Newspaper Page Text
BUSINESS BUILDING.
g-<\ BY DUNDAS HENDERSON,
Y \ Advertising Manager of the C. E. Zim-
Vjr merman Co., Chicago.
N—. | Hmn wj Nun. .Ad .Mm of
c nC r.i . ■ " \ V-" - —r
5P Syndicated \
t>i ps§ crv i ce
, Supplied by The C E*ZIMMERMAN CO. Chicaso
AN ADVERTISEMENT YOUR CHEAPEST SALESMAN.
THE chances are that if you go
into almost any store in a
country town, at the present
time, and tell the storekeeper that
his cheapest salesman is his adver
tisement in the local newspaper
he will laugh at you. He will
laugh because he does not know
what salesmanship means. It is
the mere showing of his goods to
any customer that has the good
luck to come into his store, ac
cording to his lights. He does not
realize that it is possible for custo
mers to be enticed to his store to
actually demand goods that they
never thought they wanted before.
It is a comparatively easy mat
ter to sell a man or woman goods
when you have them in your
store and can lay the wares right
in front of them. In such a case
much more than nine-tenths of
the selling act has already been
accomplished by the coming of
your customer to the store. Even
then a salesman who can get big
results in the store is dassed as
high grade, and his salary, no mat
ter how large, is considered a rea
sonable expenditure and, in many
cases, cheaply spent.
To cause a customer to have a
desire to come to your store,
where no desire existed before,
requires salesmanship of a high
order. Such salesmanship makes
new customers —builds your busi
ness and lays, in short, the founda
tion of your fortune. No retail
business of modern times can
make a great success without such
salesmanship—without, in other
words, the proper utilization of
space in your local newspaper.
Considering the results this kind
of salesmanship obtains, it is the
best and cheapest you can buy.
This efficient use of space in
your local newspaper has been
called salesmanship on paper. If
you fill the space with forceful
matter that will create attention,
cause conviction and bring results,
you have an addition to your sales
force that may surely be called
the best promoter on your staff.
The results that are obtained from
this salesmanship depend on the
selling ability used. But no mat
ter what results are obtained, the
quality of salesmanship necessary
is much greater than that required
inside the store.
The big mail-order houses reck
on that they must pay so much
money for every inquiry they get.
The amount of this sum is ascer
tained by dividing all the money
spent on advertising and selling
literature by the number of letters
received in answer to the same.
This refers to inquiries only: Not
every inquirer becomes a custo
mer. The securing of actual cus
tomers cost more. The money
that has to be spent to get one
new customer by those concerns
would astonish the local retailer.
It is usually not less than the
amount spent on several weeks’
advertising by the average local
storekeeper. The salesmanship
on paper that is necessary to do
all this is the finest that can be
got for the money and it is con
sidered cheap at the enormous
price paid for it because it is en
gaged in building up a big mail
order business with new material.
Rex.
Cotton is surely opening fast.
Mrs. Georgia Mitchell, Mrs.
Lula Queen, and Mrs. Cora Nixon
spent Saturday afternoon with
Mrs. Francis Kirkland.
Mrs. J. P. Barr visited her son
in Rex Thursday,
I)r. and Mrs. J. H. Heflin went
to Atlanta Saturday and bought
them an automobile.
We regret to say that little Mr.
Ralph Smith is suffering very
much with the fever.
Mrs. Zenomia Patillo came home
Friday from a two weeks’ visit to
her son and relatives.
Mrs. Will King spent Saturday
afternoon with Mrs. Francis Kirk
land.
Mr. and Mrs. Will Powell and
Mr. and Mrs. Linton Powell spent
Sunday with Mr. and Mrs. Henry
Toney.
Mr. Richardson, of Atlanta, was
here one day this week.
Mrs. Mitchell spent Thursday
with Mrs. Tennie Powell.
Mr. Walter Barr surely has a
swell-looking house, since he has
had it painted.
Mr. R. E. Kyle and family spent
Thursday with Mr. and Mrs. Will
Callahan.
Mr. Walter Estes and wife vis
ited the Gate City Monday.
Mrs. Clyde Barr returned last
Tuesday morning from a several
days’ visit to relatives in Atlanta.
Miss Dennis Fields, of Flippen,
is visiting relatives at Rex a few
days this week.
Mr. S. W. Barr went to Atlanta
last Monday night.
Miss Myrtice Mays, of near
Stockbridge, spent Tuesday after
noon in Rex.
Miss Annie Mae Milam went to
Atlanta Monday.
Mrs. Queen and daughter, Miss
Rubie, returned Sunday from a
week’s visit to her homefolks at
Stone Mountain.
Mr. Walter Barr has bought a
new buggy.
Sunday was the hottest day I be
lieve I ever saw.
Mr. Criss Adamson and wife
spent Sunday with Mr. and Mrs.
Emory Barr. Fig Tree.
“Dr. Miles’ Nervine
Completely Cured
Our Little Boy of
Fits.”
A family can suffer no greater
affliction than to have a child sub
ject to fits or epilepsy. Many a
father or mother would give their
all to restore such a child to health.
"I am heartily glad to tell you of
our little boy who was completely
cured of fits. He commenced hav
ing them at 10 years of age and had
them for four years. I tried three
doctors and one specialist but all of
them said he could not be cured,
but Dr. Mile§’ Restorative Nervine
and Dr. Miles’ Nerve and Liver Pills
made a complete cure. He is now
hale, hearty and gay. It has been
three years since he had the last spell.
* I shall give Dr. Miles’ medicines
praise wherever 1 go. You are at
liberty to use this letter as you see
fit and anyone writing to me I will
gladly answer if they enclose stamp
for reply.”
F. M. BOGUE, Windfall, Ind.
Dr. Miles* Nervine
is just what it is represented to be,
a medicine compounded especially
for nervous diseases, such as fits,
spasms, St. Vitus’ dance, convul
sions and epilepsy. These diseases
frequently lead to insanity or cause
weak minds. Dr. Miles’ Nervine
has proven most effective in reliev
ing these dreaded maladies.
Soldbyall druggists. If the first bottle
fails to benefit your money is returned.
MILES MEDICAL CO., Elkhart, Ind.
Happy Happenings.
Laying-by times are nearly over
and the cotton is opening to some
extent.
Mr. Howard Callaway made a
business trip to the Gate City Fri
day.
Misses Lillian and Hattie Stan
field visited their cousins, Mr. and
Mrs. Robert Greer, Wednesday,
and Mr. and Mrs. Tom Greer
Thursday.
Miss Lillian Stanfield was the
guest of Miss Otelia Wallace Mon
day afternoon, who is sick. We
hope she will soon be well again.
Miss Mary Jim Wallace spent a
few days with relatives in McDon
ough the past week.
Mr. and Mrs, D. L. McLendon
made a business trip to McDon
ough Wednesday.
Mr. W. A. Callaway went to
Monroe last Monday to do some
brick work, and returned home
Thursday and left for Senoia Fri
day.
Miss Lela Callaway visited her
sister, Mrs, Jesse Stanfiejd, Friday,
and attended the camp meeting at
Mt. Zion Saturday.
Miss Ruby Barnett was the
guest of Miss Maud Banks
Wednesday.
Cure for Tonsilitis. One
tablespoonful laudanum, two ta
blespoonfuls sweet oil, one table
spoonful camphor,one large spoon
ful turpentine. Bathe throat thor
oughly every half hour, rubbing
it in with a Flannel, but do not
bind up. Use for a gargle one
teaspoonful baking soda to one
pint hot water. Requested of me
by a mother, so I thought I would
write it here and perhaps it would
help others.
Mr. and Mrs. Tom Wallace, of
Smarrs, have returned home, after
a few days visit to friends and
relatives of this place.
Oakland news is somewhat
scarce in this locality, or at least
the writer can’t find any. You
said I must live on the public high
way. Yes, I live near the Central
railroad, the backbone of Georgia,
between Hampton and Lovejoy,
half way, and also between Macon
and Atlanta, and there is all kinds
of traveling along here, from the
trains and autos to the bottle buy
ers. Sometimes you would think
you were living in the city when
you hear the bells begin to ring
P'Sfe
[ dn<f fcEononv>- -./l
We are making a special effort to If J
establish in every Southern home the 111 V— jjf ||/!
superiority of our own Phillips & Crew ML I In
U Co. Piano. This piano is our own [l B
product and it carries forward the
Or prestige and reputation we have built Phillips & Crew Co.
rj in the past fifty years. Oak or Walnut.
\ The Phillips & Crew’ Co. Piano is handsome in style j I
and finish and has beautiful lasting tones. Can be had in U
f Mahogany, Oak or Walnut. We are making an exception- a
ally liberal offer on this piano, and you can buy it on very easy n
terms. We prepay freight to your railroad depot and furnish |
l \ free stool and scar f 1
|4*Ji Do not, —under any condition, buy a new or second hand Piano m
Vr until you have looked through our show rooms. We always have on WD
1 hand any number of used pianos we have taken in exchange for new B
M Steinway, Knabe, Fischer, Hardman, Phillips & Crew Co., or other
// High Class instruments, that you can buy very cheap on easy terms.
L SPECIAL, OFFER. In order to save the expense of sending
V a salesman to see you, we will refund your railroad fare to Atlanta cV
■ and return, provided you purchase from us while here.
Cfl-J
Atlanta, Ga. Savannah, Ga.
and the whistles begin to blow,
and the motorcycles begin to pop.
All this reminds anyone a good
deal of the city, though we are
30 miles away. Pearl.
List of Letters.
Remaining Undelivered From The Post
Office at McDonough, Ga., For the
Period Ending Aug. 21st, 1911.
S. E. Dailey, P. M.
Messrs. Moralley, Powell; Pen
ton, George; Rice, Richard; Thur
mond, W. T.
Mesdames Nolley, Kizzie; Nun
ley, Laura; Segray, Hulie B.
Misses Brooke, Naoma; Brown,
Rosie; Hartsfield, Ollie; Hollin,
Annie; Lankin, Bunsier.
Greenwood.
Mrs. J. B. Sowell has been sick
for the last week.
Mr. Cliff Morris is the best horse
trader around Greenwood.
Mr. W. A. Copeland and Mrs.
0. C. Copeland spent last Satur
day with W. E. Copeland.
Mr. R. R. Roan and family and W.
E. Copeland and family attended
camp meeting Sunday.
Mrs. R. R. Roan and children
spent last week near Griffin with
her father.
John Acie Wells and J. H. Carr
went up to McDonough Saturday.
Mrs. W. E. Copeland visited
Mrs. J. B. Sowell Wednesday.
Miss Lizzie Pendley spent Thurs
day night with Mrs. W. E. Cope
land.
Miss Hester Chapel and brother
passed through here Sunday on
their way to camp meeting.
Mr. John Dorton visited Arthur
Sowell Tuesday night.
Citation.
Georgia, Henry County.
Mary E. Griffin and Charles H. Griffin
having applied, as executors, for j robate
in solemn form of the last Will and Tes
tament of S. H. Griffin, late of said
county, deceased, you, as heirs-at-law of
saidS. H. Griffin, to-wit: Mrs. Marietta
E. Adams,of Booths, Ala.; H. L. Griffin,
of Nellie, Ala.; W. J. Griffin, of Nellie,
Ala ; C. D. Griffin, of Spokane,Wash.;
S. H. Griffin, of Atlanta, Ga.; C. H.
Griffin, of Marietta, Ga.; Mrs. Ardell Mc-
Grady, of Como, Texas; Mrs. Wordie
Harper, of Como, Texas; Mrs. Hope E.
Roe, of Grimes, Okla.; Grover Cleveland
Griffin, of Birmingham, Ala.—are hereby
required to appear at the Court of Ordi
nary for said county on the first Monday
in September, 1911, when said application
for probate will be heard.
This Aug. 7th, 1911. A. G. Harris,
9-1, 4. Ordinary.
Flippen.
Mrs. J. D. McCullough is the
guest of relatives here this week.
Miss Vanie Hood is the guest of
friends near Jonesboro this week.
Mr. Oscar Fields spent Satur
day in Atlanta.
Mrs. Edna Harris and son,
Clarence, spent a day or two in
Stockbridge this week.
We are glad to know that Mrs
Claud Stephens is better at this
writing.
We regret to know that Mrs.
Gus Branan is very sick.
Mr. Oscar Fields and Miss Den
nis Fields spent Monday and Tues
day in Rex.
Mr. and Mrs. J. W. Fields, of
Lovejoy, spent Friday with Mr.
and Mrs. B. O. Fields.
F. E. L.
For Twelve Months’ Support,
Georgia, Henry County.
Mrs. Bettie Mosley, having made appli
cation for twelve months’ support out of
the estate of J. B. Mosley, all persons con
cerned are hereby required to show cause
before the Court of Ordinary of said
county on the first Monday in September,
1911, why said application should not be
granted.
This 7th day of August, 1911.
A. G. Harris,
9-1, 4. Ordinary.
For Leave to Sell.
Georgia, Henry County.
To whom it may concern:
Joe P. Thompson, administrator of the
estate of Mrs. M. C. Thompson, deceased,
having in due form made application for
leave to sell the lands belonging to said
estate consisting of 195 acres in Love’s
district, of said county and state.
Said application will be heard at the
regular term of the Court of Ordinary for
said county tube held on the first Monday
in September, 1911.
This 7th day of August, 1911.
A. G. Harris,
9-L 4. Ordinary.
For Leave to Sell.
Georgia, Henry County.
To whom it may concern:
W. H. Hopkins, administrator of the
estate of W. P. Hopkins, deceased, having
in due form made application for leave to
sell the lands belonging to said estate,
consisting of 35 acres in Tussahaw district
of said county and state.
Said application will be heard at the
regular term of the Court of Ordinary for
said County to be held on the first Mon
day in September, 1911.
This 7th day of August, 1911.
A. G. Harris,
9-1, 4. Ordinary.
