Flagpole. (Athens, Ga.) 1987-current, July 13, 2011, Image 15
THE ART AND BUSINESS OF SDNS fln Interview in the Round RUING Over the span of three decades, songwriters Mike Dekle (Athens) and Byron Hill (Nashville) have written enough chart topping tunes to soundtrack a trip from here to Nashville and back again. And the key to their longevity is their willingness to be malleable and adapt to the ever-changing music busi ness. They both speak eloquently and with disarming modesty about their careers, rattling off dates and chart placements with the precision of statisticians. They are gifted storytellers and shrewd businessmen with an unwavering passion for their work. This Friday the pair will be joined by Nashville songwriters John Ford Coley and Wil Nance in an intimate "in the round performance," at the Rialto Room during which each artist will get a turn in the spotlight and a chance to share the stories behind their songs. In the spirt of that format, we present to you a sort of "Interview in the Round," giving Hill and Dekle an opportunity to share their insights. On their history together as friends and collaborators... Byron Hill: I've known Mike since about 1981 or '82. I was producing records in Nashville for a company called ATV, and Roger Bowling was a friend of mine and one of our staff writ ers. He said he met this guy in Athens, GA named Mike Dekle who had a song that he really liked, and Mike wanted to cut a record. So, the original plan was to cut one of Roger Bowling's songs as the A-side and Mike's song as the B-side... So, we went to cut the record, both songs, and I called Roger Bowling and I said, "Well, you won't believe this, but I think Mike's song is the A-side and your song is going to be the B-side!'" We all agreed that Mike's recording of "Scarlet Fever" was really a magical moment, and it remains a magical recording. So, Mike put it out, and I believe it charted in Billboard. It didn't really have a lot of national coverage, but it got a lot of cover age in Athens, GA through radio, and it got to Kenny Rogers. So, Kenny recorded it, and it became a hit for Kenny. So, Mike and I became friends through that whole experience, and we started writing together. And through the years I produced all of his CDs and have worked with Mike constantly ever since— he's just one of my closest friends in the business and we have had a number of recordings together that have done well... numerous Kenny Rogers cuts together as well as songs for Joe Nichols, Rhonda Vincent and quite a few things. BH: Back when I started, the songwriter was a little bit of a different animal. For the most part, songwriters wrote and artists sang... The staff songwriting business then was big... but now publishers have had to sign artist-writers. Artist-writers (artists writing their own material) make up about 80 percent of the business as far as I can tell... in Nashville, anyway... So, if you're an artist-writer you've got so much more to bring to the table because all of a sudden you can record masters; the record company can work with the publisher—it's more marketable. It's kind of been a perfect storm leading to that situ ation through the years. There's just been a huge influx of talent coming through Nashville because some of the other markets have closed up... They really don't have anywhere to go in L.A. because L.A. is mostly urban music and some pop rock. And New York is all rock and pop, and it's just becoming a licensing center. It's not the same. So, Nashville really is, in the world, the last hold-out for great songs and great development of singer-songwriters. The other aspect of this perfect storm is the drop in physical product sales. It's really made the recording companies start restructuring their deals. The record companies have moved to various forms of the "360 deals," as they call it, where they get a piece of the action on the songwriter's royalties. On evolving to fit the new music business model... Byron Hill Mike Dekle: Let me talk about the similarities between Byron Hill and me in terms of being writers. He was pretty much raised in the same type home environment that I was. His educational background is very similar to mine. He got into music very early on, and I got into music when I was 16. Sc, we're very much alike. He's a guy who always spoke well of his parents. He was never poor in his lifetime, nor was I, so most of our songs that we've written over the years have a really positive background to them because there is not a lot of negative in our lives. On the changing business of songwriting... BH: So, what do people like me do to adjust? Well, I have to write with artists almost all the time. I have to spend about 80 percent of my time writing with artists, and it's a good thing in some ways if you're able to do it. Some of us are surviving with that change, and others aren't. You have to be creatively willing to change what you do. MD: Byron is exactly on track. It sort of derailed our co writing arrangements, but it was difficult to get something done with the best songs that we could write. So, that's why wc both diverted our careers and tried to associate ourselves with young, up-and-coming artists and try to write songs with them, with the hopes of getting songs on their albums. I’ve been working with young artists here in Georgia: Brantley Gilbert, for one, who has one’of our songs currently on the radio at number 25 in Billboard that seems to be climbing, and looks like it will be a big hit for Brantley and for me... I've also been working for three years with a young artist named Rachel Farley from Lawrenceville, GA. She just turned 16 Pack in March, and she's got her a record contract with Average Joe Entertainment. I have learned from these young artists as much as they have learned from me. When you walk into a room to write songs with a 15-year-old young woman or a 50-year-old man, you sort of have to check your ego at the door and face the fact that you need to accept their ideas to be valid even though they may not have had a hit. BH: I had a number-one with Alabama, a song called "Born Country," and the original demo on that I thought was great. I thought it really illustrated what the song could do, and I thought it was a good template for a hit record, as it was. I thought anyone should be able to cut the song just the way it is and make it happen. But the song felt into the hands of the band through me pitching it. I actually gave it to Teddy Gentry on the street one day here. And his producers took it to another level, and it just blew my mind when I heard it. MD: There was a Kenny Rogers song that Byron and I wrote together called "Someone Must Feel Like a Fool Tonight" that has been recorded probably at least 40 times by other art ists... and someone had recorded it as a bluegrass song and it was being used as a square dance call... and it was written Mike Dekle as a waltz! So, that would have to be the biggest shocker I've seen... but I was extremely proud. I think that speaks well of the song and speaks well of people's ability to see how the song can be used. On deciding who should or shouldn't record their songs... BH: It used to be that you had to be very, very careful who got your songs because you could blow a potential smash by getting it recorded by a smaller artist. But these days it's really strange out there, and a huge number-one hit can come out of nowhere. And I worry a lot less about who cuts my songs these days, because if the recording is good and they've got a good team behind them, it can happen just out of the blue... MD: There has never been a time that I didn't want some one to record my song, whether it be a star or someone totally unknown, because that unknown person can become a known, and they wilt remembe r that you gave them a good song to try to start their career. On what makes a great song... BH: There are certain elements that need to be in a good song. Some of them are realty obvious: the song has to hook, there has to be a certain amount of repetition in the song so people wilt remember it, and, of course, there has to be some sort of melody that really sticks in people's minds. All of those elements have tended to be watered down a bit with the influx of writer-artists... they are not as experienced at ^he craft, so a lot of songs end up going out there that are sort of re-hashed ideas, lines that you hear a zillion times in songs, melodies that are kind of hard to latch on to. And, you know, it seems to be working, but it's not the same as it was... I don't think a lot of songs these days are making history. I think songs are going to the top of the charts and making a short-term career for the artist, but we're not making histoiy as often as the market did before. Michelle Gilzenrat WHO: Mike Dekle, Byron Hill, John Ford Coley, Wil Nance WHERE: The Rialto Room WHEN: Friday, July 15,8 p.m. HOW MUCH: $15 V On the most surprising interpretations of their songs... JULY 13,2011 • FLAGPOLE.COM 15