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HOW GOLD PENS ARE MADE
Metal Is Rolled Into a Ribbon and
Pen Shapes Are Cut Out by
Machinery.
The tiny tip of white metal seen on
the under side of the point of a gold
pen may be of platinum, but It is more
likely to be iridium. Iridium is a very
bard metal and it is expensive; it
costs about four times as much as
gold. The purpose of the iridium tip
Js, of course, to give the pen a more
durable tip.
The gold pen maker buys bis gold
at the assay office in bars of pure 24
karat gold, which he melts and alloys
with his silver and copper to the de
gree of fineness required. Gold of 14
karats is used in the manufacture of
the best American gold pens, that be
ing the degree of fineness deemed
most, suitable for pen use; but good
pens made in this country for sale in
France are made of 18 karats, the
French government requiring that all
articles exposed for sale in that coun
try as gold shall be of not less than
38 karats.
The gold from \\hich the pens are
to be made is rolled and rerolled until
what was originally a thick, heavy bar
of gold has been rolled into a thin
gold ribbon about three feet in length
by four inches wide Then this gold
ribbon is put into a machine which
stamps out of it pen shapes, all still
flat. Then on the tip of each of these
pens is fused the iridium point, and
then the shapes go to a slitting ma
chine, which cut the slit in the pen.
From this slitting machine the pens
go through another, which gives them
their rounded, familiar pen form, and
then the pens are ground and polish- j
ed and finished ready for use.
American gold pens in fountain pens
or as dip pens are sold in every coun
try in Europe in competition with pens
of British or of German manufacture,
and under the same competition they
are sold throughout the world, in
South America, Africa, Japan, China,
wherever pens are used.
“LONG TIME” IS DEFINED
Remark of Governor of North Caro
lina to Governor of South Caro
lina Brought Into Court.
The oft-quoted remark of the Gov
ernor of North Carolina to the Gov
ernor of South Carolina has at last
been brought into court, carefully
construed, and found not to be so
long as some other times. It is prob
able that it was the exceeding
droughtineßs of the interval which
made it seem long. In a prosecution
for the illegal sale of whisky in Ala
bama, a witness testified that he had
bought a pint of liquor of the ac
cused “a short time” before the grand
jury returned the indictment against
him. It was objected that this evi
dence did not show that the prose
cution had been begun within 12
months after the sale of the whisky,
the time limited by statute for begin
ning a prosecution. In discussing
this objection, the Supreme court, In
Wilson versus State, 56 Southern
Reporter, 114, after holding that “a
short time” might be taken in the con
nection in which it was used to re
fer to a period less than 12 months,
said, by way of illustration: The
expression ‘a long time’ would refer
to a very different period of duration
und have a widely different meaning
in measuring time when used by an
archaeologist having reference to the
period of existence of the Egyptian
pyramids, than when used by Caro
lina Governors with reference to the
time between drinks." The court
may be right, but probably the Gov
ernor of North Carolina measured
time as recommended by the poet
who said: “We live • • • in feelings,
not In figures on the dial.’*—Colliers’.
Fair Offer.
It was a political meeting in the
east end, and the M. P., an excep
tionally popular man. was addressing
his constituents. The politician in
question rejoices in a luxuriant crop
of hair. The audience was sympa
thetic for the most part; but there
was one man in the front row of the
audience who made numerous inter
ruptions. He was a coal-heaver, ap
parently, and had but recently been
heaving coals.
“Get your hair cut!” he shouted
during a most pathetic passage in the
candidate’s speech. The well-known
catch phrase seemed particularly ap
plicable. so a good many of the au
dience laughed.
But the M. P. was equal to the eo
casion.
“I will make a bargain with that
gentleman,” he said. “I will get my
hair cut if he will get hia faoe
washed"
There were no more interruptions.
•—London Tit-Bits,
Will Advertise Texas University.
Will C. Hogg, a graduate of the Uni
versity of Texas, has raised 9130.000,
which is to be devoted to the adver
tising of the university. In an ad
dress made to the students he em
phasized the necessity of popularizing
the institution with the people
CUTTING DOWN THE FLESH
Heroic Struggles of a Fat Man Who
Thought the Scales Were
Deceiving Him.
I have about come to the conclusion
that the good Lc.d intended some of
his creatures to be fat and some thin,
regardless of medicines and so-called
infallible cures, writes a western
man. For a long while 1 tried all the
alleged obesity cures and none of
them did me any good. Then I deter
mined to starve myself and take lots
of exercise.
All ir.y life I had been a lover of
good eating, and counted that day
lost on which I did not consume for
my dinner the better part of a sirloin
steak as thick as a darky’s foot, with
all the trimmings. For breakfast I
usually destroyed a platter of cakes,
three eggs and no end of thin-sliced
bacon, besides fruits and two cups of
coffee.
This lifelong system I abandoned
for an entire month, cutting out all
the meat and about all the vegetables,
a piece of toast and glasß of milk tak
ing the place of my morning meals
and a little rice being the chief item
on the meager dinner bill of fare.
Lunch I omitted wholly. In addition
I walked at least six miles every day
and did all sorts of stunts in my room
with a gymnasium outfit. Prior to
going to bed I perpetrated all sorts
of muscular contortions and rolled
on the floor till my body was bruised.
At the end of thirty days I felt fit
to run a three-mile foot-race or go in
the ring with the champion. About
this time it occurred to me that I
ought to get weighed and I made a
bee line for the scales. My grocer as
sured me that they were correct to
an ounce, but they showed I had
gained 14 pounds in the period of my
abstinence.—Exchange.
PURE FOOD LAW NOT MODERN
Centuries Ago Tradesmen Who Adul
terated Goods Were Most Severe
ly Punished.
Pure food laws are not quite so
modern an invention as we may be
lieve. Dr. Reisner has made discov
eries in Palestine that seem to in
dicate some sort of supervision of the
food supplies delivered to the palace
nearly 3000 years ago. Labels have
been found that were once affixed to
“a jar of pure olive oil.” We may
wonder what tests were employed and
what would happen to the man whose
oil was found to he not pure. Prob
ably something unpleasant, for there
was no Supreme court In those days.
We know what happened in the mid
dle ages to the enterprising tradesman
who adulterated his goods. In 1444
a Nuremberg merchant was burned
alive for mating foreign material with
his saffron and the saffron itself was
used for fuel. Probably that artlßtlc
touch Impressed the matter upon his
memory.
Some Augsburg bakers who used
false weights and bad flour were
ducked in a muddy pool, and through
a faulty knowledge of the human re
spiratory system, or sheer careless
ness, they came to the surface dead.
In 1482 a wine merchant was or
dered to drink six quarts of his own
adulterated wine, and as he died soon
after it is evident that the adultera
tion must have been serious. It is
true that he had to finish the draft in
a given number of minutes, and a
small number at that, but in those
days they had a pleasant way of
weighing the scales and loading the
dice upon the side of justice.
Civilization has changed all that.
Nowadays we shiver with apprehen
sion lest, a rogue shall be punished.—
San Francisco Argonaut.
Men and Women.
As times go on we have the two re
sults to be anticipated. Men reach
the point—usually early In life—where
business or politics absorbs their
whole attention, and they have little
time, strength or Interest left for the
broader culture and the amenities of
life, while women are prone to be too
much preoccupied with these things,
to the injury of the home —not, per
haps, In Its smooth running, for in
the average American home the
wheels of its machinery do usually
run smoothly, though at great expense
and to the injury of the home spirit.
If the two could be averaged we
should more nearly approach the ideal.
Men need more relaxation, more rest,
more variety, especially as they ad
vance In life. Women need more con
centration. more deflnlter '*ss in their
work, and especially more interest and
a different kind of ideal in their home
making.—Mrs. N. D. Hillis in the
American Woman and Her Horn*.
To Punish “Fake” Adve
Birmingham advertising
Introduce a measure in th
barna legislature to n ak
as a state offense n
ment in the expoi-i.fi •
the public
ADVERTISING THAT
GIVES BEST RESULTS
By William C. Freeman.
K. S. Fenwick recently made a very
interesting talk before Canadian busi
ness meb on the subject of advertis
ing, in which he said:
There ate two methods of advertis
ing in common today. The first might
be described as “business building,”
and the second as “business stimulat
ing."
The first is used persistently, sys
tematically, intelligently, for the pur
pose of making more sales, day by day
and month by month, than were made
in the corresponding period of the pre
vious year.
The second is used for the purpose
of making the sales take a sudden
jump, when it is found that business
is dull, when it is desired to raise
money, or when any one of a hundred
other conditions may arise.
The first, used alone, results in
permanent gain and continuous
growth, when intelligently applied—
the second, used alone, even wfien ac
complishing the desired result, in
variably leaves the business in a
weakened condition, fr>m which it
takes time to recover.
We all like to see quick results—
that is natural. We are inclined to
consider the immediate benefit as
more important than the ultimate
profit, on the principle that “a bird
in the hand is worth two in the bush.”
But it should be remembered that con
tinuous advertising has a cumulative
influence worth more than the sum
of its immediate, traceable returns.
The cumulative effect of continuous
advertising is to build up public confi
dence and to sell goods through the
influence of repeated suggestions.
The constant dropping of water on
a. stone will wear it away in one spot
—the constant contact with the ad
vertisements of any business will
make an ever increasing Impression
on the public mind.
Stop the dropping and the stone will
soon wear smooth —stop the advertis
ing, and the impression will soon be
crowded out and replaced by other im
pressions.
The trouble with special effort in ad
vertising is that the desire to stimu
late business creates a condition that
makes the merchant sometimes very
well contented with the results of ad
vertising, but more often it makes him
feel as though advertising has lost its
power.
The steady, long pull—always at it
—always giving good value—always
making good one’s promises—always
being painstaking in the matter of
service—is the kind of advertising
that in the long run gives permanency
and reputation and profit to a busi
ness.
Spend what you can afford, but
spread the amount over a persistent
course of advertising. Whatever you
do, don’t be spasmodic.
Whatever an advertiser should
do, he should be fair and honest.
I think one of the most Impor
tant factors involved in good ad
vertising is truth —good, clear,
concise facts. It can be taken as
a standard rule that anyone that
advertises things untrue is not
deriving full benefit from his ad
vertising. He may stimulate
trade and prosper for awhile, but
it cannot last.
WHY THE ADS DIDN’T PAY
Experience of a Southern City In Try
ing to Attract People—Follow-
Up Work Necessary.
One southern city wisely contracted
for several hundred dollars’ worth of
advertising space in a leading Chi
cago publication during the period of
the recent land show.
Before the land show had closed re
turns came freely in the form of many
letters of inquiry from various parts
of the country. They “looked good,"
and doubtless represented a goodly
percentage of hopeful possibilities.
But no one knows and probably no
one will ever know, because the local
commercial body has no equipment for
handling the situation.
They have no printed matter to send
to the correspondents.
They have no plan for classifying,
grouping and referring the several
communications to any one who might
helpfully respond and deal with them.
They have no exact data to submit
in reply to specific inquiries
They have not even some one in
the office who is making even a for
mal or “form” reply or at leas? ac
knowledgment
They have no elan no no'icv no
pregram, no maclvnerv, "O method no
printed tracer no dn<a “no noting’”
is it not awful' ' w nl!' \wful'"
Vnd of course "sHv* t'rine does not
rav "
HOWARD CARMICHAEL
LEADINQ UNDERTAKER.
Complete line of Cfc-eketsall styles and prioes.
Carefnl and polite attention given all funerals entru
sted to me.
Embalming done according to latest and most im
proved methods.
Newest and most np to date equipment.
Calls answered promptly day and night.
Phonea 28 and SO.
ncDonough Qa.
Meritorious Service.
Our bank has prospered with the times. Its
methods are such as to meet today’s require
ments. We solieit your business on the basis
ot meritorious service. The one sure way to
save money is by depositing it in a responsible
hank—that is a sure way to prevent it from
burning holes in your pockets. We would
like to have your bank account whether large
or small. Absolute safety, excellent service
and courteous treatment are among the good
things for which this bank is noted.
Bank of Hampton,
Hampton, Georgia.
POSITIONS SECURED
BY THE STUDENTS OF THE
Southern Shorthand
and Business University
10 1-2 West Mitchell Street, Atlanta, Ga.
After taking a course in Booking, Shorthano, Typewriting,
Banking, Penmanship, etc., at this long established and reputable
Business Training School.
Over 15,000 Students in Positions.
Purchasers of Moore’s Business College, which was founded
4f! years ago. Under its present management 21 years.
Banking Department equipped with adding machines, etc.
Large Ty writing Department. Experienced and capable Faculty
Best systems in existence taught. The famous Graham-Pit
manic Shorthand, the system which is adopted for expert work.
The 20th Century Bookkeeping which makes expert accountants.
Evidences of Merit.
The patronage of this school is more than double That' of
any other Business College in this section, which is a most sign
nificant fact.
ENTER AT ONCE
WRITE TODAY FOR CATALOG.
Address, A. C. BRISCOE, Pres., or L. W. ARNOLD, Vice-Pres.
ATLANTA, GEORGIA.
Prof. Thos. L. Bryan, the well-known Educator, is with the
Southern. 19-11.
TALMADGE CARMICHAEL,
McDonough, Ca.
Funeral Director and Embalmer.
Day Phone No. 51. Night Phone No. 52 and 6 J.
All Mils answered promptly tap er night.
All embalming oarsfally dona and according to bast methods
Our stock of matal and wood oaskete and robes are unequalled.
Our services, hearses and equipment, are the best to bo had.
Wa furnish the beet steel, brisk or oement Vaults.