Jackson herald. (Jefferson, Jackson County, Ga.) 1881-current, September 06, 2023, Image 17
WEDNESDAY, SEPTEMBER 6, 2023 THE JACKSON HERALD PAGE 5B Your Classified Ad runs in Five Newspapers and on MainStreetNews.Com for Just $16 MainStreet Classifieds... Just v 16-' JUST $ 11 If Placed Online Barrow News-Journal • Jackson Herald • Braselton News Banks County News • Madison County Journal • MainStreetNews.Com How to Place a Classified Ad ; SAVE *5 By placing your ad at MainStreetNews.com* Go to the “classifieds” link on MainStreetNews.com BY PHONE... Call 706-367-5233, Mon, Wed, Thurs 9am-2pm BY EMAIL... Send to classifieds@mainstreetnews.com. Don’t forget to give your name, address and a phone number where we can contact you. BY MAIL... MainStreet Newspaper Classifieds, P.O. Box 908, Jefferson, GA 30549 IN PERSON... Jackson Herald, 33 Lee St., Jefferson, GA 30549 Mon, Wed, Thurs 9am-2pm, DEADLINE... Before Noon Monday prior to publication PAYMENTS... Cash, check or credit card (AMX, Mastercard or Visa) DEADLINE: BEFORE NOON on MONDAYS /" - -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- - / Phone No. ■ First Name Last Name I ■ Address ■ City State Zip I ■ Category No. Weeks to Run > G Payment Enclosed $ Blind Box Ad (check) I ■ G Charge Master Card/Visa # I J Exp. Date Signature ! AD COPY: % V Office Hours: Mon, Wed, Thurs 9am-2pm. Closed: Tues, Fri, Sat, Sun *SAVE *5 by placing your classified ad electronically on our web site at: MainStreetNews.com *The basic rate for classified ads placed through MainStreetNews.com is $16.00 per week for 25 words or less. Your ad runs in ALL FIVE of our newspapers AND online at this price. CLASSIFIED ADVERTISING RATES Basic Rate $l6/wk (25 words or less) Electronically Submitted Rate*....$ 11/wk (25 words or less) Additional Words + 25<t/word Bold Copy + 20<t/word Centered Copy + 50<t/line Double Spaced Copy + 50<t/line Blind Box Ad + $10.00/week Statewide Classifieds $300 (call for details) Bordered Ad + $10/week Tear sheets + $ 10/week Photo/Logo in ad + $10/week DEADLINE: BEFORE NOON - MONDAYS Subject to change during holiday periods 160 NOTICES GWINNETT HALL BAPTIST BIBLE COLLEGE is a state chartered col lege offering a quality Biblical ed ucation. Degrees from Associate to Doctorate. For information call 770-963-1284. 380 HELP WANTED EXPERIENCED ASPHALT PER SON, CDL dump truck driver, 2 years experience and references. 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It is your main tool for edu cating people about your business and encouraging them to come to your store. Moreover, advertising is the first part of selling it is what gets the ball rolling. "This is the wrong time of the year for me to advertise." Your store is open every day and every month so you obviously want customers every day too! you want business now, so you should ask for business now. You have to interest people in your merchandise and attract traffic into your store. You're right, people are not usually interested in pool supplies or lawn mowers during the winter, nor are they usually interested in coats and other winter clothing during the summer. Your "off season" is when you should run special sales or pro motions. There are many sources for great advertising ideas. Ask for advice or assistance. It's true that your regular custom ers know you and your business, but what about all of the people you see at local restaurants that you don't know? If you don't know them, chances arc pretty good that they don't know you either, and that means they have probably never been in your store. And what about all of this area's newcomers? They certainly don't know you or your store. A strong, consistent advertising program will assure you that you're doing everything you can to invite those you don't know into your store. "I have too much business now, so I don't need to advertise." There's no such thing as "too much business." When times are good for you, you can rest assured that your competition knows that and is doing everything he can to increase his share of the pie by decreasing your share. A well-planned advertising pro gram will help you hold, and increase, your place in a competi tive marketplace. "I don't need to advertise because I don't have any competition." If you think the dress shop is not in a competition with the automobile dealer, think again! The total annual retail sale in Banks, Barrow, Jackson and Madison Counties is over $500 million. Every smart merchant is looking for ways to increase his business, not by increasing the size of the overall pie, but by increasing the size of his share, even though the pie isn't getting any bigger. So, you see, if you're one of the for tunate ones that has no direct com petition, you still need to advertise to keep other businesses in town from taking a part of your share. Advertising never costs - it pays. Why should I advertise in the newspaper? An ad in the local printed or digital newspaper is "news" about what's going on down at your store. If you don't advertise, you're saying that there's nothing to talk about at your store. People take the paper because they want to keep up with what's going on in and around our county here in Northeast Georgia. They pay each week, to get the paper. You can count on a warm, receptive audience because the newspaper is giving them what they want. And if they don't have time to read all of it now, they'll come back later, and your message will be there, too. Studies show that a single copy of weekly newspaper is read, on the average, of 4 times by 3 different people, and it stays available for 4 or 5 days. Most experts will tell you that there is no such thing as "bad" advertising. They will also tell you that some are better than others. A study done specifically for Georgia markets showed that the weekly newspaper, in both printed and digital forms, consistently rated tops in such areas as net reach, cost efficiency and merchandising. Your local newspaper and its affiliated web site reaches your potential customers better than any other medium.