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Newspaper Page Text
Friday Morning, March Bth, 1918.
—e——— THE —/———
W. A. Florence Dry Goods Company ,
We Invite You Ladies to Come to This Store. |
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There is no lack of variety in suits
this spring—there is a style for every
figure. Here is one that fulfills all the
requirements of the mode—with short
coat, slim lines and ingenious decora
tion. /There is not an inch of cloth
to spare in the gkirt, and having saved
to the utmost here, the designer was
able to indulge the coat in sprightly
ripples at each side of a back panel.
Embroidery in a braided pattern of the
same color as the cloth, and very small
buttons make ar elegant Jecoration.
Space forbids any attempt at listing our stock here, we can only present
a few spring ideas and urge you to visit our department store, allowing
yourself plenty of time to be shown all goods in which you are interested.
We have the goods—-we have the clerks to show them, and we want you to
feel at home. Fair and honest treatment to all is our best advertisement.
The New
Millinery
Our Miss Peacock in
charge of the Millinery
will cheerfully lend
her adviece and assist
ance in the selection of
5 creation in millinery
best suited to your style
for Easter, or for sum
mer.
You may feel secure
in her judgment and ap
proval.
Come to our store and
let us show you.
The W. A. Florence Dry Goods Company
Phone 61 and 91 Marietta, Ga.
When You Come do not Hest
tate to ask to be Shown the Goods
Your pleasure in this
matter 1S our own.
We have no wish to
make ény sales that will
not be as satisfactory to
you on the morrow as on
the day of purchase.
Take all the time neces
sary to make your se
lections.
Be comfortably seated
and let us bring the
goods to you.
Buy only that which
pleases you, and do not
feel obliged to purchase
if you do not find what
you want.
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THE SEASON’S DRESS HATS
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These hats anticipate the summer,
but they are ready fer it, and sure that
nothing more beautiful will follow
them. At the top a large watteau hat,
with crepe brim and foliage crown, re
joices in a heavy ribbon sash and a
little nosegay of tiny flowers. Below
an all-black milan has a stately coro
net of malines, and at the bottom a
little poke-shape of crepe and braid is
conscious of a perfect finish in a clus
ter of small fruit and foliage.
THE MARIETTA JOURNAL AND COURIER
SUMMER BLOUSE OF VOILE
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Fine voile is;..fhe most durable of all
the sheer fabrics that are used for
making summer blouses and for this
reason it deserves the fine needlewerk
that is lavished on it. In the plain and
elegant blouse shown here, rows of
tucks and small pearl buttons are used
for decoration. The faultless work
manship required to make groups of
tucks cemters attention on them and
being accomplished they prove the best
of all adornments for the tailored
blouse.
#
We keep quality goods,
and with quality folks, qual
ity counts. -
A Complete
Stock
From the mother’s
hat to the child’s slip
pers and socks, our
stock ils most com
plete. New ideas of
spring and fancies of
the summer abound
in this store.
Again we invite
you to come. And
again, we thank vyou
for coming.
We wish yvou to make
this store the agency thru
which you may at all
times secure just what
you want.
We ask you to discuss
these things with us in
order that we may better
serve you.
Be free in expression
of your choice of goods
or materials.
For quality and prices
we invite comparison.
You can save money
here and siill be assured
of the very latest and best
styles of the season.
PRETTY IN BLUE AND WHITE
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! She would be pretty in anything, but
Iher happiness is complete in a dress of
{Japan blue chambray trimmed with
,a narrow edging of heavy cluny lace.
{lt has a collar of the chambray extend
|ed into tabs that fasten down with a
Ipearl button. The pockets are lace
{and buttoa-trimmed, too.
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The coats of spring may be either
long or three-quarter length, but for
general wear the long coat is the fa
vorite, If you are looking for novelty
in a coat of this kind consider the ad
vantage of the shapely model shown
above, It has a triple cape collar and
an odd new arrangement of sash ends
at the sides, They are cut in one with
a narrow band extending across the
back and front. The coat hangs al
most straight its fullness held in by a
narrnw holt
For the
Children
Itis a joy to any
mother to know that
her child is well dress
ed.
We have the Ready
to-Wear Children’s
Dressses from which
your may choose, and
we have the materials
to make distinctive and
fashionable children’s
Clothes for your child.
Page Five
