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r TRUTH A»i AWEaiISSM I
j By CHARLES B. ROTH
TRADE MARKS AND DOLLAR MARKS
WITHOUT giving the matter
much thought you might de
fine a trade mark on a package or
an advertisement as a mark of iden
tification which protects the interest
of the seller against imitators; a
selfish symbol, you know, which ex
ists to help some one man or firm
to got rich.
Actually a trade mark is as much
to your interest as it is to the man’s
who owns it and has mmniwßM
it registered in his
For it is a buying rT
guide for you which m
you can absolutely
trust. You can buy
anything under a IkM
trade mark and
know that the qual
ity, the quantity and
Hie price will be rjw' ;
right. You do not ■■■■■■<■ **
even have to exam- Charles Roth
ine the package be
fore you buy. If the trade mark
is there, sc also will the quality be
there.
The merchant knows that. He pre
fers to sell trade-marked, that is,
advertised, goods, because they
have the confidence of the public
and can bo sold easily, quickly and
in quantity.
Back of the trade mark is adver
tising. It stands for the trade mark,
for the trade mark itself is merely a
design etched on paper, until ad
vertising gives it life in the minds
NOTICE!
I wish to state I have sold my Barber Shop to Mr. J. R.
Nail, who comes to us highly recommended as a good man and
a church worker. We wish to thank you for your past pat
ronage and will greatly appreciate your business in the future.
T. R. SUMMERS
CITY BARBER SHOP
J. R. NAIL, Propr.
Gas Power From Waste
Gas from the sewage of a popula
tion of 400 will generate ono horse
power continuously in a well run
sewage disposal plant.
j The ioung Brulets Allcciion
If " young bricl# doesn’t care
muon about her husband's philan
dering, she never cured much for
him.
Mentions the Divining Hod
In his book on metals, “Dc Re
Metallica” (1580), Georgius Agrico~
la mentions the divining rod, say
ing; “A miner should be good and
serious and should not rrurko use of
an enchanted twig. If he is pru
dent and skilled, he should follow
the natural indications which he can
see and dig.”
IW3 1333©®©° 000 Facts That Concern You No - 12 °s «*****
| iRf
: l\ il| [[ RECOEC R OF BEER™ 6 ■'
J UTJISrMi grlo b DCUBLY INTERESTING,
I GOVERNMENI COSTS: MILLION WORKERS; /; ~
1 a Million iW.ii .
j MO NOW, TO KEEP BEERS MANY BENEFITS,
j£ FOR YOU AND FOR THEM. AMERICA
« nws BREWERS WANT TO HELP KEEP GEER
t^sSMSK&■ / £&' #^%‘^RETAILING AS WHOLESOME AS BEEP ITSELF.’
THEIR PROGRAM WILL INTEREST LOCAL
< " LAW AUTHORITIES. . . AND YOU
MAY wf send you the facts ?
I" • 'v f ” For froe booklet, addrost; United Brewers Indus-)
trial Foundation, 19EasH0th St., NcwYork, N, Y,
| j BEER.., a beverage of moderation
of consumers like yourself.
The trade mark which saves you
money and time need not be a for
mal design of a national manufac
turer or advertiser. It may be
merely the familiar name .of your
grocer or haberdasher, appearing at
the foot of his advertisements in the
newspaper.
Wherever you see those familiar
words or names or marks you know
that you are in the presence of a
man who is doing his level best to
be worthy of your trade and who
wants to keep you coming back, i
He is advertising for that purpose,
notifying you that ho is in business
to stay and that you can buy from
him and he will stand back of his
goods. For you the trade mark, like
the dollar mark which we all re
spect, stands for full value wher
ever it happens to be found.
But unidentified goods are as un
certain as counterfeit money, and
the wise man or woman avoids both.
And how close these trade marks
are to our lives and how comforting
I they are to us when we buy! You
go into a store. On the shelves are
familiar marks you have seen all
your life.
You recognize them as you do
familiar faces in a strange crowd—
and they give you the same comfort
ing feeling of familiarity and re
spect.
Trade marks exist to help you
buy more serenely and profitably.
© Charles B. Roth.
King’s Children Took Name
Children of William IV of Eng
land and his mistress, Mrs. Jordan,
took the name Fitzclarence.
The Pastor’s Children
Evidently the world expects the
pastor’s children to practice what i
their lather preaches.
Turkish Manna Grows on Trees
Turkish manna is a growth found
on low trees and shrubs in the Near
East, sometimes eaten by peasants
as a sweet. I
Faith’s Weight estimated
The weight of the earth has been
estimated at six sextillion, 592
quintillion tons, not including the
1 atmosphere. j
Donkeys Prefer the Slim
Clovelly, the English village
whose one street is all stairs and
whose pedestrians mostly ride don
keys, conspicuously posts a notice
that visitors whose weights exceed
nine stone three pounds (129 pounds)
may not ride the donkeys.
French Chard Inside Ancient Oak
At Allonville-Bellefose, a French
village on the Havre line, is an oak
1,200 years old which has two chap-j
els inside its vast trunk where re
ligious services are held twice a
j year.
j Study of Foreign Languages
“The study of foreign languages
is important,” said Hi Ho, the sage
' of Chinatown, “but what we need
' is mere ideas of sufficient conse
-1 quence to deserve expression in the
| language we already understand.”
Suicide Recognized
j In Japan, suicide is recognized as
the most acceptable means of meet
ing responsibilities, atoning for mis
takes, or satisfying the claims of
i honor.
Definition of Embracery
Embracery is an attempt to cor
rupt or influence a jury by money,
promises, letters, threats or per
suasions.
Guanaquito
Guanaquito is the fur of the young
guanaco of the camel family before
it becomes woolly. This is dyed
to imitate fox.
Paine Once Villager
Thomas Paine, revolutionary writ
er, once lived in Greenwich Village,
New York.
Cell Structure Study
Cyctology is a biological term and
is the study of the structure of cells
and their activities.
Ten Storks for Every Native
In Timbuctoo, a city of 10,000 in
habitants, there are 100,000 storks—
ten for every native.
Cause of Tornadoes
Tornadoes are the result of the
running together of air masses of
widely varying temperatures.
Tulip by Another Name
The tulip tree (Liriodendron tulip
ifera) is also called yellow poplar.
Cleanest British City
Cardiff, Wales, the largest coal
port in the world, is listed as one of
the cleanest cities in Britain.
A Strange Market
One of the world’s oldest and
I strangest markets is the huge out
door camel market in Tripoli, North
Africa, which attracts more than
5,000 Arabs and their families each
month from all parts of the Libyan
! desert. Carrying all their worldly
! possessions on the backs of cam-
I els, these Arab nomads travel as
I far as 1,000 miles to sell a camel,
buy yard-goods for clothing and
meet friends.
St. Peter, First Pope
St. Peter, who was consecrated
j in 42 A. D., was the first pope.
| Unlimited Visibility |
THERE are perhaps few reports
more welcome to an aviator
than that of "unEmlted visi
bility,” with its assurance o( a clear
atmosphere, unobstructed ceiling,
smooth passage. Not alone to an
aviator, but to others also, is the
phrase significant, hinting some
j thing deeper than the mere technical
implications. For Instance, In what
i ever walk of life one may find him
| self, what peace and joy would com©
1 from an assurance of definite, con
! tinuous progress with no obstruc
tions or reversals!
Such assurance Is by no means Im
possible of achievement. If one were
to depend simply upon mortal the
ories and panaceas for guidance and
inspiration, he might sometimes en
joy temporary success, but ultimately
he would experience disappointment
and frustration. Yet in turning to
the truth, founded on the Scriptures,
he would have the sure basis for nls
hope, and realize progress and well
being. Throughout religious history,
the consciousness of unlimited good
has been the experience of many de
vout and spiritually-minded men and
women. Christ Jesus possessed, in
the highest degree, true spiritual vis
ion, which enabled him to overrule
every untoward condition presented
to him.
John, In the bleak setting of Pat
mos, was so imbued with spiritual
light that he received a glorious vis
ion of “a new heaven and a new
earth" (Revelation 21:1). . . .
The term "visible” Is defined, in
part, as “perceivable by the eye;”
and also as "mentally perceptible.”
When one grasps In some measure
the great facts of spiritual being
w'hich are not cognized by physical
sight, the possibilities of spiritual
vision are seen to be unlimited and
unimpeded by material, finite condi
tions and would-be obstructions. In
the words of Paul (II Corinthians
4:18), one learns to “look not at the
things which are seen, but at the
things which are not seen: for the
things which are seen are temporal;
but the things tvhich are not seen
are eternal.” These eternal verities,
discernible to spiritual sense, Include
illimitable goodness, affluence, and
harmony.
Spiritual man Is fetterless, unfall
en, reflecting Infinite Mind, God, his
origin. Man’s possibilities for ex
pressing good and blessedness are
therefore as unrestricted and inex
haustible as his source. In human
experience, the arguments that would
make for mistiness or obscureness—
fear, doubt, discouragement, ignor
ance, worldliness, sin—are the out
come of the belief that man has a
mortal existence separate from God.
But Christian Science reveals man as
the individual expression of divine
Mind, incapable of knowing aught
but perfection, since Mind is perfect.
All attributes of God, Including dis
cernment, wisdom, and ability, are
expressed by man.
Freedom from a false sense of re
sponsibility and the depressing fear
of failure are won as one realizes
man’s eternal oneness with his heav
enly Father. What serenity comes
from the recognition that man, as
God’s idea or reflection, is dependent
only on Mind for all capability and
sagacity, and that this reflection is
immutable, eternal, and irreversible!
Likewise, to man, the flawless mani
festation of Life, superstitious be
liefs regarding sickness, age, acci
dent, are unknown. However ag
gressive, terrifying, or stubborn the
appearance of discord may seem to
material sense, spiritual harmony
alone is supreme and real. Appre
hending this fact importunately and
consistently, one can triumph over
false beliefs and prove his God-given
dominion,
"God’s gifts put man’s best dreams
to shame,” a well-loved poet once
wrote, as perhaps a gentle, though
forceful rebuke to the human ten
dency to outline what one might con
sider best and most desirable for his
welfare. In "Science and Health with
Key to the Scriptures” (p. 591) Mrs.
Eddy defines Mind, in part, as “Deity,
which outlines but is not outlined.’’
. . . Love has established all good,
and maintains His idea, man, in har
mony, completeness, perfection, and
joy. This truth, understood and ap
plied, acts as law in one’s human
experience, supplying whatever the
need may be—harmonious relation
ships, home, food, clothing, employ
ment.
Progress, In its highest sense,
means working with God, and is evi
denced in one’s intent and conduct
rather than in merely material en
richment. But right reward necessar
ily follows righteous endeavor, and
is inseparable from it. In these in
spiring words Mrs. Eddy has assured
us of ever-present divine help (Mis
cellaneous Writings, p. 113): “Di
vine Love is our hope, strength, and
shield. We have nothing to fear
when Love is at the helm of thought,
but everything to enjoy on earth and
In heaven.” —The Christian Science
Monitor, .
France’s Oracle
France has its own peculiar ora
cle in the hell holes of Voiron. These
holes are regarded by local resi
dents as a barometer of the coun
try’s fortune. Large pits filled with
water, the hell holes acquired their
name from a tradition that says
they extend to the very depths of
inferno. Their depth is actually un
known even today. The water
which fills them is milky in color
and is evidently supplied by some
subterranean spring or river. At
times they spout as high as six feet,
a watery eruption which is said tc
presage some disaster to the nation.
France’s Colonial Treasure Chest
French Indo-China is a valuable
source of raw materials for the
mother country. Its rubber, accord
ing to reports from Paris, will sup
ply all French needs. Among the
leading mineral deposits are zinc,
tin, and salt—plus considerable
coal, a commodity much needed by
France. Indo-China, with a popula
tion of some 23 millions is also a
potentially rich market for French
****»• .JLiMhwtmjLMsumk i
! IN YOUR FALL PLANTING'
SEE US FOR YOUR
OATS, WHEAT, RYE, VETCH, RAPE
BARLEY, and WINTER PEAS ’
TRACTORS, HARROWS, PLOWS, GRAIN
DRILLS, THRESHING MACHINES, HAY
PRESSES, WAGONS, and HARNESS.
Several Good Used HAY PRESSES, TRAC
TORS, PEANUT PICKERS & THRESHERS.'
WE BUY
PEANUTS, COTTON SEED, CORN
HAY and PEAS
See Us for Any FARM EQUIPMENT.
WE APPRECIATE YOUR BUSINESS.
GEO. C. NUNN
Phone 31 CASE DEALER Perry, Ga.
The Atlanta Constitution
The South’s Standard Newspaper
Now Presents the Best Paper
In Its History
If you are not now subscribing to The Atlan
ta Constitution, or have not seen a copy recently,
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There is also Dr. Geo. Gallup’s Forum of
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Gallup have been astonishingly accurate, and it
was one of the very few that correctly predicted
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SECOND NATIONAL LIVESTOCK SHOW TO
BE FEATURED AT SOUTHEASTERN
C.v*y FAIR AGAIN THIS YEAR ttb
Ferdinand, the Bull, has nothing on these famous cows, which wi.l
again this year be a part of the Second Annual National Livestock Show
to be held at the Southeastern Fair, in Atlanta. Judge Jehu S- Candler s
Guernseys are famous over America for winning blue ribbons, and he
does not worry about national competition. “Since the beginning of the
Southeastern Fair in 1915,” says Judge Candler, "I have stressed the
importance of livestock In the South. 1 am glad to see Mike Benton
feature a National Livestock Show and bring before the people of the
Southeast the finest specimens of the breeds most suitable to our section.
I have been honored in being named Chairman of the Livestock Commit
tee of the Southeastern Fair from its inception, and I truly believe that
the salvation of the Southern farmer lies in the building up of herds
of pedigreed stock and departing from the habit of depending on cotton
or tobacco as the only means of a livelihood." This year, with the
Second National Livestock Show, and the National Poultry Show, and
the mammoth agricultural machinery exhibit on the plaza, the Soutu
eastern Fair is truly an exposition of the trend that Southern progress
should take to establish this section as the most prosperous and
sustaining in the world. ...
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