Iqi6[ | #655
All Low “First-Cost” Records Broken
The new 1916 Maxwell shatters all low “first-cost” records
for a real automobile. Think of it —a full 5-passenger car —an
absolutely complete car, with electric starter, electric lights, high
tension magneto, and every refinement—a luxurious car —a
beautiful car —a powerful 50-mile-an-hour-car, —yet a light-weight
real economy car —for $655.
All Low “After-Cost” Records Broken
The “first cost” of an autornobile is a big consideration to any sane man, but
the “after cost” is an even bigger consideration to any man who wants to remain
same in his automobile investment.
The “after cost” or upkeep is what a car costs you to maintain, run, and
enjoy, after you have bought it, and it is mighty hard to enjoy an automobile if it
costs you too much to run.
The Maxwell has lowered all economy records for:
1 st —Miles per set of tires
2nd —Miles per gallon of gasoline
3rd —Miles per quart of lubricating oil
4th —Miles lowest year-in-and-year-out repair bills
1916 Maxwell High-Priced-Car Features, all included for $655
Electric Starter and Electric Lights Electric Horn Automatic Tell-tale Oil Gauge
Demountable Rims Wider Front and Rear Seats Heat-treated, Tested Steel Throughout
High-tension Magneto Aluminum Transmission Housing Easy Riding and Marvelous Flexibility
“One-man'’ Mohair Top Handsome Rounded Radiator and Hood Unusual power on hills and in sand
New Stream-line Design R W ’ th Ability to hold road at ***** ** >eod
Double Ventilating Windshield, (clear Linoleum covered running boards and Improved Instrument Board will all matru
vision and rainproof) floor-boards meats set flush
Every feature and every refinement of cars that sell at twice its price
PRICE F. O. B. DETROIT
Come in and see the 1916 Wonder Car.” Ride in it—give it every test yon can think of. Telephone or write fora free demonstration
JOHN L. GARDNJER
Built' complete by the three LOCUSt GrOVC, GCOfgifl . 116 Great Maxwell Service Stations—]
gigantic Maxwell Factories at 54 District Offices —Over 2,500
Detroit, Dayton, and Newcastle Dealers —all giving Maxwell service
