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The Forest Park News
Poat ^Office Box 21 Office: 45 Oak Street
Park, Georgia Phone POplar 1-0911
ANTHON - ! GREI Editor and Publisher
‘ "seriate Editor
PUBLISHED EACH WEDNESDAY
MIHYV ' * "
HOME IMPROVEMENTS
WILSON HOME IMPROVEMENT CO.
Photic POplar 1-8(107 Or CRcsccnt 0300
120 Ridgecrest Drive J orcst Park, Ga.
Roofing Painting
Siding Jalousies
Room Addition Driveways
Porches Enclosed Garages
Pine Paneling Carports
! ' : Aluminum Screens Gutters
Plumbing
Scientifically Developed Paint I or Old And
Dirty Asbestos Siding.
FREE ESTIMATES, NO DOWN PAYMENTS, HOME
IMPROVEMENT LOANS ARRANGED. BANK
AND LOCAL REFERENCES.
PURCO APPLIANCES, Inc.
TAKES PLEASURE IN ANNOUNCING
— that —
Mr Bruce Sh’mp
i i
HAS BEEN RETAINED AS
MANAGER
OF OUR FOREST PARK STORE
PURCO APPLIANCES, Inc.
Bringing Atlanta Prices To Forest Park
1102 Main St. — Next To Postoffice — POplar 6-2831
EXCLUSIVE CROSLEY — BENDIX FRANCHISE
THURSDAY, FRIDAY AND
SATURDAY, APRIL 19,20,21
SPECIAL BUY ON
SUMMER.DRESSES
Regular sß.9s—Special Price $5.95
SPECIAL BUY ON
SWIMSUITS
Reg. $12.95— Special Price $8.95
A Nationally Known Brand
LADIES' RAYON PANTS
Regular 69c - 2 For SI.OO
LASTEX PANTY GIRDLES
SI.OO
LADiELCOTTON BLOUSES
Re -uiar $2.98 - Sale $1.98
TOWN & COUNTRY SHOPPE
MAIN STREET FOREST PARK
SB
I
‘•KING BEIGE” FLEECE
COAT with a banded yoke curv
ing in front and squared across
in back, is designed for spring
by Originala. The neckline Is
finished with a baby collar, and
the yoke pinned with antique
Jewels. ,
FOREST PARK, GEORGIA, WEDNESDAY, APRIL 18, 1956
my new york
Mel Heimer
There wax no
Blur Plate
Special.
poked fun at the straight-faced, serious ads of
other realty firms. It tickled Newman’s funny bone. Then he
thought of the restaurant business and a typical chop’.iouse ad:
"Finest food in town, king-sized cocktails, $2.95 steak dinner, etc.”
It's pretty dry and dull stuff.
Al got an idea. *
* * ♦ *
THE RESULT HAS BEEN one of the funniest ad campaigns of
the year in the New York newspapers. Contained in small, paid-for
"dining out tonight" columns, it consists of one or two-sentence
gems like so: "A Civil war veteran claimed that our restaurant was
just as bad in 1899. Seriously.” Or, "Out' food is as fresh as the
waiters.” Or, "Originators of the new cocktail craze. Genuine water
on the rocks!"
Some of these lines have the hallmark of greatness: others, of
course, arc good for only a mild smile. However. Al Newman, who
works haid on them and occasionally turns to publicist Norman
Wilmer, adman Stan Greenliekl or even his wife for help, is having
Ilie time of his life writing them. And the customers seem to be
pouring in. "A lot of them come," Al grins, "to see if we re as
crazy as we sound.”
Al began the campaign in the face of advice from the ad agency
handling Rosoff's, but now it's become so popular that suggestions
come flooding into the restaurant by mail from amateurs. To date,
Newman has turned them down: he had the uneasy feeling it might
involve legal trouble. Besides, like Mark Twain or any creative
artist, he undoubtedly feels he can write better ones himself.
* * * ♦
ON ONE OCCASION, he fashioned this one: "Giant cocktail,
served only to people seven feet tall or over." Before you knew it.
three basketball players (what else?) were on hand. Al measured
them, conceded their legality and ended up paying for the drinks
himself.
Another day Al wrote: "Sorry, there will be no Blue Plate Special
today We hired a clumsy dishwasher who turned out to be all
thumbs.” Os course, that day 42 people asked for the Blue Plate
Special. Rosoff's doesn't have any Blue Plat' Spiral and the wait
ers patiently had to explain to the customers that the boss was off
his trolley.
More Newmans: A doubtful distinction, but we have the only
chef in the business who brings lunch from home." "One of our
waiters overheard one irate husband tell his wife. Just because it’s
our anniversary doesn't mean you have to order a la carte.' " "Our
Indian curry is so authentic, the other day two cobras showed up
for lunch."
The Playhouse Nursery
Ilas opening pro pro-school
children, Balanced meals sup- '
ervsed play. Mother's Love.
Reasonable Rates.
MRS. ROGERS
POplar 1-5150.
PAINTS
NATIONALLY
ADVERTISED BRANDS
DuPONT, DEVORE’S
GLIDDEN’S, PEE GEE
INSIDE and OUTSIDE
FROM $1.95 GAL.
Country Exchange
Old Highway 41 at Overhead
Bridge at Forest Park Turnoff
Phone: POplar 7-8757
Open Daily 'Till 6:30 P. M.
WANT ADS
WANTED Bide to vicinity Re
serve Training Center. 699 Ponce
de Leon Avenue at 7:30. Call
POplar- 10810.
FOR SALE One gentle pony,
complete with bridle and saddle.
Phone POplar 1-2225.
1 OST Two black and white
male setter and Pointer dogs. Lost
in Forest Park but may turn up
anywhere. Reward POplar 1-9977.
HELP WANTED: Desire exper
ienced bank bookkeeper Call Al-
Pine 1547.
Dressmaking and alterations.
Very reasonable. Save this ad.
Mrs. M. T. Bullock. 208 North Av
enue. ‘Coxs Crossing. Mountain
View. Georgia.
_BUCKLEY
(C ^1 |
■ J SKIN
J SPECIAUmI
MX
!i P” eve ]
p—V -VIP-
skin
NEW YORK Each of us has his heroes, and
if most of mine seem to be heroines, well,
that's the nature of the beast.
This week for a change, my hero is a man. His
name is A) Newman and he’s a big. burly gent
of 38 who should receive your plaudits if for no
other reason than he married the boss' daughter.
The boss was Max RosofT. now retired and doz
ing in the Florida sun, and the joint he owned,
which is now Al's, is Rosoff's, a 57-year-old res
taurant situated in West 43rd street. It’s a good
place to eat. I say this because it's always full
of fat, red-faced people who can’t tum down
second helpings of excellent food and will eat
themselves into the grave.
A couple of months back. Newman happened
to be reading an English newspaper, just like
that when he noticed an advertisement by a
realty firm that, in dry English-humor style,
TAIPEI. Formosa —Dr. Paul
Dudley White, famed Boston heart
sped; list who attended President
Eisenhower, spent a few hours in
Taipei yesterday on his way to
Hong Kong from Tokyo.
During his stay here he helped
diagnose the heart condition of
several prominent Chines’e.
Code of Ethics
IVE ARE PLEDGED TO:
* Use top quality products—
:: Provide prompt service—
Charge fair prices—
:: Perform only authorized
work—
■ Employ only qualified
- technicians —
* U^e reliable test equip-
tpent—
* Honor parts warranties—
Advertise truthfully -
Itemize al) bill?—
* Protect customers pr o •
perty—
PIERCE
ELECTRONICS
111(1 Main St.. Forest Park
POplar 7-9996
RADIO AND TELEVISION
SERVICE AND REPAIRS
* STARR'S SUPERETTE
MEATS ■ GROCERIES ■ PRODUCE
TWO DELIVERIES DAILY 11 A. M. AND 4P. M.
• CW.STARR • R. A.STARR
CORNER OF BRIDGE AVENUE & ASH STREET-POplar 6-9148
LOS ANGELES — A former
U. S. minister to Costa Rica, Leo
R. Sack, 66, died yesterday.
Since 1939 he had been a public
relations consultant with tiffices in
Washington. D. C.. but maintained
his residence here.
HORSELESS CARRIAGE
SME
51 Buick four door. Radio and Heater. Extra Clean $695
51 Olds “88” four door. Hydramatic. Nice! $695
51 Chevrolet 4-dr. R and H. White side wall tires. Clean $595
50 Oldsmobile 4-door. R. and H. Hydramatic. Clean _ _ $595
49 Oldsmobile 4-dr. R. and H. Hydramatic. Extra clean. $395
49 Buick four door. R and H. Dynaflow. Perfect. $395
52 Plymouth 2-door, Heater. White side wall tires. Clean $595
50 Ford 2-door. R. and H. White side walls. Nice. $395
50 Ford two doer. R and H. White side walls, clean _ $495
49 Pontiac 2-door. R. and H. White side walls. Nice. $395
49 Chevrolet 2-door. R and H. White side walls. Perfect $395
51 Ford Country Squire station wagon. R. and H. White
side walls. $595
50 Ford Club Couoe. Radio and Heater. Overdrive.
White side walls. Extra Clean. $595
46 Ford Club Couoe. R. and H. White side walls. Perfect $295
49 Mercury club coupe. R and H. Overdrive. Nice. $395
49 Dodge Convertible coupe. R and H White side walls $395
■ '■ ■ - — ■■■■ "■■■ 9 1 ' ’
SPECIAL: 1953 Hudson two door. Radio and Heater. White
side wall tires. Two-Tone Paint Clean. $595
any and all of these cars for
s ]Qdown
• Plus a steady job and good credit rating)
MAIN STREET MOTORS
611 South Main Street, East Point, Georgia
POplar 6-2744 POplar 7-5858
•| He was a newspaperman hom
> 1909 when he began as a reporter
ion the Natchez, (Miss. > News.
, worked on papers in Missouri an
, Texas, sreved as a Washing o
correspondent and represente
Scripps-Howard newspapers. e
""latter irom“Si9 to iswo, when’ ae
too k the diplomatic post.
SAY YOU
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NEWS
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