About Americus times-recorder. (Americus, Ga.) 1891-current | View Entire Issue (April 4, 1924)
PAGE EIGHT SiMES-RECORDER PUBLISHED W!9 Published by The Times-Recorder Co., tiuc.) Lovelace Eve, Editor and Publisher Entered M serood class msttsr al the pestoflk* M Aawticat, Georgia, according to the Act ol rantraaa. The Associated Press la Mclttslrslr entitled ta the nae lot the republication of all newt die- Batches Credited to it er not otherwise credited to bio paper and ala. the local new, published here, to. AM right of republication of epecial diapatchea are alio reserred. National Adeertiaing BapreaentntieeO, PROST LANDIS & KOHN. Brousirick ■«*.. Ne» York; A THOUGHT - Sltudy to be quiet, and to do Tour Easiness, and to work with your own hand*.—l The**, 4:11. • • • Blessed are the thory hands ot toil,—-Lowell. Fake Advertising Every community is called on at various times during a year to subscribe to advertising schemes, many of which are of problematical value from the standpoint of efficient sales talk. Some of these schemes, in fact, are pure fakes, conceived by rank amateurs who travel from town to town, seeking easy money. Their arguments are often plausible to him who is not al together schooled in the devious ways of this class of gentry. Thousands of dollars are wasted every year in the name of ad vertising, when in reality the scheme has no value whatever. Selma, Ala., and other com munities have solved this vex atious question by the use of a vigilance committee in the chamber, of commerce. The personnel of the committee is a secret, no one but the secretary and president knowing their identity. To this committee is referred every advertising scheme and the committee’s o.k. must be had before the Selma merchant wifi even listen to the advertising solicitor. Selma .is flooded with various advertising schemes, many of them worthless, one single scheme recently costing the Sel ma merchants S3OO, says the Selma Times, and quotes the secretary of the Selma chamber as follows: “If merchants would give the co-operation asked by the cham ber of commerce secret pro tective committee, which is spn-, posOd to pass on all special ad ?Vbrtising-projects, the money wasted qn such schemes could be reduced to a minimum, “The committee will ndt pass 'favorably on any scheme, no matter how worthy the cause which is promoting it, unless it is assured of the value of the advertising. “Numbers of calls are made from charitable organizations and other agencies in need of help, it was stated. Merchants much prefer to make cash dona tions to such causes,' rather than to be asked to take advertising space in circulars and programs.” A donation to any organiza tion is a DONATION, pure and simple, and should be charged out on the books as a donation and not as advertising. Great harm is done advertising by such cnarges.’ At the end of the year the merchant fools himself into believing he has spent a certain sum for advertising, when in some cases all of the charge should have been to donations and not to advertising. The Americus Chamber of Commerce could and no doubt would extend this protective service to the local merchants if requested. It would probably save thousands-of dollars each year to our local merchants. Advertising and Its Worth John W. Prentiss, president of the Investment Association of America, calls America "a na tion of advertisers" in an ad dress delivered before the Ro tary Club of Boston recently. He elaborates his statement with the explanation that we have found that "advertising im proves business, that it educates the public, that it makes fairer prices and that it gives a great er opportunity for all.” The Selma Times-Journal, commenting on Mr. Prentiss’ ad dress, says advertising is the “servant of mankind,” and con tinues thus: The ger’eral conception of ad vertising has undergone a note worthy change during the past few years. It is a narrow un warranted definßior. of advertis ing to limit its scope to the “selling of goods.” The advan tages accruing from this approv ed method of publicity are shar ed by . the buyer as well as the seller or distributor cf merchan dised It affords the bast *nwans tor placing legitimate products profitably before both the buy er and seller. Boasting and undue exaggera tion in advertising is rapidly dis appearing and “truth in advertis ing” is becoming the fixed policy with all whose business it is to seek the favor and the confidence of the many-headed multitude. Advertising that impresses must not be drawn in loud and lurid colors. Even circus adver tising which formerly was char acterized by the most extrava gant appeal and the most flam-- boyant description is now toned down to more subdued and be lievable particulars. But the outstanding virtue of advertising which exalts it to its maximum worth is the mission it fulfills as the servant of man kind. Its supreme value lies in its service, and when this fact is thoroughly understood the pos sibilities of the far-reaching agency for good as well as the meaning of the phrase designat ing this country “a nation of ad vertisers,” will be more fully ap preciated. Merchandising and advertis ing go hand in ’hand. One is essentially dependent on the other. Without proper mer chandising, advertising can not serve mankind. And merchan dising without advertising is an almighty slow pace. Advertising is a dual servant to seller and buyer. Jim’s Gem This is open season for spring poets. Hunting laws vary, but in most states the bag limit is not more than two a day. Memory turns backward at this time of year. Older read ers will recall James B. Elmore, ‘the sweet singer of Alamo, Indiana. Jim was the master poet of his generation. We re print the spring poem that sky rocketed him into national fame, years ago: In the spring of the year, When the blood is too thick, There is nothing so rare As th e sassafras stick. It cleans up the liver, It strengthens the heart, And to the whole system New life doth impart. Sassafras, oh, sassafras’ Thou art the stuff for me. And in the spring I love to _ s»ng, Sweet sassafras, of thee. We have read thousands of spring pomes," but never one that excelled Jim’s gem. Its tender sentiment, its profound understanding, its universal hu man appeal place it for all time on a pinnacle by itself. Jim Elmore, master of deli cate sentiment, became so fam ous in his generation that he was called on to write for the tele graph wires, about leading news events. Here’s one verse from his Wreck •” <^e Great And yonder in the Wreck I sec A man that’s pinioned down bv the knee, And hear him calmly sorta say, ‘Cut oh, cut my leg away!” 1 o the prohibition movement, Jim contributed a gem: And he who drinks the fierv cup •* Will come to saddest woes sip S he takes each daint y Twill blossom on his nose Elmore was unique among the general run of poets, in that h« poems actually contained ideas—thought. ‘ How do you like his work? It was so popu lar, it made him rich and fam ous. Yes, literature is a peculiar game. OPINIONS OF i OTHER EDITORS j CANNOT AFFORD MANY SUCH The defeat of Underwood by Georgia is not a pleasant dose for Alabamans to swallow If, as some claim, it was a straight K. K. K. victory, however Mr. Mc- Adoo cannot afford many such. —Opelika News It will be recalled that. when Senator Underwood was asked to state his attirude toward the klan he unhesitatingly replied in plains terms that he opposed it When Mr. McAdoo was asked a similar question he evaded it— Columbus Ewquirer-Sun SHREWD INTRIGUERS The most shocking part of the scandal probes in Washington is the defiance with which impov- Itant witnesses refuse to testify before the senate committee. The shrewd ir.triguers have little re spect for the government They have been so successful in their grafting and crookedness that they believe they can bluff their way out of the difficulty But •they won’t succeed, unless they have such strings on the higher ups in Washington that the au thorities dare not punish them.— Rome News-Tribune HUMORIST OR THINKER The scandal mongers n Con gress think we voters are a lot of boobs”—Detroit Free Press. Na turally. ff we weren’t they wouldn’t be there.—John Spencer And all these years we have been regarding johr? as a hum- ow TO DEAL Qwith common , J 5 ~ NATURES y < ■ -I Tender-handed stroke a nettle, 'z wB-'-'' And '* shn g s you for your pains; —» Grasp it like a man of mettle, $ Arid it soft as silk remains. ' gv w Tis the same with common natures: p / I Use them kindly, they rebel; A But be rough as nutmeg-graters, 1 \ And the rogues obey you well. Bl lltt /AS —Aaron Hill, ! TEN YEARS AGO TODAY. (From The Times Recorder. April 4, 1914-.) Americus orchards are now safe beyond doubt, and a great peach crop is assured. And, as orchards in the north have been njured by cold the orchards of Geergia will supply this year about all the fruit consumed inthe north and south alike. This, of course, means high prices for peaches converting the orchard owr.ers into Rockfellers and Carnegies. Furlow Lawn Baptist church will begin its annual revival meeting to morrow at the 11 o’clock service. The pastor, Rev. Robert L. Bivins, will preach at boith services. On Monday, Rev. Carl Mir. or, of Bain bridge, will come, and from this date he will preach daily at 4 p. m. and 7:30 p. ni. Mrs. S. A. Saxon and Mrs. N. A Anderson have returned to Albany after, a visit here to their sister Mrs. Fred Arthur, at her residence on College street. Mr. and Mrs. Cleve Tillman are entertaining at their home a pretty little daughter, who joined the fam ily circle yesterday. W. C. Moody of the fnn of Hair & Moody, one of the most modern and up-to-date plumbirig and gas fitting plants in Americus has pur chased the interests of Dr. J. R. Hair, and in future, will conduct the business uporf his own account. Walter Page announces the en gagement of his sister, Kate, to George Talmadge Adams. The wedding to take place in the earlv fall. orist rather than a deep think er. Sometimes you get mightily fooled in a man by what he says. —Cblumbus-Enquirer Sun. LIKE THE POOR Tie book agent is always ,nro«' » and about and he never fails- tar make you fee) like you were doing him a serious wrong by not even considering a three dollar par month for ten years’ proposition for a set of books that you never would open.—Thomas vil’e COOLIDCE AND THE SOLID SOUTH President Coolidge has no hope of “breaking the Solid South” as this ancient and honorable game is called Whatever charce he might have had to make inroads was squ< iched when he insisted on the appiontment of the negro Cohen as collector of the Port of New Orleans, wher the Senate had once refused ,to confirm his nomination, presented by the for mer president. New Orleans is a city where white supremacy is a religior, al most and where there is no tend ency to mistreat the negro un less he is foist upon the public in a position as prominent as this and which is known to be ex tremely distasteful to the peonie at large, the great majority of the voting and property owning folks Mr. Coolidge failed miserably wher he insisted on this appoint ment for political purposes and he showed the white feather when he failed to give Cohen or some other negro a position of similar import in some of the effete cen ters of culture with which he is more familiar The appointment will go through but it will not do anybody any good, not even Co hen. It will be to Coolidge, the loss of thousand of votes in the South—Thomasville Times IT SHOULD BE When a fellow who pays a stiff school ,tax sees children loither ing about towr he sometimes doubts whether the money he is forced to pay for the education of other people’s progeny is be ing judiciously used. If school tax is compulsory, certainly school at tendance should be more obliga tory than at present.—Cuthbert Leader. GETTING RESULTS Jalapa, Mexico, gives citizens the privilege of shootii g on sus picion anyone leaving the city at a gallop. Following the same prac tice with fast driving ai|toist might get some result*. —Griffin News $750,000 FOR STRAWBERRIES Over three-quarters of a million dollars has been paid here for strawberries to date. T o be exact the sum K acer»rding to th« ■Com ieKs At Jtha same time, the total receipts are ' THE AMERICUS TIMES-RECORDER TWENTY YEARS AGO TODAS Monday, no paper published Fri day. THIRTY YEARS AGO TODAY. (From The Times Recorder. April 4, 1894.) Captan, John A. Cobb has just returned home from a tour of the; state, where, as deputy revenue col lector he has been registering those Chinamen who had been tar dy in making their application for certificates o~f residence under the Geary law. A party consisting of Mrs. E. C. Doughiyuts, Misses May and Mabie McKenzie, Mamie Dudley, and Craw ford Wheatley, Will Dudley ar d Ashley Thompson, will take a bi cycle ride to Smithville and return today, leaving the city early this morning. W. p. Jowers, the erstwhile cot ton king of Webster and one of th largest and most successful planters in Georgia, was in Americus yester day and told of his losses by the freeze last week. Like every pro gressive farmer Jower’s crops were well advanced ar-d his loss by the freeze was considerable. A narrow gauge mule ran away on the avenue yesterday, and think ing Com cil’s & McGarrah ware house a horse hotel went back to the office to register. The mule put to flight the crowd about the door* but did no serious damage. Col. W. T. Davenport, who has just returned from a visit, of several days to Marshallville, reports the entire fruit crop in that vicinity a total loss. There are many large orchards thereabout, ard the loss by the late freeze will be consider able. less than one-half of the total for last year. That is to say, the number of quarts is below two and a half millions -2,478,498 —against a grand total of ’five millions last year, The differ ence in the price per quart is sav ing tho producers from loss. Last year a million dollars was dis tributed among the growers. But the average price per quart for tne whole season was just 20 cents. The average for this sea son i S about 30 cents.—Plant Fla. City Courier. ♦ ♦ ♦ BUTLER GETS CREAMERY STATION. An extended source of revenue has beeij provided for the farmers —especially the women folk o f the farmer of this section by the establishment through the efforts of Mr. John T. Rigdon of the Central of Georgia Railway, of a branch station at Butler to the Columbus Creamery for the marketing by our farmers all the hens, friers, roosters ar.,d eggs that can be produced on the farm, for which ’they will receive in cash the same price at which these products sell in Chicago and other markets less the neces sary expenses for handling. The Station will be operated by Mr. W. G. Hill at the Hill & Payne store and in like manner to the cream station now opera tion at /the I. F. Peebles store. In adidtion to the above the Taylor County Bank is arraig ing to furnish to or the wives of farmers, who are inter ested two settings of thorough bred eggs, either Rhode Island Reds or Barred Rocks, allowing the farmers to pay .the Bark back this fall either with chick ens or in cash, the price of the eggs. The Bank would be glad to have anyone interested in this proposition call and talk the mat ter over with the Cashier. The Bank is doing this to help arid encourage the farmers start a good poultry business and have assisted in the opening of a sta tion here in order that they might be able to get the best market price in cash for them alt all times.—Butler Herald. SSOO FROM ONE AND THREE FOURTHS ACRES. C. C. Jordan, who lives tw'- miles west of Bunnell, has cle- - ed SSOO from one and t’ ree fourths acres of cabbage which ne sold locally, Mr. Jordan, be sides growing cabbage, gjrows niany kinds of vegetables, one of his manp crops beirtg the famous Irish potato* grown in this sec tion. According to his, statement this territory is adaptable to any variety of vegetables, and be lieves that trucking here is a money-making proposition.—Bun nell Fla. Tribune. The Dutch have broke negor tiatiors with Russia, showing the Russians have gotten in Witch, i ‘ THE MOTHER BIRD _ _ , ■ ■■ ■At' (Kk .. ™ RefeiVG Albert Apple CRAFTY The “service charge” grows in popularity among public utilities. i-Orre form is a fixed charge for in stallation of telephone wires or other service devices. In principle, ( this is a system of making consum ers furnish part of the capital necessary for conducting business. Barred in many states. Carried to its logical conclusion, the “service chargte” would grad ually bd adopted by* private corpora scions. A beautiful scheme for con ducting business without capital in vestment. Can you imagine the squak if a plain everyday worker demanded a “service charge” be fore working? His labor, though, is his capital. His “service charge” might be to demand that his pay start when he left home, for work. » * * HIDDEN Consumers dislike the idea ot paying a “servic charge” to public utilities. Os course, when they don’t pay it in that form, the charge I is added when they pay their bills, though it is buttered over a long; period of time by the law of aver ages. Business gets the consumer, com ing or going. The trouble is a re quest for a “service charge” is rare ly accompanied by an offer of a cor responding reduction in rates for services rendered. 'Like taxation —less painful when hidden. IF America sold to other countries in February 33 million dollars worth of goods more than, it bought from them. This leaves us to the good about 400 million dollars a year. Very nine—provided our foreign custo mers pay the difference. Any store keeper can sell unlimited amounts of merchandise “on time.” • • • FUTILE It is phenomenal, the vast amount of time and brains that are devoted to futile pursuits. Hairdressers at a conve::ticn see a machine that counts, hairs! On the head of oi|e woman it' counted 90,000. If each hair aver-1 aged two feet long, that woman has j over 30 miles of hair on her head. No wonder, it takes them so long to care for it. No wonder, the bob is so popular. « • * JUMPERS A pedestrian has as right in the road as an auto, and can collect damages if injured. So rules a westerr court of appeals. By the same reasoning, an auto has as much right on the sidewalk as a pedestrian. No court would concedt that. A happy and sensible medium would be for both pedestrian ai ;d auto driver to evercise commcinj sense : :.u i.umanjty. The roads are big < ugh for both—provided each kern ;»}s place.- Walking in a city j niore dangerous thaq along ; iroad track. -he solution of traffic hazards is ; n sensible co-operation and com hnon decency, rather than ir.. laws. I made on improved Mto, farm lands at cheap est rates for terms of 5,7 or 10 years with pre-payment option given Money secured promptly. We have now outstanding over $1,109,000 on farms in Sumter couinty alone, with plenty more to lend. MIDDLETON McDONALD Correspondent Atlanta Trust Co., in Sumter, Lee, Terrell, Schley, Macon, Stewart, Randolph and Webster counties. 21 Planters Bank Building, Americus, Ga. Phone 89 Pi 2U. KFMOIDS ; QUICK RELIEF For INDIGESTION fojadine -Youth! Nadine Face Powder brings to every woman the fresh, smooth texture and clear, fair color tones of youth. Try this truly Southern beauty aid. You’ll like it. In flesh, pink, white and brunette. Ae toiler counters, 50c. National Toilet Co., Paris, Tenn. ohSoui/iemXovefinessi Americus Undertaking Co. NAT LEMASTER, Manager Funeral Directors And Embalmers Night Phones 661 and 88 Day Phones 88 and 231 BRIDES TO BE Spring is here, wed ding dates wiH soon be announced, and brides to be are now choosing their pat terns of silver. Real social leaders prefer the FAIRFAX pat tern for all occasions. If you see this pat tern you will buy it. You will like it. Americus Jewelry Company ‘ Phone 229 1 s Walhs Mott, Manager L. G. COUNCIL, President. T. E. BOLTON, Ass’t. Cashier C. M. COUNCIL, V.-P. and Cashier. J. E. KIKER, Ass’t. Cashier The Planters Bank of Americus (Incorporated) '' 1891 - 1924 1 >ff l| Upon the foundation bCfelfcgJ ib thirty-three years of r H fiToWth is based th<l -• • present organization of mint irr our bank. This experi- IrV. ence is always nt the command of our cus '‘'ll tomers. We cordially solicit your banking J- business. The Bank With a Surplus RESOURCES OVER $1,700,000 PROMPT, CONSERVATIVE, ACCOMMODATING No Account Too Large; None Too Small FRIDAY AFTERNOON, AURIL 4, 1924 THE STANDARD EASTER SHOE SALE STYLISH, NEW, SERVICEABLE SHOES FOR MEN, WOMEN AND CHILDREN. Ladies’ Sport Oxfords, Cut-Out Pumps, Cut-Out Sandals, patent, colt or brown and tan calf, flexible, stitched down or welted soles, rub ber heels, medium or very low, all sizes just received from the maker; a wide range to choose from at $3.95 Mens Welt Sole Brown and Black Oxfords at $3.95 Every pair shoes in this lot is fully guaranteed by the manufae* turer to give perfect service, medi um toes, round toes, square toes, all have rubber heels and they are all worth $5.00 all over the whole country; our price pair $3.95 At $2.50 Ladies and Misses’ Ox fords, Strap P'umps, kid or patent leather, flexible, all leathef soles, 1 all sizes. At $1.25 Infants’ and Children’? Strap Pumps with hand-turned soles, sizes 3 to 5. At $1.40 Children Strap Pumps, black or brown, hand-turned soles, sizes 5 to 8. At $1.50 Infants’ and Children’s Cross Strap Pumps, black or brown, sizes 3 to 5. At $1.75 Children’s Cross Strap Pumps, black or brown, turned soles, sizes 5 to 8. Women’s Silk Crepe de Chine Dresses at $5.75. You would hardly believe that a dress of this quality Crepe de Chine could be produfced for $5.75. We hav e just received 25 from a good manufacturer, in good colors and full range of sizes, new style models; on sale Wednesday morn ir ‘S at $5.75 New Shipment of sls to $lB Dresses at $lO. Brand new, just received from the makers, beautiful checked Tub Silk, Brocaded Satin, black and white trimmed, all white Brocaded Satin, Black and White Tub Silks, t hese are the best values We have seen in a loiig while; all sizes in the lot and all on sale here for the first time Wednesday morning at, ea °h SIO.OO Standard Dry Goods Company For»yth St. Next Bank of Comtnercq AMERICUS. GA.
