About The times. (Gainesville, Ga.) 1972-current | View Entire Issue (Feb. 1, 2024)
2A Thursday, February 1, 2024 The Times, Gainesville, Georgia I gainesvilletimes.com Bud brings back Clydesdales in early Super Bowl ad release Anheuser-Busch via Associated Press The perennial Super Bowl advertiser is bringing back fan favorites, including the Clydesdales and a Labrador, in a nod to previous commercials that aired during advertising’s biggest night. BY MAE ANDERSON AP Business Writer NEW YORK — Budweiser is bringing back some familiar characters this year in its Super Bowl ad. The perennial Super Bowl marketer is bringing back fan-favorite characters the Clydesdales and a Labrador — a nod to the Labradors that starred in earlier commercials during advertising's biggest night. Advertisers are mindful that it's a presidential election year and that a number of conflicts are raging across the globe. So, they're sticking to comforting themes of nostalgia, humor, and as always, tons of celebrities for the big game. In Anheuser-Busch's nostalgic spot, a snowstorm threatens to derail a delivery of Budweiser to a small town bar. But a team of Clydesdales and a Labrador retriever team up to help Budweiser make the delivery. Experts say the feel-good spot strikes the right chord for Anheuser-Busch, which is trying to win back consumer sentiment following last year's conservative backlash against Bud Light after the brand sent a commemorative can to transgender influencer Dylan Mulvaney. Bud Light also angered supporters of transgender rights who felt it abandoned Mulvaney. “It's paying tribute to its history, in America,'' said Ray Taylor, marketing professor at the Villanova School of Business. “And I think for these big brands, if they've got these iconic themes like Budweiser with the Clydesdales, that's just kind of a can't miss strategy." Anheuser-Busch will also run a Bud Light ad, but that ad hasn't been revealed yet. The company has also tapped soccer star Lionel Messi for a Michelob Ultra ad. Other ads that have been released early focus on silly humor. A Kawasaki ad shows people riding in their Ridge “side by side” off-road vehicles growing mullets because the vehicle is “business in the front and a party in the back.” And a Hellmann's ad focusing on food waste starring Kate McKinnon features a cat that becomes a celebrity and dates Pete Davidson. “The first Super Bowl spots to be released embrace light humor,” said Northwestern University marketing professor Tim Calkins. “This isn't a surprise; safety is key when advertising on the Super Bowl so most advertisers will stay far away from controversial topics.” As always, commercials are stuffed — even overstuffed — with celebrities. A BetMGM ad released early shows Vince Vaughan saying Tom Brady has won too much to use the betting app and should let others have their turn winning, making Brady miffed. Wayne Gretzky also stars in the ad. 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Find us on these platforms or reach out to our newsroom at news@gainesvilletimes. com or 770-718-3435. She CTfrnes gainesvilletimes.com A Metro Market Media Publication © 2024, Vol. 77, No. 22 Thursday, February 1,2024 HOW TO REACH US 345 Green St. N.W., Gainesville, GA 30501 P.0. Box 838, Gainesville, GA 30503 (770) 532-1234 Hours: 8:00 a.m.-5:00 p.m., Mon.-Fri. Drive thru open: 8:00 a.m.-5:00 p.m., Mon.-Fri. Publisher Stephanie Woody swoody@forsythnews.com Group Editor Nate McCullough nmccullough@gainesvilletimes.com TALK TO AN EDITOR, REPORT AN ERROR If you spot an error, we want to correct it immediately. We also want your news tips and feature ideas. 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Periodical postage paid; USPS 212-860 Delivery problems call (770) 532-2222 SINGLE COPY The Times is available at retail stores, newspaper racks and at The Times for $2.00 Midweek Edition and $2.00 Weekend Edition For our digital subscription offerings, go to gainesvilletimes.com/subscribe EVENTS Bingo fundraiser for special needs and church youth. 6:30 p.m. Feb. 2. The Marketplace, 1 First St., Gainesville. 470-703-0187, themar- ketplacel717@gmail.com. $10-$20. Brenau Dance Department...De/Cipher: A Facultyand Guest Artist Concert. 7 to9 p.m. Feb. 2-3. Brenau University Pearce Audito rium, 202 Boulevard NE, Gainesville. 770-534- 6249, mcooper3@brenau.edu. $5-$10. Clay Heart Pop-Up Workshop. 1 to 3 p.m. Feb. 3. Quinlan Visual Arts Center, 514 Green St. NE, Gainesville. 770-536-2575, qartscenter@ gmail.com. $30. The Ladies & Gents Valentine’s Night of En tertainment. 6:30 to 11:30 p.m. Feb. 3. Paul E. Bolding American Legion Post 7 Gainesville, GA, 2327 Riverside Drive, Gainesville. 706- 877-0325, thecoggents@gmail.com. $80- $155. North Georgia Chamber Symphony Quartet Concert. 2 to 3 p.m. Feb. 3. Quinlan Visual Arts Center, 514GreenSt. NE, Gainesville. 706-867-9444, Bettyflorence@windstream. net. $10. Walkwitha Doc. lOto 11 a.m. Feb.3. Midland Greenway- Meet at outdoor fitness court (or ange mural). For inclement weather location see webpage, 422 Banks St, Gainesville, fmw- wad@gmail.com. Free. ONGOING Alzheimer’s Caregivers Support Group. 5:30-6:30 p.m. first Tuesdays of the month. Grace Episcopal Church, 422 Brenau Ave. NE, Gainesville. 727-409-6608, charlenebestde- witt@gmail.com. Free. Card workshop. 10 a.m. to 1 p.m. first Satur days of the month. Hall County Library System, Gainesville branch, 127 Main St. NW, Gaines ville. 770-532-3311 ext. 4011, gkoecher@ hallcountylibrary.org. Discovery Saturdays. 10 a.m. to 3 p.m. second Saturdays of the month. Elachee Nature Sci ence Center, 2125 Elachee Drive, Gainesville. 770-535-1976. $3-$5. Ekphrasisforthe Masses. Noon to 1 p.m. sec ond Tuesdays of the month. Quinlan Visual Arts Center, 514 Green St. NE, Gainesville. 770- 536-2575, info@qvac.org. Free. Gainesville Lacers. 10 a.m. to 1 p.m. third Saturdays of the month. Hall County Library System, Gainesville branch, 127 Main St. NW, Gainesville. 770-532-3311, gkoecher@hall- countylibrary.org. Gentle Yoga. 11:30 a.m. to 12:30 p.m.second, third and fourth Wednesdays. Blackshear Place Branch Library, 2927 Atlanta Highway, Gainesville. 770-337-1572, dl9345@bell- south.net. Free. Georgia Cross Stitchers. 10 a.m. to4:30 p.m. Publish your event Don’t see your event here? Organizers can go to gainesvilletimes.com/ calendar and submit their events for publication online and in print. Click the “+Add event” button at the top right and follow the prompts to add information and a photo. Events publish at the editors’ discretion. See more Go to gainesvilletimes.com/calendar for the full interactive calendar of events throughout the region. second Saturdays of the month. Hall County Library System, Gainesville Branch, 127 Main St. NW, Gainesville. 770-532-3311 ext. 4011; gkoecher@hallcountylibrary.org. Free. Gold Rush Quilting Guild. 10 a.m. to noon first Wednesdays of the month. Friendship Baptist Church, 3513 Westmoreland Road, Cleveland. alenekempton@gmail.com. Hip Hop Class Wednesdays. 4-5 p.m. (3rd to 5th Graders) through May 15. Gainesville Bal let Company, 971 Riverside Drive, Gainesville. 770-866-5353, info@gbcdance.com. $88. Homeschool Day. 10a.m. to 12 p.m. third Thursdays of the month. Elachee Nature Sci ence Center, 2125 Elachee Drive, Gainesville. 770-535-1976. $15. Ice Skating at Sugar Hill. Through Feb. 17. The Ice Rink at Sugar Hill, 5039 W. Broad St., Sugar Hill. Music Bingo. 7 to9 p.m. every Thursday. NoFo Brew Co. Gainesville, 434 High St. SW, Gaines ville, topher@nofobrew.co. Free. Northeast Georgia Writers. 1-3 p.m. first Wednesdays of the month. Gainesville Down town Library, 127 Main St. NW, Gainesville. talltaleswriter@gmail.com. Free. Tea with Jane Austen: A Reading Group. 3-4 p.m. fourth Fridays of the month through No vember. Hall County Library System, Gaines ville Branch, 127 Main St. NW, Gainesville. 770-532-3311 ext.4011, gkoecher@hall- countylibrary.org. Free. Trivia Night. 7-9 p.m. Tuesdays. NoFo Brew Co Gainesville, 434 High St. SW, Gainesville, topher@nofobrew.co. Free. Turning Leaves BookClub. 11:30 a.m. to 1 p.m. first Wednesdays of the month. Linwood Nature Preserve Ecology Center, 415 Linwood Drive, Gainesville, karin.hicks@uga.edu. War Stories BookClub. 4-5 p.m. second Fri days of the month. Murrayville Branch Library, 4796 Thompson Bridge Road, Gainesville. 770-532-3311 ext. 171. Free. TODAY IN HISTORY Kevork Djansezian Associated Press A fireman stands on the wing of USAir Flight 1493 at Los Angeles International Airport, Feb. 2, 1991. On Feb. 1, the Boeing 737 collided with a SkyWest com muter plane on landing, killing 23 out of the 89 passengers on board. All 12 people aboard the smaller commuter plane were killed. On this date: In 1790, the U.S. Supreme Court convened forthefirsttime in New York, but because only three of its six justices were present re cessed until the next day. In 1862, “The Battle Hymn of the Republic,” a poem by Julia Ward Howe, was published in the Atlantic Monthly. In 1865, abolitionist John S. Rock became the first Black lawyer admitted to the barof the U.S. Supreme Court. In 1943, during World War II, one of America’s most highly decorated military units, the 442nd Regimental Combat Team, made up almost exclusively of Japanese-Americans, was authorized. In 1960, four Black college students began a sit-in protest at a Woolworth’s lunch counter in Greensboro, North Carolina, where they’d been refused service. In 1991, 34 people were killed when an arriv ing USAir jetliner crashed atop a commuter plane on a runway at Los Angeles Interna tional Airport. In 2016, the World Health Organization de clared a global emergency over the explosive spread of the Zika virus, which was linked to birth defects in the Americas. In 2021, actor Dustin Diamond, best known as “Screech” on the 1990s sitcom “Saved by the Bell,’’died of cancer at age 44. ENTERTAINMENT Music from Stax, Motown feature in free online show MEMPHIS, Tenn. — Fans of the soulful sounds of Detroit's Motown and Memphis' Stax Records will be able to enjoy music from both brands in the same place if they watch and listen to a free, online show streaming during Black History Month in February. Registration has begun for “Stax Meets Motown,” which features musi cians from Stax Music Academy play ing hits from both of the influential soul and R&B music labels. It features musical performances intertwined with filmed segments related to Black history. The show includes songs from Motown’s Stevie Wonder, Diana Ross Celebrity birthdays Actor Garrett Morris is 87. Rock musician Mike Campbell (Tom Petty&the Heartbreakers) is 74. Blues singer-musician Sonny Landreth is 73. Rock singer Exene Cervenka is 68. Actor Sherilyn Fenn is 59. Comedian-actor Pauly Shore is 56. Jazz musician Joshua Redman is 55. Rock musician Patrick Wilson (Weezer) is 55. Roots rocker Jason Isbell is 45. Country singer Julie Roberts is 45. Rock singer Harry Styles (One Direction) is 30. and The Supremes, Marvis Gaye and Tammi Turrell, and the Jackson Five. Stax's contribution comes from Otis Redding, Sam and Dave, Rufus Thomas, Johnnie Taylor and the Bar-Kays. The presentation recorded at historic Booker T. Washington High School in Memphis is geared towards students, teachers, youth associations and other organizations, “with a focus on groups that typically lack access to the arts,” a Stax news release said. Associated Press
