Newspaper Page Text
February 13
he Book Tht Has Helped Me Most In Business
From the American Magazine by Permission
Continued From Last Week
“After Moses came a sp.cndid succes
ion of salesmen, each with one big idea,
'hich he sold in the face of the stronger
ind of opposition. There followed a
alesman named Amos, who added to
loses' 'one God.’ ‘God is a God of jus
ico.*
“if you want to get some notion of
rhat a tremendously revolutionary idea
hat was, remember the Greek gods. Old
,eus, punishing mortals because they got
I the way of his love affairs, acting
/holly on selfish impulse, rewarding those
rho bribed him with the biggest sacri
ces. Tho Israelites’ idea of God, at the
eginning, was not much more advanced
han that: they thought that feats and
acrifices and ceremonies were the essen
ial thing. So long as God was well fed
zith the odor of many altars, they were
II right.
“And into the very complacent center
f that idea jumped Amos, with a God
/ho could not be bought, a God who could
ot be bribed by sacrifices to support a
ad cause, a God who wanted only justice
nd righteousness, and would reward
hem, whether accompanied by fat of
erings or not —it was a stupefying idea.
r et Amos proclaimed it, and sold it to
he world; sold it everlastingly.
“Twenty-five years later came another
alesman. Like a lot of the rest of us
/ho have to be a long time absent on the
oad, Freddy, this poor chap had trouble
,-ith his wife. Heart-broken by her de
ertion, his first hot impulse was to cast
er off. Yet his love would not allow it.
le went to her and took her back into
is home. And the thought came to him,
hat surely as he loved his wife who had
/rongod him so God must love men even
/hen they had disobeyed His laws and
/andered from the path of their duiy.
“Not merely a just God, but a loving
rod; a God who had power to punish,
nd yet refrained from punishing. If
ou know anything about the conceptions
f gods that were current at the time
his salesman, Hosea, worked, you don't
ave to have it proved to you that few
alesmen ever told a bigger idea than he.
“They were master salesmen —Moses,
mios and Hosea; and there isn’t one of
hem that hasn’t got something that
ou could use right here in pushing the
ne of the Millersville Cutlery Works.
“Take the question of a proper “ap
roach,’’ for instance. You and I know
ow important it is. I’ll wager that half
he sales our men lose are lost In the
rat two minutes of their talk. They
FRENCH UP TO DATE~
I. L. Foster.
(Concluded from Last Week.)
(b) —Home. For the soldier his trench
ome, his “abri” or shelter, is now “cag
lat” or “cagna,” loafiing place. If not
his. it is “gitoune” or “gitone,” rather
ncomfortable lodging place. Within the
lonw the food has its unfamaliar names,
’he “repas” or meal is “rata” or thin
neat stew, while the “soupe” is mere
y “becquetance,” something watery to
>e pecked at. Bread is still “pain.” but
rar bread has become “K (pain)” or
‘K. K. (pain),” though “case,” coffee has
banged to "jus.” something wet: and
rater from “eau” to “flotte,” slop, and
‘viande conservee,” bully beef, is plain
‘singe,’ ’monkey (meat). The frequent
tse of molasses for sweetening is reflect
d in the word for mud (boue) which is
iow “molasse,” molasses from its sticky
:onsistency. Cigarette appears as “ci
>iche,” tobacco as “perlot,” “curls,” and
‘fumer,” to smoke, is disguised as "ga
er,” to make gas and “griller,” to
oast.
(c) Countries and places.—The soldier’s
lative locality has earned the name,
‘patelin,’ ’that -which attracts, much like
English “Blighty.” Paris is "Panama,
'antruche, or Panasse” from local
tames. Germany is “La Bochie,” the
and of the “Boches,” stupids, more re
cently dubbed “vaches,” cows.
d) Parts of the Body and Clothes.—ln
he new language head (tete) has become
‘caisson,” big box, while the cap (kepi)
rhich covers it is called “pot au fleurs,”
lower pot, and the brains (cervelle)
‘fromage blanc” or white cheese. Mouth
las become “gueule,” jaw; eyes are
‘mirettes,” lamps, sights; and the
noustache, “brosse a dents,” tooth brush,
’he word, ‘‘estomac’ ’is rarely used for
tomach, “bide or bidon.” can, taking its
dace. Legs are “gambilles,” kickers, or
‘quilles,” pins, while the feet and hands
nake for the soldier his “abatis,” de
ense. On his feet he wears “bateaux,”
chooners, or “godillots,” sculls, flat
>oats, while on his legs he wears “un
roc” Instead of “pantalon.”
(e) Conveyances.—Considerable humor
s manifest in the names given to the
lommon conveyances of the soldier's ex
(ertence. For him the taxi is "avion” a
lying machine, while a "Tin Lizzie,” a
i'ord, becomes "bagnolle,” small galleys,
le has also borrowed the word “as,” ace,
/inner, for a successful aviator. The ob
ervation balloon becomes “saucisse,”
lausage, from its shape. The ambulance
s now “paquebot,” steamer, while the
irison van is "panier a salade,” basket
or greens. A bicycle is "beeane;” an
lutomobile is “teuf-teuf,” puff-puff and a
torse, ‘‘gaye,’ something lively.
(f) Weapons.—lt is, however, in the
ools of his trade that the “poilu” has
lone the best and we find his natural
vit showing itself to the best advantage,
lis gun is no longer “fusil.” but “flingot”
>r “flingue,” shooter, or “serlngue ; ” sy
•inge. The bayonet rejoices in a wide
■ange of vocabulary such as “Rosalie,”
tosey; “fourchette,’ fork; "tfre-boche,”
German persuader which have largely re
ilaced "baionette.” The machine- gun
las taken on the title of "moulin a case,”
;offee-mill, or “machine a decoudre,” un
;ewing machine. A cannon has become
’gueulard,” loud talker; a trench mor
ar is “crapouillaud,” small toad (cra
>aud); a 75 m. m. gun is “charlotte” or
‘josephine.” In the line of projec
iles the same ingenuity holds, as a bul
et is "pruneau,” plum; a large shell is
‘mannite,” kettle, or "gros noir,” big
flack one; a shrapnel shell is a “boite de
singe,” box of monkey meat; a winged
shell is “oiseau,” bird, or “moineau,”
sparrow; ar bomb is “queue de rat,” rat’s
ail; a grenade is “tortue,” turtle.
(g) —General Terms.—A few geenral
:erms should be noted in this connection
also; such as money which is no longer
‘argent,” but "galettc,” dough, white a
TRENCH AND CAMP
get off on the wrong foot; they stir up
antagonism or prejudice with their very
fiist words instead of stimulating inter
est. Isn’t it so? Os course it is. I’m
going to give you two of the finest
examples of superb approach in all his
tory.
"A salesman named Paul arrived in
Athens one morning in a very dilapidated
condition. He arrived on foot, because
he did not have car fare; and his costume
was so ragged that you wouldn't have
allowed him to handle our line for a min
ute. Moreover, he had other disadvant- |
ages; he was little, and homely and rath
er squint-eyed. The line that he was
pushing was about as popular as German
meusies in an English army camp. The
city was overstocked with brands that
hail been used for years and were re
garded by everybody as superior. His
brand had had no advertising, and what
few purchasers there were in the city
ware of the least respected class. ■
"Some opposition to go up against, -
wasr/t it? Was he discouraged? Not
he! He pushed his way right up to the
center of the city, where the wise ones
were gathered; and just for the fun of it
they gave him a few minutes’ time. There
they stood, the most sophisticated audi
ence in the ancient world; and facing
them an unkempt, dusty little foreign
salesman. They were ready to jeer at :
his first word. If he had said, T should i
like to interest you in something new in
religions,’ or, ‘How are you fixed for re
ligions today?’ they would have hooted
him out of ! own. Religions? They had
barrels of them unused.
"Instead of which he said, what?
" 'Men of Athens, I want to congratu
late you on having such a wonderful
line of religions. For as I passed through
your city I perceived that you not only had
altars erected to all the known gods, but
that you had even erected one inscribed
‘To The Unknown God.”
" ‘Now it’s a curious coincidence that
the very God wjtom you have been wor
shipping without knowing Him, is the
very God I represent.’
"Can you find in all the world of sales
literature a more adroit opening for a
selling talk than that? rr Paul had stop
ped at the end of that sentence, they
would have begged him to go on. They
would have insisted that he show his
goods and give his talk. Salesmanship
reaches its highest achievement when it
produces in the prospect a desire to be
sold.
Continued Next Week.)
franc piece is “balle,” bullet. The word
"garcon,” boy, is shortened to “gosse,”
kid. A good friend becomes “poteau or
pote,” pole (sustainer). Pay day, a great
day for the soldier, is “sainte-touche,”
holy receiving time. The vermin in the
trenches have been christend “toto.” The
men’s lavatory, in harmony with the
usual number, is called “nurnero 100 [
(cent).” A short leave is “perm,” per- ■
mit (under thirty days). A latrine is ■
“feuillee,” leavy bower.
NOTHING TO DO TILL TOMORROW. !
A farm hand, who had worked every j
day in the week from dawn till late at
night, finishing the chores by lantern : :
light, went to the farmer at the end of i
the month and said:
“I’m going to quit. You promised me I
a steady iob of work.”
Smith
Brothers
Co.
Wholesale
Grocers
Most Complete Line
of Camp Supplies
in the City.
WE WANT YOUR
BUSINESS.
Phones:
3068 and 566.
922 Walker Street.
“Well, haven’t you one?” was the as
tonished reply.
“No,” said the worker. “There are
three or four hours every night I don’t
have anything to do except fool away my
time sleeping."
COMPLETE LINES OF JEWELRY AT
REASONABLE PRICES.
GUARANTEE JEWELRY COMPANY
Popular Price Jewelers.
976 Broad Street. Phone 484.
MESS SERGEANTS,
ATTEWTiON !
FOR FISH AND OYSTERS
- CALL ON THE
BIG WHOLESALE HOUSE
FRESH ARRIVALS DAILY
NORFOLK OYSTERS.
PHONE OR CALL
AUGUSTA FISH CO.
1115 Fenwick Street. Phone 2666.
SOLDIERS!
YOU APPRECIATE GOOD FOOD,
PROPERLY PREPARED, DON’T YOU ?
AND THE BEST PART OF IT IS—
It Is Reasonably Priced!
You Serve Yourself Direct From Our Sanitary Steam
Tables—We Put the Money That We Would Ordinarily
Pay to Waiters into QUALITY, and You Are Doubly
Benefitted.
Accommodation For Two Hundred.
NO CROWDING. NO WAITING.
LIPOT’S CAFETERIA
851 BROAD STREET. AUGUSTA, GA.
SOLDIERS
We Are Ready to Help You Fight the Cold.
Note the following new arrivals:
Sheep-lined Coats in all sizes $12.50 to $20.00
Overcoats, sizes 34 to 48 . . ...... . .$32.50 to $50.00
French Coats, sizes 34 to 48 $27.50 to $40.00
Heavy weight Uniforms and Army Regulation
Sweaters.
MILITARY OUTFITTERS.
“A poor imitation of a tin horn snort
is one who is not game enough to fads
the government for ten thousand
against six-sixty that his family of
dependents will be tak«n care of.”
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