Wheeler county eagle. (Alamo, Ga.) 1913-current, December 30, 1938, Image 2

Wheeler county eagle., December 30, 1938, Image 2

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Newspaper Page TextWHEELED JMNTY_EAGLE M 1.60 A Year, In Advance OFFICIAL ORGAN WHEELER CO PUBLISHED EVERY FRIDAY ! J ACK 11. GROSS ..Publisher ' i Entered at the Post Office at Alamo Georgia, as second class mail matter May 16th, 1913, under Act of March 3rd, 1879. [Subscription Rates 12 Months - $1 50 6 Months,.- 75c In Advance CARD of THANKS: Resolutions Obituiry, Notices of Entertain ments where an admission is to be charged or other notices not Os general news value will be barged for at the rate of <ne cent a word. Money mustascom piny copy in all cases. Business Guides By C. E. Johnston Director, Bu»ine»» Training School*, International Correspondence Schools THERE are four interrelated sub jects which any person should study before he attempts to engage in any form of merchandising busi ness for himself. These are, mar keting, business finance, accounting and business law. The man who plana to start a small manufactur ing concern should also be a stu dent of production. The ability to interpret financial statements is as important to the business executive as to the account ant. The day has passed when even the smallest business can be oper ated successfully without financial statements and the constant study of the information they contain. t »• • , Os the great number of men who go into business for themselves each year, only a few meet with sufficient success to enable them to continue to operate. Statisticians have esti mated that from 80 to 90 per cent of all small businesses ultimately fall. The principal cause of failure is lack of business knowledge. Many small enterprises are started when a cursory study of the market avail able 'would show that there was no possibility of sufficient sales being obtained regularly to meet operat ing expenses, let alone to pay inter est on the money invested and to yield the owner a profit. Many busi nesses that have the possibility of success fail because their owners have insufficient understanding of business principles and methods. The direct alm of the business man is to make a profit out of which to support himself and his depend ents and to lay aside savings in as large an amount as possible to con stitute a competence for his old age. This desire to make money by en gaging in business for one’s self is typically American and perfectly legitimate, but cannot be fulfilled today without study of all the im portant aspects of business. ♦’ Business Guides By C. E. Johnston Director, Btuincs*. Training Schools, International Correspondence Schools THROUGH the growth of the mo tion picture business the public is becoming more and more picture minded and advertisers have re sorted in a- large degree to the realism of pictures to increase the effectiveness of their advertising. The importance of good illustrative art in advertising is realised and advertisers are employing the best artists and illustrators for magazine work and to a certain degree for newspaper advertising. if you are interested in advertis ing it is well to devote considerable study to the value of the illustra tion. If you are using illustrations in advertising copy here are some of the questions that should be asked: Will the picture assist in aelllng? Will It add to the com posite appeal of the advertisement? Will it make the advertisement more dominant in competition with other displays? Will it clarify quickly, a complicated point? Will it possess vigorous human appeal? Will it be timely? Will it attract attention? Will it convey an in stantaneous impression? In these •fays these things are to bo ex pected of illustrations. « • « While the value of good Illustra tions in advertising is recognized, i modern typography has improved to such a degree and so many new artistic type faces are available that an all-type advertisement can In some cases be entirely satisfac tory. It is, therefore, an error to assume broadly that every adver tisement should be illustrated, but every square tach of advertising apace should contribute something toward satisfactory results in sales and profit Bronx Park Zoe The Bronx Park roo. New York, Is •even times ne large as the London •eo and four times as targe as Bet । Max World’s Fair at Home and -. < ? oad ’ I liiiiii ' I ■ - vaaaeizs .-a r-— .. One of the New York World’s Fair’s greatest attractions will be the spectacular illumination of the Perlsphere, one of the two build ings comprising the Theme Center. Lighting effects never before at tempted are now being devised by Fair engineers. Batteries of power ful projectors mounted on distant buildings will spot the globe with ; color, while other projectors will I superimpose on this color, moving patterns of light which may take : the form of clouds, geometric pat- i terns and moving panoramas, ere- j atlng the optical illusion that the I Perlsphere Itself is slowly rotating. I Inside, the visitor will seem to be ' suspended in space on revolving; platforms, gazing down on a vast panorama dramatizing the all-ltn-; portant role of cooperation in mod-; era civilization, showing all thej i J. ' ' 11 1 - ■ *1^,.... , , . -w,.. Getting out of • v.: m;; side of bed is an old r> b ioued excuse for bciiu; < • In fact It's no longer vainl, ■ .in pletcly out of date becau-. • mcJ ern psychologists have discover,.,l that it’s not the si le of the ! ,! you get out of, but the bind of breakfast that you get into you, that, decides your disposition for tho day. So we're suggesting hero a breakfast of icy fruit with a trop- i leal tang, cereal and sweet cretin?, an unusual meat with ch esc ; sauce, up-to date toast and modern I vacuum packed coffee (the only ' way to be sure of having fresh coffee to brew) in order to keep you from kicking the cat or com- « Time Out for a Quick “Pick-Me-Up” F "Mt ; < j T ;? -; T: t ' •=W B’mmt jSs&iwz.. Ruth Martin, Noreen Carr, Dorothy Day, end Katherine Aldridge keep up their energy without losing their trim figures by drinking unsweetened Hawaiian pineapple juice between scenes on a Hollywood set. STANDING around in beautiful clothes is a lot tougher than it sounds: particularly when there is a battery of Kleig lights glaring at you. The most beautiful and most photographed girls in the world have discovered this for themselves in their initial film appearance in Walter Wenger's "Vogues of 1938,” now in production. The most beau tiful models in New York were im ported by the Hollywood studios to wear the creations of world famous couturiers. The job of looking beautiful all day takes a lot of energy but the girls don’t dare run the risk of gaining even a fraction of a pound. So to solve the problem, keeping their figures and their en ergy, the girls took to drinking un sweetened Hawaiian pineapple juice between scenes. These four: Ruth Martin. Noreen Carr, Dorothy Day, and Katherine Aldridge—find that WHEELER COUNTY EAGLE ALAMO, GEORGIA December 30 ) elements of society coordinated in ! a better World of Tomorrow. One phase of such cooperation will take definite form with the tour through the South starting in January of the World's Fair Pre- View on Wheels and Southern Motorcade of "The Arcadian Grow er," sponsored by the distributors | of Arcadian Nitrate, the American j soda, and officially approved by the ; New York World s Fair 1939. The , .Motorcade, consisting of a large scale diorama of the Fair, animated witli light, color and movement, i will show the famous theme sym- I bols, the Trylon and th- Perisphere, I together with state, national and ; international bufidta".- It will give a dramatic and vivid i.'<a ■ sion of I how the Fair will appear to those j who visit it. miltin.,, any simitar live, .-hold •ni . irly i 'no morn- : Ing. He"c a tho menu: Iced W-Mr.- -,M I.oh 1.:.;e llr^o PicC< ' L ' r< l v<i I 'ri - ci Dried ftcef u d!’ (d.. li hole II lit el Toch: Gotfea I ■ Dried Bvf with fir re Hance: j Make a choi re sauro of three tablespoons I,utter, three table spoons flour, two cups diluted | evaporated milk and one-half cup ।< f c?e< so. Itao ouc-balf pound of ' dried tnef which has been pulled . a a,t. Pour boiling water over > I es, drain it, and t< - >our ; tl a cheese sauce over it.’ f I two cans of pineapple juice and four straws give them just the right lift to get them through the morn ing pleasantly. Cinema stars, however, are not the only women in the world whc have a strenuous job and a desire to keep a trim figure. Housewives and young business women every where have the same problem and they are not immune from mid afternoon or mid-morning fatigue. As a “pick me up” that neither puts on unwanted poundage or spoils luncheon or dinner appetites, pine apple juice provides a remarkably quick-acting energy restorer. The vitamin content of the juice is a big help in keeping the body fit too. Doctors and dieticians recommend the use of unsweetened fruit juice between meals for hungry children rather than heavy foods that will kiU the appetite for regular meti^ . S3GVIB jMRL ayaoMd ’ - ’^BP O ! ^BJiaed b Xng -sol^o V. / f 1 * 55 P 33 !* l 3JB »p»iq »3p» I\l/ -snncpXqtpsnbasain'aArtKamzaAßip l//’’’ ^ll * t P ocuw 3 M» JO J snourej -sapsig A’. 3 * «Sc *7 ’ J f’lßqojj ui tpjoM s/auoiu 4sa32tq jnoX / J" I ( **► f 7 pmj H,noX ‘qzojmoa SwAeqs paj joj® / 1 pJLOJdI v \ S3AVHS Ainvnb pMI I I \AOfN3 ’• : MON pg x -qoo 2 zsz , 0N py High School Chefs Try * v Their Hirid With Cheese! A . . ■ ■ jy 7 , ; <u. ' T'- .. * . v TjTf ' ' . .T* • ■ T z . ■ ' . . . A PINCH of thl.’, a pinch of that — lots of cheer- —and stir brlr.klv,' Thlrtecn-ycar-cld Frederick Kueii-1 mer tells his feiiow chefs as they take a try at. whipping up a V. • tab. - Rabbit. Alihoug;. cc.^lng Is a little'' out of their Hue, tin -a boys are i taking tlm,- off from football prac tice to get In training for the novel High School ('li. fs cunt. -.’, to bo held this year In conjunction with National Cheese Week, November to LL tefore only girls have been ell; ,’>’e in Cheese Week con tests, but this year both boys and girls will be competing for $llOO i worth of cash prizes—with a top ' grand chef's prize of S2OO. - i A Grand Slam At Any Bridge Table By Jane Rogers ■ — । ■ TT T'- I M u.O'• f ■'tai-' " ■7'^' is '1 I* ' Ifit—tx.--.tt ; K * ; j ~ ,*1 | Nibble and stay thin is the motto of the bridge playing hostess who fortifies her guests with grapefruit peel candied in pineapple juice in stead of chocolates and bonbons. r A CANDY to delight the woman , 2*. who is watching her wnistline is prepared by cooking thin strips | of grapefruit peel in a sirup made . of Hawaiian pineapple juice and ' sugar The result is a delicious: candy with a gumdrop consistency ; and th- true pineapple flavor Toi add color to the yr el the sirup may be tinted with vegetable coloring. ; and for variety the peel may be cut : in fancy shapes before cooking. The tested recipe follows: * Candied Grapefruit Peel Wash grapefruit skins, remove all ! membrane, leaving the thick white 1 and yellow rind, and cut into strips about three inches long and three-1 eighths of an inch wide. Place rind in a kettle and cover with cold water. ‘ I Graveyard for Horses Iroomstick, Whisk Broom 11, Pe te. Pan and many other great horses are buried in an attractive horse graveyard on. the Whitney farm in Kentucky Each grave i* marked with a large tombstone. i_ , Accor ling to the rules, th coys ;and ghls must eubmlt seven com plete dinner menus, with ;■ cheese ; dish as the principal dish of each I meal. Recipes must bo submitted । for the cheese dishes only—so these I young Chicago high sciu ol lad i with the aid of plenty of cheese, cook-books, and patience, aro test ing a few. Entries in the High School Chefs contest must be mailed to the Na tional Cheese Institute, Plymouth, Wisconsin, not later than midnight. November 1. Announcement of the winners Is to be made during Cheese Week. < Bring water to a boil and boil for fifteen minutes. Drain and repeat process twice. Rinse peel with cold water aud drain thoroughly. Make a sirup, using one cup of Hawaiian ! pineapple juice to one cup of sugar, j Bring sirup to a boll and boil for j ten minutes before adding peel. | Sirup should just cover the peel. ; Bring sirup to a good boil and then ; turn heat low so sirup will simmer | gently Cook until skins become । glazed and have absorbed all the : sirup. Lay candied peel on a tray I covered with waxed paper to dry i (overnight). Then roll each strip in granulated sugar On? cup of 1 sugar and one cup of juice will | make enough sirup to cover the : peel from two grapefruit of medium 1 size (about 2 cups of fruit peel). Vicicut Ci: cl« A vicious circle Is a term of !oc'< that Is applied to a form of argmr^n Cation In which the couelnsiun is vlr tually used to establish the y:-.-; is snd t' the premise Is used to prov, the conclusion. It Is sometimes re terred to as "reasoning in a dreis. Business Guides By C. E. Johnston Director, Business Training Schools, International Correspondence Schools MANY new business firms are born each year and their growth and success must come through the power of advertising. A compari son of the advertising columns of today’s publications with those of only 15 years ago shows that ad vertising has received a mighty im petus because Americans, perhaps more than any other group in the world, realize that advertising Is the shortest road to market. ( Because advertising men must understand how to study people, merchandise and marketing, they must be properly trained. Success ful advertising requires something more than mere literary ability on the part of the creator. A few years ago the chief qualification of the advertising man was the ability to write more or less "cleverly”. The business man who spends । his money In advertising today de mands that the man who directs the spending of his money be thor oughly grounded in the principles of advertising practice. In other words, the advertising representa j tive must obtain systematic train ing in his field of work quite as much as the civil, the electrical or any other engineer or technical worker. •* • « The world will not beat a path to your doorstep today merely be cause you build the best mousetrap, but the chances are that a goodly number of persons will find the way to your doorstep to purchase your services or product if you advertise well in the right media. Hints to Gardeners . J £ by Gilbert Bentley flower Expert Ferry Seed Institute ftwWPsß Flower Pests and Diseases AN effective way to defeat certain flower diseases is, of course, to plant disease-resistant strains such as rust-resistant snapdragon and wilt-resistant aster. But the only way to combat insect pests is to spray or dust plants with insecticides. An early season pest is leaf beetle, a chewing insect whose presence is indicated by holes in the leaves. It is found most often on alyssum, zin nia, marigold and annual phlox. Leaf beetles can be successfully con trolled by using stomach poisons in the form of sprays containing arsen icals or pyrethrum. «• Snapdragon, aster, petunia and j verbena aro the principal victims of the cutworm, a chewing insect which cuts plants oft at the ground. To combat it, place about a spoon ful of poison bran bait around the base of each plant. Aphis, sucking insects, bother al most all the popular flowers with the exception of zinnia. They pro mote wilting and cause crumpling and discoloration of leaves. A con tact poison (pyrethrum or nicotine sulphate base) should be sprayed or dusted on the plants. Downy mildew is a disease found almost anywhere flowers are grown. It shows up white all over the plant and discolors to black, killing leaves and causing stems to rot Zinnia (s its particular prey, although pe tunia, phlox and others also are affected. • Is a remedy, flowers of sulphur may be dusted on very lightly, and the treatment repeated. Take a big step toward elimina tion of all pests generally by burn ing garden waste r.nd trash, espe cially any diseased stalks or leaves. ■C the close oi the season. * Know Your Language By C. L. Bushnell School el English. International CorreaponJance S,. tools •THERE is no surer sign of care • less writing than the abuse of "and which.” “And which” can be used correctly, hilt even so it usu ai'y makes an awkward sentence. When used as in the following sen tence it is not only ■ incorrect but ridiculous, for what the writer is saying is that it was the bone that slunk off with its tai! between its | legs. “We stumbled over a dog gnawing a bene, and which slunk off with its tail between its legs.” » » • “Between” and “among” are often confused. The former should refer to two persons or things; the latter to more than two. “The candy was divided between the two children.” “The candy was divided among the five children.” Wooden Sbooj o I'em.id There are uppr.r.lmat. i.imxi es tabllsbnients In the Netberlamli mak tag wooden shoe*