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LOCAL The Champion, Thursday, March 26 - April 1, 2015
Coca-Cola ambassadors along with Cross Keys High School’s faculty assist in the rebranding of the school.
Cross Keys High aims
to rebrand school
by Ashley Oglesby
ashley@dekalb champ, com
Cross Keys High School
students got a head start on
spring cleaning this year with
the second phase of their
beautification and clean-up
efforts on March 20-21 with
the help of family, community
leaders and partners.
The volunteers mulched
and planted in raised beds
around the entrance of the
school, trimmed the hedges,
raked leaves, picked up debris
and painted the exterior of
the building.
Cross Keys’ student sup
port specialist Jason Randall
said the goal of the project is
“to beautify our campus, en
courage our students to take
ownership of their school,
inspire the parents to be
come active participants in
our school, and to create a
community where there is a
shared interest in Cross Keys
High School.”
He said, “It means a lot
for the school. Were trying to
restore some school pride and
one of the things we wanted
to do was to work on the out
side area and make our way
inside.”
Randall said he encoun
tered a parent that said she
was looking to gather infor
mation about Cross Keys
High School and nobody was
able to tell her about the cul
ture of the school.
Randall said, This means
that there is an opportunity to
rebrand ourselves the way we
see fit.
“One of the ways that
were trying to restore school
pride is to have a campus
beautification day,” he said.
Aston Woods, Canopy
Landscaping, Coca-Cola, the
city of Brookhaven, as well as
other organizations lent their
support to the school.
Randall added, “Were
trying to make sure that the
students understand that it is
important to give back. One
of the ways we’re giving back
is by working with our own
school. It starts at home.”
A group from Coca-Cola’s
ambassador’s program assist
ed the school in the rebrand
ing by planting flowers, paint
ing the school and renewing
the grounds.
Market development
manager Lori Morrow said as
a part of the program’s mis
sion the team decided that
assisting Cross Keys High
School would be a great way
to dedicate a day of service
and make the school beauti
ful.
“We want to open and
share happiness everywhere
we go no matter what we’re
doing. We want to refresh, we
want to uplift, we want to in
spire people and so we’re out
here-representing Coca-Cola,
and we’re also representing an
extension of ourselves,” she
said.
Morrow said things that
are important to most places
of education and communi
ties are important to Coca-
Cola
“We try to do so many
different things with compa
nies, nonprofits and of course
our schools and hospitals. We
believe in giving back to the
community and representing
Coca-Cola brand love every
where that we go and that’s a
big part of giving back,” said
Morrow.
Cross Keys’ student support specialist Jason Randall assist
ambassadors with replanting flowers near the entrance of the
school.
Volunteers from Coca-Cola’s ambassador program team together
to beautify the school. Photos by Ashley Oglesby
A Coca-Cola volunteer digs and repots plants.
