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ETHERIDGE, SMITHS OCXS
Initial Showing of Authentic Fashions
w FALL and WINTER MODELS and FABRICS
becausp B I Y / hy no } start Now and save the difference—you know the tendency of the prices are UPWARD. First selections a>'e best
Fad and winter SP ea u ly and our GOODS ARE HERE and we own then ] and are read * to show a " d serve you. We have provided fd? the biggest
PARTirnuS v nas ever nad and its coming. We earnestly advise the public to buy early. You can't lose and a bio savino is rprtain
REPEAT BUY EAR! Y BUY HFAVy" i & GOODS - We have J) iad ® ! , th J s su 99estion before and all who followed it were greatly benefited. WE
ourselves net thVh,,iLr « f U ' HEA l Y ' b . u V enou 9 h for a year to come. We will have no formal openings, as in the past, so to make it easy for you as well as
every department isoutdispl'ayed P and 9 COmi " 9 al0 " 9 "° W bef ° re ,he heaVy rUSh C ° meS ° n US ' lt ' B mUCh more sa,is,ac,or *- Everything in
FEATURING SUITS. They fill a place in a woman's wardrobe that nothing else can, and
■while they are some higher they make it up in beauty of style and fabric. Some partic
ularly new models. Those who come first will enjoy this advantage and display. We have
200 Suits waiting for you. From $95.00 Down.
VtJ Ji)
DRESSES IN GREAT DEMAND. Distinguished by simplicity and exclusiveness of design.
Colors are most pleasing with Navy holding first place as usual. Fringe, braid and em
broidery are the principal trimmings. Many say this will be a dress and a coat season,
others say suit. Our Dress $75.00 Down.
LONG before ladies put on white and thin dresses this summer we'had contracted for our
Coats for this Fall. If we had waited until now to buy we would “not be in it,” as the
sayinq qoes We bought hundreds of them to be made up when styles were established
and set for Fall. They are here in an endless variety from SIOO.OO down in price and all
colors We suggest that you get a good coat from this lot that will last until the war is
over. We can prove that we have a big advantage in for every member
of the family.
FALL MILLINERY STYLES
* WE BUILD MILLINERY TO YOUR SPECIAL ORDER
Etheridge, Smith & Co.
JACKSON, GEORGIA
HENRY COUNTY WEEKLY, McDONOLGH, GEORGIA
The cuts below present a few of the hundreds
of copies and original adaptions from fore
most Milliners and designers, also distinctive
models from our own work rooms developed
in the most favored fabrics and colorings.
Dress, Semi-dress, Tailored and Sport hats.
Sailors, Mushrooms, RollOrims, effects medium
and large sizes and Turbans. Prices $25.00
Down.
I
FOR THE FAIR SEX
Notions, Novelties, Hosiery,
Underwear
Our store is packed from
Cellar to roof with a ware
house in the rear with more
than one hundred thousand
dollars worth of Seasona
ble goods of various kinds.
We confidentially believe
that we will have much dif
ficulty next year getting
goods due to war demands.
We earnestly advise you to
stock up on the above lines
with at least 12 months
supply.
You Can t Make a Mistake.
For the Boy
who is
hsrd on
Stockings
NSRSEME
Perfect Process
HOSIERY
means true economy. For it
isn’t so much “what you pay”
as ‘ the wear you get” that
really counts.
Though dressy enough for
any occasion, Notaseme Boys’
Hosiery has a durability sel
dom found in stockings of such
fine appearance.
We specially solicit and ap
preciate the patronage of
Henry county people.
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Shoes!
5 hoes!
Shoes!
YOU KNOW AND
HAVE KNOWN
THE SHOE SITU
ATION FOR A
LONG TIME. IT’S
AS BAD AS EVER.
A WORD TO THE
WISE IS SUFFI
CIENT.
You Should Get
Busy or You Will
Regret It.
