THE ATLANTA GEORGIAN AND NEWS-POULTRY, PET AND LIVE STOCK SECTION.
3
XF
E Ol TO RIAL NOTES^
Show Dates.
Georgia.
Quitman. October 25-23.
Dawson, October 25-28. j
Cartersvllle, November 2-5.
Comer, December 12-21.
Athens, December 5 to 2—Mrs. L. L.
Upson, secretary; Judge, Lorlng Brown.
Social Circle, November 22. 22—W. L.
Parker, secretary.
Gridin, October 21 to 25—Judge, Lor
lng Brown.
Douglasvllle, October 24 to 28—Doug
las County Pair association; C. F. Set-
man. secretary.
Dalton, November 26 to 20—Lorlng
Brown, judge; J. F. Weatherby, sec
retary. •
Commerce, November 2 to 11—H. a
Williford, secretary.
S. Weathers, secretary.
Macon, October 10-20—H. C. Roberta,
secretary; George Bwald, judge.
Carrollton. October 24-22-J. W.
Stone, secretary; F. J. Marshall, judge.
Atlanta, January 2-13—C. O. Harwell,
secretary; Common. Myers and Schay-
lor. Judges.
Dalton, November 27-30.
Augusta, November 2-11—Dr. W. T.
Banks, secretary; Theo. Whittman and
I V. J. Marshall. Judges.
Acworth. December 20-22—Joe Ab
bott, secretary.
Thomaavllle, November 14-M—R. S.
Pardee, secretary; F. J. Marshall, judge.
Columbus, December 12-15—John S.
Jenkins, secretary.
Blberton—Dr. 8. P. Ebcrhardt, sec
retary.
Savannah, November 27-20—J. F.
Bernhardt, secretary.
Cuthbert—J. R. Webb, secretary.
Cordele—T. L. Blackwell, secretary.
Mlayers:d—C. B. Lee, secretary.
New nan, Coweta County Poultry As
sociation. November 22-24—F. J. Mar
shall, Judge; B. F. Simms, secretary.
Alabama.
Talladega, November 10-14.
Mobile, November 23-22.
Birmingham, October 5 to 14.
Montgomery. October 16 to 24.
Huntsville—W. S. Small, president;
Horace" M. Layman, secretary. ' ^
Demopolls, October 21 to November
2—A- H. Morgan, secretary. -
Florida.
Jacksonville, January 12-22.
Pensacola, November 2-11—W. J.
Wittlch, Jr., superintendent; F. J. Mar
shall, Judgr.
Quincy, November 27-20—N. B. Jor
dan, secretary; F. J. Marshall. Judge.
Virginia. ,
Abingdon, January 8-lt—F. J. Mar
than, judge; M. H. Smith, secretary.
Richmond, October 1-14—Mark R.
Lloyd, general manager.
Boat Falls Church, December 12-14—
Cornmsn, judge; H. E. Demireat, sec
retary- :
i *, , ,. • ■ Louisians.
New Orleans, November 2>-Decem-
ber 2—F. J. Marshall and Charles y.
KeCler.. Judges; R. E. Bruce, secretary.
Monroe, December 7-2—F. J. Mar-
shall, judge; 8, Eby. secretary.
Shreveport, October 11-November 2—
W. D. Owens, judge: L W. Bruegger-
hoff. secretary.
Jennings. December 18-22—G!mlln,
judge; G. A. Counley, secretary.
* North Carolina.'
Charlotte, January 18-12—O. T.
Harrman. secretary; Owens and Sim
mons. judges. /
• Gastonia. December 5-8—II. Rutter,
secretary.
Greensboro, December 12-21—W. M.
Montgomery, secretary.
Llncolnton. November 22-30—Miss
Lera' Reinhardt, secretary.
Raleigh, October 12-20; Joseph E.
Pogue, secretary.
Rockingham, December 13-12—». L.
Guthrie, secretary; R. U Simmons,
judge.
Shelby, December 14-12—J. W. But
tle, secretary: R. L. Simmons, judge.
Asheville. December 12-12—Paul P.
Brown, secretary; F, J. Marshall, Judge.
Monroe, January 11-16—J. P. Dillon,
president; F. J. Marshall, judge. ,
Winston-Salem. December 17-22—
R. C. Taylor, secretary; R. L. Sim
mons, judge.
Morganton, November 22-24—R. L.
Simmons, judge; C. D. Forney, secre
tary.
Henrietta, January 11-11—Simmons,
judge; O. R. Coffield, Ellenboro, N. C,
secretary, "
Mississippi.
• Tupelo, December 5-T—W. S. Jordan,
secretary.
Grenada, October IT-20—J. M. Brown,
A THOROUGH SYSTEM OF ADVERTISING
The time has arrived when the man or woman who raises poultry can no
longer be called a chicken “crank.” The poultry industry requires as much
brains as any business, and we have today men and women spending over
310,000 annually for advertising alone. The advertising of any business t»
what makes It a success or failure. The Inland Poultry Journal has this to
*ay on advertising systematically;
A thorough system of advertising will do as much (pward placing a
flock of birds on a good paying business as any other one thing. It la true
we must first have.the goods to offer, something that the other fellow
wants, needs and must have. As a rule, every' fancier of pure bred poultry
has stock for sale which some one, somewhere, would be glad to own, and
for which they would be willing to pay a good price. How can he be brought
In louch with the buyer? U he has tho goods; and while the poultry ahowa
are being held, attends In person, leaving his birds at horpe, and In going
along In front of the birds of the same variety he Is raising, remarks, ‘1
have Just as good or better birds at home than these; my old hens are larger,
better shape and color," do you think a man wishing to purchase birds will
place his order with the man doing this kind of pdvertlslpg? On tho other
hand, the buyer visits the poultry show, knows his needs,'End with those
having tho winning birds, or blrdi strong In certain points In which bis are
deficient, he places his order.
The wide-awake poultry fancier of today does not stop with the adver
tising he gets at the poultry show—he must let the people know he has the
article they are seeking. He selects some Journal which has a largo circu
lation, covering a wide territory, and places hla advertisement with them.
In this he tells what bis birds are noted ffir, some special points In which
they exeel, giving enough of his show record to substantiate his claims,
overdraws nothing, makes no claims he can not prove, de now realises
all- that the advertisement In the journal can do is to bring him Jhe Inquirer,
the aame as a nicely decorated show window brings In the inquiring cus
tomer to tho merchant He must now be ready to handle his cof&spond-
ence In a business-like manner. He has some nicely printed stationery, not
of the loud type, but simple and attractive, with very little reading matter.
He expects to writs a letter telling what each customer wants to know
and believes. In a way. too much printed binding, to some extent, detracts
from the force of the WTltten letter. He has a lf-addressed return envel
opes, which he Incloses in each letter. Whr not every inquiry will likely
terminate In an order, yet busihese demands f css little things. His circu
lars and catalogues are of a neat appearance, od first-class paper used In
their make-up—for these are his salesmen, and be can not afford to send
out cheaply dressed salesmen. His labels also are neat, and he would never
think of making a shipment without them. All these things cost but lit
tle, yet they odd much weight to the business appearance of hts dealings.
His Inquiries are given promp attention; he promises nothing he can not
give, and Is willing to ship hit stock anywhere on approval. When he re
ceives an order It la.gtvcn prompt attention and the stock selected will) a
care, and with the Idea In mind that a pleased customer will In the end
/be his best advertiser. Should ho full to have what the customer wants,
he returns his money promptly and makes explanation, rather than try to
fill the order with stock of Inferior quality.
After his surplus stock Is sold and the business season gets dull, when
the others begin to drop out of the advertising column*, he wHI still con
tinue to carry his advertisement and keeps It bofors the public all the time,
for ha realises that ho Is getting the better of the man that stays out of
the advertising aeld when he has nothing to sell He knows that when other
people are not advertising his ad will be seen much easier than when the
columns are full, and that it is the time for him to push his business. As
a result, when tho fall trade opens up. he has bad his name continually be
fore the breeders all summer. Some have already, made up their minds to
whom they will give their order; he la now well-established, and when the
buyers want stock they are. In a way, acquainted with him and he Is ready
for the first orders.
Tho other rcllow. who dropped out when business began to drag. Is not
In lino for husineas and win advertise several months In order to get'ac
quainted and establish a reputation. By this time many buyers have placed
their orders aad ho fails to get the share of business he feels he should
have. The excess space he will be’ required to use la order to get hla share
of business will mono than amount to what the regular advertiser used
thru tho entire season. . ,
The merchant, when- business begins to leg. commences to hustle and
advertise the more, realizing that thru the advertising he gets trade. Ifct
same will apply to the poultry business, and If more breeders will keep
constantly at It, Instead of laying dowh when the season Is dull, there
would be businifts drifting their way at all seasons of the year.
These are only somo of the little things in advertising poultry, but they
all count and are os much a part of tho butiness as raising the stock. Ad
vertising without the stock to offer would be foolish and waste ot money;
but It Is more foolish and s greater loss financially to raise a nice bunch
of stock year after year and be unable to sell all by falling to place the
proper amount or advertiMng. If you Intend to stay In the poultry busi
ness, don't put your light under the bushel during ths dnll season. Keep
everlastingly blowing your bora and the business can be made a paying
proposition.
superintendent; "F. J. Marshall, judge.
Meridian, December 11-12—F, R.
Zlllcr. secretary. •
South Carolina.
Pickens, October 2. 4 and 5—Pickens
County Poultry association; C. O. Har
well. judge; W. L. Matheny, secretary.
Columbia. October 10-November 2—
F. J. Marshall, judge.
Spartanburg, December 2-2—F. B.
Lemmond. secretary; H. P. Schwab,
judge.
Camden. November 2-10—H. G. Gar
rison. secretary.
Tennessee.
Bristol, December 12-12—L. S. Mc
Ghee, secretary; Gimlln. judge.
Chattanooga, December 11-12—W. T.
Marey. aecretary.
Memphis. September 27-October 4—
R. B. Buchanan. secretary.
Hartsvllle, December 2-2—Tenney,
judge; 8. R. Tinsley, secretary.
Conkey’s Poultry Book.
We are In receipt of Conkey'o poul
try book, a handy book of reference
on poultry raising, published by the
O. E. Conkey Company, Cleveland,
Ohio. Every ponltryman should have
this book.
Newton County Poultry Ass’n.
The second annual poultry show of
the fanciers In Newton county will be
held November 20 to December 2. The
association will furnish coops and the
competition will be open to all comers
The premium Ust will be ready In a few
days and Is very attractive. R. F. Tay
lor, Covington, Ga, la secretary.
The section osound this city Is fast
coming to the front and Che show this
year wilt present quality equal to any.
Mr. and Mrs. Barrett Phlnlsy, of
Athens, On., attended the Knoxville
Poultry show. They captured some
grand coveted prizes with their Reds—
first pen single-comb Rhode Island
Reds and first pen over all varieties
from Georgia. The aame pen won first
at the Tennessee State fair, Naahville,
and the sweepstakes pen In the show.
This Is a grand pen ot Reds. The
competition at both Nashville and
Knoxville wax very strong—seventeen
pens of Reds nlone at Knoxville. Mr.
Phtnlzy also won first pen on rose-
comb Reds at Knoxville.
Notice to Show Secretaries.
The Black Orpington club offers to
every show and fair In the United
States and Canada the following
awards: To every member In good
standing who wins a first In competl.
tlon with one other member, a gold-
plated medal. If ten members compete
in the show, a cup will be offered for
the best display, points to count.
All breeders of Block Orpingtons
should Join the club before the shows
start. Dues are 31 per year, payable
to the secretary-treasurer. Those who
joined during September will have their
dues credited to October 1, 1012. All
members who send In two,or more
members will receive free the club cut
just adopted. The winning ot the threo
re’ laying contest by the Black Or
pingtons In Australia Is greatly boom
ing the bree<Vand the club Is very de
sirous of securing 600 new members
at once, so that the new catalog may
contain at least 1,000 names.
Milton W. Brown, Sec.-Treas.
J. H. Stillwell, proprietor of Hill
Crest Poultry farm, has purchased the
stock' and good will of Mrs. William
Moriand. Mr*. Morland had raised the
famous Callahan strain of Rhode Is
land Reds. She was a careful breeder,
using trap nests for tho past five years,
and had nothing but good stock. See
Hill Crest Poultry farm’s ad.
Mr. Samuel J. Hopper. Dallas. Texas,
proprietor and editor of Southern Poul
try Journal who Is first vice president
ot the American Poultry association.
Is a native Texan, and has been In the
business of publishing a poultry paper
since ho first went Into business at all
and some years ago became sole owner
of The Southern Poultry Journal Mr.
Hopper has taken this work up with
tho determination of making it his llfo
work. He Is doing a great work for
the poultry Industry throughout tho
country, and no man has done more
for the A. P. A." than he has since he
entered Its ranks. He served a year
as president of the Texas branch.
He Is a man that Is not carried about
by every shifting breexe of popular
opinion, but after making up bis mind
to what Is the right thing to do Is a
fighter to the last ditch for His con
victions.
Mr. Hopper has associated with him
Mr. J. Howard Sledd. a' man well
known throughout tho South os a
writer aad lecturer on poultry. We
congratulate Texas on having these
two men to push the poultry Industry
for them.
Mrs. B. K. Lumpkin. Athens. Ga.,
makes another good winning at Macon
on hor Orpingtons. On Bqffs she won
first cock, first hen, first and fourth pul
let. second and fifth cockerel: Whites,
second cock, fourth and fifth hen. third
cockerel fourth pullet.
In Tho American Poultry World,
Judge J. H. Drevenstcdt says that the
Porterville, N. T„ show will be judged
by comparison this year. It has before
been a score card show. Judge Dreven.
stedt'osya K removes the only remain
ing score card show held la the state
of New York. It looks very much as
If ths score card shows are dying a
natural death and it will only be a few
years till they will be a thing of the
past in the West as well as In the East
Speed the day.'
Notes From the Birmingham
Poultry Show.
The Pinson Poultry Farm made its
first appearance In the show room and
monopolised the premium department,
winning 50 prises. 45 ribbons and five
special prises
A. M. Pearson, of Sylacauga, Ala,
was the proud winner of a cup for the
best pen In the show.
Mr. and Mrs. C. J. Logan, owners of
the Alma Poultry Farms of Birming
ham. were on the job. taking orders for
eggs and selling stock. They won first
cock and first, second and third cockerel
on S. C. R. I. Reds
M. Farrell Buford had a lovely dis
play of Wyandottes exctoslvely, and
won a number of ribbons.
The Houdan Queen, valued at 1500,
owned by W. J. Root, of Enaley, Ala,
was the center of attraction in the
show room Thursday.
L. A. Clayton hid on display a Very
unique Incubator and brooder combined.
Mr Clayton la the Inventor and Is very
E roud of the success this new machine
i making.
Now a good word for the ever faith
ful secretary. Mr. Ualusha, who never
tires of hla job, and always bos a re
sponse for every call
