Newspaper Page Text
THURSDAY. OCTOBER 6. 1921.
FINE WORDS FROM
A BIG BANK MAN
,<lr George E. Patterson, vice pres
ident of the Fourth National Bank of
if aeon, delivered an address lust week
in Macon which was full of fine
thoughts. They are worth the atten
tion of every hanker and merchant in
the country. lie said:
“Credit men of the big banks count
'he amount of advertising a merchant
does as one of his assets. No bank
wants to lend money on merchandise in
the fall that should have been sold
in the spring, and I know of nothing
that rell cts the business tactics and
methods of merchandising better than
n /careful analysis of advertising. It
may be an article or it may he a ser
vice, but it requires salesmanship and
salesmanship requires advertising.”
“My impression is that a majority of
people have wrong conceptions of what
advertising is. Most of them seem to
think unless you have a special article
to place on the market, such as a can
of tomatoes or some cotton goods, that
advertising is not essential. 1 do not
believe that this is the ease, for my
opinion is that advertising is sales
manship. and that salesmanship is ad
vertising.
Banks were the last large interests
to take up advertising, feeling that it
was not dignified, or rather this was a
feeling of the old school, but the re
verse condition exists today, and 1
know of no institution or business that
spends more money on advertising thau
the banks. Having always been an
-enthusiastic believer in the proper
form of advertising I did not feel it a
•difficult task to make a few remarks on
his subject, having been connected with
credit in financial institutions for
many years, and having analyzed ev
ry conceivable asset, but this is tl.e
first occasion that I have ever had to
onsider advertising as a business asset,
but the more thought to this subject
the more essential 1 find it.
“In analyzing overhead expenses anrt
disbursements the p"oper credit man
safe to it that due apportionments are
made for expenses, and advertising is
not overlooked. We must not overlook
that we all have something to sell If
may be an article or it may be a ser
vice, but it requires salesmanship, and
salesmanship requires, advertising.”
Foot-Rule for Matrimony.
The trouble with most marriages If
that a man always makes the mistake
of marrying the woman who carries
film off his feet—lnstead of trying to
find one who keeps him on them. —Los
Angeles Express
Latitude of Ukraine.
Ukraine lies between latitude 48 de
frees and 52 degrees, north. It Is wa
tered by the Dnieper, which Intersects
it la a winding course from north to
south. The surface Is generallv level
and It Is one of the most fertile parts
of Europe. The heat of summer and
the cold of winter are intense.
How’s This?
We offer One Hundred Dollar*-
Reward for any case o' Catarrh
, that cannot be cured by Hall’s
Catarrh Cure.
F. J. CHENEY & CO., Toledo, O.
We, the undersigned, have known F. J
"Cheney for the last 15 years, and believe
him perfectly honorable in all business
transactions and linanci UK' able to e;irr.
anv obligations nn • hi. firm.
NATIONAL. BAX r ’ < '.MMVUni,
Toledo, <
Hairs CM it.n-rnc.!l
tfCT-' - dir^rtly it ’ and m•
•imonii:
k'.r * ' ’ ■'*
*>V
Taste is a matter of
tobacco quality
We state it as our honest belief
that the tobaccos used in Chester
field are of finer quality (and
hence of better taste) than in any
other cigarette at the price.
Liggett & Myers Tobacco Cos.
Che sterfield
CIGARETTE S
of Turkish and Domestic tobaccos —blended
IS YOUR NAME
ON THIS LIST?
Many <>f our suseribers have heeded
our distri'." call and have been renew -
ing their subscriptions. To thes we re
turn our sincerest thanks. If you are
due us anything on subscription why
not come in right away and pay up.
Here are the ones that have befriended
us lately:
People's Fuel Company.
E. C. Hill
.1. L). Phillips
E. I>. Thomas
George ilayqs
.1. S. Hilton
Mark Sims
Mrs. W. E. Mathews
T. N. Suddeth
Mrs. C. H. Stewart
Ely Crow
J. L. Lackey
rs. Bessie Edwards
Mrs. Annie Jackson
Mrs. Claude Craig
E. A. Sims
I, P. Patten
Mrs. Essie Hamilton
W. E. Willoughby
F. M. Kircus
H. F. Daniel
Ralph C. Cross
A. H. Hall
.T. T. Page
W S. Smith
R. J. Wheeler
A. D. Robertson
L. R. Herndon
G. M. Mize
F. E. Durst
H. .T. Kennedy
J. M. Cochran
T. J. Austin
F. Norris
A. B. Wheeler
.7. L. Harris
C. O. Maddox
Mrs. N. .T. Kelly
O C. Sailors
Mrs. C. P. Paschal.
S. P. Smith
T. R. Flanigan
Mrs. L. A. House
Miss Edith E. House.
H. E. Oliver
S. M. Bolton
W. C. Maxey
W. P. Parker
R. L. Pirkle.
R. W. Haynie
F E. Collins
T. C. Flanigan
.T. W. B. Mauglion
I)r,. .T. ,T. Bridgse
Dr .T. J. Bridges
pr. L. P. Pharr
A. J. Durham
.1. W. Austin
Dry Clean Dye at the Capital City
THE PEOPLE of the
SOUTHERN STATES
dctmcvu know from experience the perfect
WE RENEW service of the Capital City. The rest
Women’s Suits of the country knows us by reputa-
Evening Gowns tion. From as far away as Wisconsin
Evening Wraps come orders.
Fancy Blouses “ Parcel Pott Your Package
—Look To Us For Results”
Capital City Dry Cleaning & Dye Works
ATLANTA, GEORGIA
H. V. Davis
D P. Chandler
L. G. Thomas
Dr. S. A. Boland
J. M. Porter
Dr. J. C Daniel
I* F Hammond
I, W. Grizzle
P. 1,. Hutchins
Leo Hunt
Mrs. W. M. Fite
G 11. Cofer
NOTICE TO THE PI BI.IC.
On account of the great demand
on our space, there will be a charge of
one-half cent per word for obituaries,
memoriams, resolutions of respect,
cards of thanks, etc. from thus date.
In sending in sucii communications
count the words and send in amount,
at one-half cent per word, to pay for
same.
Classified Ads.
Loans made on farms and city prop
erty. Lowest rates of interest and
commissions.—W. H. Quarterman, At
torney.
LUMBER FOR SALE.
Have large quantities of Framing and
Boards for sale at prices that will sell.
—Apply to A. P. Guffin. 21-tf
Notice to Creditors.
Ail creditors having claims against
he estate of Mrs. C. J. Hill, deceased,
are hereby notified to render same, in
proper form, to me for approval.
This the 25th day of August, 1921.
V. A. SIMS, Administrator.
Greensboro, Ga. fit-25.
Hemstitching and Picot. Neat work.
Prompt service, 10 and 12% cents yard
cash.—Mrs. F. E. Durst, Commerce,
Ga. 27-4 t
LUMBER FOR SALE.
Have large quantities of Framing and
Boards for sale at prices that will
—Apply to A. I*. Guffin. 21-tf
Jud Tunklns.
Jud Tunklns says he doesn’t believe
there is any lion or tiger or other wild
animal as dangerous to human life as
s young woman who is showing off to
a rich uncle how fast she can run her
new automobile.
Salmon Worth Taking.
The biggest salmon ever taken In the
fresh waters of New Hampshire re
cently was caught In Lake Sunapee.
its weight was 27 pounds. The larg
est previous salmon caught In Sunapee
weighed about 15 pounds.
THE WINDER NEWS
Michael’s Shoes
Michael s “'"Sr bv
Long, Easy Wear, j| a j r Treatment, Permanent
. ATHENS, GEORGA Wave, Massage, Manicuring,
Lowest Price. Etc.
Saving Sales for
Thursday, Friday and Saturday
ATHENS. GA.
SALE OF SILKS
(
40 inch Crepe de Chine SI.OO yard
ffaffeta and Messaline $1.29 yard
Charmeuse, Changeable Satin 1.95 yd.
Canton Crepe, Moon Glo Satin $2.95 yd
Satin Crepe, Satin Canton $2.95 yard
Middv Blouses.... 98c
Made of fine quality middy Twills, all
white or with red or blue collars.
$1 Silk Stockings 75c
SI.OO Silk Stockings for 75c pair, fash
ioned hose in black, white, brown.
SUITS. COATS.
DRESSES. HATS
These Departments are most com
plete with merchandise of the finest
and newest character. Yet the prices
are so low that they betray the splen
did qualities. Do not make your Fall
purchases until you inspect our stocks.
Mail Orders Filled Same Day as Received.
W ill iams-Thompson
Company
To Our Friends and Customers:
We have quite a lot of building material, BRICK,
LIME, PLASTER, PAINT, OILS, FLOORING, CEIL
ING, SIDING, SHINGLES, MOULDINGS, in fact most
anything to build a home.
We have a fairly good stock of Hardware, Locks,
Hinges, Nails, Etc., and domestic and farm stuff. We’ve
got brooms, plows, stoves, phonographs, pitchforks,
wash tubs,, shovels, lanterns, cedar buckets, horse col
lars, sausage mills-, mail boxes, glass lamps, single trees,
gun shells, Oh! shucks, we just got lots of things. This
list may not cover what you need, but you just come
along, we will try to supply your needs, and one thing
sure we will give you a full hundred cents worth of mer
chandise for your dollar. If you will come to see us we
will convince you that a dollar spent here will buy more.
Williams-Thompson
Company
Phones 191 and 88
SUBSCRIPTION: $1.50 A YEAR
SALE OF COTTON
GOODS
Fall Dress Ginghams 20c yard
Yard Wide Percales 19c'yard
Outings All Patterns 18c yard
Kimona Outings, Crepe Plisse 25c yard
Silk Finish Pongee 35c yd
Sjlk Stripe Shirtings, Madras 45c yd
Nainsook, 40 inches wide 32c yard
Long Chamoisette
Gloves for .... $1.65
The best Imported Quality, value
$2.50, colors, Tan, Chamoise, brown,
Pongee.
Pound Paper 35c Dound
Envelooes 12c oackage
FINE SILKS
DRESS GOODS
Our Piece Goods Sections are very
proud ones. For they are displaying
such handsome, new goods for the
women who prefers to design and
make her own Fall Clothes.
Ali priced most reasonably.