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TH E1CLE VEL A N DVCO U R IE R
XXXVUll No, 4 t
BMlboards or ’Scenery
liy J. C, Wilson
Tlic billboard menace, at the
moment, is oue which is attracting
national attention and it should be
given intense study in Georgia,
Certain sections have reported it
has seriously impaired the tourist
am! vacationist trade w>th los es
running into the thousands of dol
lars, S
Our scenery is unsurpassed hy
any state. But, on our motor trips, j
how little nl it do we see since it :
t'9 cluttered up with billboards of i
all nondescrip classes. |
This being true, certainly in
time our state will come into con- |
demnation. Because there are per- '
haps us many dotting our high- j
ways as are to be found.
fake n jaunt find out your tourist favorite j
road. \ou’ll as one rt-'
cenrly so aptly said that “half the
hills and valleys are brought to
you through I lie courtesy of soft
drinks and shttviwg cream. The
lakes are coot, lovely and inviting
but you’ll take beer, gum ciga
reties, hotels and corn plasters as
pin of the general picture. And
you aun t find a gasoline puir.p for j
the multitudinous signs around it,
It cost me plenty to drive over the
hill to the billboards’ and now I
am broke and disgusted.”
National advertisers cannot be
blamed for the bulk of the damage
because the roadside eating joints’
billboard jor miles before you reach
them and miles after constitute as
big a problem And their adver¬
tiser! “delicious fresh home-cooked
meals in neat, pleasant surround¬
ings rarely live up to the hungry
tourist’s expectation?. Usually he
finds an unkempt joint which
probably never had seeo a broom
nor mop; delicious “fresh” home
cooked food which came out of u
cau and was served on plates
which never saw n dis rag.
Eleven states in the union now
iiave slate organizations for the
protection ol road-ode beauty and
they report an increase in public
resentment, aheady many civic
clubs in Georgia, especially
Women’s Clubs are uniting foi
similar results.
Figures show that the smart big
advertisers gradually are gelling
away from the billboard practice
realizing tire majority of their cor
siumers are women who incensed
over over obstruction of their
scanty, would boyoott them. and.
regard them as unethical advert!
iug.
However, there are still others
who piesist in abstracting one’s
view of monstrous signs, proclaim¬
ing the alleged incomparable
qualities of their products. They
should be made to pay and pay
well and forced to put their sign,
back off the road. Maine has an
ideal law governing the situ tion
which Georgia m ght heed. "I hen
each billboard Compuuy niuot pa
a license fee of $25 ami a ptjrm
fee of $1 for each sigh cheated, to¬
gether vrilh a se'buck from th
highway of fitly feet and 500 feti
from cross roads 01 intersection;
Roadside stands and tilling statiot
are permitted only two signs frt
from tax, and neither may be tnoie
than ten feet squir*.
A spectacular blow to ti
menace was the decision ot t!
Supreme Court of Ma&sachuset’
declaring that “taral beauty and
t he anemtics of places are props r
objects of State protection units >
police power, a; d that rights < 1
the general pubi c are paramount
to those of private property at •
private business.’'
Pending action, if any by Geo,
gia, state farmers can aid consid¬
erably and with profit. I he ait
verttsers have money to pay fi t
the use of land for their signs and
do, pap from $25 to 1; hundred
Devoted to the Agricultural, Gommerclal aad Industrial intereete of White County
Caiali Business Has Opportunity
_
X , n recent issue of Harper’s
ie, John Allen Murphy
W titc» on “Can Hie Small Busi
ness Man Survive?” lie covers
usiness and industry generally ,
.id pays special attention to re¬
tiling, of which he says: “With
an exception, retail e-stub
shnients of the United States
carted hutnbiy. Inmost the i
cases
•
youad storekeeper was hi , own
, uyer, clerk, window washer, and
janitor, at first. Most of the giga"-j j
tic chains were founded with .me!
store, and there were long, 1. ir I
struggles before a second u •
launched. Chains starting w
many units have rarely succeed !
It appears necessary for a basinet j
t 0 establish itself slowly, lay ;• g
one stone ut a time....
“The evidence is overwhelming
that the small business man ha.; u
chance.”
To say that opportunity no long¬
er exists for the small rei'.iler to
grow and prosper is to bund one¬
self to the facts. Daring the de¬
pression, tnrny a little store found
ed on a shoe string managed to
make both ends meet b serving
the public honestly a , i well, ami
now is on the r a, pension.,
A chain system t .0 a ..-is mat.) ;
hundreds of ou a the Western j j
section of the c a y, was started
by a young man i t i only a modi- ;
cum of capital, > foresaw the '
public demand or stores that i
would give tin be t possible ser-1
vice at the lowest possible cost, j
The old adage, "G eat oaks from i
little items grow,” was never bet
ter exemplified than in retailing.
- Today jk .ay a little retailer is
working iS hours a day, with am¬
bitious pi.tr.s in the back of his
bead for expansion of business and
income—p ans that will one day
mature, and become realities. To¬
day the small businessman who is
iuvaki to ttie needs and demand
of the time?, and isn’t afraid to
wort, huo an unpuralled oppor¬
tunity to progress and prosper.
Land For Sale
The F, M. McMillan, estate,con -
istiug -if the McMillan homephic>
iu« Willis Glaze farm,
aately 35O ucr*>. Good houses
.-;.buildings and pastures, near
lurch and school.
Parts contain original forest
■mber. Will sell all or parts.
For details see:
B, A. McMillan, Corueiia, Ga,
•1. L, Dorsey, Lula, Go.
/'. 0 . Staton, Cleimont, Ga
Several Cleveland boys utten/e
the base bill game at New iio
hind Monday.
How true I bis I? The horn
aewspapei is the best and must t
tt'Cii 'e friend any community c.i
live. At times you may difft 1
with its opinions, but as a wncie
nine out of ten time 9 its unselfish
utitude proves to be right,
E tgene Stanley has been uuniid
ate highway engineer.
Judge Dorsey teds us that the
billowing four widows or Co -
federate soldiers have race: 7 d their
pent-ion checks: Mrs. Vf. ;V .
Hunter, Mrs. R, E R.uMsy, Mrs.
Geo. B . McCollum ami Mrs. J.R.
Eiimondson. Alt widows of Con¬
federate veterans who wet mairied
before I92O are e.tgibie to make
application.
dollars each y ir. Ail that is re
quired is a bit of insistence on the
part of p;e farmer. And if he doe
trade with the advertiser he snould
force him to sat back his signs.
Anyway, fi ts cooperate 1 Lets
protect picturesque Georgia!
i .EV ELAND, GEORGIA, AUG L ’-?
United Stan Senator Walter F.
George, of G gi.a, lias returned
to the front ae tienchee in his
battle to jm ve state’s rights and
resist the ev increasing drive for
ci 0 r.d zotioo of Federal power.
HisKe.iit ial attack recently on
the Blue- Wages and Hours bill
r .hied . position to u measure
winch S nntor George ;o 1 d his
hearers “threatens to cruelty
southern indu-iry and agriculture.”
He tided I tin t adoption of the bid
id mean obliteration ol stair
1 3 ,
S- ttator George said friends of
- hi'! had sought agricuh ural
support by saying the bill would
not affect farmers, ‘•But,” he
p bated out, “the farmer is off ct
ed. When I10 cotton goes to the
gif, win n it goes to the warehouse
in increased costs for every tool
implement and every pound ol
fertilizer, because all of these
things come within t rtns of the
b'il. Ft rtheimore, he is affected
by general increase in wage levels
as must result if the bill is ass suc¬
cessful as Imped by its sponsors.
He contended th it under the bill
it would be impossible for the
Smth to have neoe*siry wage dif¬
ferentials wh'.u enables it to com-'
pete in national markets,
Senator Ge-irge is u real states
rnn and he is 'serving Georgia
and the nation -pleudidly and with
pronounced ability TheC mriei
can see no re'..son why he should
be opposed lor that office so long
as he wisiie- t » hold it,
71 old • -sons received the : r
check this ••••.« toge-ber with i!
families wl:. have dependent chn 3
ten, 230 . p.icativi’s were jpad*
The checks i.aige from $3 to $20
White county received $492.
C. M. Lyle Construction Com
party were awarded tiie gruditit
and surfacing of the highway be¬
tween Helen mid N coochee toi
$44 737.40. Tin* bridge acres.-, tin
the Ciiattahoocl--e. rivtr at Heit*
was awarded Albert Lyons
Bogersville, Tc $ 2 o 757 - 5 °
Grow a he Uncommon
Vegr . 'ss This Year
©. ftepertr* i cl Agriculture Fists
3 ,*W t Morcnt Varieties
According to the U. S. Department
0 / Agriculture there are 2,000 separate
varieties o? vegetables grown in this
country today.
To th > gardener whose huge,
luscious tomatoes •ike prizes in the
tall shows, and whose corn is known
about the neighborhood tor its sweet¬
ness, this may not be startling news;
but to those ordinary amateurs who
gnow a pea, bean, corn and tomato
garden, with no variety from year to
y ..?.r, it should awaken a little
C'.-Hoity.
Variety adds interest to vegetable
gardening. Here are a few uncommon
e. hies which can be easily grown:
!' .k, a tine onion-like flavorer for
S’ ms and stews; marrow', delicious
when sliced and fried; chicory or
French endive, for winter salads; sal¬
sify o.t oyster plant, a root with, n dis¬
tinctive Savor which can be left in the
ground over winter; and there are
many others. Look for them hr the
new catalot _ ______ _____. ... ___
political appointment of exceptional!.;
competent men, should constitute om
of the greatest forward steps in build
log a sound banking and credit system
for this country."
The Government in Banking
Another resolution said:
'‘Wa particularly emphasize the do
sirability of the retirement of govern
ment from those fields of extendin'
credits of various types which can b
adequately served fcy privately owne.
Institutions. We recognize that th
exigeucies of the now',passing deprei
eion made necessary a large particip'
tion by government tor a time in th
task of meeting the public’s emergenc;
financial need.'.
“Those conditions, have been large!
remedied and .he obligation now rest
upon the banks and other flnancia
agencies to demonstrate to the peoph
ol this country that they are fully afc.
and willing to meet all demands upo
them for sound -credit cooperation. It i
our duty, as tankers to facilitate b
every effective way the retirement o:
government latencies from credit ae
Uvities by promoting public under
(tending ol tr proper function of pH
Judge Asks Highway Board Rcyised
Greensh. ro, Ga., Aug 4— (AT)
;—Judge irates B. Park, in .> |
charge to t.ie Gu-ene county grat d
jury, sr, : the State Highway j
Bond shi.uid be made up of 01 e
member from south Georgia, one
iram middle Georgia and one fre ru
iSurtli Georgia.”
“YVe now iiave a board comper¬
ed of one repiesewtative near th
Georgia Florida line, another from
■outlieast Georgia and the thi•
font northwest Georgia.” he sa;
“Consequently, middle G«0'
an 1 north Georgia are not a ,
seated on the board.”
Please pay ns immediate!;/ M
hat we can pay people we i a.
You have gathered your c- ;> a: /
• eceived a splendid price, • - east
don’t hesitate in seeing us at r.
•Ve need the money md ib'st
you come around and sc as a
»nce. Please don’t try <Lm
round the cornets to mi - >
=~~~s
Georgia has every ad .n. -y- i< •
off r industry on the mov W:
h ive uuliinoed electric po . r, we'
have prosperous rur »i corn ., rihiit- , j
we h ive satisfied nu-iva luh»v, Vv'e '
diu’t iiave dust storms, eumtr.unitl j
agitators, ioreign rioters and!
tfouble makers,
: 'Rur.il Georgia is a spicoCiid place
in which to live and e;.- . whici
agw industries wit! thr-s. Th* '
•tores m Georgia’:! im tot*a*, ot¬
ter the best of mere: - • Jjre anr ;
practically us quickly a,- H may bt i
.'omul in Atlanta or the big c.i .m ;
js-the ftt-t, .The boase talk*, mart.;
and moie ate tr'dina at hc.iu
I’liey are tired of tqe an g-mce <>I
lie big cijy stores and they know
hat what they buy ftoni their
home merehunts, ti.iag.t that n.e
advertised in their home town
newspaper, are of the best quality
ind that the store . ,1 M local pet>
p e will stand behind hk!) mer¬
chandise.
These things make a satisfieC
community. With reasonable taxa¬
tion and ussiu :>ce that taxes wftl
:
uot|be hiked < .cry inr. the iegi6
.iture ineeis Georgia ought ‘0 get
more than her share of new indus¬
tries w11 ic 1. ne seeking homes in.
•he South j
’ iTTu s ft i 9 i
. Sia -i M l r '
Mr A. L. Bowen states he i* j
nciincd .-j think a woman will:
■09 nominated, and. it H abouio f
tappen, shi would be elected Fres-i
• dent of .he United States, Well,
if we are talking, we will say NO, |
Please Pay Us Now
— , 1 »■—w—r^TIWiiniii 1,1
The few days visit Mr, an*.' •>’ .
,
!. H. Telford made recently : ,
Vashingtori was a moot u;te }
mg, and. no doubt, out- that . il
never ho forgotten, as well a - u
ticational. They arrived i a -
mgton the day Senator R t
lied. While there they vi- •• it!
nost interesting places, if •* ;•• •
Mrs. Telford probably has * tory
that when told will be most tini>
mg about her firs! nivoh-r.e riwe
Mr. Telford might ve i>s t t
disseminate that story as Mu
ford. While in New York ihej
went to the offices of Jobs. Kt oi j
mer on Wail Street, and y . kin. v j
that they really did pc'a k-yi ’ 1
of New York C;ty Tout vis.i
even thouglt but u few days, vi a .
probably one of the Lest th l-Vtl
made,
j'ju .i^gs sSgrsaaiSi
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HE sun is getting up early
‘ again! Na L-suga-I‘ do alarm:
clocks awaits 11s to may
dawns am] gray m :adast-tium».
Butt it we Decade. substamm?
heaktasna in Deccmber‘s COIL!
may mornings, we -- v ¥ them 110";
«an more“ AL in: .:*n of 1.1-»:
ynur, we are 8.21 2') ‘1- "W in) “i:
ta‘rity. To avoid :_-: :7, {guy
take time 1:; ea: good l“:&akfus!.¢
09:33 days.
Isn’t this a len;r}ti1.g rum-.1 for
5 March braaii‘fam‘.’
90137:: Chm-Inge Jut'ce
:3 with Ema-r ‘
"mama Wrapped in 23:2: u and
1 Hruilad' ‘
Apa'icm Hm Brew}
{Sages -
V We Eat Brtad: Sift 11m
gamer three one and a, heat nttps tic-ax- :
teaspoons baking, p»
mama cup broWn sugar. and;
,tj Hi
fljs a* 1 n 1 n g
ttt
. v
! -s th« master key <v - ut dviiisatism
•:he means chrough which we
achieved art, education and indt .fry
k is well worth the very high.-.
S'kous of jt5i C 'afVmer,.
{A
“■ Clsvelaad ( mnmn
Commercial Printing of Es ■eruption
',A
p" > <5 , :/■' -- -c
. KSTFEIl lllii /Il
IpHE A packed May-flower, little vsasel UiaX filled compact.y to t;. . | room for sliced left meats, ou tiie up: or ?»:: shelve*
brim with i car ■ and
ancestors, now appears i meat pastes, chee r- uv i a!j
to have it carried is more early cargo. America! Beer, j those better foods which make toer usm
so ae«ms, as
as aav Cabot ot l odge. Early i Here are sense a v'.rtsandv
Egyptian, in fact. j to servo with you yucca ev...
The Headers Discs' sives us the j Deviled Ham tfre ,
facts: i teasels:Ctlt crusty rosu all sides
“It is believed by some that and ends of a k , loaf 3B j.
beer was made ear lie.' ibau bread; wlci. bread. Cv r p;-, j a : v si
_
beer was drunk in. Egypt at least ! length*ee of . , 1 /. - .. a
3000 years ago. r .s Pilgrims ] vitli soft butt wklcb r*
brought u tf.eriala for brew r.g on been add d _ fi -
the Mayflower and seon > ;» laud-1 juice and a liic.ir, h , -I . ;•
lng they set up a brewery." ■ i cress. Then spr ,-.d wkh toviki
Ormk H and Uk- It SZ* UdlSC. 1 "^.!™ ! v 0 i I :_IJ) 5 ’ f n ? / ' vJ'J'i n y0
,Vaether . taese .. u.‘
or not early - n, a damp cloth c:. ; ; soma
Americans enjoyed their beer as j time, and cu- -a thin ci ---
taach as we moderns do would be 1 Lit -cr 1 r-i 1"
. , ,
difficult to say. Certainly, look- move cru«' -- frr-i sity-four
prohibition, iug back over days .hist before ] thin shces V- et’ breed (r; ores/, is
one would say that good for this }. Spread vv,:- sof¬
beer has taken a definite lift as tened butt-r Now spiv.
far as most people are concerned, slices of the bread with
-
h'e seem co know what to do with sage spread, front a 3-s c an.
it those days, 10 transform it into land i-over with eig;u ic, . .<•
smart drink adapted the -
a to pres¬ — [bread. Spread the to -arifAk-
ent fashion of lighter entertain- bread with thvee-fo- - •
tetnmg. We have given mere I finely sliced -: sp
thought to the foods to serve with ; with one-third cup 'mayonnaise
beer. > And two tab’espoims chopped
Catmers provided the means. sweet pickle. Cover wth the re¬
And because the housewife can put mainirjT eight slices of breed.
s dozen or so cans on the lowest Ths makes eight ft-M-sired sand¬
iMtf ef the refrigerate-.', there is wiches. Cut saoh one la halves- 1 *
,,m,.m
one—third teaspoon salt. Beat on:
icgg, add half a. cup of will; and
Murat: iabXespoons moércd batter,
and combine with (iry izlgred‘iv
cuts, Pat out thin on a butterec”
1m; 01' round pie pfmte. Dre};
mar: N's. 2 can of apricots at V:
5.33.; mam «eveniy on top of, if»;
dough. pressing {hum into the
mixture, fix-rmlfie with 119,12 0,
cup known sugar} do: with buztc.
and uprinkie with one-third cu;
chopped nuts. £30.33 in W52
Bake thirty to fgrty minutm 53.4
a 375 degwes 4.:5’6'1. This 133.33%
about twelve pieces.
Good Ccfiee
Vacuum {making new brings
(Mike) to your kitcheu as {39511
as though it had been waited
within the hwy am wifh Jery
bi! of its navur seafied is: For a1
parfect Lzup uf cm’fee, M2 use
plenty of cone-e and «Sam’s bail it.“