires at
their very moderate “Fair List” price,—you can well AFFORD to
believe it.
When they tell you that nothing bid Business Integrity prevents
their charging you prices as high as those charged for other Makes of
Tires, of no better quality, you can rely upon this:—
The difference in price is then a REAL Saving.
It is the Cash Value, to you, of dealing with a House which has
made “Integrity” its Watch-word through 47 years of Rubber Manu
facturing and "Selling, and which has never yet sacrificed Principle
to Profit, nor Good-faith to Expediency,
Then accept this SAVING which Goodrich Integrity brings to
you every time you buy the best Fabric Tires in America, at the
following “Fair List” prices:
w v '
Goodrich “Barefoot” Tires
L IGHT in weight, and close grained,—because
relatively free' from inert substances or
A “fillers” that give excess Weight to Rubber,
at the expense of Liveliness, Springiness and Endurance.
Goodrich Safety-tread Tires, of black “Barefoot”
Rubber, are therefore Lively, Springy, Clingy, and Long-
lived.
Through their high Pneumatic quality, they give
“Pep” to Car-Action, while stretching out Mileage, per
Dollar invested, in a way that sets Users thinking.
More than 200 different Makes and Brands of Auto
Tires were made anfc} sold in U. S. A. last year, 1915, to
the total extent of about 12,000,000 Automobile Tires.
Of that 12,000,000 total Tires, the B. F. Goodrich Co.
made and sold one-fourth.
Yet Tires are only one of the 267 different lines
made by the Goodrich Rubber Factory.
This indicates why Goodrich Best-in-the-Market
Fabric Tires can be, and are, sold to Consumers (via
Dealers) at the lowest price in America per delivered Mile
of Performance.
Compare price-list on left column and see!
i
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N Goodrich Truck Tires
R EPLACEMENTS of other Makes of Truck
Tires with Goodrich Truck Tires during last
four years were as follows:—
1912 Change-overs to Goodrich 3,590
1913 “ “ “ “ 6,357
1914 “ 10,725
1915 “ 14,000
These Change-overs to Goodrich tell their own story
to the thinking Truck Owner.
Goodrich Bicycle Tires'
Goodrich
“Fair-List”
Prices
BLACK “BAREFOOT” SAFETY-TREADS
30 x 3 \ '
30 x 3V2 >
Ford Sizes
($10.40
<$13.40
32 x 3V 2 -
.
$15.45
33x4
...
$22.00
34 x 4
.
$22.40
36 x 4V2
...
$31.60
37 x 5
. . ..
$37.35
38 x 5V2
-
$50.60
H ERE, in America, the B. F. Goodrich Co.
was the first and largest Maker of Pneumatic
Bicycle Tires, developing, among other
types, the famous “Thread-Fabric” Tire called the Palmer
Bicycle Tire.
“Integrity” of Construction, and Square-Deal in
Treatment of Consumers and Dealers, results in our hold
ing this largest business in America on Bicycle Tires, as
well as on Truck Tires, - and Automobile Tires.
G ET a sample cf black “Barefoot” Rubber to
day,—from your nearest Goodrich Dealer or
Branch!
Stretch it a thousand Times, to its extreme limit,
but BREAK it you CAN’T!
That is the sort of “SERVICE” which Goodrich
Integrity of Purpose and Policy, translates into.
T HE B. F. GOODRICH CO., Akron, O.
GOODRICH
AFETY-
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^ A Quarter Section, only, of the Goodrich Rubber Factory,—at Akron, O.,—the LARGEST in the World,—with more than 90 Square Acres of Floor-Space ^