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CliamberlindohiisoinDiißose Co. Clianiberlin Jolinson Dußose Co,
Indeed, Thirteen Is a Lucky Number. No Other Year Has Ever Brought Such a
January Sale <* Undermuslins
As This One That Starts Tomorrow. Many Causes Have Contributed to Make It Great
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Lei Your Curiosity tiet the Best of You Tomorrow. See What These Prices Stand For
In the midst of our pride of ownership conies the thought—if we could always offer our public such values as these! But it seems that
i* the impossible. Tomorrow is the hay-making day.
Drawers
At 19c Made of soft finished cambric, five
inch tucked flounce, hemstitched
1 'ii. i hvse are our famous 25e quality.
A t 25c finished cambric. We
ask you to compare them with the
'" ll Lave ever bought -in any sale—at 25e.
.\t 39c a( l p "* a good quality nainsook.
I' >ve styles, some wit h lace, others
\'.iti embroidery trimming; circular and plain,
ary are otic drawers
At 69 C I hvse are our regular stock. They
are reduced for this occasion from
. Sonic twelve styles, l.aee and cm-
1 1 1 iitutied, to choose from.
Corset Covers
At 19c * ° ,Sel ( ov ''*' s at that have fly
... 'fonts. You would hardly think it
1 ' ' Made of soft cambric; regularly 25c.
At 25c a new mark of value cer
lainly tor this price. Good cambric,
frmiis'' l " il, L v done. buttons all white pearl. Fly
At 39c (>l nainsook, trimmed to the depth
|.. . *’ve inches, with laces and em
* _ ' ln| ned trout. Slip-over style.
At
<m'mw !• ''Loose from. Linen and valen-
Ih, I|s Vlv P trimmings, with rib-
THU ATLANTA GEORGIAN AND NEWS. WEDNESDAY. JANUARY 1. 1913.
It sounds hackneyed to say that we have never held such a January Sale of Un
dermuslins as this one we invite you to attend tomorrow. Butthat is a very simple
way of telling you the truth about this occasion.
From year to year we have succeeded in holding the January Sale of Under
muslins that set the mark for that vear. Our best efforts of the past. then, have
been our incentive this year. And we know we have been successful in gathering
greater values for this sale than for anv former sale.
But these are generalities—we take it that women are interested in the partic
ulars, in the whys and the wherefores of a trade movement that brings such savings
as this one surely will.
So we will tell you just how a sale of these proportions has been arranged.
Primarily, it is a matter of co-operation possible at this season only. Bv the
calendar January would be a very dull month for undermuslins, dull for us, dull for
makers. If we can create an outlet for undermuslins in January, we will be help
ing the makers. So they in turn—we mean those makers from whom we buy reg
ularly—help us and you with price concessions that they could not think of making
when the busy season is on them.
There is the first saving—undermuslins cost us less in January than at any
other time. We can afford to skimp profits on each garment right now. if bv so do
ing we can raise the volume of business done in a few days to that which ordinarily
would come in a month, for in retailing time is actually money.
There is the second saving—we share our profits with von to induce January
buying.
Ordinarily, these are the main factors of the savings of our January Sales of
I ndermuslins—and they have been so potent in former years, women have seen
that they were so real that our Sales have always been received with a warm wel
come.
But this year more is to be said—another force has brought down prices. We
have bought the
Sample Line of One of the Best Makers of
Undermuslins in America
These have gone into the January Sale at the exact New York cost.
So when we say that this Sale brings to the women of Atlanta greater values
than any former January Sale, we are telling you only what we know.
But the I’ndenuuslins themselves—the cold facts of the merchandising end of
the Sale will be warmed by the appreciation of women. Thev are. in a word, beau
tiful.
New as tin 1 year, snowy white, exquisitely fashioned, of materials that your
fingers and your eyes will not allow you to doubt: neatly trimmed with laces that
will wash and wear, with embroideries of fine, evenly woven patterns. Undermus
lins that the heart of all femininity joys in. Their charm is not to be told of here
—hut you who are wise are going to see for yourself just what their charm con
sists of.
We promise you more beautiful undermuslins than Atlanta has ever known.
We promise you greater- values—savings never less than one-fourth—more oft
en one-third—now and then as much as one-half.
And this not only on the less expensive garments, but on those tine skirts, com
binations, gowns and drawers that go to make trousseaux.
Petticoats
At ORr At *’- 98 - at $ 2 - 98 - You will b, w
TAI 'Gv them quickly. We did. Their
beauty is a matter«of beautiful laces, linen, valen
ciennes, shadow —and of embroideries that you are
used to associate with baby sets, so fine of pattern
and weave are they. No need to tell those who see
them they arc worth one-fourth ami one-third more
than these prices
Gowns
A fr sOif' *uli length ami full width, of ma
■TaI terial that you could hardly huv
for s()e. Scalloped neck and sleeves, lave or em
broidery trimmed front. Slip-over style.
A f- ’7Qz» worth SI.OO by every way of reck
■TAI ' <ming worth: square and round,
with slip-over styles. short sleeves, trimmed va
riously with laces and embroideries.
A 4- QCp truly wonderful garments of tine.
■TAI 7«JV sheer nainsook round, square and
pointed slip-over styles, with lace and embroidery
medallions, edges and insertion- but altogether
too many stylos to mention any one. two or half
dozen.
A4. <2*l QQ nainsook, whole front almost
TA I qpl.vO )0 waist line, trimmed with
wide bands of St. Gall embroidery combined with
ribbons, eluny, Valenciennes and shadow laces.
Others at s2.!>B that have every mark that makes
gowns worth $3.50 and $4.00.
S 3 OS are $5.00 gowns. You
. * see it in the sheer, soft nain-
sook, in the elaborate uses of laces of the finer
sorts, of exquisite embroidery medallions, all com
bined with huge, Hat ribbon bows. Those who
are making up trousseaux will hardly think of
paying more for gowns.
Combinations
Consisting of Corset Cover and Drawers.
jAf 79c ' heir worth is evident mil only
in the materials used, but in the
neat way they are made. Lace edged.
A 4- *'.’*’* nainsook, trimmed with valm-
-TAI V»JV ciennes and linen iaees and swiss
insertions. Some tenstyles- circular or plain legs.
At SI 39 ,Ul d at I ® 9, ,lh ‘ corset cov
4AI 1 • «-? ors s how exquisite ehtny laces
and fine ribbons. Beautiful garments. Circular
and tight drawers.
Princess Slips
As 95c nainsook, yokes of Valenciennes
lace and swiss embroidery, neck
and arm-eyes finished with dainty lace and em
broidery, wide embroidery flounce finished with
lace.
At 1 SO one and another of sheer
4VI .pt.JV bnf Btronp ria i nsoo ]. A || o f
them are tailored slips with flat felled seams. You
are going to like them and buy them.
About the Sample Line
of Undermuslins at
New York Cost
The ‘‘piece de resistance” of the whole
sale—that sets it far and away ahead of
any sale of undermuslins this season will
bring. The maker that these are from is
the one we buy our better grades of under
muslins from regularly—for the fact that
he makes them better than any other we
have yet found. These qualities are in the
materials he uses, in the fashioning and fit
of his garments, in the always neat, exqui
site use of laces, embroidery and ribbon
trimmings, in the fact that he reproduces
the French novelties first—and better than
any other maker.
Included are
Combinations, Petticoats. Gowns
and Drawers in Nainsook.
Crepe de Chine and
Wash Silk.
Those of crepe de chine and wash silk
are in pink and light blue, as well as in
white. We have them to sell at actual cost
—every piece is marked with the maker’s
original ticket.
The range of prices goes from SI.OO to
$15.00.
Corsets Join the Sale
And add their quota of savings- in this
fashion:
7Qr FOR slo ° CORSETS
* Os coutil with guaranteed steels,
long over hips, medium high bust, tape fin
ished.
C ] 4 Q FOR $2.00 CORSETS.
Nr Os coutil, medium bust, with
great length over hips, spletididiv boned.
Four hose supporters.
SI OS FOR $350 COR3ETS
' c r. VO Brocade, in pink, blue and
white, medium bust, long hip. Six hose
supporters.
OQ FOR $ 3 - 50 AND $4.00 NEMO
dp i.VO CORSETS
'l’hese are the models that the Nemo peo
ple advertise for the stout figure. They
are splendid corsets, sturdy, well-boned,
with abdominal support.
ct nn FOR 512 00 and $i5.00
dPO.VV CORSETS.
Brocade. The materials and boning are of
the highest grades—but they are not mod
els that we will reorder —and so thev go
to those who do not favor the verv low bust
and the very long skirt.
Brassieres
SI.OO Brassieres are 75c
“>oc Brassiers are ,39c
uOc Brassieres, that are soiled somewhat,
;"<■ 19c
One Table of Solid Undermuslins
Arranged on one table are odd surpluses that
have been soiled. 'l’hese prices tell you that those
here early will not leave many. Drawers that
were $1..>0 are 69c. Combinations that were $1.50
and $2.00 are 50c. Downs that were $1.49 and
$2.00 are 95c.
