Wheeler county eagle. (Alamo, Ga.) 1913-current, December 23, 1938, Image 2

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WHEELER COUNTY EAGLE|
re s o ‘
$1.60 A Year, in Advance |
UPFICIAL ORGAN WHEELER CO
PUBLISHED EVERY FRIDAY
N st S S———— | | A
JACK B. GROSBS ... ... Publisher |
e
Entered at the Post Office at Alamo
Georgia, as second class mail matter
May 16th, 1913, under Act of March
3ra, 1879.
———— ——— S W ———
'Subscription Rates
100 t 0 ... 81060
6 MRt .. eoo TBE
In Advanec
M————_——————-—\
CARD of THANKS: Resolutions
Obituary, Notices of ntertain
ments where an aomnission 18
be charged or other notices rnot
of general news value will be
harged for at the rate of on
cent a word. Money must azcon.
pany copy in all cases.
o ————————— o o e e
. -
. Business Guides
® i
By C. E. Johnston
Director, Business Training
Schools,
i International Correspondence
Schools
THERE are four interrelated sub-
L jects which any person should
study before he attempts to engage
in any form of merchandising busi
ness for himself. These are, mar
keting, business finance, accounting
and business law. The man who
plans to start a small manufactur
ing concern should also be a stu
dent of production.
The ability to interpret financial
statements is as important to the
business executive as to the account
ant. The day has passed when even
the smallest business can be oper
ated successfully without financial
statements and the constant study
of the information they contain.
@** * &
Os the great number of men who
£0 into husingss for themselves each
year, only a few meet with sufficient
success to enable them to continue
to operate, Statisticians have esti
mated that from 80 to 90 per cent of
all small businesses ultimately fail.
The principal cause of failure is
lack of business knowledge. Many
small enterprises are started when
a cursory study of the market avail
able would show that there was no
possibility of sufficient sales being
obtained regularly to meet operal:
ing expeénses, let alone to pay inter
est on the money invested and to
;lold the owner a profit. Many busi
¢sges that have the possibility of
success fail because their owners
have insufficient understanding of
business principles and methods.
The direct aim of the business
man is to make a profit out of which
to support himself and his depend
ents and to lay aside savings in as
large an amount as possible to con
stitute a competence for his old age.
This desire to make money by en
gaging in business for one's self is
typically * American and perfectly
ml‘timate. but cannot be fulfilled
! y without study of all the im
portant aspects of business. @
. o
Business Guides /
& i bt \
: By C. E. Johnston [
Director, Business Training
Schools,
International Correspondence
Schools ‘
'I'ﬂ'IROUGH the growth of the mo- l
tion picture business the public |
is becoming more and more picture- i
minded and advertisers have re
sorted in a large degree to the l
realism of pictures to increase the |
effectiveness of their advertising. |
The importance of good illustrative |
art in advertising is realized and |
advertisers are employing the best |
artists and illustrators for magazine 1
work and to a certain degree for |
newspaper advertising. |
-*- 3 1
I you are interested in advertis- |
fng it is well to devote considerable |
study to the value of the illustra- |
tion, If you are using illustrations |
in advertising copy here are some |
of the questions that shouid be |
asked: Will the picture assist in |
selling? Will it add to the com- |
posite appeal of the advertisoment? |
Will it make the advertisement |
more dominant in competition with |
other displays? Will it ciarily
guickly, a complicated point? Will |
It possess vigorous human appeal? |
Will it be timely? Will it attract !
attention? Will it convey an in |
stantaneous impression? In those |
days these things arc to be ex- |
pected of illustrations, ‘
. * + |
While the value of good illustra- |
tions in advertising is reccognized, |
modern typography has improved |
to such a degree and so many now |
artistic type faces are avafiable |
that an all-type advertisement can |
in some cases be entirely satisfac- |
tory. It is, therefore, an error to |
assume broadly that every adver- E
tisement should be illustrated, but |
every square inch of advertising |
space should contribute something |
toward satisfactory results in sales
and profit. |
Bronx Park Zoo
The Bronx Park zoo, New York, Is
eeven times as large as the London |
soo and four times as large as Der |
Ba's, : .
World’s Fai
rid’s Fair at i : '
at Home and Abroad
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One of the New York World’s
Fair's greatest attractions will be’
the spectacular illumination of the |
Perisphere, one of the two build-l
ings comprising the Theme Center.!
Lighting effects never belore :xt-§‘
tempted are now being devised by |
Fair engineers; Batteries of power- |
ful projectors mounted on die;iamv]l;
buildings will gpot the globe with |,
color, while other projectors will|
superimpose on this color, moving“
patterns of light which may take|
the form of ciouds, geometric pat-|
terng and moving panoramas, cre-i’
ating the optical illusion that the,‘
Perigphere itself is slowly rotating, ‘ :
Inside, the visitor will seem to bei‘
guspended in space on revolving |
platforme, gazing down on a vu:ft]i
panorama dramatizing the all-im-!:
portant role of cooperation in mod- |1
ern civilization, showing all the|:
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‘ CLIEY 1} éd'y’!yf FEATA)
NETTING ovt of the wroaml
G side of bed i 5 an old Lk
fonad exeuss for hoing eroes. |
In fact its no louger vatld, (:«:.m-’
pietely cut of date hecaunse mwod- |
ern peychologists have discovered j
that it's not the eide of the hed'|
you get out of, but the kind of !
breakfast that yon get bilo you, f‘
that docides your dispouition for
the day. ‘ ’
So we're suggesting here a
breakfast of icy fruit with a trope
seal tang, cereal and gweot crenm,
an . unusual mest with choege |
sauce, up-to-date toast and modern £
yacuum paecked colfes (the mﬂg‘
way to he sure of having (rogh .
coffes to brew) in order to kKee: |
you from kicking the cal or com- |
w
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L 2, withdut losing their t Day, and Katherine Al
Ha sil : ing e i il -»t
@ Hawaiian pineapple hiteh Llr trim figures by dri k"\ dridge keep up
f uice b Y v
TR etween scenss on a nking unsweetened
Tlt GRS LR U e i n a Hollywood set :
STANDXNG around in beautiful
clothes is a lot tougher than itl
sounds; partieulariy when there is
a battery of Kleig lights glaring at
you. The most beautiful and most
photographed girls in the world |
have discovered this for themselves
4n their initial film appearance in
Walter Wanger's “Vogues of 1988, |
gow in produetion. The-most beau-l
tifal madels in New York were im
ported by the Hollywoeod studios m‘
wear the creations of world fa-m’ous‘
couturiers, The job of looking
beautiful all .day takes a lot of |
energy but the girls don't dare ran
the risk of gaining even a fraction
of a pound. So to solve the problem,
keeping their figures and their en
ergy, the girls took to drinking um
sweetened Hawalian pineapple juice
‘between scenes. These four: Ruth
sutin, Noreen Carr, Dorothy Day,
&nd ¢ Aldridge—sod that
WHEELER COUNTY EAGLE ALAMO. GEGRGIA December 23
elements of society coordinated in
'u better World of Tomorrow.
i One phase of such cooperation
will take definite form: with the
tour through the South starting in
January of the World’s Fair Pre-
View on Wheels and Southern
Motoreade of “T'he Arcadian Grow
er,” gponsored by the distributors
of Arcadian Nitrate, the American
soda, and ofiicially approved by the
New York World's Falr 1939, The
Motoreade, consgisting of a large
scale dicrama of the Fair, animated
with light, color and movement,
will show the famoug theme sym
bols, the Trylon and the Perisphere,
together with state, natlonal and
international buiidings. It will give
a dramatic and vivid lmpre.sion of
how the Fair will appear to those
who vigit it. ’
mitlies sny o slmflsr houscheld
spisdoneatiaor so enrly in tho morns
ing. Here'n tae jpenu:
loedd Melon with
: Prosie Lime Wedges
Pi:lod Cercnt and Crear
Dipied Jleef wiitle Chease Sunce
Whote TFlicas Toast Cofee
Drica Deef with Cheese Suuceo:
Make a choese sauca of thres
lablespoons butter, three table
apoons fovr, two cups dilated
evaporatod milc and onehalf cup
ol Eieose, Use one-half pound of
deiicd beel which has been pulled
wpart, Pour hoiling water over
tha tees, drain it, and the» nour
the cheers catice over it €
two cans of pineapple juice and
] four straws give them just the right
{ lift to get them through the morn
ing pleasantly.
Cinema starsg, however, are not
i the only women in the world whe
have a strenucus job and a desire
to keep a trim figure. Housewives
i and young business women every
’where have the same problem and
they are not immune “from mid
'aftornnon or mid-morning fatigue.
‘ As a “pick me up” that neither puts
on unwanted poundage or spoils
| tuneheon or dinner appetites, pine
apple juice provides a remarkably
quick-acting energy restorer. The
vitamin content of the juice is a big
help in keeping the body fit too.
Doctors and dieticians recommend
the use of unsweetened fruit juice
between meals for bhungry children
rather than heavy foods that will
Kill the eppetite for regular mealsy
25 5 v ® ;
|
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77 4 £ ¢ /"e f‘% b 4) i
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I K e © ;'
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‘ Electrie Alarm Clock $3.70 "JJ’-ID
L€ iarm OCK .......-. P36l {
5 -7// s
LE. S. Floor Lamp ..........3895 ~~~C S\j |
Automatic 2-Slice Toaster..slo.7o N ,
Focusing Bed Lamp ............. 3440
BebrDwyer ... . WD |
Automatic Wafile Iron .........$7.70 "
Sunbeam Mixmaster . ... $26.25
|
. G-E Mahogany Mantel Clock 58.70 }
@ Rand Electri~ Shaver .......$10.25 |
Railley Pin-li-Up Lamp .....51.15 ;
EASY TERMS B v e %3 '-ﬂ
} {Discounts for cash) YOOI JReraiMlg SOO oet
: L SCLRFECED 6% ;
-~ GEORGIA POWER CO.
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i 1 Chefs Try
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T A BN S s o S SRR
ph R L eST
‘A PINCH of this, 8 pinch of that—
lots of cheese—and sify beiskly
Thirteen-year-oltl Frederick Kuagi
mer tells his fellow chefs as the
tako a try at whippinz up a Wels!
Rabbit. Although cooking is a litth
out of their line, these boys ar
taking time off from football prac
tice to get In training for the nove
Righ School Chet's contest, to b
held this year In eonjunction wit!
National Cheese Week, Novembe:
Tto 14. Heretofore only girls have
bewn fligible in Cheese Wook con
tosts, hut this year both boys and
sirls will bo competing for §llOO
wortk of cash prizes—with 2 top
grand chei’s prize of S2OO, |
| eA s e BT A
e e s et A
A Grand Slam At A i 7
" -~
» . Any Bridge Tal
mAt Any DBridge iable
By Jine Ropess i ]
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' NiEh sn stay thin ds # : 5 ;
| e and sta 1 is the motto of the bri
) £ e Ay th r;.‘a v’ of the bridge playing hostess who
y SN th grapeiruit peel candi i T
: sie: ocolates and bonbons. ’ died in pineapple juice in-
t A CANDY to delight the woman
: who is watching her waistline
Is prepared by cooking thin strips
of grapefruit peel in a sirup made
of Hawalian pineapple juice and
sugar The result is a delcious
1 candy with a gumdrop consistency
and the true ‘pineapple flavor To
add color to the peel the sirup may |
be tinted with vegetable coloring, |
and for variety the peel may be cut !
in fancy shapes before cooking. i
The tested recipe follows: |
! Candied Grapefruit Peel i
! Wash grapefruit skins, remove all ’
membhrane, leaving the thieck white !
arnd yellow rirnd, and cut into s’u*ips§
abont throe inches long amd three|
eiglths of an inch wide, Place rind ini
& Bottle and cover with cold watan,
[
-1 According to the rulss, the noys
.{and girls must submit seven com
-Iplete dinner meprus, with a choese
dish as the principal dish of each
meal. Reelpes must be submitied
for the chieese dishes only—so these
yourg Chicago high schoo! lads
with the ald of pleuty of cheese,
cook-books, and patierce, are test
{ing & few.
-} Entries in the Hizh School Chef's
jeontest must be mailed {o the Na
jtional Cheese Institute, Plymouth,
Wisconsin, not later than midnight,
| November 1. Anncuncemert of tha
winners is to be made during
Cheese Week. -
Bring water to a boil and hoil for
fifteen minutes. Drain and repeat
process twice. Rinse peel with cold
water and drain thoroughly. Make
a sirap, using one cup of Hawaiian
piceapple juice to ome cup of sugar.
Bring sirup to a boil ang boil for
ten minutes before adding peel
Sirup should just cover the peel.
{ Bring sirup to a good boil and then
{ turn heat low so sirup will simmer
jgently. Cook until skins become
tglazed and_ have absorbed all the
fsirup. Lay candied peel on a tray
covered with waxed paper to dry
’(o\'emight). Then rol! each strip
tin granulated sugar One cup of
}sugar and one cup of jJuice will
{make encugh sirup to :tove;' the
peel from {wo grapefruit of mediam
tlhe (about 2 empk of fruit pesl),
* -
' | Business Guides
By C. E. Johnston
Director, Business Training
Schools,
International Correspondence
} Schools
i
ANY new business firms are
M born each year and their growth
and success must come through the
| power of advertising. A compari
% son of the advertising columns of
! today’s publications with those of
only 15 years ago shows that ad
| vertising has received a mighty tm
| petus because Americans, perhaps
l more than any other group in the
| world, realize that advertising is
| the shortest road to market.
]* * *
| Because advestising men must
1 understand how to study people,
merchandise and marketing, they
} must be properly trained. Success
| ful advertising requires something
* more than mere literary ability on
the part of the creator. A few years
} ago the chief gualification of the
i advertising man was the ability to
{ write more or less “cleverly”.
l ®« * %
The business man who spends
‘ his money in advertising today de
| mands that the man who directs
| the spending of his money be thor
| oughly grounded: in the principles
‘ of advertising practice. In other
| words, the advertising representa
i tive must obtain systematic train
| ing in Lis field of work quite as
{ much as the civil, the electrical or
| any other engineer or technical
worker.
* % €
The world will not beat a path
to your doorstep today merely be
cause you build the best mousetrap,
but the chances are that a goodly
number of persons will find the way
to your doorstep to purchase your
services or product if you advertise
{ well in the right media.
1
‘ Hints to Cardeners
br Cibert Rasiter *
Flower Expert
Ferry Seed Institute
e W/ ",‘
XN D g SRR | B
SN~ (o |
Bt zmm i
Rl
A LA & «"\\‘»
} e -2‘\\\3
117 W
Flower Pests and Diseases
AN effective way to defeat certain
flower discases is, of course, to
plant disease-resistant strains such
as rustresistant snapdragon and
wilt-resistant aster.
But the only way to combat insect
pests is to spray or dust plants with
insecticides. - @
An early season pest is leaf beetle,
a chewing ineect whose presence is
indicated by holes in the leaves. It
is found most often on alyssum, zin
nia, marigold and annual phlox.
Leaf beetles.can be successfully con
trolled by using stomach poisons in
the form of sprays containing arsen
fcals or pyrethrum. «©
Snapdragon, aster, petunia and
verbena are the principal victims
of the cutworm, a chewing insect
which cuts plants off at the ground.
To combat it, place about a spoon
ful of poison bran bait around the
base of each plant.
Aphis, sucking insects, bother al
most all the popular flowers with
the exception of zinnia. They pro
mote wilting and cause crumpling
and discoloration of leaves, A con
tact poison (pyrethrum or nicotine
sulphate base) should be sprayed or
dusted on the plants.
Downy mildew is a disease found
almost anywhere flowers are grown.
It shows up white all over the plant
and discolors to black, killing leaves
and eausing stems to rot. Zinnia Is
fts particular prey, although pe
tunia, phlox and others also are
affected. ®As a remedy, flowers of
sulphur may be dusted on very
lightly, and the treatment repeated.
Take a big step toward elimina
tion of all pests generally by burn
ing garden wastc and trash, espe
cially any diseased stalks or leaves, ;
at the close of the season. o
Know Your Lansguage
By C. L. Bushnell
School of [English,
Internzzicnal Ceorrespondence
Schools
‘E?EHCE.Y-J : no surer sign of care
less writing than the abuse of
“and which.” “And which” ean be
used correcily, but even so it usu
ally makes an awkward sentence.
When used as in the following sen
tence it is not only incorrect but
ridiculous, for what the writer is
saying is that it was the bone that
Is‘;,z‘.;»: off with its tail between its
egs.
“We stumbled over a dog
gnawing a bone, and which
slunk off with its tail between
its legs.”
- = £
“Between” and “among” ave
often confused. The former should
refer to two persons or things; the
latter to more than two.
“The candy was divided between
the two children.”
“The candy was djvided among
the five children.” 3
Weoden Stces in Demand
There uare approximately 1,000 es
‘ablishmeuts in the Netherlands mak
lag wooden shoes