Newspaper Page Text
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long sleeves, and is adapted to all the
pretty thin materials, which are very
nearly legion. In this instance, how r -
ever, it is made of banana colored
crepe de Chine, with trimming of vel
vet ribbon and bands of stitched taf
feta. The long narrow chemisette is
a feature, and the high girdle gives
the short -waist line that is so popular
just now'. In this instance tucked
mousseline makes the chemisette, but
all-over ls.ce and lingerie materials
are having equal
The w >*■
lini
The quantity ot material required
for the medium size is six and thi^fl
quarter yards twenty-seven,
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Kagazine Verse.
■dark ■right, tarn sodden rain
» Kt tarnish and turn again
white.
ts I the pulsing, misty years
and gloom, eddying swirl of
p tears—
? doom!
gpicture Bio you sigh? these awful scenes.
ft’t know what this poem means?
ref do I.
—Washington Herald.
9 Political Success.
picker—“What politician?” makes r. success
iocker—“The ability to tell a
Uwagon from a hearse.”—Judge.
What is Oblivion?
my—“Pop, what is oblivion?”
uny's Pop—“Getting married
ifamous woman, my son.”—
klphia Record.
Husical Comedy Phrase,
is gay New York.”
[ who are these sad-faced
[ are the gay New Yorkers.”
kille Courier-Journal.
Exercising the Dog
n,” said Mrs. Wyss.
Ireplied £ou Mr. Wyss.
speak a kind word to
ft make him wag his tail?
Mmd one bit of exercise all
^■ncott’s.
Ae erent Then.
simple, truth-telling
krge ^d Washington!”
Senator Sorghum,
ftt as much compe
Bftf politics then as
' S.hington Star.
.
Igemout.
■tel
■f . 51
W t w
1
'D j
"Did he get on his knees?"
“No, he couldn’t; I got there first!”
_York Telegram.
Industry.
Bowery Lady—“Why don’t yer
look fer work ’stead of beefin’ about
hard times?”
Bowery Gent—“Work? Gee, don’t
I work! Don’t I stan’ three hours on
de bread line ev’ry night?”—Puck.
,
His Initiation.
Mr. Hogan—“\Vhere did Oi git th’
Dlack oye? O’im pust afther bein’
initiated.”
Mr. Kelley "Into what society? ’
Mr. Hogan—“Into th’ society ay
me mother-in-law.”—Leslie’s Week*
iy.
He is a Wonder.
"Mrs. Rollins has the most accom*
modating husband I know.”
“What has he done nosiill
“Wh;
Vl
NATURE AND ADVERTISING.
What Public try Did Tor Mammoth
Cave a Half Century Ago.
What happens when advertising
rtops is well shown in an article re
cently printed in The Philistine, the
monthly publication that made El
bert Hubbard and liis Roycroft print
ing shop famous. The writer takes
up the Mammoth Cave of Kentucky
as an example of what publicity does
for even a wonder of nature.
Up to about IS70 the cave was
well advertised. As The Philistine
remarks, a visit to it' was considered
a sort of finishing touch to one’s edu
cation, and a person w'ho could not
talk intelligently about it had no
standing in polite society.
Records kept at -the Mammoth
Cave Hotel from the time it was
opened in 1837 show that while the
place was being advertised in var
ious ways the number of visitors was
many times what it is now, when the
publicity promoter knows it not. In
1844, for instance, w’hen the popu
lation was less than twenty millions,
instead of the eighty-odd millions of
to-day, those who came to see the
natural curiosity numbered on an
average ninety-three a day. They
traveled hundreds and thousands of
miles—for many crossed the Atlantic
to behold it. Sixty-one years later
—in 1905—the average was less than
a dozen a day.
The public simply has been per?
mitted to forget that Kentucky’s
Mammoth Cave exists. The man
who owned it died in 1869, and
his thirteen heirs, scattered all
tered all over the country, simply
over the country, simply devoted
themselves to spending the in
come that they derived from the
They thought the financial stream
vyould keep on running without any
expenditure on their part for adver
tising. They have been disappoint
ed, of course.
As soon as the advertising was
abandoned the people became indif
ferent about the cave, and finally it
figured no longer as one of the great
show places of the world,
In the language of The Philistine,
C3Ves are not necessary to human
happiness until some man by astute
advertising fills men and women with
a desire to see them, and when the
advertising ceases the desire ceases
also.
Liberal advertising is essential to
success. The story of the Mammoth
Cave of Kentucky is only one of thou
sands that prove the truth of this.
And do not forget, also, that when
there is a let-up in business the man
who advertises his wares more than
his competitor is going to get the
orders and make money.—From The
Paper Mill.
New Ideas and Old Ones.
Modern tendency is toward the la
conic in action as well as expression,
notes The Newspaper Maker. There
is so much to know, so much to do,
so much to say that short cuts are
indispensable, if one would accom
plish anything.
In the printer’s art there is con
stant tendency to cut things short,
Not one-half the punctuation points
are usecl that were in vogue ten years
ag0 - Italics are in bad form in the
body of an article and one does not
use any more capitals than he can
help. Dipthongs have gone into des
uetude and now a proposition iis
made seriously to do away with jus
tifying in book and newspaper work.
This would leave the right side of the
columns in the same uneven appear
ance as typewritten matter.
Time may come when spacing will
jo; the old Romans knew nothing of if
and they read probably as facilely as
the moder is. Or it may be that
capitals will be abolished altogether.
jpg mos j beautiful manuscripts in
existence are those in which the cap
itals are absent. All of these changes
would result in economy of a prac
tical nature.
Or, why not go farther and do as
the ancient Hebrews, omit the vowel
letters ' f om writing and printing.
" ” *
9
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«
it* ::
The Cn/y Indian Woman Lawyer.
Miss Lydia Conley is the only In
dian woman lawyer in the world. She
is a member of the Kansas bar, and
has a large and lucrative’practice in
Kansas City. She has been of great
service to her own people since she
opened her office, but her work is
not confined to members of her race.
Her ability is widely recognized,—
Washington Star.
Miss Templeton a Preacher.
Great interest was expressed in ec
clesiastical circles over the appoint
ment of Miss Cecilia Payne Temple
ton to the assistant pastorate of the
First Congregational Church of St.
Louis.
According to the announcement
made by the pastor, Dr. Albert H.
Jordan, Miss Templeton will conduct
a branch o r practical philanthropy in
connection with the church work.
Miss Templeton is an Albany girl, and
has had much experience in settle
ment work. For a while she was
secretary of the training school of
the Young Women's Christian Asso
ciation of Chicago. Miss Templeton
advocates the establishment of a ho
tel for self-supporting women in St.
Louis similar to the one recently
opened in New York City by the mil
lionaire, AY. R. H. Martin.—Wash
ington Star.
A Business Woman. “Si
“The woman lodger pays twice as
much in my house,” said the land
lady, “as the man, for she Is twice
the worry and trouble. Suspicious!
I had one woman lodger whose cook
ing I did. Well, she used to snap
shot the remnants of her chicken or
roast before it left her table for the
cupboard. I had another who had a
stove in her room. My charge for
coal was five cents a bucket. Cheap
enough, eh? It didn’t suit her,
though. She sneaked in her own
coal over night, on her return from
work, in a suitcase. Another lodger
—she paid two and a half for her
room—brought home two or three
guests nearly every evening to sleep
with her. It turned out she worked
in an employment agency and her
guests were strangers whom she took
in temporarily at a quarter a night.
I think she must have made ?4 or
$5 a week that way at my expense.”
—New York Press. ■ ;
• ■
Keep Busy.
The young woman accepting her
first position, finds that results are
what count the most in the world of
wage-earners, and that the young
■woman who makes ready promises
and does not keep them will not be
apt to be favored with an increase of
salary when the personnel of the
working-force is gone over to see
which of the women in the employ
of the firm are giving efficient service
and deserving of recognition.
She must make up her mind to ac
cept her first position with one point
in view—that she will work all of the
time while on duty during business
hours, and that she will not allow
any portion of the work to lie ne
glected. The small tasks accumu
late rapidly, which will make work
outside of regular hours a necessity.
When you see a woman working over
time, you can generally surmise with
accuracy that she wasted her time
during the day. The young woman
xvho does not keep her work strictly
up to the notch will not hold a posi
tion very long.
The young woman must learn to
so divide her work that it will last
all through the day,, for she must re
TT iiUtii’ijiTlifli i iliiiii'H 11 m n,(i'i
body who ought to know better
throws a fresh faggot on the craze for
centenarianism, and every one seems
to- have a vague idea that it’s pe
culiarly virtuous to live a great many
years—no matter what use is made
of said years. I’m glad to observe,
though, that some very well known
doctors are throwing cold water on
the craze of late.”
Knitting as a Recreation.
A prominent physician near Eoston
advocates knitting as an occupation
especially suited to persons who, for
a time, are equal to little exertion,
mental or physical, and who find it
truly hard work to sit in absolute
idleness, says a writer in Good House
keeping. Moreover, he himself tried
the prescription before giving it to
his patients. Recovering from a long
and severe attack of typhoid fever,
he found that merely to “live out of
doors and keep cheerful” was much
more difficult than it had seemed
when he prescribed it for other peo
ple. Even listening to reading proved
fatiguing, and one day, in despera
tion, he began to cut out paper dolls
and then to color pictures in a maga
zine, as he had seen his children do.
Another day he demanded silver to
clean, and finally he polished up soma
of the family jewelry. All this, how
ever, although providing the neces
sary occupation, was unsatisfactory
because of its comparative useless
ness. It was not necessary that tha
silver should be polished daily, and
there were already more paper dolls
in the house than the children could
dress in a month. It was then he
learned from his mother the plain
knitting, which has comforted so
many women who “always want
something in their hands.” There
was no counting of stitches neces
sary, and the monotony proved rest
ful while the occupation was divert
ing. With hands busy on something
to be used by his wife, daughter, or
even the little girl’s doll, he could
soon listen to reading without weari
ness or impatience. Even now, fully
recovered and busy with a large and
varied practice, he occasionally takes
up knitting to rest, thus literally
working out in action his theory,
that real recreation seldom comes to
a naturally active man through ab
solute idleness. One of his patients—*
a hoy nineteen years old, who was
stricken with paralysis several
months ago—-now knits with much
interest, and finds the prescription
of cheerfulness more easily taken
when his fingers are doing something
worth while and his mind is free
either to work or rest.—McCall’s
Magazine. _
x~.
fa It
Rajahs are out in border edges.
Bordered batistes are one of the
good things of the season.
Braided and corded net is being
used for tunic and bodice guimpe
waists.
The flat, round turban with deep
brim is one of the season’s new
shapes.
The latest petticoat outdoes all
others in the sheath-fitting effect of
the hips.
Those new Louis coats and pele
rines of cretonne are going to be
worn with the white frocks.
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