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ADVENTURERS’ CLUB [m^\
HEADLINES FROM THE LIVES
OF PEOPLE LIKE YOURSELFI
“Behind the Curtain ”
V/011 know, boys and girls, Old Lady Adventure has some
1 funny ways of sneaking up on a guy. Sometimes she just
comes up behind your back, and sometimes she drops on you
from above. And there are times, too, when she comes walking
right up to you from the front, and you don’t try to get out of her
way because she is in disguise and you don’t recognize her.
That’s the way it was with John Hoven, New York city. You
know, John started his adventuring career as a sailor before the
mast, and every sailor has half a dozen or more adventures he
can tell you about. But the one John remembers best is his first
one—a thrill he got in 1894, and still remembers.
It happened when John’s ship called at the port of San
Lucar, Spain, to lake on a cargo of lead. It was the 18th of
November when they arrived there, but the weather was still
warm and balmy. In the evening, most of the crew went
ashore to see the sights of the town, John went too—and that’s when Old
Lady Adventure walked up and grabbed him.
You know, I said that the old girl with the thrill bag sneaked up on
John in disguise. She did. She came in the clothes customarily worn by
another lady known to the world as Little Rosie Romance. And John
never knew the difference until it was too late.
On their way into town, the sailors from the ship stopped to
watch a group of Spanish senoritas and senors dancing their native
dances. John says he thinks the dance they were doing was the
fandango. Anyway, it was the sort of dance in which a senorita
who wants a new partner, just throws her shawl around the neck
of some bird on the sidelines who looks good to her. John was
standing pretty close to the platform where the dancing was going
on, and the first thing you know a shawl was looped around his
neck.
John Adds Fandango to His Accomplishments.
Now John says he never was much of a dancer, and fandangos ;
were way out of his class. But this girl was a beauty, and one look
from her big round eyes had John feeling that he’d dance in a barrel of
red hot nails if it would please her any. “I got away with the dance
On that bed lay a dead man, his throat slashed, and blood dripping [
all over the floor.
somehow,” he says, “and then she left the platform and motioned me to !
come along. She led me to a little cafe—a two-story building with a lot
of tables and chairs out in the open and a big canopy sloping down the
side of the wall. There was a big bay window above this canopy and a
small side entrance led to the room above.”
The girl led John into that side entrance. He followed her up the
stairs and into a big room on the second floor. “She spoke to me in
Spanish,” John says, “but I couldn’t understand a word. However, I
said, ‘Si, Si,’ to everything she said. She smiled, and so did I. Then she
opened a cupboard, brought out some wine glasses and an empty bottle
and made a motion meaning that she was going to take the bottle and
have it filled. Then she left the room.”
John could hardly believe his luck. When the girl was gone
he began to look around the room. There was an alcove at one
end, with portiers drawn across it. He walked over and peeped
through those curtains—and right there John got the shock of his
life. In (he alcove was a bed, and on (hat bed lay a dead man,
his throat slashed, and blood dripping all over the floor!
“I felt a chill run up my spine,” he says, “and for a minute I was so
stiff I couldn’t move. I turned away from the grisly sight in the alcove
and ran toward the door. I turned the knob, but the door didn’t give.
It was locked!”
John ran to the window—and what he saw there made the
hair stand straight up on his head. Down below in the street was
the girl, coming back—and with her were two big husky Spanish
policemen. John says that thousands of thoughts ran through his
head then, hut the principal one was (he realization that he was
the victim of a frame-up. That girl had killed a man and was
going to put the blame on him!
Says he: “I knew my only chance lay in getting out of that room.
The girl and the policemen were almost to the door now. I waited
until they were all in the hallway, and then I threw open the window.
They would be opening the door of the room at any moment, and I had
to hurry. Swiftly climbing through the window, I slid down the canopy
below it.
John Finds Dagger in Coat Pocket.
“It was only a drop of about ten feet to the ground, and the minute
I felt earth under my feet I ran like a deer for the waterfront. I reached
it all out of breath, for I had never stopped running the entire distance
of almost a mile. I went aboard ship and sneaked below. Once in
the forecastle I stopped to catch my breath again. I was still shaking
like a leaf. I started to remove my coat and felt something in the
pocket. I took it out. It was a double-edged dagger, about eight inches
long, with a hollow groove in the middle.”
Just another link in (he chain of evidence against John. The
girl had planted that knife in his pocket to make the case against
him all the stronger. He hid the thing under his mattress and
tried to calm his jumpy nerves. And just then one of John’s ship
mates came into the forecastle. “Say, what’s the matter with
you?” he wanted to know. “You look pale as a ghost, and 1 saw
you running.”
Well sir, John says he know he could trust this pal of his so lift
blurted out the whole story. And his shipmate laughed. “Why,” he
said, “you just fell for an old swindle. I thought it had been played out
long ago in these parts. That was only a dummy you saw in the room,
and the blood was probably catsup or something. The police were fakers,
and all they wanted to do was make you give them all your money to
keep them quiet. Don’t play around with any of those Spanish senoritas.
You’re playing with fire if you do.”
(Released by Western Newspaper Union.)
Ricksha, Oriental Gadget, Invented by American Sailor
The marines have staked out one York before he entered the marine
more claim to fame by establishing corps in 1851 at the age of 24. He
the fact that the ricksha that fur- remained in the service four years,
nishes a living for thousands of coo- Just when Goble conceived his
lies in China, Japan and Singapore idea of the ginrikisha is not known,
w'as the invention of a member of but after leaving the marine corps,
the corps. and returning to Japan as a mis-
It came about in this fashion, the sionary, he suggested to the Japa
corp official bulletin states: nese the idea of making these en-
Private Jonathan Goble, of the larged go-carts a means of convey
marine detachment on the U. S. S. ance.
Susquehanna, one of the ships in The first ricksha, contructed as a
Commodore Perry’s fleet which vis- result of his suggestion, made its
iied Japan in 1854, conceived the appearance in Japan in 1867, and
idea. subsequently its use spread to near-
Goble had been a farmer in New ly all the countries of the Far East.
-DOLLAR MAKERS
Cold Details
Seldom Make
Great Appeal
By GEORGE T. EAGER
F'ROM time to time govern
ment officials seek to impose
restrictions on advertising and
make advertisements cold, log
ical presentations of technical
buying information. They be
lieve that logical reasons for
buying would be more produc
tive than emotional appeals.
In appealing to the emotions
of readers advertising men
aie merely taking advantage
of facts that famous writers
and philosophers have known for
centuries. Roamez said, “Reasons
come afterward, but at first a thing
pleases or shocks me without my
knowing the reason.”
Wilkie Collins, the famous Eng
lish novelist, when asked for his
rules for writing successful novels,
said “Make them
au B b, make
them cry, make
•s-yoo them wait.” The
■ great French
H writer, De Mau
passant, said,
“The public in
general is com
posed of numer
ous groups who ,
cry, ‘console me, :
amuse me, sad
-1 den me, fill me with tenderness,
i make me laugh, make me tremble,
| make me weep, make me think’.”
Some time ago two radio manu
| facturers published full page adver- ,
tisements in farm papers. The first j
i manufacturer devoted his entire ad
; vertisement to telling of the tech- ,
I nical excellences of his product.
I The second manufacturer headed j
I his advertisement, “Why Do Your
Children Leave the Farm?”, said a i
| few words about keeping children I:
at home through entertainment and i
j finally told about the excellence of
j his product. The emotional appeal ; i
| produced many times more sales j |
I than the logical reason-why appeal, j .
ADS COM DAT
FIXED HABITS 1
I
'T'HE American standard of I
A living is the highest in the 1
world. One of the most inter
esting things about it is the fact
that the public seldom takes i
the initiative in demanding new i
and improved products. It has |
always been a man with a new I
idea something to sell who ! |
has made the improvements
and offered them to the pub
lic through advertising. !
Gradually the public has ac
cepted the new idea and a
new standard has been established
from which to start still further im
provements.
Our mothers and fathers gladly !
accepted crackers scooped out of a
barrel into a paper bag. Then ;
someone con- _________
ceived the idea of '
crackers boxed in
moisture proof
paper, trade- '
marked and sold
for five cents a Jj M
package. The
new idea was ad- V
vertised, the
public accepted it
and a whole new
industry was ere-
ated.
This conception of advertising as
the most economical means of of
fering a new and better idea to the
public explains many so-called fail
ures of advertising. Such failures
are due to the fact that advertising
is often used to offer an idea, prod
uct or service that is not interest
ing to the public or because the
new idea is not kept before the pub
lic for a long enough period of time
for consumers to thoroughly under
stand and appreciate it.
Twenty years ago a large insur
ance company spent a large sum of
money offering a new type of policy.
Results were not satisfactory and
the officers of the company said,
“Advertising of insurance is a fail
ure and we will never spend an
other penny in advertising.” It was
later learned that the policy offered
in the advertising was not popular
and five years later had completely
disappeared from the insurance
business.
(Bell Syndicate—WNU Service.)
Filtered Air Is Best
For Operating Room
PULLMAN, WASH.—Because bac
teria do not breathe but absorb ma
terials only in solutions, effective
disinfection for fumigation is diffi
cult and rarely succeeds, according
to Dr. Ernest C. McCulloch, re'
search veterinarian of Washington
State college.
For many years early bacteriolo
gists did not know that disinfection
must be carried out by means of
solutions. They attempted to kill
bacteria by fumigation, Dr. McCul
loch said. Formaldehyde vapors or
the fumes of burning sulphur were
used.
1 .
I Guess It’s—No It Isn’t!
i |p 1
v ■ 1
The morning tub with mountains
of suds and a generous-sized bath
sponge! What, not a sponge? No,
this “sponge” is made of paper, but
it works just as well.
Something new in hats. This
smart little number is made of plas
tics and wood. Everything from Af
rican mahogany to New England sil
ver birch goes into feminine head
gear.
This Christmas’ costume jewelry
all comes from the chemist’s lab
oratory.
~ i
Vf’ . : i
■' " ' ' I
When milady retires, her tradi
tional hundred strokes with the
brush are accomplished with a com
bination brush-comb made of plas
tics.
Glass backgammon board? ISot a bit .. . it's also plastic
I
\ Gy
\ A™ ”C* It l w f ,3gtt W
Surely there are no synthetics in
this picture. Guess again. The
bristles in that tooth brush never
had a speaking acquaintance with
any animal.
’
Miss 1940 steps forth on a rainy
day in her smart ensemble, water
proofed by a new substance made
of coke, limestone and salt, which
chemical science has made into a
magic material called koroseal.
-: :
I
As does this tricky vanity with a
tiny light at the top for better
makeup.
HPriSßi "71
mm mm V *
More chemical magic: A pack of
playing cards of synthetic paper; a
cigarette lighter which looks like
metal but was really made of plas*
tics.
FULL DRESS EsS
Complete Accessories
TORENT *» r W«*dl„K. and AM Formal Occ!
nLn 1 a'®n* Anywhere. Wrxtt for ditmU
Mr STEIN & CO., 1714 L SL N. W., Washington, D C
REAL ESTATE
Farms, Acreage Wanted—For quick Indus
trial development. Must be PRICED LO'VI
Details first letter! Owners only Priv
buyer. Wolf, SOI, 1545 Broadway, New York!
Cutwork for Linens
Mark of Good Taste
JUST a touch of this needlework
adds distinction to linens. Do
these motifs in a color to match
the linen or in varied natural col
ors. They are just the thing for
cloths, scarfs, towels and pillow
cases. So replenish your liner
Pattern 6300.
closet with these and you’ll be
proud to show it. Pattern 6300
contains a transfer pattern of 16
motifs ranging from 214 by 214
inches to 214 by 8 inches; mate
rials needed; color schemes.
To obtain this pattern, send 15
cents in coins to The Sewing Circle,
Household Arts Dept., 259 West
14th St., New York, N. Y.
Please write your name, ad
dress and pattefn number plainly.
QUICK--RUB ON SUPER-MEDICATED
i PENETRO. LET IT GET IN ITS GOOD
WORK.FASTER. BECAUSE IT CONTAINS
1 2TO 3 TIMES MORE MEDICATION
THAN ANY OTHER SALVE SOLD
NATIONALLY FOR COLDS' r'S
, MUSCULAR ACHES AND £ «
I NASAL MISERIES. (o Jf
Unforgivable Hypocrisy
The only vice that cannot ba
forgiven is hypocrisy. The repent
ance of a hypocrite is itself hypoc
risy.—Hazlitt,
iarge vi H, NI MBii
bottle W.ncrlrw 'W *r
< ...v. ” W l l fj y JjgjjrfJ
sTjo
*2zT6oi
Irreparable Poverty
Lack of wealth is easily re
paired; but poverty of the soul is
irreparable.—Montaigne.
WNU—7 51-39
Earned Reward
He that climbs the tall trees has
won the right to the fruit.—Sir
Walter Scott.
Help Them Cleanse the Blood
of Harmful Body Waste
Your kidneys are constantly filtering
waste matter from the blood stream. But
kidneys sometimes lag in their work —do
not act as Nature intended —fail to re
move impurities that, if retained, may
Eoison the system and upset the whole
ody machinery.
Symptoms may be nagging backache,
persistent headache, attacks of dizziness,
getting up nights, swelling, pulfinesa
under the eyes—a feeling of nervous
anxiety and loss of pep and strength
Other signs of kidney or bladder din
order are sometimes burning, scanty or
too frequent urination.
There should be no doubt that prompt
treatment is wiser than neglect. Use
Doan's Pills. Dean's have been winning
new friends for more than forty years.
They have a nation-wide reputation.
Are recommended by grateful people the
. <
