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The Pembroke journal.
July 17, 1969
Image 6
The Pembroke journal., July 17, 1969, Image 6
Funding for the digitization of this title was provided by the Institute for Museum and Library Services through Georgia Public Library Service, a unit of the Board of Regents of the University System of Georgia.
About The Pembroke journal. (Pembroke, Ga.) 1969-1976 | View Entire Issue (July 17, 1969)
Newspaper Page Text
these facts aren't
SURPRISING
to us... •
how about you?
1. “The newspaper is the traditional Shopping guide of the housewife."
2. The newspaper “Can match or surpass any other advertising medium for the
small retailer.“
3. “Newspapers can deliver their advertising messages at less than one cent per
reader/ 1
4. “Over 90 percent of the families in this country can be reached through the
newspaper medium."
5. "The newspaper is the only local advertising medium invited into the home
on a paid basis."
6. "Newspaper readers do pay for their reading and they do not buy newspapers
just for the news; they want the advertising, too."
Our authority for the above? Steven J. Shaw, Associate Professor of Marketing at the University of South Carolina, written
in the The University of South Carolina Business Review. To get the most for your advertising dollar use
