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PLAYIN' BAIL AGAIN. HUH? DAT’S WHUT^
AH CALLS NATCH EL, SONNY ! JES' LAK SIDE
DKESSIN' WID NATCHBI SODA
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rp it’s “natcEel” it’s right, Uncle NatcEel believes,
and that’s a pretty safe way to judge anything.
Chilean Nitrate of Soda, the ideal side-dresser, is
the only natural nitrate. Nothing takes its place as
a side-dressing for cotton and corn. It supplies a
natural nourishing lift, just when your crops iyed
it most to grow and produce as they should.
Be sure you use Natural Chilean boda. It costs no
more. You can get it anywhere.
NATURAL
CNU£AN
NITRATE or SOM
— THE NATURAL SIDE DRESSER
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Copyrights 1»3« Sinclair Refining Company (Inc.)
Agent Sinclair Refining Company (Inc.)
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Agent Sinclair Refining Company (Inc.)
M. C. Hartley Agent, Alamo.
WHEELER COUNTY EAGLE ALAMO, QA. May E
Hints For Homemakers
By Jane Rogers
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HONOLULU egg-nog served with
plain sugar cookies makes a
delicious dessert for school-age
youngsters, and at the same time
renews any waning interest in milk
as a beverage. Prepare it this Way
—combine 3 cups canned unsweet
ened Hawaiian pineapple juice, 2 or
3 tablespoons powdered sugar, 2
eggs slightly beaten, % cup evap
orated milk or thin cream. Beat or
shake until smooth and fluffy. Top
each serving with a dash of grated
nutmeg or cinnamon. Be sure that
pineapple juice and milk are well
chilled. This amount makes four 8-
ounce servings.
♦ • •
Alternate one-inch squares of
bacon, liver and drained canned
Hawaiian pineapple gems (spoon
size pieces cut from the juiciest
part of the fruit), broiled on a
skewer until a golden brown will
win applause for the cook. Serve
them on or off the skewer on toast
strips or waffles. '*
Business Guides
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By C. E. Johnston
Director, Busine»s Training
Schools,
International Correspondent*
Schools
SOMEONE has said that competi
tion is the life of trade. While
it may put zest into trade, advertis
ing is the power that continues to
turn the wheels.
Every retail place of business is
bound to advertise and the adver
tising will be good or bad, accord
ing to the way it is done. A clean
store, a neat sign, attractive win
dow display, courteous clerks, satis
fied customers, all are forms of ad
vertising. The little fellow on the
side street may at least follow these
forms of advertising. But progres
sive merchants long ago realized
that only a small proportion of their
prospective customers could* be
reached by these methods alone.
We should still be back in the
horse and buggy days if the art of
advertising had not made known
automobiles, airplanes, air condi
tioning and other new products and
explained the merits of goods and
quoted them at advantageous prices.
* One wonders if the average cus
tomer realizes why advertising must
be, and what it does. It isn’t with
out reason that the large depart
ment store employs up to fifty peo
ple on its advertising staff.
Thousands of sales can be made
through advertising. Sales make
possible lower prices and probably
improvement in goods.
* * •
Calvin Coolidge once wrote this:
“A great power has been placed
in the hands of those who direct
the advertising policies of our coun
try, and power is always coupled
with responsibilities. No occupation
is charged with greater obligations
tharf that which partakes of the na
ture of education. Those engaged in
that effort are changing the trend
of human thought. They are mould
ing the human mind. Those who
write upon that tablet write for all
eternity. There can be no perma
nent basis for advertising except a
representation of the exact truth.
Whenever deception, falsehood and
fraud creep in they undermine the
whole structure. They damage the
whole art.” ®
Hints for Homemakers
By Jane Rogen
HAVE you ever tried chilled
drained canned Hawaiian pine
apple gems — those delicious juicy,
cut to fit the spoon pieces of golden
fruit — atop shredded wheat bis
cuits or crisp corn flakes? Try this
combination one of these fine win
ter mornings. It will boost the popu
larity of cereal at least fifty points.
And don’t limit the idea to the chil
dren’s breakfast because father will
like it also.
• » »
Here is a new and appetite whet
ting thought for the starter course.
Zip up tomato catsup with lemon
juice, horseradish, Worcestershire
sauce, and celery salt, and serve it
over well chilled canned Hawaiian
pineapple gems. The. combihattoa
is as good as it is unusuaL
^l3 That Concern Mu Aj.6 of a series, I
I @1 11 NCOM E that's ■
I INCREASED MIGHTILY
SIWCE F(W79f
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IN 1932 (lastyear before
repeal) BEER’S TAXES
WERE PRACTICALLY NOTHING!
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*Doto from Head Commissioners Office, ficenso Xi N.
fees included |
Beer helps even those who do not drink it! To
the tune of a million dollars a day nation-wide,
beer tax revenue reaches back into every com
munity, to help pay for relief, for public works,
for education...and to lift a burden that tfould
otherwise rest directly on the taxpayers.
To this, add a million new jobs made by beer.
And a 100 million dollar farm market.
How can we keep these benefits... for you and
I BE£R..,a beverage of moderation
NEW PLANS IN ACTION!
Confining their activities exclusively to towns of less than 1,000
population, and to the more isolated farming and rural communities,
this Company’s traveling demonstration kitchen coaches (similar to
the one illustrated) were visited by 19,234 rural Georgia men and
women at 1,198 separate appearances in three years of operation. This
has been one important phase in our long-established work of showing
Georgia people —by actual demonstration — the most economical and
satisfactory methods of using electric service for comfort, convenience
and profit, in the home and on the farm.
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', This Farm and Homa Coach, manned by this Company’s personnel,
carefully scheduled and announced ahead of time, is now carrying its
practical message to consumers on Electric Membership Corporation
lines in Georgia — as part of our expressed policy of giving assistance
to the fullest on these many lines recently built to serve the farms of
Georgia. Its work is being supplemented by five merchandise display
coaches which are also touring the cooperative lines at the wish of the
cooperatives’ managements. These coaches and their operators sell
nothing to cooperative members; they simply show and tell new elec
tric users what farm and home appliances can be used, and how to
use them, in order that electric service may do a full-time, profitable,
satisfying job.
This is only a part of the continuing fulfillment of our pledge
made in 1936, “to give the cooperative phase of electric service in Geor
gia full benefit of our long experience in helping customers get the
very utmost in good from their electric service.”
GEORGIA POWER COMPANY
A*
for us? Brewers of America realize this depends
on keeping beer retailing as wholesome as beer
itself. They want to help public officials in every
possible way. They cannot enforce laws. But
they can— and will— cooperate 1
May we send you a booklet telling of their
unusual self-regulation program? Address:
United Brewers Industrial Foundation, 19 East
40th Street, New York, N. Y.
