The Henry County weekly. (McDonough, GA.) 18??-1934, November 08, 1912, Image 3
GREAT PIANO AUCTION ' Q K TAP r\ ji_ i_ McDonough, Georgia FRIDAY AND SATURDAY. NOV. 15-16. 2 O’CLOCK SHARP. IMPORTANT INFORMATION—I ASK YOU TO READ THIS: The selling of pianos at auction is an entirely new proposition and is an experiment with me. I have bren led to make a trial by the experience I have had in selling them in the regular way. In January 1912, I was appointed distributor in the State of Georgia for one of the large piano manufacturers, and since that time have sold their goods throughout the State. Soon after going into business I found from actual experience that the principal cost to the put chaser of anv make of piano is made up of the selling expense and the larger margin that is tacked on tor bad ac counts. For instance, it costs any dealer doing business in Georgia SIOO to sell a piano. It he sells tor cash he wants SIOO profit, and it the payments ate deterred tor one, two or three \ ears, as in nine cases out of ten they ate, he wants in addition to his cash profits lrom SSO to SIOO more. I maintain no office, I have no office force. I have no salesmen, T sell tor cash or Its equivalent, l boy tor spot cash, and i expect with one salesman to sell fifty pianos per month, and I am just as anxious to sell vou a good piano as any dealer in the world, for 1 expect to have a sale in your city once each >ear, and a reputation for selling good g »ods is just as valuable to me as any other dealer. So come to my auction. You don t have to buy, but you can secure a piano from me at less than half the price you would have to pay any other dealer in the world. And remember, my pianos are just as good as and have the same guarantee On the above dates I will sell at PUBLIC AUCTION to the highest bidder a carload of Standard High Grade Pianos. These pianos are on exhibition at my show room next door to Horton Drug Store. A young lady of McDonough will be in charge, and you are asked to call and inspect the pianos. GUARANTEED TO BE NEW.—These pianos are guaranteed to be absolutely new, from the factory to your city. All are 1913 styles. They are made by two of the largest manufacturers in the United States, and each piano carries the guaiantee of the manufacturer. Thousands of the identical pianos that I offer you are in use throughout the South under different brands, and numbers of them have been sold in your city and county at prices ranging from S3OO to SSOO. Remember the Sale Starts Daily at 2 O’clock Sharp, Friday and Saturday, November 15th and 16th I WILL HAVE NO BY-BIDDERS. ■ W. L. ADAIR. 111 1 So that a oiano costing any dealer in this State the sum of $l5O would cost you, Mr. Purchaser, from $350 to $450 ac cording to the tet m . upon which the purchase was made. Let us suppose that John Doe & Co. are maintaining a retail store in Atlanta and are doing business through their salesman in various sec tions of the State. This firm would pay SIO,OOO a \ ear rent, and their tixed charges would be as much or more, mak ing a t< tal of $20,000 a ) ear to maiut tin their show rooms. Tin ir* best salesman will not average over three pianos a month and will cost his firm from $1 oo to $l5O per month salarv, and $ 100 per month Uavelingexpenses. Of course all this vast ex pense must ultimately be paid by the consumer. I believe that this expense can be saved to the con sumer by our Auction PI in.