Newspaper Page Text
THE COVINGTON NEWS
LUME 25,
here ONE MERCHANT
VrfCEEDED AND THREE FAILED
OTHERS
_
everal years ago, in a town
distant from Covington, there were
merchants carrying nice lines of
neral merchandise, who were con
ered the leading merchants of the
Regardless of the fact that they car
(1 nice lines of goods, many of the
izens of that town habitually went
\tlanta for their best merchandise,
us carrying out of town much money
hioli should have stayed at home.
One of the merchants mentioned
ove, being a right progressive sort
a man, did not like to see these peo
e going away to buy goods which he
d right in his store, and in many
ses paying more for them than he
as asking, so he began to plan to
op it.
He began to study the methods used
y progressive merchants in other and
rger towns, and was not long m
laking up his mind that the logical
•ay to turn the trick was to use the
dvertising space in his local paper,
nd to do it consistently and regularly.
Consequently he began in a small
•ay to advertise, and hardly an issue
f the home paper came out that did
ot contain an advertisement for this
regressive merchant. Of course ho
id not work a revolution in the trade
the town in a couple of weeks, or a
•jonth, but he had faith in his plan
nd did not weaken.
His three leading competitors seetn
(3 amused at his efforts and said he
vas throwing away a lot of good mon
y. but he thought different.
As time passed he began to see the
•fleets of his scheme, and then he went
■t it on a larger scale, and needless to
ay the effect became more and more
notieable.
At the time we write of, this mer¬
chant was occupying a small corner
store, which did not belong to him, and i
to make a long story short, he is today
doing business in his own building, I
which is a large two-story structure,
and conducts one of the most splendid
department stores in n&rtheast Geor- j
gia. He is recognized as the leading
merchant of his entire county, which !
is a large one. j
This merchant, who can look with
great satisfaction the record he has '
on
made in business, will tell you today !
that his phenominal success could not
have been accomplished without the
aid of his home paper, and in talking
10 a newspaper man recently he said,
Vou don't need to talk to me about
iht value of newspaper advertising; no
raa *> knows it any better than I do. ’ j
-Lid how about tlie three competi
u "' s who thought he was “throwing
‘twuy good money?” One failed and is
clerking in a city store, another saw
he was lusing ground and sold out to'
his more progressive neighbor, and
the third just ran out of customers
an d quit. |
be are wondering today if there arc
not some merchants in Covington wl.o j J
ure deliberately letting a large volume
of business slip by them which could I
he turned to their store by judicious 1
a
advertising campaign conducted I
’hrough their home paper. j
admit that lot of is '
a money
thrown away” in various kinds of ad- ‘
'{■Rising, but we absolutely know, |
Horn experience, that any merchant '
"ho fails to use the advertising col-!
umns of his home paper is neglecting'
one of the greatest assets at his com- J
m ‘ lnd ’ an(i could, with little study
a
a,| d with the assistance of experi
an
1 n < efl newspaper man, put new life in-
1ns business and make every dollar
80 S!1ent bay him great, if
as not great
ei ’ ^‘''dends than any other money he
Pays out.
T0 THE PATRONS
OF THE NEWS
1 am leaving for a visit to
f >nda and will be absent for
joiit three weeks, and during
Sn i time e in Mr h - p - of M. this Christian
c ar ge paper
m •
‘ c ls authorized to
, business
t 1 as you may have
_ *3
1 the Covington News.
fi>"t 1 t hristian is a man I feel
’;; Unate in getting, and will
rmanently t connected with
fpn l^ .° a ^ your el ’ advertising gladyly at
Panting. . and
courtesies shown him
be very much appreciated
'' me. I am,
W E. Very sincerelv
’ Lightfoot, Manager
Dorman bungalow for rent. See
HRAWELL & SMITH
MEMORIAL DAY OBSERVED
WITH SPECIAL PROGRAM
——
The _ annual , celebration of Memorial
day on Thursday, April 26th was of
especial interest and charm,
Early in the morning the Confeder
ate veterans began arriving from the
various sections and by ten o’clock a
goodly company of the heroes of the
sixties, knights of the little bronze
cross, were grouped at the court house
or banded about the streets re-counting
the “hair breadth ’scapes” of those per¬
ilous times and recalling the scenes
and dream of the yester-year.
After their usual camp meeting,
when reports were made and tributes
paid to the comrades passed to the
other shore and “resting under the
shade of the trees,” the gallant band
were guests of the United Daughters
of the Confederacy at the Library.
Amid fair flowers and many flags of
Confederate colors, these honored he¬
roes were served a delicious luncheon
and each felt himself to be the recipi¬
ent of especial courtesies.
The program consisted of the usual
parade of Confederate veterans, Ameri
can Legion, Newton county’s noble
sons of the world war, march of the
school children and decoration of the
graves of the soldiers sleeping in South
View cemetery.
The march was led by Mr. Count D.
Gibson, marshal of the day, and Lieut
Bouldware, of Emory University Acad¬
emy.
The devotional service at the graves
was conducted by Rev. A. W. Rees,
president Emory University Academy,
in an appropriate manner. Supt. J. L.
Laden, of Covington Public schools,
gave a fitting tribute to the America i
Legion. After which the exercises were
held in the Methodist church, which
was beautifully adorned for the occa¬
sion by a competent committee.
At 2:30 o’clock to the strains of mar¬
shal music the veterans marched into
the sanctuary and were followed by
the U. D. C. members,
The following was the program ar
ranged by Mrs. J. B. Robinson and her
able co-workers:
The music especially directed by the
gifted Mrs. R. R. Fowler,
Veterans march in.
Southern Aii's—Choir.
Prayer—Rev. Walker Combs.
Stars and Stripes—Choir.
Introduction of Speaker by Air. Claiul
Upshaw.
Address by Rev. Marvin Williams.
Benediction—Rev. W. B. Dillard.
The introduction of the speaker was
given in Mr. J. C. Upshaw’s happiest
vein and was a gem of purest ray.
Rev. Marvin Williams, orator of the
day, arrived from Augusta ai noo i
and was met by a committee composed
of Mesdames J. B. Robinson, Luke Rob
inson and R. P. Lester,
Rev. Williams is one of Georgia’s
most distinguished speakers, wide
awake, eloquent blending in his speech
es smiles and tears and on this sacred
occasion the tenderest tribute was paid
to the living and dead who gave their
best in a cause they loved so well.
Rev. Williams’ address was one of
the best given in the history of Cov
ington. Mrs. R. A. Norris, president of
U. D. C., and her various committees
are being warmly congratulated on the
success of this wonderful day.
The cemetery, the monument, the
church, the magnificent school pageant,
Marshal Gibson and Mrs. R. R. Fowler
each come in for their need of coin
mendation.
Memorial day of 1923 goes down io
posterty as a notable occasion and one
that will ever be sacred to the hearts
and memories of the participants.
DO YOU KNOW WHAT THE
SELLERS KITCHEN CAB¬
INET IS?
If you dont, it is time you was in¬
vestigating just what it means to
your home. Every man that has a wife
should go right now and see the big
car load on display at the Stillwell Fur¬
niture store.
These cabinets would add greatly in
lessening the work ...... of — your ............. wife in th
kitchen. Just a dollar down, and small
payments which makes them cheap.
it might pay you to visit one or the
furniture houses in the state, so
in. It costs you nothing to make an
inspection.
BOY SCOUTS SECURE
NEW QUARTERS
The local troop of Boy Scouts are
P lea9antl y located in an attractive
r °° m 0Ver Fincher’smillinery store.
The deliberations of this body wflt be
held there until a permanent headquar
ters can be secured.
For Newton County and Her People.
COVINGTON, GEORGIA. THURSDAY, APRIL 26, 19? 3.
AN EDUCATIONAL “BUY IN COV¬
INGTON” CAMPAIGN LAUNCHED
THE COVINGTON NEWS AND
LEADING MERCHANTS CO-OPERATE -*
i
Educational Advantages of “Buying in Covington to be Presented j
in a Series of Strikingly Forceful and Instructive Illus¬
trations and Articles to Appear Weekly in the
• Columns of The Covington News.
Here are ten reasons, that are good, why people in and around
Covington should trade here:
FIRST—A town that is good enough for a man to live in is
good enough for him to trade in.
SECOND—The good farmer puts everything back into the
soil that he can. Likewise the good citizen should put all he can
into his own community.
THIRD—If the farmer will patronize the merchant, then the
merchant in turn patronize the farmer, and mutual patronage
brings mutual prosperity.
FOURTH—By keeping Covington earned money in Covington
there will be no danger of hard times or financial stringencies.
FIFTH—It is unreasonable that money earned in and awun l
Covington should be sent to Chicago, St. Louis or New York;
there to build beautiful churches, schools and skypiercing build¬
ings. Where is the money coming from to build these things
for us.
SIXTH—Every dollar invested or spent in Covington helps
Covington and consequently you get a dollar’s worth, while every
cent sent out of Covington helps some other city or community.
known. SEVENTH—Community spirit is the greatest city builder
“Buy at home” teaches community spirit above all things
else.
EIGHTH—Intense cultivation of Covington’s resources and
advantages will make it a very wealthy city.
NINTH—It is to the individual benefit of every citizen of a
community to trade in that community. It is only sound, econo¬
mic principle since out of the pockets of home industries are paid
the taxes that support the commonwealth.
TENTH—Covington is a “farm” waiting for cultivation.
Dol l ars planted here will bring in a surprisingly large harvest in
a very short time. It will mean more jobs, bigger salaries, more
homes and prosperity for all.
Citizenship and patriotism consist of something more than
voting, paying taxes and cheering the flag. In case of war, could
you respect a neighbor who deserted your flag, joined the enemy
and iought against the country which had given him freedom
opportunity and happiness?
'iou can’t afford to desert the community in which you live
Horn which you gel your living. I he welfare of your home
community should he your first thought because vou Vise or fall
with it.
Don t be a traitor when you buy; buy from vour home mer¬
chant.
S HE 111 ST OF THE EARTH”
TO 1!E PRESENTED li\
SENIOR ( I ASS
“The Dust of the Earth.’ play in
our a. ts, by Katharine Kavanaugh,
will be presented by the Senior Class
on Thursday evening, May 3. I; is a
high-class play, well written, and con
tains an exceptional plot that will hold
the interest throughout. A great
amount of wholesome comedy is intro
duced.
A complete change of scenery will be
secured for the presentation and
stage entirely renovated. The work
be done by experienced decorators and
scenerj painters. '1 he people of Cov
ington and the surrounding territory
v. ill lie assured of an excellent per
formance at popular prices. The
is being directed by Miss Vera Kellar,
and the cast of characters have been
arranged as follows:
David Moore—Rayford Pennington.
Susan Moore—Ruth Parker.
Elizabeth—Mary Tripp©.
Jerry—Render Braswell.
Rev. Mr. Templeton—Isaac Hay.
Miss Arabella—Martha Churchill.
John Ryder—Jesse Adams.
Wandering Tom—Jack Flowers.
Old Mose—Robert Fowler.
Nell—Ruby Parham.
.Don t forget the dste and iw on hand
at the school auditorium Thursday
May 3. for the treat of the season.
MR. YVM. ELLIOTT OF NEW YORK
DISTINGUISHED VISITOR
Mr. and Mrs. William L. Elliott, of
New York City, were the distinguished
guests of Mr. and Mrs. Jack L. Elliott
this week
For twenty .veal’s or more Mr. Elliott
was in government service in Washing¬
ton. D. C., and during a period of three
years he was register of the U. S. treas¬
ury department, and it is interesting
to note that all of the currency issued
during his administration bear the sig¬
nature of W. 1,. Elliott in script in the
lower left hand corner.
Mr. Elliott is now prominently con¬
nected with one of the largest banks of
New Y'ork.
Mr. Elliott's eldest son will graduate
at Princeton this year.
This news is of interest to the many
Newton county friends where Mr. El¬
liott was born and reared. Mr. and Mrs.
Eliott returned to New York Thursdav.
DR. MITCHELL PASSES
AT LAWRENCEVILLE
Tlie venerable and greatly beloved
Dr. T Key .Mitchell died at his home in
Lawreneeville on April 14th. at the age
of ninety years.
Dr. Mitchell was the grandfather of
Mrs. W. C. Wright and Miss Nellie Fae
Camp, of this city.
Dr. Mitchell was a nephew of Fran
cis Scott Key, author of “Star Spang
le-il Banner," for whom lie was named.
Dr. Mitchell had lived all of his life
practically in the same house and was
actively engaged for 65 years in the
practice of medicine. His office on the
grounds of his residence lias been pre
served and is in the nature of a shrine
to the people of Gwinnett county who
have been treated and healed by his
professional care.
The funeral of Dr. Mitchell was one
of the largest ever held in that section.
He was widely known and loved.
Death came quietly and peacefully a
transition as it were from the earthly
to the eternal.
He is survived by his wife who was |
Miss Simmons and the following chil¬
dren. Airs. Camp of Lawreneeville, Mrs.
R. VV. Milner, Manchester. Tenn.,
.Misses Ida and Pearl Mitchell. Law¬
reneeville, and two sons in Atlanta, 1 *>■ -
several grandchildren,
COVINGTON HI WINS GOOD
GAME FROM GRAYSON
The C. H. S. boys went to Grayson
last Friday afternoon and trimmed
Grt#yson Hi hovs in baseball, the score
standing 9 to 3 in favor of c . s . Mr .
Hugh childij trom Covington, who
goes to G. H. 8. pitched for Grayson i
against O. H. S. and pitched a good
game but gave up a considerable num¬
ber of hits.
Houston Rowe, a new member of
the team knocked three balls over the
fence but was allowed only 2 bases on
them. "Chunk” Lunsford and Splint
Hunt have come back to school and are
playing on the baseball team.
SCHOOL LIBRARY RECEIVES
NEW BOOKS
- I
A splendid collection of new books I
lias been received in the library of the
public school this week comprising
Colliers New Encyclopedia and a com
plete collection of Mark Twains.
NEW STAGE SCENERY
FOR SCHOOL BUILDING
Covington firms have demonstrate'!
their faith in advertising, and proved
their loyalty to public interests.
In the recent effort to secure a new
curtain and new scenery for the stage
of tin- public school building, it was de
cided to make possible this movement
through an advertising medium, which
met a ready response from many of the
most progressive business men of the
city.
Tiie requisite number was obtained
so quickly that many were shut out be¬
cause lack of space. The promoters re¬
gretted this and are deeply grateful for
the co-operative spirit manifested.
The work will be under the direction
of the Atlanta Advertising Sign and
Poster Company, the concern holding
tile contracts for the famous Howard
Theatre, of Atlanta.
The scenery for the stage will arrive
in time for the Senior play, to be pre¬
sented next Thursday evening, and the
curtain with its attractive scenes and
local advertising will he in place by
corninencenment, about May ) 8th.
Miss Vera Keller, who has had the
matter in charge, in company with her
able assistants, make public acknowl¬
edgement to the firms listed below, and
to the Board of Education and the P.
T. A., who have made donations.
In addition to these properties, it is
planned ihat new footlights and rugs
will be secured.
The subscribers are as follows:
City Pharmacy, Miss Lucy White,
Norris Hardware Co., N. Kaplan, Wil¬
son Biggers, M. Levin, First National
Bank. Deitz Bros. Gober Barber Shop,
E. H. Mobley, Pennington Drug Co.,
Bank of Covington, Heard Bros., W.
Cohen Co., Weaver and Pittman, P. J.
Rogers, Fowler Bros. Co., Stephenson
Hardware Co., J. B. Robinson, Ramsey
Furniture Co.. Ohero-Cola Bottling
Works, Piper Hardware Co., Bank of
Newton County, and Supreme Bakery.
P. T. V. MEETING AT LIBRARY
Mrs. 8. L. Waites presided over an
interesting meeting of the P. T. A. on
Tuesday afternoon in the Library.
The minutes were read by Mrs. A. D.
Williams and approved. The nomina¬
tion committee asked for extension of
lime for making report. This will prob
ably be made in May.
Supt. .1. L. Yaden paid eloquent trib¬
ute to the work of the organization, and
concluded with a timely story empha¬
sizing the untold good that has been,
accomplished.
-Mrs. 1’. G. Callaway' rendered a com¬
prehensive report of tire recent stare
conference, and blended harmoniously
glimpses of the educational meet held
at the same time in Atlanta.
Mrs. Callaway referred to several of
Covington’s young women who served
prominently on committees, among
whom were Miss Maude Mobley, Mrs.
Odessa Hayes Asher, and others.
-Mrs. Callaway especially stressed the
activities of the eighth district P. T. A.,
which ranks well in the list of worth¬
while organizations of the state.
Mesdames 8. L. Waites and W. B.
Matthews contributed side lights on the
conventions, which were instructive and
complete.
Other matters pertinent to the or¬
ganization were discussed, after which
the meeting adjourned.
BOY SCOUTS ENTERTAIN
AT SPRING PARK
An event of interest to the partici¬
pants was a party given by the Boy
Scouts at Spring Park Friday evening.
The pavilion was elaborately deco¬
rated with wild flowers. Music and
proms proved delightful diversion.
Weiners and cold drinks were en¬
joyed picnic fashion.
A number of girl friends were in¬
cluded in the Scouts’ gust list.
Mesdames A. C. Yining, F. M. Dodd
and Miss Annie Mae Berry assisted in
entertaining.
INTERMEDIATE LEAGUE PARTY
The regular monthly social of the In¬
termediate League was held at the
Miethixlist church annex Friday even¬
ing.
Violets and pansies were used with
artistic charm. Music and games added
an interest. Fruits were served.
Miss Elizabeth Skinned, president,
was assisted by Miss Annabel Robin¬
son and Dr. W. B. Dillard.
BASEBALL
Covington High School's crack base¬
ball team will meet the Monroe High
School team here on the home grounds
Friday afternoon at four o’clock. Ad
mission 15 and 25 cents.
$1.50 Per Year in Advance
MRS. ARMOR MAKES
ADDRESS IN OXFORD
Mrs. Mary Harris Armor addressed
an interested and enthusiastic audi¬
ence at the Allen Memorial church, in
Oxford, Tuesday evening.
Mrs. Armor, with wonderful charm
and inexhaustible descrfptive powe',
portrayed the scenes of her recent trip
to the South Sea Islands, and presented
the marvellous possibilities of New
Zealand.
With inimitable skill Mrs. Armor
wove into her beautiful theme the needs
of that fair land for national prohibi
tion. Many and touching were the sto¬
ries told of the degredation of women
and the destruction of the family life.
Mrs. Armor held the breathless atten¬
tion of the audience throughout her
address.
Pledges were signed, and several ac
cessions made to the W. C. T. U. at the
close of Mrs. Armor’s speech.
The ladies of Oxford adorned the
chancel with exquisite flowers, and
Mrs. Walter G. Crawley presented a
sprightly musical program, in which
were featured appropriate temperance
songs.
Among those in the audience from
Covington were Mr. and Mrs. C. A.
Harwell, Miss Florrie Harwell, Mrs. J.
F. Rogers, Dr. and Mrs. W. B. Dillard,
Mrs. J. E. Hutchins, Mrs. O. W. Porter<,
Mrs. Henry F. Branham, Mrs. Lilia I.
Smith and Mrs. Lynda Lee Bryan.
MR. AND MRS. BAKER
BURIED IN ANNISTON
The many Covington friends of Mr.
and Mrs. J. C. Farmer are sympathiz¬
ing with them in the deaths of Mr.
and Mrs. Harry Baker, in Anniston,
Alabama, last week.
Mrs. Baker was Miss Ellen Farmer,
a sister of Mr. Farmer.
Mr. and Mrs. Baker died from the ef¬
fects of pneumonia and were interred
in the same grave.
Mr. Farmer made two trips to An
niston during the illness of Mr. and Mrs.
Baker, and Mr. and Mrs. Farmer were
both present at the funeral in Anniston.
COVINGTON DEBATERS ENTER
STATE CONTEST
Miss Martha Churchill and Mr. Isaac
Hay, who were the winners in the
Eighth District school meet at Hart¬
well. have entered for the debate of
the State meet to be held in Athens in
June.
The splendid record of these gifted
young people encourages their friends
to hope for still greater achievements.
SENIORS WILL HAVE USUAL
COMMENCEMENT PLAV
The usual senior play given by Cov¬
ington High school will l>e given on
May 3rd. The title of the play is “The
Dust of the Earth.” Miss Kellar has
charge of producing the play, having
chosen the play and appointed the dif¬
ferent parts to members of the senior
class. The play promises to be a good
one.
REV BRINSFIELD PREACHES
AT METHODIST CHURCH
Rev. Brinsfield delivered an appeal
for the home of superanuated minis¬
ters to be formally opened this week
at Oxford.
Rev. Brinsfifield’s talk was compre¬
hensive and convincing of the great
need of a local habitation for these con¬
secrated ambassadors who have served
their God and humanity.
The evening service was enhanced
by the song. “I Am Resolved,” render¬
ed by the Intermediate League and
conducted by Mr. Bradley Dillard.
TO GIVE NEGRO MINSTREL
AT COMMUNITY SCHOOL HOUSE
The Brick Store organization of the
Boy Scouts will give a negro minstrel
show at the community school house
on next Saturday night at eight o’clock.
The public is urgently requested to at¬
tend.
A small admission fee of 10 and 20
cents will be charged, and the proceeds
will be used for the benefit of the scout
camp.
MRS. GARY VISITS G. S. C. W.
Mrs. Elwyn R. Gary was the recipi¬
ent of especial courtesies while visit¬
ing Miss Ruth Gary at O. S. C. AY. in
Milledgeville recently.
A number of informal affairs honor¬
ed Mrs. Gary's stay in the college and
her sweet voice was featured at a
morning service in song selections de¬
lightful to the appreciative student
body.
