Newspaper Page Text
fierald and Advertiser.
NEWNAN, FRIDA Y, F E B. 19.
ONE DOLLAR A YEAH.
The Mail Order House.
Can the average Mail Order House
undersell the retail merchant of your
home town? Let us see what the fig
ures show. A very able business man
has taken some pains to go into the
matter thoroughly, and figures it out
somewhat in this way :
One of the Mail Order Houses claims
to have spent more than $800,000 last
year in newspaper advertising to have
sent out 1,000,000 catalogues at a total
coat of $1,200,000. They claim to em
ploy over 9,000 people in their business,
as clerks, bookkeepers, packers, and
handlers of merchandise, etc. Add to
this the interest on the money invested
in the stock of merchandise, which they
claim amounts to $7,000,000; also,
building and equipment, which they
claim cost over $3,000,000, together
with bills for heating, lighting, freight,
taxes, insurance, etc., and you have a
total expense of $8,300,000.
Assuming that they have sold during
the year $30,000,000 of merchandise,
this would mean an average expense of
27 2-3 per cent, on their entire trade.
Very few merchants have an expense
account exceeding 15 per cent. Most of
them who have an exceptionally large
business are able to conduct it on a
much smaller basis.
With this statement of facts it is
readily seen that the second item of
cost, as stated above, is at least 10 per
cent, grenter to the catalogue house
than to the retail merchant; therefore,
the only other item in the cost of the
goods to the user is the item of profit.
The two leading catalogue houses in
Chicago were started by men of small
means. These men to-day are million
aires. Sears, Roebuck & Co. are capi
talized as a corporation, with $40,000,-
000 of capital stock, on which they paid
a dividend of 8 per cent., which would
equal $3,200,000, or about 11 per cent,
of their sales.
There is scarcely a merchant in the
country in any line of trade who aver
ages n net profit of 10 per cent, on the
sales of his entire business. Most of
them would bo glad of a net prolit of (i
per cent, on their total yearly sales.
The expense account of the catalogue
houses will average at least 10 per
cent, more than the expense account of
the merchant, while the per cent, of
profit of the catalogue houses has been
very much larger than that of the re
tail merchant.
The claim made by the Mail Order
Houses that they are able to buy goods
so much cheaper than retail dealers is
not a reasonable claim, except that
they are always willing to take goods
that are just a little hit inferior in
quality to standard brands.
Before sending your order to a Mail
Order House in Chicago or elsewhere
take your list and catalogue to your lo
cal dealer and ask him to duplicate it
for the price mentioned, plus freight,
etc. Allow him the same privilege of
putting up your goods without your
seeing them, and he will do so, and you
can rest assured your order will be
quickly filled and prove even more sat
isfactory.
When you consider that when the
Pure Food and Drug law went into ef
fect some of the largest Mail Order
Houses cut out their drug department
(the most profitable part of their busi
ness) as being no longer profitable, yoij
can readily understand what kind of
drugs were being sold by them.
You did not hear of any of the drug
stores in your town closing for that
reason, did you?
Is it plain to you now?
He Caught On Eventully.
It is reported that one of our well-
known young men went out to visit a
couple of capricious young Indies the
other night, and it seems that they
framed it up on him to some extent,
and had planned to have all sorts of
fun when he came to spend the even
ing. As he was accredited with being
somewhat bashful they thought it
would be a great joke to imitate every
thing he did. At last when he ap
peared in the par'or he blew his nose.
Each of the girls promptly followed
suit. The incident struck him at the
time as being rather peculiar, but he
made no remark about it.
"Nice evening,” he said, and sat
down.
They repeated the remark and the
performance. Before he did anything
more he rubbed his hands together and
stroked his hair, and they did the same.
"Not so cold to-night,” he ventured,
in ordtjr to be sure of his ground, and
they repeated, with a slight change in
emphasis, "Not so cold to-night.”
There was a twinkle of mischief in
their eves and he caught the cue. He
• straightened his collar and they did the
same, and one of them smiled a trifle.
He didn’t hesitate any longer, but de
liberately stooped down and turned up
his trousers. Elgin (Tex.) Courier.
Shake Into Your Shoes.
Allen’s Foot - Ease, a powder. It
cures painful, swollen, smarting, ner
vous feet and instantly takes the sting
out of corns and bunions and makes
walking easy. Try it to-day. Sold ev
erywhere. Sample FREE. Address,
Allen S. Olmsted, LeRoy, N. Y.
Candid Tribute to a Great Actor.
Harper s Weekly.
One of the most candid tributes the
late Edwin Booth ever received was
rendered him on his last Southern tour
by one who knew neither of his pres
ence nor of his identity in the play.
"We opened our engagement in At- j
anta, Ga., with ‘Othello,’ ” said Mr.
Booth, "and I played Othello. After
the performance my friend, Mr. Ma
lone, and I went to the Kimball House
for some refreshments. The long bar :
was so crowded that we had to go j
around the corner of it before we could j
find a vacant space. While we were
waiting to be served we couldn’t help
hearing the conversation of two fine-
looking old hoys, splendid old fellows
with soft hats, flowing mustaches and
chin tufts, black string ties, and all the
other paraphernalia.
" ‘I didn’t see you at the theater
this evening, Cunnel,’ said one.
” ‘No,’ replied the other. ‘I didn’t
buy seats till this mawnin’, and the
beat we could get were six rows back
in the balcony. I presume, suh, you
were in the orchestra.’
" ‘Yes, Cunnel, I was in the orches
tra,’ said the first man. ‘Madame and
the girls were with me. We all agreed
that we never attended a mo’ thrillin’
play. The company was good, too;
excellent company. And, do you know,
Cunnel, in my opinion that d—d nigguh
did about as well as any of ’em !’ ”
Law and Crime.
WiiHhlnifton Pont.
Public opinion is to blame primarily.
It does exact of judges and juries per
formance of duty. Moral and physical
poltroonery accounts for a miscarriage
of justice; witnesses and intimidated
or corrupted jurors fear the evil
consequences of faithlessness to their
oaths. Legal technicality employed by
skillful and unscrupulous counsel oft
makes a farce of a criminal trial. But
the big mesh through which murderers
escape is the stubborn witness.
When an influential citizen turns
murderer the newspapers print full ac
counts of the crime and go into the
minutest details of the tragedy. Of
course, when an honest talesman is
asked by counsel, when the work of
impanneling the jury is in progress, if
he has formed or expressed an opinion
ns to the guilt or innocence of the ac
cused, he answers "Yes,” if he has in
telligence enough to read the papers;
whereas your rascally talesman who
has been "fixed” brazenly answers
"No,” and thus qualifies himself under
the technique of the law to be a pillar
of state in the administration of jus
tice.
That is why we have scores of mur
derers where England has one, and that
is why Judge Lynch is so active on the
bench, and, it may be, why he is abso
lutely indispensable in the adjustment
of numerous affairs.
Mr. Broughton, the English artist,
while sketching in the Alns, was one
day in search of a suitable background
of dark pines for a picture he had
planned. He found at last the precise
situation he was seeking, and, best of
all, there happened to be a pretty de
tail in the figure of an old woman in
the foreground.
"I asked the old lady,” said Mr.
Broughton, “to remain seated until 1
had made a sketch of her. She assent
ed, but in a few minutes asked me
how long I should be. ‘Only a quarter
of an hour,’ I answered, reassuringly.
"Three minutes or so later'j she
again asked me—this time with mani
fest anxiety —if I should be much lon
ger.
" ‘O. not long,’ I answered. ‘But
why do you ask so anxiously?’
" ‘O, it’s nothing,’ she sadly an
swered, ‘only I’m sitting on an ant
hill.’ ” _
Said a visitor to a teacher in a west
side business college;
"That girl from the country seems to
be the brightest student in the room.”
At the request of the teacher she
designated more particularly the girl
she had in mind.
"Oh, yes,” said the teacher, "she is
very bright, but how did you know she
is from the country? She does not look
countrified. ”
"Her habit of washing her hands so
often gave her away,” said the visitor.
! "I have been sitting here about two
j hours. In that time she has washed
her hands three times. No city girl
j would have done that; she would have
I sharpened pencils or turned over dusty
j books and simply have polished her
hands on her pocket handkerchief and
gone on working. The country girl finds
it impossible to work under such cireum-
i stances. She must have clean hands.
! After each task down go their hands
; into a basin of water. City life cures
j most country habits; but frequent bath-
| itig of the hands is the last to go.”
A station master requested an in
crease of salary and threatened to leave
j if he didn’t get it.
i The superintendent replied to his re-
j quest by relating a story.
| "When I was a young man,” said he,
“1 once did as you are doing—I told
the superintendent of the line I was
then working on what you have told
me. He refused my demand, and I left
—and, would you believe it?—that rail
road line is running yet.”
Industry pays debts- despair increas
es them.
For $50 a Month Bank Clerk Goes j
to Jail.
Houston, Tex., Feb. 14. — Every
night for a month Carl Summers, em
ployed by the State Bank of Bishop at
a salary of $60 a month to serve for the
purpose, has been locked in the cell of
the Bastrop county jail with all the
funds of the bank in his possession for
safe-keeping.
Now he is on a strike, and the offi
cials of the institution are compelled to j
buy a vault. No one else is willing to j
assume the task.
Summers was hired when a condition
demanded action. The bank was organ
ized and a second- hand safe was bought.
The first day’s deposits were large, and
at night the money was laid away in a
strong-box. The president tried to lock }
the vault door and couldn’t. Something |
had to be done, and so Summers was |
hired to go to jail with $50,000. He j
was escorted to the jail by the bank
president, who personally turned the
key in the cell door and left the clerk
inside to sleep on a pillow of bank
notes. In the morning the prisoner
with the money was released.
All went well until Summers was
invited to take dinner with the family
of the girl he is going to marry. The
bank president was willing to wait up,
but the sheriff wouldn’t. Summers
quit without further notice, and that
night the president, his pockets stuffed
with bills, sat up in jail himself. The
next day he ordered a real vault.
Don’t Knock.
If there is a chance to boom business,
boom it. Don’t be a knocker. Don’t
pull a long face. Hope a bit. Get a
smile on you. Hold up your head. Get
hold with both hands. Then pull. Bury
your hatchet. Drop your tomahawk.
Hide your little hammer. When a
stranger drops in tell him this is the
greatest town on earth. It is. Don’t
get mulish. Don’t roast. Be jolly.
Get popular. It’s dead easy. Help
yourself along. I’ush your friend with
you. Soon you’ll have a whole proces
sion. Be a good fellow.
No man ever helped himself by
knocking other people down. No man
ever got rich trying to make people
believe that he was the only good
man on earth. You can’t climb the lad
der of fame by stepping on other peo
ple’s corns. They are their corns, not
yours. And they’re tender. Keep off
the corns.
All men are not alike. Once in a
while you may find some one who is
very much alike. But some are differ
ent. You’re not the only shirt in the
wash. If you don’t like their style let
’em alone. Don’t knock. You’ll get
used to it. There’s no end of fun in
minding your own business. And it
makes other people like you better.
Better have others get stuck on your
self. Nobody gets stuck on a knocker.
Don’t be one. Re good.
Bernard Robbins, head of the legal
department of New York Court of Tears
—this charity helps the poor to adjust
their marital troubles without going to
the expense of lawsuits—said the other
day to a newspaper man ;
"Such work as mine makes you, if
you are not careful, pessimistic about
marriage, so that you find yourself tell
ing grimly over and ovei again the
story about St. Peter and the widower.
"What? You don’t know the story?
Well, it seems that two weary souls ap
proached St. Peter side by side, and
the younger was repulsed sternly by
the saint on the ground that since he
had never been married he had never
known any suffering.
"The older man advanced with glad
confidence. He stated that he had been
married twice.
"But he, too, the saint repulsed, say
ing, ‘This is no place for fools.’ ”
An elderly patient in the Tennessee
mountains region was suffering from a
malady the remedy for which the doc
tor prescribed in the form of capsules.
The old woman trusted her medical ad
viser, but for the medicine she evinced
much suspicion.
Some time after she had taken the
capsules she was asked by her son how
she felt.
"Poorly. ”
"Don’t you want nuthin’ to eat?”
“No.”
Soon, however, the old woman arose
| from her bed and took her seat in a
rocking chair. Thinking that the at-
[ tention would be gratefully received,
j the son filled her pipe and taking a
j live coal from the hearth, carried both
to his mother.
j "Take that away, son!” yelled the
| old woman in the utmost fright. “Don’t
j you konw better’n to cume near me
when I’ve got them cartridges in me?”
"Do you ever think, George, dear,”
said she, and her voice was soft and
low, as befitted the perfect beauty of
the night, "do you ever think how
closely true happiness is allied with
tears?”
"I don’t believe I ever do,” admitted
George dear, "but I will, if you like.”
“Yes.” she went on. gazing up into
his face, and her lips were very close to
his, "when one is truly and wholly
happy, George, dear, there is but lit
tle to divide a smile and a tear.”
"Well, that’s a fact,” assented
George dear. "But I never thought of
it before. After all, there’s nothing
but the nose. ’ ’
Bryan’s Specialty.
New York Times.
William Jennings Bryan has a habit,
when speaking, of addressing argu
ments to some one man in his audi
ence. In this way, he claims, he can
concentrate his thoughts much better.
Of course, he does it in a manner indi
rect enough not to be embarrassing to
the victim.
Once during one of the campaigns he
addressed himself most particularly to
an old farmer, who, he observed, fol
lowed all he said with marked atten
tion. Bryan was much pleased. After
the speech was over the candidate
sought out that old farmer.
"What was it that struck you most
particularly about my speaking?” he
asked.
"Wal,” began the farmer, and
paused, seemingly embarrassed. But
Bryan urged him to explain, so at last
he cleared his throat and remarked :
"Mr. Bryan, you’re the only speaker
I ever heard whose set of back teeth I
could see while he was speakin’.”
Henry—"I got a raise in my salary
the other day. ”
Harry—"You ought to make a rise
in the world, then.”
Henry—"No, I talk in my sleep, and
now, gosh ding it, my wife knows all.
about it.”
Tired Traveler (to barber)—"Spend
ing the night in a sleeping car doesn’t
improve one’s beauty, does it?”
Z The Barber—"I don’t know what you
looked like when you started, but I
guess you’re right.”
AFTER
FOURYEARS
OF MISERY
Cured by Lydia E. Pink-
ham’s Vegetable Compound
Baltimore, Md.— “For four years
my life was a misery to me. I suffered
si from irregulari
ties, terrible drag-
lljging sensations,
HI extreme nervous
ness, and that all
gone feeling in my
stomach. I had
given up hope of
ever being well
when i began to
take Lydia I.. Pink-
ham’s Vegetable
Compound. Then
I felt as though
new life had been
given me, and L am recommending it
to all my friends.”—Mrs. \Y. S. Ford,
1938 Lansdowne St., Baltimore, Md.
The most successful remedy in this
country for the cure of all forms of
female complaints is Lydia E. Fink-
ham’s Vegetable Compound. It has
stood the test of years and to-day is
more widely and successfully used than
any other female remedy. It lias cured
thousands of women who have been
troubled with displacements, inflam
mation, ulceration, fibroid tumors, ir
regularities, periodic pains, backache,
that bearing-down feeling, flatulency,
indigestion, and nervous prostration,
after all other means had tailed.
If you are suffering from any of these
aliments, don’t give up hope until you
have given Lydia E. Pinkham’s Vege
table. Compound a trial.
If you would like special advice
write to Mrs. Pinkham, Lynn,
Mass., for it. She has guided
thousands to health, free of
charge.
Malaria is due to impurities and poisons in the blood. Instead of being
rich, strong and healthy, the'circulation has become infected with germs of
disease which destroy the rich, red corpuscles that furnish nouigshiuent and
strength to the bod} - , and reduced this vital fluid to such e. weak, watery
condition that it is no longer able to keep the system in health, or ward off
the countless diseases and disorders that assail it. The loss of these
red corpuscles takes the color and glow of health from the cheek, and we
see pale, sallow faces and washed out, chalky complexions among the first
symptoms of Malaria, But Malaria is a general systemic disease, and as
the blood becomes more heavily loaded wit’A its germs we have more serious
and complicated symptoms; the impure blood having its effect on all parts
of the body. The appetite fails, digestion is weakened, chills and slight
fever are frequent, and the sufferer loses energy and ambition because of a
constant tired-out and " no account ” feeling. The lack of necessary nour
ishment and healthful qualities in
the blood causes boils and abscesses,
skin affections, and in some cases
sores and ulcers to break out, and
sometimes the patient is prostrated
with a spell of malarial fever which
may leave his health permanently
impaired. To cure Malaria both a
blood purifier and tonic are necessary,
in order to remove the cause and at
the same time build up the system
from its weakened and run-down
condition. S. S. S. is the medicine
best fitted for this work. It is the
most perfect of all blood purifiers, and
tile purely vegetable ingredients of
which it is composed make it the
During 1900 I was running a (arm on
the Mississippi river and became so impreg
nated with Malaria that for a year I was
almost a physical wreck. I tried a number
of medicines recommended as blood purifi
ers, chill cures, and Malaria eradicators,
but nothing did me any good until I began
to use S. S. S. The result wis that after
taking it for awhile I was as well and
strong as I ever was. I have never had a
chill since nor the slightest symptom of
Malaria. I hope others will be benefited
by my experience, and with that end in
view I give this testimonial, knowing that
S. S. S. is the best remedy for Malaria.
Amory, Miss. S. R. COWLEY.
greatest and safest of all tonics
S. S. S. goes down into the circulation and removes every trace of impurity
or poison, and at the same time gives to the blood the health-sustaining qual
ities it needs. It cures Malaria thoroughly and permanently because it
removes the germs and poisons which produce the disease, and while doing
this tones up and strengthens every part of the system. When S. S. S. has
cleansed the blood the symptoms pass away, the healthy color returns to-
the complexion, the old tired, depressed feeling is gone, and the entire health
is renewed. Book with information about Malaria and any medical advice
free. THE SWIFT SPECIFIC CO., ATLANTA, GA.
lbeautyj
Beauty means a clear, smooth
skin free from all blemishes,
moth-patches and freckles.
Beauty means a healthy skin
with fine, clean pores and a
pure, radiant complexion.
Beauty means a wealth of long,
silky, luxuriant, glossy hair
of youthful and perfect color.
By the use of E. Burnham’s pre
parations any woman can make
her skin perfectly smooth.
If she will exactly follow
directions she can make her
complexion clear and radiant.
E. Burnham’s excellent beauty
preparations are exhibited and
sold by the dealer named below.
Ask them for free sample bot
tles of Hair Restorer, Hair
Tonic or Hygienic Skin Food.
Every woman will be given a
copy of the little Gift Book en
titled, “How to Be Beautiful.”
If you cannot call there, tend
10c (for mailing) to E. Burnham,
70 State Street, Chicago, 11L
JOHN R. OATES DRUG CO.,
Successor to Huffier Drug Co.
Things the
FARMER
NEEDS
We sell Texas Red Rust-proof Oats,
Ditching Boots, Ames Shovels,
Shoes, Hats, Overalls, Tobacco,
Sugar, Coffee, Flour, and everything -
else needed at home or on the farm.
Come to see us, and we will trade with you..
M. C. FARHER
& Company
FIRE
LIFE
HEALTH
H. C. FISHER & SONS
INSURANCE
OLDEST,; STRONGEST AND
MOST RELIABLE COMPANIES
ACCIDENT
LIABILITY
TORNADO
A Wheel Off
grivLih.... -o
TT:.T: % ■" ' - ,
Or any of the numberless mb
haps that occur to the h$
of vehicles in consequence, c
bad roads, or careless drivin
can be repaired in the bes
manner, durably and efficien
at E. R. Dent’s repair shop;
Our work always givt
thorough satisfaction, as th
testimony of our former pa
rons shows. We also make th
best buggy sold in Newnai
E. R. DENT
