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THE CLEVELAND COURIER
v r OL, XXX. Nc 25
Live Merchant Builds Giant
Business in Town of Only
1,300 Population
So-Called Miracle Merchant Has
$300,000 Annual Turnover in
a Town of 1,300 Inhabitants
Cozard, Neb.—They call Fred
\Y. Anderson the "Miracle Mer¬
chant” because in this Unvn of
Cozad, with 1.300 population he
lias built up u business doing an
annual volume of $300,000,
How does he do itr Mr. Ander¬
son gets about. ^ bushel of mail a
day, and about half of it is front
merchants who ask this question.
Until he was 13 years old, Mr.
Anderson “worked out” as a hired
man on Dawson county farms
Sleeping in it cold room on the
farm, he would snuggle down into
fits blankets to keep out the aero
temperature of Nebraska in the
winter, and dream of being a great
merchant some day. And he saved
money, saved $800 out of the $ju
and #23 n month he got on the farm.
When he had $8<x> he went to
Cozad and found that lie couldn’t
start much of a store on $800.
80 he got a job in another man’s
store, rose at 5, swept the store,
clerked all day, and rearranged
things at night, often working
until 10 and 1 1 p. m. But he was
learning the business. After two
years he quit, borrowed $^,200 at a
local bank and in 1906 started a
hitle. store of his own.
He gave his patrons service, the
like of which had never been seen
in that community. Nor had the
local paper ever seen such adver¬
tising as he began to invest in.
IBs business grew, ami kept on
growing, lie built additions to the
store, and then outgrew the ad¬
ditions, Today he lias a depart¬
ment store with 37,000 spun re feet
of floor space.
Here is a message from Mr. An¬
derson to other merchants:
"If i were to start business again
today 1 would spend 3 per cent of
my gross sales in advertising,” says
Mr. Anderson. “It pays,”
“I have no sympathy with the
merchant who sleeps between ad¬
vertised blankets, on a bed of
springs that are nationally adver¬
tised, who sleeps in advertised pa¬
jamas, who puts on advertised un¬
derwear, shirts, garters and shoes,
and wnen he gets up eats adver¬
tised cereals and foods for break¬
fast, who rides to work in an ad¬
vertised car, and who, when lie
gels to work, refuses to advertise.
He ought to go broke.
"I can advertise some way every¬
day. 1 cannot wait for the local
weekly and semi-weekly papers
alone. I keep something going
every day,
"l use space in the papers every
issue.
“Advertising is a kind of long
distance telephone with the charges
reversed.
“If it were not for the press nier.
chants wo uni he fifty years brdiind
the times.”
Mr. Anderson uses full page ad¬
vertisements in the local papers all
the time. He has something to say.
The public reads his advertising
because they find the unusual there.
They find much of the news of the
town right in Mr. Anderson.
Church socials, church sales, ball
games, football games, community
moving picture shows and every¬
thing civic is advertised in the full
page space he takes. He believes
m letting the people know if there
is something going on in town.
And although lie sells foods, he
gives free space to the women for
thair church bazars,rummage sales,
foofk sales and the like. High
school pupils from the county are
urged through his ads to leave their
Devoted to the Agricultural, Commercial arid Industrial Interests ol White County
ASBESTOS BUZZING
Several of the voting people went
upon the heights of Vonah last
Sunday to take a look at the sur¬
rounding country and to view tlie
plaoe where Nacoochee and Santee
made their fatal leap.
The April term of court is with
us again accompanied by Easier
sleet and rain, horse traders and
medicine men. If these healing
medicines would do all they claim
we would all become gieat (Sib
raliurs of strength, impregnable as
Hercules and as strong as Samson
before Delilah got in her bob on
him. According to nature we are
mortal and will soon or late pass in
our checks.
They recently jailed The Cou¬
rier’s “Devil” for the pardonable
sin of geiting married, but lie is
now out on bis own recognizance.
This is the first tune we have heard
of the devil being yut i» jail. We
want to congratulate him of his
success or misfortune, whichever
you wish to call it, and wish them
much happiness as they tread the
thorny path, and so mote it be
unto Uaac.
The farm work is now being tie
laved by conditions over which we
have no control. But it is never
too late to do good for this is going
to be a late spring.
We remember as distinctly as it
it was only yesterday they sent us
to town with tt basket of hen fruit.
After disposing of same we wan¬
dered off to the court house. They
asked the jury the following :
“Have you from having seen the
crime committed or havingp heart*
the evidence delivered on oath ex¬
pressed any opinion either for or
against the prisoner at the bar?”
“Have you any prejudice or bias
resting on your mind either for or
against the prisoner at the bar?”
is your mind perfectly impartial
between the state and the ac¬
cused?” They the juror upon the
prisoner; ptisoner upon the juror.
The case in mind was where three
men hml rocket! the house ef some
women and run them from home
and driven them out in the dark
ness of night amid the cold air like
the beast of the field. Howard
Thompson made his maiden speech,
which has never been equalled
since. Judge C. j. Weiborn made
the charge to the jury and these
three men were convicted. The
walls of the court house have re¬
sounded with eloquence since 1837.
Some voices have hushed but the
custom is still at the old mill.
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FESNATEE VALLEY NEWS
Rev. J. M. Nix filled his regulai
appointment at floods Chapel lust
Sunday,
It has been announced that there
will be and nil-day singing at
Hoods Chapel the third Sunday in
May. Come everybody and bring
well filled baskets.
Misses Mae Hood and Pearl Nix
were the dinner guests of \itsses
Annie Rose and Nannie Pearl
Thomas last Sunday.
This community was shocked by
the death of Mrs, J. J, Turner
after an illness of about three
months.
lunches at his store. He keeps
their coffee hot and supplies them
with tablee on wcich to eat their
luncheons.
He makes his store acothmunit)
center, a rest^ room—a kind of
haven for everybody.
And that how he does it.
Pay Your Subscription Nov
CLEVELAND, GEORGIA, A ERIE 13 1928 .
FIVE POINT NEWS
Well, it seems like it is going to
rain all the time and the farmers
ara mighty bad behind.
Hauling guano is all the trade
these days, but we don’t think the
farmer will need much If it don’t
quit raining.
Mr, Fred Palmer is going to
move near Cleveland.
The quarterly meeting field at
Zion Sunday was tt great success.
The Elder sure did preach a good
sermon.
Messrs Randall Wade and Ed
Cunningham ami Mrs. W. C.
Stamey motored to Helen last Sun¬
day and got stuck in the river. We
think the reason they got stuck
was that Mr. Ed Cunningham has
a new boy at his house and was not
capable of driving cur across the
river and had to wade in and push
the car out. He sure did have a
*
cold hath on Easter Sunday.
Blue Ridge Pots
The Mt. Pleasant women's dem¬
onstration club met April 5th at
Mrs. j, C. Allen’s. The demon
stiution was bread baking, and
was a great success. Eleven mem¬
bers were present. One new mem¬
ber joined. Mrs. J. C. Allen was
appointed leader of the garden con¬
test. The next meeting will be at
Mrs. W. C. Miller’s.
Deputy Sentenced
In Dietrick’s Dealt)
Biairsviile, Gu., April 6.—(Spe¬
cial. )—Charley Jones, deputy sher¬
iff of IJnimi county, Friday was
sentenced in superior court here to
serve from five to ten years, follow¬
ing his conviction on charges ol
voluntary manslaughter in connec¬
tion with the fatal shooting Febru¬
ary 2 q of Captain William A. Die
trick, forest ranger of Neel Gap.
Counsel for Jones served notice
that the convicted man would seek
a new trial and be was iibered on
bond of $5,000.
Testitnonp at the trial was to the
effect that Dietrick was shot dur¬
ing a scuttle for possessioh of a gun.
[ones was wounded during the
sctdlle and was taken to a hospital
at Gainesville, where Dietrick later
was carried. Dietrick died a few
days later but Jones’ wound was
not serious.
Cotton farmers can obtain all the
information they need on control
of pests by writing E, Lee Wor¬
sham, state entomologist state
capital, Atlanta. All this material
is free.
Mrs. J, A. Crawford left Friday
to join her husband ut Racova,,
Va,, wfio has a position there. The
many friends Mrs. Crawford has
made in White county regret to
know of her making that her
future home.
Mr. j. G. Payne, of Athens,
spent Friday night with ti is
brother-in-law, Mr. R. K, Reaves.
The Easter program put on at
the Methodist church last Sunday
morning and Sunday night was a
splendid success.
Professor J. YV. Boyp died iti
Atlanta following a prolonged ill¬
ness.
A heavy storm hit the central
western states last week.
Pennies are legal tender only for
twenty-five cents. Therefore, a
person can not be compelled to
take more than this number in
payment of any debt.
All-Day Services at Creseeat Hill
There wilt be an all-day service
at ;Crescent Hill Baptist Church
the fourth Sunday in April 22
Beginning at to o'clock with sing¬
ing and at 11 o’clock speaking.
The remainder of the day will be
givp to singing and we are ex¬
pecting several good quartets to be
with us. Everyone is cordially in¬
vited to come and bring song hooks
and a well filled basket.
r
Dip HORSE FOR GOVERNOR
James B. Nevin’s editorial in
Wednesday’s Georgian concerning
the governor’s race must not be
tukSn seriously, folks. He under
Mikes to minimize the likelihood ol
opposition to Governor Hardman
in the state primary.
tj is certain that the Governor
vviljj have opposition, and not ol
the common garden variety. He
will have one or more opponents
determined to win, The master
politicians of the state will not
overlook the splendid opportunity
novj presenting itself to put a man
n>e governor’s chair, and there
will probably be an independent
who has undertaken to remain free
from the various factions, the latter
mail being a dark horse with bright
prospects.
Only a few at the Macon gather¬
ing 1 week ago (it wusf rout Ma¬
con meeting that Editor Nevin
claims his straight dope emanated)
hear 1 mention the name of thts
Georgian who lias been asked to
rfcw %<vr governor-, it wtrtt not tr
matter discussed in the lobby cau¬
cuses, but it was discussed. He
occupies it most strategic position
for making the race this particular
year, and if he does not make an
announcement shortly it will not
be because lie has not been urgent¬
ly requested to do pa. He is con¬
sidering it
And it is generally regarded that
another man, John Holder, will
run, Ed Rivers is already asking
for voters especially in khm meet¬
ings. No scarcity of candidates
should be feared by the Georgian.
Eugene Taltnndge, commissioner
of agriculture, who rode into office
on the nnti-Brown vote of the state,
will be opposed by State Senator
Herman DeLaPrerriere, it was re¬
vealed at Macon.
Other candidates who have di¬
vulged their intentions are J, O.
YVood, of Atlanta, who seeks Geor¬
ge Carswell’s new job .as secretary
of state; and Mill Tuggle, of Stone
Mountain, who will run for the
public service commission.—At¬
lanta Life.
Favetle county has gone into Un¬
hands of a receiver. This is tile
first time anything of the kind evet
happened in Georgia. People fa¬
miliar with affairs in that county
tell us the unhappy condition was
brought about by long-standing
hate and jealousy on the part ol
two factions in county politics;
that all civic pride and community
CO-operation was lost sight of in 1
mad scramble to beat each other to
the put. We don’t know that to
be true, but we do know that Fay¬
etteville, the county seat, hasn’t in
u good many years given the local
newspaper decent support. Th.at
in itself is pretty good indication
that a community is beaded down
the wrong road. But there must
be good people in Fayette and Fay¬
etteville. It is hoped that they
will assert themselves.—Georgia
Weekly Review.
Miss Loreue Jones, whose school
has closed at Kennesaw, returned
home Saturday,
[PRICE 11.50 A Y 4 LYH JX ADVANCE
Tom Bell Heads House
Committee at U&veiliag
Congressman Thomas M. Bell,
ot the Ninth Congressional district
ot Georgia, was appointed chair
man of the committee of ten to rep¬
resent the house of representatives
at the unveiling of the Stone Moun¬
tain Confederate Memorial at At¬
lanta on April 9 th.
The committee was named Fri¬
day by Speaker Longsworth at the
national capilot and will consist ol
Congressman Bell, democrat, Geor¬
gia ; L'iison, of Connecticutt ; Me*
Fadden, of Pennsylvania; Rant
seyer, of Iowa; Robinson, of Ken¬
tucky and Faust, of Missouri, re¬
publicans, and Montague, of Vir¬
ginia ; Lea, of California; O’Con¬
ner, ol New Y ork and Arnold, 03
Illinois, democrat.
We are requested to sta:e that
the debate scheduled to be held at
the Cleveland High School Friday
night has been postponed unti
Saturday night on account of al
the faculty attending theJGeorgia
Educational association meeting in
Atladta Thursday and Friday.
lie debate is between the
school’s two societies, Elizabethinn
tnd Cieveiandites. The subject is.
“Resolved : That the United States
should grant immediate indepen¬
dence to the Philippine Islands.”
t'he speaker on the affirmative are;
Joe Telford and Clifford Blalock.
Negative ate: Clam Cantrell and
Mary Henderson.
Sund ay Sch ool Contpjjce
Is Called 08
1 am just in receipt of a letter
from Rev. Homer Thompson sug¬
gesting that on account of tlieJutt
spring and the tanners being so fat
behind with their work that wt
postpone the Sunday School con¬
ference for a, while in as much at
we are largely dependent on the
farmers for attendance the con¬
ference will be called off.
B. W. Kilpatrick, paiVor.
’
____... ~~1 -
Sen’s Class Preparing Big Program
At Seel Cap April 2S
I’he Men’s Brotherhood class b
busily arranging for a splendu
program to be held at Neel Gap.
Sunday, April 2 q.
The Rainbow Quartet of Gaines¬
ville will be on the program. Thi>
qua.tel lias been on a number ol
radio programs and it is wortl
your time jusi to go hear them.
O. G. Osepbff, of Russia, a slu
lent of Young Harris college, who
js a highly gifted violinist, will
render several selections.
Dr. J. A. Sharp will be 011 the
program just before the noon hour.
Dr. Shary is well know in this sec¬
tion and the committee is indeed
fortunate in securing him oil the
program.
There will be several other fea¬
tures added to the program.
Prepare now to attend.
CARD OF THANKS
We think the good iteiple for
lending a helping hamPfluring the
sickness and death of our com¬
panion and mother. May the
Lord biers each and everyone of
them.
J, J. Turner and family.
1 ’roL A. \\ . Ash and his faculty
closed sciiool Thursday to attend
the convention of the Georgia Edu¬
cational association that is now in
Atlanta.
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Superior Court Cases
Alter Busy Session
Tiie April term of White super,
or court closed today after a busv
session since Monday. Judge Sub
ton in bis able charge to tiie Grand
Jury, which was forceful and logi
cal, pointed out particularly the
operation of siotjmachine*, carry¬
ing pistols, disturbing divine wor¬
ship, interference with arresting
ifiieers, rigid protection of the
game laws, operation of automc
biles by minors and persons under
the influence of liquor, observance
ot railroyd crossings, manufactur¬
ing liquor, putting out fire and etc.
He stressed the imperative need of
a road from Cleveland to tiie Hab
eusham county line, and urged the
grand jury to make such in their
recommendations.
Taking up the civil docket the
billowing cases were disposed of:
C. M, J.) !e vs G. Sc N, \Y Rail¬
.
road, verdict in favor of Lyle $750;
G, O, Smith vs Carrie Smith, ver
dict granted; W. N, Turner vs
A lute County Bank, dismissed;
Bertha Jarrard vs Fletcher Jurrard,
verdict granted.
The grand jury closed Thursday
ifternoon getting 35 true bills.
The criminal docket was taken
up Wednesday morning and the
following principal cases were fits,
posed of: F. G, Jones, bond for¬
feited ; Lester Adams, assault and
cattery, not guilty; II. A. Autry,
driving automobile under influence
of whiskey, not guilty; Lester Hol¬
loway, mtsdeauor, p*ea; Arthur
V\ itson, assault and buttery, not
quiily; John Dave Wilkins, Ed¬
win Westmoreland and R. R,
Dowdy, malicious mischief, $50
md cost or four mouths; John
Dove \\ ilkins, Edwin Westmore¬
land, K. B. Dowdy and William
Lee on payment of cost; Henry
Nix, Gene W ike, Boss Sutton and
George Sears, assault and battery,
cost; Lee Barrett assault with in¬
tent to murder, 2 years; pfead
guilty in another case, given pay¬
ment of cost or tiiree months, in
rule lor failing to answer question
$ 2 oo and 20 days in jail; Hence
Thompson on several cases, 12
Months; Andrew Nix, bughuly, r
to a years; Cary Nix, burglary, in
Jeterminate period in reforinator;
R. K. Reaves, nol prossed; Maggie
Noglich, mistrial in one case, not
guilty in other; F. M. Welchel,
sett led ; Jim Tatum, manulacturing
whiskey, settlement on $69:90; Jim
\dntns, settled ; Lester Alien, set
led; Mazie Austin, on payment of
ost; Teddy Trammell, cost ;llenry
\sh, violating game and fish law,
ined $25 and cost; Lawrence Mc
Guffin, cost; Alien Goss, cost;
Henry Helton, cost ; Johnnie Trot¬
ter, nol prossed ; George Anderson,
$50; Bill Gerrells, cost.
It is stated that more business
was transacted at this session than
■it four courts heretofore.
Judge Sutton is making and able
jurist and is ^pleasing tiie people
splendidly.
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Confederate Pensions Now on Hand
The treasury department has
Mifiled out checks to cover Con¬
federate pensions for the first quar¬
ter of 3928.
Tensions are paid quarterly in
instalments of *50 each, these pay¬
ments were due some time ago, but
could not be paid on account of
not enough money in the treasury.
All pensioners can their check
by calling on Judge Logan,
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