The Summerville news. (Summerville, Chattooga County, Ga.) 1896-current, January 08, 1931, Image 5

The Summerville news., January 08, 1931, Image 5

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Newspaper Page TextAdvertising Aids Business Firms To Keep Customers PELHAM, Ga., Jan. 6. —By an ac tive campaign of advertising, partic ularly now when people are urged to buy and end depression, a firm can keep making new business to make up for customers who possible may drift elsewhere, J. B. Chism, editor of the Pelham (Ga.) Journal, said to day. It does not take elaborate persu asion to win new customers, in Mr. Chism’s opinion. He has studied the results of advertising carried in his newspaper, and has a personal knowl edge of the pulling power of adver tising, he stated. “People are ready to go to any place of business where the spirit of enterprise and hustle seems to pre vail,” Mr. Chism asserted. “A con cern that makes it a regular practice to advertise, even if it does not take any great amount of space, will have a constant stream of inquirers and po tential customers entering its doors. These will more than make up for the old customers, who for one reason or another, go elsewhere.” Outlaws’ Refuge No Man's land was the region 170 miles in length and about 35 miles in width north of Texas. It was add ed to the United States in 1850 and made a part of Oklahoma in 1800. Between these years the district was under no form of government and be came ;i resort of outlaws. Author’s Pen Names Many famous authors have done their earliest work under assumed names because of doubt its to the crit ical reception they would receive, or for other reasons, notes the Golden Book Magazine. Among the best known are Edgar Allan Poe. who first wrote under the name of “Quarles”; Char lotte Bronte, who assumed the mascu line disguise, “Currer Bell,” and Dick ens, whose “Pickwick Papers” were first signed simply “Boz.” The BEST Gray Bair Remedy is Home Made BTo half pint of water add one ounce bay rum, asmall box of Barbo Compound and one-fourth ounce of glycerine. Any druggist can put this up or you can mix it at home at very little cost. Apply to the hair twice a week until the desired shade is ob tained. It will gradually darken (Streaked. faded or gray hair and make it soft and gloeey. Barbo will not color the scalp, K not sticky or greasy and does not rub off. 6 6 6 is a doctor’s Prescription for COLDS and HEADACHES It is the most speedy remedy known. 6‘6‘6‘ also in Tablets. JAS. F. KELLY Attorney-at-Law. 419% Broad Street Practice in all the courts. ROME, GEORGIA D. W. STILES J. P. STILES D. W. Stiles Agency INSURANCE (Bank of LaFayette Building) We write all kinds of Insurance and guarantee the lowest prices. GOOD FOR DIZZINESS Constipation Troubles Relieved By Black-Draught, Says Kentucky Man. Hopkinsville, Ky.—Hundreds of people in Hopkinsville know Mr. Dale Harris, of 102 South Kentucky Avenue. Mr. Harris knows Thed ford’s Black-Draught, from having taken it a number of years. He says: “I often come in from work with a bad feeling in my stomach and head. I have a dizzy feeling in my head and am constipated, so I fix me a dose of Black-Draught im mediately to guard off a spell of illness. “I have always found Black- Draught to be perfectly satisfactory in every way, and would recommend it to any one as a safe and wonder ful medicine when a purgative is needed. “It is a good idea to keep a box of Black-Draught in the medicine cabinet so at a moment’s notice you may take some when dizzy spells and constipation occur.” Thousands of others have reported that many disagreeable symptoms, due to constipation, have gone away after they had taken Thedford’s Black-Draught. This well-known medicine has been in use nearly 100 years, and its. popularity is constantly increas ing, as growing sales clearly prove. Sold in 25(! packages. blackdraught Indigestion. Biliousness *-a Emerson Was Mistaken. Once upon a time Emerson said, “Make the best mousetrap and the world will make a beaten path to out door,” Once upon a time it was said that the earth was flat and that Columbus could not sail around it. Once upon a time it was sa'd that man could not fly through the ait like a bird. All of these have been proven to be untrue and many more —yet th?re are merchants today in every community who believe that it is not. necessary for them to advertise —that customers will make a beaten path to their door. This theory like both of those above if it ever was true, is true no more. The man who does not advertise does not progress. His business does not grow. It goes down hill. People will desert the non-advertiser for the merchant who advertises every time. This is hot a theory of the news papers or the advertisement writers. It is a conclusion founded on the fundamental rules of human psychol- ogy. Advertising properly done, backed up by good merchandise and modern merchandising methods will sell mer chandise the same in Capetown, South Africa, as it will on Fifth Avenue in New York, or here in Summerville. Advertising sells goods because it works along the fundamental lines of human reaction. It attracts atten tion, interests, creates desire and sells, and the man who does not ad vertise is merely depriving himself of the opportunity that modern sell ing methods and modern merchandis ing have placed in his hands. Unreliable V/ilnosscs If,-. Walter Franklin Prime of Bos ton published tin article dealing w t.l> an experiment conduct! d some time ago testing Hie ur,reliability of wit ncsses. In a scene set especially for the test, witnesses were asked to write down their arc 'tint of wh.-tl hap pencil and what was heard Every one of tiie 25 witnesses' aecounls dis sered. Kilt Was Imported It seems tli.-i the tinie-lmm,;eil Scot tish kilt Ims all E-.-Tsh origin. Two hundred years ago tin F.ntJ.sh tailor named Parkinson, . while in camp with General Wr.de. was comm s, ioned to nmlte tiie t'.’-.t I.'it. In liime days it was called tiie ‘Teilidh bag"; to dis tingumh it from li.e belled plaid, made in one .p'cce. An undertaker in a small town had an Irishman working for him who was faithful and steady, so when he vw.tt on a vacation he turned the bus- to Pat. On his return he asked Pat how business had been. “Bum,” replied Pat. “We had only otic funeral. Abe Goldstein died.” “I suppose they had a big crowd?” “Yes they were liberal too. They put a dollar on the coffin.” “That’s an old Jewish custom, it’s for his fare across the River Jordan.” “Well, I know one Jew who’s going to swim. I thought it was a tip and took it.” Golden Gate Deep Channel The waters of San Francisco bay are generally shallow far out from the shore, but the Golden Gate and Ute part of the bay adjoining San Fran cisco, its well as a central channel running through its whole len-'lli have a depth of 30 to more than 10fi feet. Georgia Girl’s Lucky Day THREE candles! And each one represents a year of joyous liv ing. Little Mary Taylor, of 651 Glen wood Ave., S. E., Atlanta, is a typical Fig Syrup baby. Here is what her mother says: “I have used California Fig Syrup with Mary since she was a year old to keep her stomach and bowels in order. It relieves her constipation immediately, sweetens her breath, makes her bright and happy. “I have also used Fig Syrup for Mary’s colds and upsets. It has kept her strong and vigorous.” For fifty years, wise mothers have been secure in the knowledge that a child’s headachy, bilious, feverish or fretful spells can be quickly and safe ly overcome by California Fig Syrup. Physicians recommend its soothing aid to keep the bowels clear in colds, or children’s ailments; or whenever bad 'breath, coated tongue, or list lessness warn of constipation. California Fig Syrup helps tone and strengthen weak bowels —assists in building-up and energizing weak children. The genuine always bears the name California. All drugstores. I CALI FORMA I JIGjWUIJW THE SUMMERVILLE NEWS: THURSDAY, JANUARY 8, 1931. cton o 000 o r> g n-o o 0000-o 000 o saov o r ? Rehearsal Showed t (True Form S By JANE OSBORN c 0600on< ooooooooortooowtroo (Copyright.) T UCY BADGER had been chosen for tiie role of the leading lady in the play for tiie benefit because she was so amazingly pretty. One ama teur was as good as another —or rath er, as tiie professional coach they em ployed thought, as bad as another. And Rodney Britton had been chosen because he looked the part. But Mr. Britton was stupid, thought the coach —no temperament—no imagination. To be sure, he learned his part letter perfect, which was more than most amateurs seemed to be able to do. But when it came to putting feeling into his part it seemed as if he had a heart of wood. In the second act where lie held Daphne—that was Lucy’s role —in his arms and told her of liis insane love for her, he might as well have been embracing his own grandmother or a lamp post and talk ing about the weather. And when it came to those kisses in the third act —they were mere pecks. “Like a robin pecking at a green apple,” said the coach. Rodney grew a little annoyed at the coach’s criticisms. He didn’t see, he said, why they had chosen such a fool play anyway—moreover, he had taken his part only because the coach insisted —and as far as kiss ing went, since he had had no experi ence in the gentle art, he generally muffed it. Lucy, who stood (luring the pecking ordeal with her pretty mouth held tight and her eyes shut, seemed to be as inexperienced as Rodney. The coach suggested that he go through the part with Lucy—just to give Rod ney an idea of how the thing might be done, but Lucy protested. They had all laughed about the matter at yesterday's rehearsal but afterwards the coach took them aside and told them that it wasn’t any laughing mat ter. The play was to come off in an other week. It would be a flat fail ure unless Lucy and Rodney pepped Up the love scenes. They'd got to re hearse those kisses. He told them, practically ordered them, to spend the next Saturday afternoon at Lucy’s house where site would feel quite at home rehearsing the love scenes—and tlte kisses. They might do It before a mirror. Professionals sometimes did that. They must try to put feel ing into it. “Try to imagine you are in love with Miss Badger,” he told Rodney; “that you are dying of love for Iter; that you cannot eat nor sleep for love of her. Imagination is all you need.” Lucy and Rodney laughed, but they promised to rehearse their part to gether the following Saturday. Lucy had carried a long pier glass from up stairs into the room so that they could work before it. The next minute Rodney arrived. They stood before the mirror in the library and went through their parts right to the point where Rodney had to take Lucy in h's arms. There he stopped. “You know more about this business than I do.” lie said. “Maybe you'd better show me how to do it. 1 couldn’t bear having that greasy coach kiss you—that's why I consent ed to having this rehearsal alone. Now, come on, I have to hold you in my arms—like this. Is that tiie way I ought to do it?” “How should I know?” asked Lucy, linding it rather pleasant standing there within Rodney's strong embrace. “I don’t know any more about this— this tantalizing love business than you do.” “That’s a fib,” said Rodney, holding her a little closer than before. He felt an unexpected thrill of pleasure as het soft hair brushed against his cheek. “I never held a girl like this in my life before. And 1 really don't believe I ever kissed a girl—” “I know I never, never let anyone kiss me,” said Lucy. “But I don’t believe it will be very hard. You can just imagine for an instant you really love me —” “Yes —that’s what I've been trying to do. I find that helps—puts you in the right mood.” Rodney held his arms very tightly around Lucy’s slen der young body. “It’s not so hard.” he whispered, and then bending down his head pressed his own lips against Lucy’s. After what seemed several long but delicious minutes he let her breathe and loosened his hold ever so little. Lucy looked at him with misty eyes and cheeks aflame. “But Rodney, the kiss doesn’t come in this act,” she said. At last came the evening of the final rehearsal. “It’s going to be hard,” Rodney told Lucy—"not hard the way if used to be —only hard to forget that that greasy little coach and all the cast are looking on.” At the end of the second act the coach rushed forward with out stretched hand to Rodney. “Superb, magnificent,” he cried, as he shook Rodney’s hand. At tiie end of tiie third act he would have embraced Rodney if Rodney had not backed away. “I have misjudged you,” said the coach, “you have the talent—real talent.” Then he suggested to Rodney that he take up acting as a profes sion, offering his own services as a personal director. “It was as I said." he boasted. “You had not used your imagination—without imagination act ing is impossible.” “Then I’m no actor,” replied Rod ney. loud enough for all to hear. “I have not used my Imagination, and I was not acting—Miss Badger and 1 are e: gaged.” Strange But True The correct pronunciation of Ar kansas, the state, is Ar-kan-saw. ® ® © Me and Mac are old Gaelic for son or son of. “McDonald and Mac Don ald” literally mean son of Donald. ® ® ® A modern battleship costs ten mil lion dollars to build. One torpedo or one projectile properly placed can sink it in a few minutes. ® ® ® The Dead sea is forty-seven miles long-, about ten miles wide, is 1,200 feet below the sea level and it has no outlet. ® ® © The water of the Dead sea is six times saltier than that of the ocean. It is impossible for a person to sink below the surface. When one wades out up to his armpits, he is swept off his feet and comes to the top. ® ® ® Connecticut came to be called the Nutmeg state because of the old story to the effect that its inhabitatns used to manufacture wooden nut megs for export. Uncle Eben “Hard work must be respected.” said Uncle Eben. “But it’s got to be ad mitted dat de pride of de family is de boy dat laid down de shovel and de hoe an’ got hisself a payin’ job in a jazz orchestra.” —Washington Star. Advocates Toy Circulation A probation officer in a children’s court suggests that a circulating li brary of durable toys would be a means of keeping children out of mis chief after school hours. St. Patrick Where St. Patrick was born is one point on which there is insufficient evidence, though it is clear that he was captured by pirates and 'taken to Ireland at the age of sixteen. There are various claims for Kilpatrick, Scotland, for Boulogne, France, for Daventry, England, and for Banwen, Wales. From Ireland he escaped to France, and after about 23 years as a monk returned to Ireland as evangelist. Explaining Some Applause “An audience applauds,” said Hi Ho, tbe sage of Chinatown, “often in courteous forbearance and in hope that the present performer will make way for a better one.” —Washington Star. WILLYS...... A BIG SIX, priced like a four A POWERFUL EIGHT . . • A BRILLIANT KNIGHT . • BE THRIFTY- Bl 1 QI AI.ITY iteO i few f x ■ • • • • WITH IMPRESSIVE SAVINGS • For 1931, Willys-Overland presents the finest cars in all its 24-year history—cars distinguished by more than 100 new points of superiority... Safety glass is available on all models —all windows and windshields—at only slight extra cost... The new 58'/*-inch tread, widest of all low-priced cars, affords more spacious interiors ... The front seat is adjustable, and the back of the seat may be inclined at the angle that suits you best... Extra safety with new duo-servo internal expand s /fl O in g 4 - whe< ’ 1 brakes ... 4 hydraulic shock eliminators; longer felt springs ... Improved transmissions, quieter in operation ... and up. The Six, 9495 to 1850; , between 70 and 80 miles an hour, second gear speed ton delivery chassis, r £ - H*.. SO ... And impressive price savins; on some “J*<* models prices are »700 lower than last year’s similar types. SAFETY GLASS AVAILABLE IN ALL MODELS IN EVERY WINDOW CITIZENS AUTO COMPANY SUMMERVILLE. GEORGIA Crime Prevention H. E. Barnes says: “First step in preventing crime is to see that the human individual is well born; sec ond, adequate education; third, suffi cient manual or vocational education to provide means of making a living; fourth, efficient methods of aiding backward children who might become victims of criminal suggestions.” Industrial Cake Savings in process tend to accumu late in the form of unused industrial facilities unless new purchasing power can be provided to balance them. Hence shortages in consumer purchas ing power are produced, because you cannot have your cake and eat it. SAFE for COLDSIRiSSI ■ F 1 Prompt relief from ||| HEADACHES, SORE Bl THROAT, LUMBAGO, IflU W RHEUMATISM, NEURITIS, / NEURALGIA, COLDS, ™ ACHES and PAINS HHF Does not harm |p||| * the heart IbiHl £ BAYER HR ASPIRIN Accept only “Bayer” package which contains proven directions. Handy “Bayer” boxes of 12 tablets. Also bottles of 24 and 100- All druggists. Leather Actors in Bali Flat leather figures, pierced and col ored, are lite actors in tiie shadow plays in the island of Bali. Elaborate oil lamps provide the dim illumination used to throw the shadows on tbe screen. The story teller is also the operator of the numerous figures lie employs as the tale unfolds. The au diences sit on both sides of the screen, women on one side and men on tiie other. European Scientist* Wrong A British official of East Africa says that African medicine men linked the mosquito with malaria when European scientists still thought the disease due to inhaling gases from swampy lands.