Newspaper Page Text
REACH
MORE POTENTIAL
CUSTOMERS
By Advertising
Regularly In
THE
BRANTLEY
ENTERPRISE
♦
“NO MEDIUM IS SO EFFECTIVE
AS NEWSPAPER ADVERTISING.”
We Owe It to
Our Young People
The first phase of a community pror
ject deeply important to the youth of
Blackshear and Pierce county will soon
be completed.
Concrete work on the swimming pool
being constructed at Blackshear is ex
pected to be finished within a few
days. The young people of Blackshear
and nearby communities will then have
for use a swimming pool which is
planned as the nucleus of a recreation
center to be built as funds become a
vailable.
Adults will be able to swim, too, but
the main idea behind the building of
the swimming pool is to provide more
wholesome recreational facilities for
the boys and girls of this community—
the best preventive for juvenile delin
quency.
Much work remains to be done on
the swimming pool. Much more money
must be raised—for a filter system
bath house and other facilities.
Let each of us put this important*
project high on the list of things which
need to be done for our future genera
tions and redouble our efforts to com
plete the job which has been started.
Worst Monopoly
Secretary of the Interior McKay re
cently denounced the most dangerous
and destructive of all monopolies—gov
ernment monopoly. He said: “In other
parts of the world today this philosophy
of government monopoly has created a
living nightmare for hundreds of mil
lions of unfortunate people.” In the
same speech, the Secretary said that one
of the great conflicts of the present lies
between the philosophy which supports
ownership and development of our na
tural resources in the traditional Ameri
can way and one which “presses con
stantly for expansion of an all-power
ful federal bureaucracy ...”
There is no greater enemy of freedom
than all-powerful government—and no
greater friend of slavery.
Things Money Can’t Buy
Money can’t buy real friendship—
friendship must be earned.
Money can’t buy a clear conscience
—spuare dealing is the price tag.
Money can’t buy the glow of good
health—right living is the secret.
Money can’t buy happiness—happi
ness is a mental attitude and one may
be as happy in a cottage as in a mansion.
Money can’t buy sunsets, songs of wild
birds and the music of the wind in the
trees—these are as free as the air we
breathe.
Money can’t buy inward peace—
peace is the result of a constructive
philosophy of life.
Money can’t buy character—char
acter is what we are when we are alone
with ourselves in the dark Scottish
Rite News.
Too Much Rewriting
A music textbook entitled Together
We Sing, proposed for adoption in Geo
rgia schools, has been turned down by
the Georgia State Board of Education.
The book contains several of Stephen
Foster’s songs. Foster’s works have long
been popular in Georgia and elsewhere
in the South and there was no objection
to Foster’s songs.
The objection was to some of the edit
ing. Words, it seems, have been taken
from Foster’s mouth by the publishers
and new words inserted therein.
For example, as Foster wrote it, Old
Folks At Home begins, “Oh, darkies,
how my heart grows weary . .
In the new book, the line appears,
“Oh, brothers, how my heart grows
weary ...”
This obviously is another instance in
which the publishers have bowed to the
desires of pressure groups and cliques.
The general idea seems to be, “If it of
fends anyone, take it out.”
And that general idea, spreading
throughout our literature, movies, tele
vision and other media, will finally pro
duce stuff in which nothing at all, in
cluding truth, has been left in.
The Georgia Board is to be commen
ded From the Henderson (S. C.)
Independent.
Traffic sign near a school in an Ohio
town: “Use your eyes, save the pupils!”
Small boy’s definition of conscience:
“Something that makes you tell your
mother before your sister does.”
Brantley Enterprise, Nahunta, Ga., Thursday, June 2, 1955
Successful Selling
Food Marketing In New England, a
magazine published by First National
Stores, points out that one way for sel
lers to get along with buyers is to “Find
out what they want—let ’em know when
you have it.”
That goes for the selling of every
kind of merchandise, from a bag of gro
ceries to a suit of clothes or an expens
ive appliance.
Every retailer worth his salt is con
stantly watching for changes in the de
sires and needs and prejudices of con
sumers. And more of these changes oc
cur than most of us realize—we’d be
amazed if it were possible to walk into
a retail store of the kind that was stand
ard 30 or 40 years ago. The progress
made in sanitation, in the processing of
goods, in the quality and quantity of the
stocks on display, in the caliber of sales
people, in service, and in all other ways
has been tremendous. Consumer de
mands, plus free competition among
stores, brought that about.
As to letting people know when the
goods are available, this is as basic a
part of retailing as the cash register. In
deed—there’d be no need for a cash
register if the people didn’t know, for
there’d be no trade! Retailers must use
every sound means of advertising and
promotion. And of all those means, the
newspaper is first. Test after test has
shown that nothing is so compelling as
the printed word.
Good merchandise at fair prices and
good advertising—these are the keys
to successful selling.
Here lies the body of Jonathan Gay;
He died maintaining his right of way.
He was right, dead right, as he sped
along.
But he’s just as dead as if he’s been
wrong.
Keep Weekends Happy
Practically all of us look forward to
Friday because to most of us it means
that another weekend has arrived. The
weekend is a time for pleasure and re
laxation. There’s that tennis game we
had planned, a picnic with the family,
and perhaps a golf game with our next
door neighbor. It’s the time for going to
church, fixing things around the house
cleaning out the attic, and watching tele
vision.
The weekends are all of those
things - except on the highways. In 1954,
13,980 persons were killed and 678,000
were injured in weekend accidents, ac
cording to figures compiled and released
by The Travelers Insurance Copanies.
Thirty-nine per cent of the deaths and
35 per cent of the injuries were record
ed on Saturdays and Sundays in 1954.
The most dangerous day of the week
for driving is Saturday. One good reason
is that more cars are traveling the high
ways on Saturdays than on any day.
There is another important feature
which sets this,day apart from the
others. For too many people, Saturday
night is a time when drinking and driv
ing are combined.
No one knows how many traffic acci
dents are caused by drinking drivers,
but everyone knows it is a major prob
lem.
For example, walk into traffic courts
any day and you will find them crowded
with persons who were involved in ser
ious accidents as a result of drinking.
Everyone needs to know that even one
drink before driving is too many. We
saw an advertisement the other day
which said : “If You Drive - Don’t Drink
—ls You Drink - Don’t Drive.” This
sounds like very , simple advice, but it
makes a great deal of sense.
Weekends should indeed be happy
ones for everyone. Let’s try and make it
that way. Will you?
Editors Defend
The Right to Work
The American Press magazine recent
ly polled the editors of weekly news
papers to get their views on a number
of current legislative controversies. One
concerned the right-to-work laws, for
bidding compulsory union membership,
which have been passed by 17 states.
Os the 1,050 editors answering the
poll, 86.1 per cent favored the laws and
only 10.6 per cent were opposed, with
the small remainder offering no opin
ion.
The great majority of editors, like the
great majority of other citizens recog
nize the need for unions and support
the legitimate activities of organized
laboi* to better itself. But to force a man
to join any organization and pay dues
to it before he can earn a living is plain
tyranny. Let the unions get their mem
bers on the basis of merit.
